Social Media Management Software

Social media management software is a communication tool that offers you the ability to manage your accounts, publish content, schedule posts, and track data analytics. 

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Our selection of 15 social media management software

Analyze social media trends, track competitors, and find top-performing content with this powerful management software.

BuzzSumo provides insights into what content is performing best on social media, allowing businesses to optimize their own content strategy. Its competitor analysis tools help identify gaps in the market, while its trend analysis helps keep businesses ahead of the curve.

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Streamline your social media management with a powerful software that allows you to schedule, publish, and analyze your content all in one place.

Agorapulse's social media management software offers a user-friendly interface, customizable publishing options, and in-depth analytics to help you optimize your social media presence. Plus, its team collaboration features make it easy to manage multiple accounts and workflows.

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Streamline social media planning with scheduling, analytics, and content management.

Later is a leading Social Media Management tool designed to help businesses effortlessly schedule posts, analyze performance metrics, and manage content across multiple platforms. With intuitive visual planning, Later assists in planning a cohesive social media strategy to engage audiences effectively.

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Streamline your social media presence with an all-in-one management software. Schedule posts, monitor engagement, and analyze performance with ease.

Sociality.io offers a user-friendly platform for managing multiple social media accounts, allowing you to effortlessly plan and publish content, track mentions and comments, and measure the impact of your social media strategy.

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Social Media Management

Social Media Reporting

Social Media Competitor Analysis

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Free versionFree trialFree demo

Paid version from €9.00 /month

Manage all your social media in one place with this software. Schedule posts, engage with followers, and track analytics easily.

Stay on top of your social media game with this comprehensive management software. Collaborate with team members, monitor brand mentions, and analyze performance metrics to optimize your strategy.

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Streamline social media management with a comprehensive tool that simplifies content scheduling, reporting, and engagement.

Adhook's social media management software helps businesses save time and resources by offering a centralized platform for content creation and publishing across multiple social media channels. Its robust analytics and reporting features enable users to track performance and optimize their strategies.

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All-in-one tool for Google & social media activities

Comprehensive reporting & moderation features

Custom review workflows & content templates

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Streamline your social media with powerful tools for scheduling, analytics, and content creation.

Omnilink's social media management software offers a comprehensive suite of features to help businesses manage their social media presence. With scheduling tools, analytics, and content creation capabilities, Omnilink makes it easy to streamline your social media strategy and stay ahead of the competition.

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free all-in-one solution

multiple profile management & in-depth analytics

customizable & multiple content possibilities

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Manage all your social media needs in one place with this powerful software. Schedule posts, track analytics, and engage with your audience seamlessly.

With features like content creation, team collaboration, and audience targeting, this social media management software makes it easy to optimize your social media presence. Plus, real-time analytics help you measure success and adjust your strategy on the fly.

Read our analysis about RADAAR Benefits of RADAAR

Social Inbox

Publishing

Analytics

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Streamline social media management with advanced scheduling, analytics, and collaboration tools.

With our software, you can easily schedule posts across multiple platforms, track engagement with detailed analytics, and collaborate with team members all in one place. Stay organized and save time with Conte.ai.

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User-friendly

Proprietary Content Creation System

Team of dedicated experts

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Manage all your social media from one platform. Schedule posts, track analytics, and engage with your audience.

LOOQME simplifies your social media management by providing an all-in-one platform. You can easily schedule posts, track engagement, and analyze performance across multiple social media channels. Plus, the platform's advanced analytics tools help you optimize your social media strategy.

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Numerous resources number

Instant alerts

All media in one place

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Manage multiple social media accounts from a single platform. Schedule posts, track analytics, and collaborate with team members.

HootSuite's social media management software offers a comprehensive solution for businesses of all sizes. With the ability to manage multiple accounts and schedule posts in advance, you can streamline your social media strategy. Additionally, the platform offers detailed analytics to help you track engagement and optimize your content.

Read our analysis about HootSuite Benefits of HootSuite

Access to several social network sites and accounts

Unified, single dashboard with post planner

Social media analytics tools

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Streamline your social media management with powerful tools to schedule, analyze, and optimize your content.

With Iconosquare, you can easily schedule posts, track your performance with detailed analytics, and optimize your content for maximum engagement. Plus, you can monitor your competitors and stay up-to-date with industry trends.

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In-depth Analytics and reporting

Scheduling, comments management

Hashtags, mentions and competitors listening

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Manage multiple social media accounts, schedule posts, and analyze performance with this top-rated software.

Buffer simplifies social media management by allowing users to schedule posts across multiple platforms, track engagement, and collaborate with team members. Its intuitive interface and comprehensive analytics make it a must-have tool for any business or individual looking to improve their social media presence.

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Streamline your social media management with powerful tools for scheduling, publishing, and analytics.

Facelift Cloud's social media management software provides a comprehensive solution for businesses to easily manage their social media presence. With features such as a content calendar, publishing tools, and detailed analytics, users can efficiently plan and execute their social media strategy.

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Streamline and boost your social media presence with this powerful management tool. Schedule posts, analyze performance, and engage with your audience all in one place.

With intuitive analytics and reporting, you can track progress and optimize your strategy. Collaborate with team members to ensure consistent messaging and timely responses. Maximize efficiency and impact with this all-in-one solution.

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Social Media Management software: purchase guide

What is social media management software?

