Where Thought Leaders go for Growth
Where Thought Leaders go for Growth
Community Management: What is it and why is it so important? What skills do you need to become a community manager?
With the development of the Internet, community management has become an indispensable task for promoting the image and awareness of a brand or company online.
But what does a community manager actually do? What are the main differences between the social media manager?
In this article, we'll define the concept, explain the reasons behind the rise of the profession, and present some best practices to follow to activate your network.
Community management includes all measures for the development, integration, and support of the online community of a brand or a company.
The main challenges at stake are to:
A community manager is responsible for orchestrating virtual communities. It is a central role that allows the company to monitor social media channels, define a communication strategy, and defend the company's interests on social networks.
This profession emerged simultaneously with the development of online communities and is now a pillar of corporate communications.
👆 The community manager can work exclusively for a company or become self-employed and look after several brands at a time.
By hiring this employee, companies can increase their web reputation, the loyalty of existing customers, and attract new ones.
Here are the main activities:
👆 Blogging is undoubtedly one of the most successful methods and activities in recent years to gain visibility online. To reap all the benefits, community managers often turn to marketing agencies to optimize the content from the SEO (Search Engine Optimization) point of view and make it appear among the first results of search engines.
💡 Salary: According to the well-known portal Glassdoor, the gross annual income of a community manager in the USA is $46,333.
The social media manager is responsible for managing corporate communications. He creates a communication plan in which he presents his strategies:
The task of the community manager, on the other hand, is the daily management of the community to increase brand awareness and improve web reputation.
Thus, it can be said that a social media manager is responsible for the communication strategy on social media platforms and provides an overarching framework, while a community manager is responsible for building, managing, operating, and maintaining the company's interactions with its communities through its social networks.
In structured companies, these two figures work in close contact. This is not always the case with small companies. As a rule, the two roles there are performed by a single person, often an external expert.
Now that we have seen what the main goals of community management are and why the profession has gained importance, let's see how this process is implemented in practice.
💡 For successful community management, you need skills and experience. With the right strategies, you can grow your community exponentially and stay one step ahead of your competitors.
To perform community management in the best way, here are some best practices that can be of great help:
Various community management tools can help you manage your community effectively making life much easier.
Nowadays, good community management has become essential to survive in an increasingly competitive and connected world.
Whether we like it or not, the importance of the online community is growing and will continue to grow in the years to come. To respond to this challenge, small and medium-sized businesses are challenged to adapt to this context. It is not a matter of passively experiencing the changes, but of managing the change in order to take full advantage of the great potential it offers.
