Best Free and Paid Online CRM Software: Compare Features and Pricing

CRM is a customer relationship management software that centralizes the qualified and useful business information to maximize the conversion of prospects into customers and to build customer loyalty.

List of the Most Popular CRM Software

Sales Force Automation
Collaboration
Integration & Interoperability
Support
Marketing Automation
Mobility
eMundus

Online candidacy management plateform

SocialJsCRM

CRM software designed by and for Sales Representatives

Sellsy

The All-In-One CRM Solution

IPSUM

general presentation for business software

Sage CRM

Get a 360° view of your contacts

Formation Salesforce-Shortways

Training for Salesforce

myElefant

Mobile messaging platform

CFAST - telecom software

CRM - Provisioning and Billing for telecom operators

BestConsultant

The best tools for the best consultants!

POKMY

Toolbox of Consulting Companies and Recruitment Agencies

GRC Contact

CRM + Quotes + Invoicing for small and medium-sized business

Sidetrade Sales & Marketing

The most compelling AI software firm on customer engagement

DIGITALIZR Zero Code Factory

Zero Code apps factory

E-DEAL

The CRM publisher with more than 90.000 users

Oryanoo CRM

The French CRM which moved to the cloud in 2000

Dolibarr ERP CRM

ERP & CRM Simple Business Management Software

Everwin CXM

CRM for service companies

Spread Family

Customer Relationship and Webmarketing

Pipedrive

CRM Sales and Commercial Pipe Management

GeniusContacts

Identification and Management of Customers Ready to Buy

Timetonic

Innovative visual, cloud & mobile management solution

RelateIQ

CRM with intelligent relationship management

YellowBox CRM

The CRM Designed for Sales Teams

Cirrus Shield

CRM to boost your sales and customer satisfaction !

Oplead CRM

SaaS Contact Management Saas Solution

Koban

CRM & Marketing automation, much more than just a CRM

Simple CRM

A simple, pleasant, and cheap CRM

Nelis

Organize your activity around your contacts

TigerPro CRM

CRM, email campaigns, commercial management

DoliCloud ERP & CRM

The easy to use software for your business

BasicCRM

An affordable and easy-to-use web-based CRM

Insightly

Affordable CRM Optimized for Small Business

incwo

Management software for all services

Infusionsoft

Sales & Marketing Automation for Small Business

SugarCRM

Open Source CRM and online customer relations software

Efficy CRM

CRM and Project Management

INES CRM

Leader in cloud-based CRM for SMEs in B2B

Zoho CRM

An all-in-1 tool for managing your sales and marketing

AmaCRM

Collaborative CRM on Internet

Roadoo

Motivate your sales team to increase sales

noCRM.io

An effective lead management tool for sales reps

Teamleader

Projects and invoicing in a simple and unique tool

Salesforce Sales Cloud

The world's number 1 CRM

Vtiger CRM

Open Source CRM software

easiware

The CRM of desirable companies!

NetSuite CRM

All the features you need in 1 software

EGG CRM

An easy-to-use, comprehensive and intuitive CRM software

Magic Business

Highly adjustable sales force and CRM software

IABAKO

Online Invoices,Quotes and more! designed for small business

What is CRM Software? Definition

CRM (Customer Relationship Management) refers to an IT tool that allows a company's marketing and sales force to centralize customer and prospect information with the ultimate goal of maximizing business revenue. To achieve this goal, CRM takes advantage of a unified customer information system and features covering the following activities:

  • Acquisition: Identification of potential buyers (leads) imported into the CRM
  • Prospecting: Transformation of leads into business opportunities, study of the needs of prospects and customers, soliciting prospects, analysis of information collected.
  • Automation of Sales: Automation of your sales forces with the tools of piloting, assistance in the prospecting procedures.
  • Marketing Automation: Email marketing, emailing, newsletters, reminders, orientation, lead scoring
  • Administration: Management of quotations, contracts, invoices, purchase orders, management of sales representatives and commissions on sales
  • Retention: Customer support, customer service management, online information on technical support, setting up a call center

By improving the customer's knowledge, the company is able to address the needs of the customer in a relevant way with a commercial solution. The relevance of marketing and sales actions makes it possible to direct efforts where it is really necessary and thus to maximize conversion rates (conversion from prospect to customer) as well as retention rates (customer renewal).