Definition 

Social media management software such as Agorapulse are ideal solutions to optimize your company's notoriety. It is a platform designed to facilitate the management of Facebook /Twitter/ Google+/ LinkedIn/ Instagram accounts... and many other social media. Adopting this solution saves time while ensuring the development of your social strategy by automating some of the tasks of a community manager. 

How does it work? 

These programs include automated services to better manage a company's profiles by allowing it to animate its community or organize contests. The tool also includes modules programmed to collect information about the company and its competitors while managing its followers and friends. To take advantage of the tool, you must subscribe to a subscription. All data collected by the application will be backed up on the cloud, allowing the user to access it at any time. 

What are the main features of social media management software?

A social media management software must allow a social media manager and a community manager to offer the best digital marketing strategies to improve a brand's reputation across social networks. Here are the main features that social media management software should offer:

Flow monitoring 

In companies, monitoring remains an essential task to have all the relevant information on social media in order to prevent and increase the productivity of their market. With this type of tool, the user will be able to quickly collect data on his competitors, his brand as well as his category topics by programming a search on all online content including predefined keywords and hashtags. 

Here are the main features to manage your communication on social networks:

  • Manage multiple accounts, centralise all your Facebook, Twitter, Instagram, Linkedin, etc.
  • Programming posts
  • Integration of your site's RSS feeds to automatically publish articles
  • Analyze the performance of your web-marketing actions with statistics
  • Image management
  • Programming schedule
  • Plan social media content
  • Publish publications on social networks
  • Respond to requests for information
  • Automate and schedule publications on social networks
  • Store content and archive posts

Data processing

Once the data has been collected, it is important that the tool provides an easy-to-analyze dashboard to ensure that the decisions to be made are optimized. This table must be well organized by clearly separating each piece of information: message, comment, blog, forum... The same applies to published images. The content collected must be classified according to its relevance. 

The preparation of statistical reports 

A statistical report is usually based on the information collected. The tool generates graphs based on these data in order to provide the marketing campaign manager with ideas for reflection. These proposals are based on the company's e-reputation, the performance of a publication, positive and negative comments on the company and its competitors... These well-studied reports will allow them to improve their brand image. 

Who uses social media management software? 

Automating your competitive intelligence is an interesting solution for all companies wishing to optimize their performance by monitoring public opinion on current products, on little-known or well-known brands, or simply on their reputation. These online social network management programs are therefore aimed at all companies looking for a tool that can help them manage their image on social networks. 

What are the benefits of using social media management software?

Advantages 

  • Using this type of tool provides an overview of the company's popularity 
  • These applications are presented as the best solutions to closely monitor online conversations about your company and have all the information that can influence your reputation. 
  • An online social network management tool improves communication by allowing the user to respond in real-time to messages and reactions from his customers. 
  • It saves time in the execution of projects.  
  • Generate more traffic to your site
  • Increase your fan community
  • Save time in your social network management

Disadvantages 

  • The tools offered in the free version are for the most part defined over a limited trial period. Once the date has expired, a subscription becomes necessary. 

How to choose the best social media management software? 

  • Functionality: it is essential that the software allows publication on social networks where the company is present. Not all of them give access to the same social media. We must, therefore, be careful about who is managed and who is not. 
  • Interaction: the purpose of social networks and creating interaction, here between a brand and its subscribers. It is, therefore, necessary that the community manager is notified quickly and easily of new comments, in order to be able to respond to them.  
  • Adequate cost: there are many tools available at an affordable price that include more or less the same features as those available at a high price. 

The best tools for managing free and open-source social networks

  • Hootsuite
  • Tweetdeck
  • Feedly
  • SocialRank
  • Crowdfire

The most popular social media management tools

For self-entrepreneurs, freelancers and self-employed people 

  • Nukesuite
  • Sensitive
  • Buffer

For start-ups

  • AgoraPulse 
  • Netvibes
  • Mention

For VSEs 

  • Tip up
  • Social Sprout
  • Brand24

For SMEs

  • Linkfluence
  • Paper.li
  • Rival.IQ

Providing community management requires powerful software, like a social network management tool. These applications make it possible to develop the popularity of a brand by providing its web animations, the aim is to increase its audience and attract as many potential customers as possible.

Social Media Management softwares: Q&A

Social media management software helps businesses manage their social media presence by providing tools to schedule posts, publish content, track performance metrics, and engage with followers. Some examples of social media management software include Hootsuite, Sprout Social, and Buffer.

When looking for social media management software, it's important to consider features such as scheduling and publishing tools, analytics and reporting capabilities, social listening and monitoring functionality, and team collaboration features. Other features to consider include social media advertising tools, content creation tools, and customer relationship management (CRM) integrations.

Social media management software can help businesses streamline their social media efforts, save time, and improve their social media performance. By using social media management software, businesses can schedule posts in advance, track performance metrics, engage with followers, and monitor their brand's online reputation. This can lead to increased brand awareness, customer engagement, and sales.

Some of the best social media management software options include Hootsuite, Sprout Social, Buffer, HubSpot, and Agorapulse. Each of these software options offers a range of features and pricing plans to fit the needs of different businesses.

Some free social media management software alternatives include TweetDeck, Later, and SocialOomph. While these software options may have limited features compared to paid options, they can still be useful for small businesses or those just starting with social media management.