Online CRM Software : compare features and pricing

A CRM is a customer relationship management software that centralizes the qualified and useful business information to maximize the conversion of prospects into customers and to build customer loyalty.

List of the most popular CRM software

Sales Force Automation
Integration & Interoperability
Marketing Automation

Online candidacy management plateform

Simple CRM

A simple, pleasant, and cheap CRM


CRM software designed by and for Sales Representatives

The indispensable tool for organizing lead management

Salesforce Sales Cloud

The world's number 1 CRM


An all-in-one CRM solution


CRM with intelligent relationship management

Dolibarr ERP CRM

ERP & CRM Simple Business Management Software


The CRM publisher with more than 90.000 users

Formation Salesforce-Shortways

Training for Salesforce

TigerPro CRM

CRM, email campaigns, commercial management


All the features you need in 1 software


CRM Sales and Commercial Pipe Management

Easiware Service Client

The CRM of desirable companies!


Mobile messaging platform


Affordable CRM Optimized for Small Business

Cirrus Shield

CRM to boost your sales and customer satisfaction !

Efficy CRM

CRM and Project Management

Everwin CXM

CRM for service companies


The smart cloud dialer

DIGITALIZR Zero Code Factory

Zero Code apps factory


An easy-to-use, comprehensive and intuitive CRM software


Leader in cloud-based CRM for SMEs in B2B


The best tools for the best consultants!


CRM & Marketing automation, much more than just a CRM

GRC Contact

CRM + Quotes + Invoicing for small and medium-sized business

YellowBox CRM

The CRM Designed for Sales Teams

CFAST - telecom software

CRM - Provisioning and Billing for telecom operators


Management software for all services

DoliCloud ERP & CRM

The easy to use software for your business

Sidetrade Sales & Marketing

The most compelling AI software firm on customer engagement


Comprehensive management Platform


Collaborative CRM on Internet


Sales & Marketing Automation for Small Business


general presentation for business software


Innovative visual, cloud & mobile management solution


Identification and Management of Customers Ready to Buy

Spread Family

Customer Relationship and Webmarketing

Zoho CRM

An all-in-1 tool for managing your sales and marketing

Oryanoo CRM

The French CRM which moved to the cloud in 2000


Projects and invoicing in a simple and unique tool

Sage CRM

Get a 360° view of your contacts


Open Source CRM and online customer relations software

Oplead CRM

SaaS Contact Management Saas Solution


An affordable and easy-to-use web-based CRM

Vtiger CRM

Open Source CRM software


Organize your activity around your contacts

Magic Business

Highly adjustable sales force and CRM software

Blue note systems CRM

An innovative CRM which adapts to your environment


Online Invoices,Quotes and more! designed for small business

What is CRM software? Definition

CRM (Customer Relationship Management) refers to an IT tool that allows a company's marketing and sales forces to centralize customer and prospect information with the ultimate goal of maximizing business revenue. To achieve this goal, CRM takes advantage of a unified customer information system and features covering the following activities:

  • Acquisition: identification of potential buyers (named lead) imported into the CRM
  • Prospecting: transformation of leads into business opportunities, study of the needs of prospects and customers, soliciting prospects, analysis of information collected.
  • Automation of sales: automation of your sales forces with the tools of piloting, assistance in the prospecting procedures.
  • Marketing automation: email marketing, emailing, newsletter, reminders, orientation, stimulation, lead scoring
  • Administration: management of quotations, contracts, invoices, purchase orders, management of sales representatives and commissions on sales
  • Retention: customer support, customer service management, online information on technical support, setting up a call center

By improving the customer's knowledge, the company is able to address the needs or bread points of the customer in a relevant way with a commercial solution. The relevance of marketing and sales actions makes it possible to direct efforts where it is really necessary and thus to maximize conversion rates (conversion from prospect to customer) as well as retention rates (customer renewal).

6 reasons to use Customer Relationship Management (CRM) software?