6 Reasons to Use Customer Relationship Management (CRM) Software?

Customer Relationship Management (CRM) software is an indispensable tool for all commercial enterprises for the following reasons:

  1. When used properly, it makes it possible to be more efficient than its competitors and therefore to gain market share.
  2. The general increase in customer requirements in terms of commercial approach makes it mandatory to use a tool that allows you to know your audience and address them in a relevant way
  3. The centralization of customer knowledge allows powerful marketing actions (email marketing, SMS for example)
  4. The centralization of information opens the door to collaborative uses (sharing information between employees) and to improving personal organization (note-taking, synchronization with the agenda)
  5. The new regulations in terms of personal data management (RGPD) make it mandatory to process customer data centrally with the ability to transmit this data immediately to the person concerned or to destroy it at his request.
  6. Online CRM is the most connected tool on the market, opening up infinite possibilities: customer segmentation, marketing campaigns, automatic invoicing, business intelligence and sales data analysis, company management, etc.

What are the Main Features of CRM?

The Basic Features of CRM

The CRM (Customer Relation Management) features are as follows:

  • Management of leads and opportunities for salespeople (telemarketing)
  • Contact account management (centralization of prospects and customer data)
  • Event Tracking: outgoing emails, incoming calls, information, adding documents, signing a contract, etc.
  • Appointment and calendar management
  • Management of multichannel marketing campaigns (email marketing, SMS marketing, newsletter, voice messages)
  • Dashboards, Analytics and Reporting

CRM is the most diverse customer relationship software, which explains the hyper choice on this market. They range from the advanced contact manager (xRM) to commercial ERP (such as Everwin or divalto).

Advanced Features

We find the following CRM features and services more and more often in CRM tools than ever before:

  • Support and customer service
  • Commercial management and sales management (quote, order form, invoicing)
  • Delivery and collection of documents
  • Embedded and synchronized messaging with the main messaging system
  • Tracking of conversions according to the origins and drivers of leads
  • Connection with Customer Data Platforms (CDP) to centralize unstructured data with qualified CRM data

CRM applications will be supported in the next 5 years by BigData, Business Intelligence and the exploitation of public data on the Internet:

  • Automatic proposal of products to segments of populations via marketing actions combining marketing automation and emailing.
  • Correlation detection
  • Listening to social networks (Social CRM as easiware)
  • Automatic enrichment of contact cards
  • Anticipating seasonal factors

CRM: Trends and Future Developments

The CRM market is made up of 50% SaaS CRM offers (CRM in the cloud, unlike on-premise CRM). This growth is estimated at 13.3% for 2014. Finally, the 10 largest CRM software publishers account for 60% of the market. The remaining 40% are made up of about a hundred solutions such as E-deal, Zoho, Efficy, Infocob. Among the market giants are: Salesforce, SAP, Oracle, Microsoft Dynamics CRM, IBM, NetSuite and Sage CRM. Open Source CRMs are more rare: Vtiger or SugarCRM. On the French market, Simple CRM stands out with its very affordable price. It should be noted that most solutions offer free trials or demos to test the functionalities of CRM Marketing software.

With our guides on customer relationship management (CRM), discover how to automate sales and marketing actions to support business development and customer relationship quality (improving customer experience, customer journey, loyalty and customer satisfaction).

How to Choose a CRM Software?

The choice of CRM is complex because it depends on the current context of the company, but also on its evolution. Moreover, it impacts a lot of people in the company: Management, Marketing, Sales, Communication, Support, etc. It is therefore essential to draw up specifications in advance with all stakeholders in the CRM project.

Then it is important to study the necessary functional scope: prospecting, marketing campaign management, customer support. There are hundreds of CRM software on the market that do either everything or part of the customer relationship.

Finally the price is important, as CRM is now available in return for a monthly subscription per user. This is around 30 € / month / user which, multiplied by the number of employees concerned, can represent a very significant cost.

The Most Popular CRM Software

These include: Sellsy, Eudonet, Ines CRM, Salezeo, GRC Contact, Microsoft Dynamics CRM, MyFeelBack, Koban, Nelis, Salesforce CRM : Sales Cloud, Teamleader, EGGcrm, TigerPro CRM, Magic Business, Incwo, Pipedrive, Smartplace, Vtiger CRM, Zoho CRM, Sage CRM, Synolia, Everwin CXM, Oryanoo CRM, Simple CRM, You don't need a crm, E-Deal CRM

Complementary solutions of CRM

Customer Support

Reservation & Booking

Customer Experience

Sales Intelligence

Customer Engagement

Call Center

Customer Service

Product Configurator

Sales Force Automation

Sales Enablement

Contact Management

Customer Loyalty

Point of Sale (POS)

Data Extraction

Sales Management

Sales Forecasting

Predictive Lead Scoring

Customer Satisfaction

Lead Management