CRM or CRM (Customer Relationship Management) software for the most French speaking, is an indispensable tool for all commercial enterprises for the following reasons:

  1. Well used, it can be more efficient than its competitors and therefore gain market share
  2. The general increase in customer requirements in terms of commercial approach makes it mandatory to use a tool to know its audience and address it in a relevant way
  3. The centralization of customer knowledge allows to engage in powerful marketing actions (email marketing, SMS for example)
  4. The centralization of information opens the door to collaborative uses (information sharing between employees) and better personal organization (note taking, synchronization with the agenda)
  5. The new regulations in terms of personal data management (RGPD) make it mandatory centralized processing of customer data with the ability to transmit these data immediately to the person concerned or destroy them at his request
  6. Online CRMs are the most connected tools on the market, opening endless possibilities: customer segmentation, marketing campaigns, automatic billing, business intelligence and business data analysis, corporate management, and more.

What are the main features of a CRM?

The basic features of CRM

The CRM (Customer Relation Management) features are as follows:

  • Management of leads and opportunities for salespeople (telemarketing)
  • Contact account management (centralization of prospects and customers data)
  • Event Tracking (also called event history: outgoing email, incoming call, information, adding document, signing a contract, etc.)
  • Appointment and calendar management
  • Management of multichannel marketing campaigns (email marketing, SMS marketing, newsletter, voice messages)
  • Dashboards, Analytics and Reporting
  • CRMs are the most heterogeneous customer relationship software which explains the hyper choice in this market. They range from advanced contact manager (xRM) to commercial ERP (such as Everwin or divalto).

Advanced features

We find more and more CRM features and services natively in CRM tools:

  • Support and customer service
  • Commercial management and sales management (quote, order form, invoicing)
  • Delivery and collection of documents
  • Embedded and synchronized messaging with the main messaging system
  • Tracking conversions according to the origins and the levers of the leads
  • Connection with Customer Data Platforms (CDP) to centralize unstructured data with qualified CRM data

CRM applications will be supported in the next 5 years by BigData, Business Intelligence and the exploitation of public data on the Internet:

  • Automatic proposal of products to segments of populations via marketing actions combining marketing automation and emailing.
  • Correlation detection
  • Listening to social networks (Social CRM as easiware)
  • Automatic enrichment of contact cards
  • Anticipation of seasonality

CRM: trends and future developments

The CRM market is made up of 50% CRM SaaS offers (CRM in the cloud, unlike CRM on-premise). This growth is estimated at 13.3% in 2014. Finally, the 10 largest software vendors CRM account for 60% of the market. The remaining 40% consists of around a hundred solutions like E-deal, Zoho, Efficy, Infocob. Giants on the market include Salesforce, SAP, Oracle, Microsoft Dynamics CRM, IBM, NetSuite and Sage CRM. Open Source CRMs are rarer: Vtiger or SugarCRM. French side, Simple CRM is needed with a very affordable price. Note that most solutions offer free trials or demos to test the functionality of CRM Marketing software.

With our guides on CRM or CRM, learn how to automate sales and marketing actions to serve business development and customer relationship quality (improving the customer experience, customer journey, customer experience, loyalty and customer satisfaction).

How to choose a CRM software?

The choice of CRM is complex because it depends on the current context of the company, but also on its evolution. Moreover, it impacts a lot of people in the company: Management, Marketing, Sales, Communication, Support, etc. It is therefore essential to draw up specifications in advance with all stakeholders in the CRM project.

Then we must study the necessary functional scope: prospecting, marketing campaigns management, customer support? There are hundreds of CRM software on the market that do either everything or part of the customer relationship.

Finally the price is important, because CRM is now available in return for a monthly subscription per user. This is around 30 € / month / user which, multiplied by the number of employees concerned, can represent a very significant cost.

The most popular CRMs

A few popular CRMs: Sellsy, Eudonet, Ines CRM, Salezeo, CRM Contact, Microsoft Dynamics CRM, MyFeelBack, Koban, Nelis, Salesforce CRM: Cloud Sales, Teamleader, EGGcrm, TigerPro CRM, Magic Business, Incwo, Pipedrive, Smartplace, Vtiger CRM , Zoho CRM, Sage CRM, Synolia, Everwin CXM, Oryano CRM, Simple CRM, E-Deal CRM

Complementary solutions of CRM

Customer Support

Reservation & Booking

Customer Experience

Sales Intelligence

Customer Engagement

Call Center

Customer Service

Product Configurator

Sales Force Automation

Sales Enablement

Contact Center

Point of Sale (POS)

Data Extraction

Sales Management

Sales Forecasting

Customer Satisfaction