Software Adopt a tailor-made CRM to boost your sales and customer relations Read our guide and our selection of 8 tools to set up your customized CRM.
Software 12 alternatives to HubSpot to find your ideal CRM or marketing tool Hubspot is a well-known and much-appreciated CRM (customer relationship management) software, but it has its limitations, particularly in terms of pricing. Here are some alternatives to HubSpot, which are just as effective.
Software Save time and customers with the 10 best CRMs for training organizations Training centers need to work more efficiently and intelligently, with the aim of increasing conversion and loyalty. CRM provides a relevant response to this objective. But which one to choose?
Software • March 14, 2025
The 13 best programs for creating and managing a customer database
Customer data is invaluable for personalizing their experience and increasing their satisfaction. Discover 15 software applications that make it easy to retrieve and exploit this data.
Software • March 14, 2025
Our selection of the 15 best CRM software for startups in 2024
Choosing a high-performance CRM plays a key role in your startup's development. We'll help you make the right choice.
Tip • September 12, 2023
Guide to Business Negotiation: Clinch Deals in 6 Steps
Business negotiations are in essence the art of resolving conflicts: understand the steps of the negotiation process to reach win-win deals and grow your business.
Software • March 14, 2025
The 13 best alternatives to Shopify for transforming your online store
Shopify is undoubtedly the best-known software on the online store market. But it's not for every business. That's why we've selected for you the 13 best alternatives to choose from in 2025!
Definition • November 12, 2024
CRM software features
Depending on the size of your organization and the type of business you run, you'll need different CRM software features.
Definition • November 12, 2024
The future of the RCMP
Tomorrow, Customer Relationship Management or CRM will be at the heart of a company's marketing strategy. More than a sales act, it's a personalized experience for the customer.
Adopt a tailor-made CRM to boost your sales and customer relations Read our guide and our selection of 8 tools to set up your customized CRM.
12 alternatives to HubSpot to find your ideal CRM or marketing tool Hubspot is a well-known and much-appreciated CRM (customer relationship management) software, but it has its limitations, particularly in terms of pricing. Here are some alternatives to HubSpot, which are just as effective.
Save time and customers with the 10 best CRMs for training organizations Training centers need to work more efficiently and intelligently, with the aim of increasing conversion and loyalty. CRM provides a relevant response to this objective. But which one to choose?
The 13 best programs for creating and managing a customer database Customer data is invaluable for personalizing their experience and increasing their satisfaction. Discover 15 software applications that make it easy to retrieve and exploit this data.
Klaviyo
Customer relationship management
Customer Data Platform (CDP)
eCommerce
SMS Marketing
Marketing Automation
Zoho CRM
Customer relationship management
Learn more about Zoho CRM
monday CRM
Customer relationship management
Learn more about monday CRM
Definition • November 12, 2024
CRM software benefits
We recommend the use of Customer Relationship Management software to build lasting, reliable relationships with your customers.
Tip • November 12, 2024
Use your CRM to build customer loyalty
Customer loyalty is an under-exploited growth lever that costs 5 times less than acquisition. Invest less to earn more with good CRM.
Definition • November 12, 2024
Why use CRM software?
Customer Relationship Management (CRM) software centralizes all your exchanges with prospects and customers.
Tip • August 30, 2023
How to prospect for sales: techniques, tools and steps
How to prospect for sales? Sales prospecting is the key to finding the right target audience. The methods involved, that you will find in this article, will help you ace the techniques of acquiring the right customers.
Word from the expert • November 11, 2024
Business management: Excel and Word are a thing of the past - use dedicated, high-performance tools!
Quentin Leymarie, Head of Marketing and Communications at startup Axonaut (CRM + ERP), gives us his take on office suites...
Tip • November 11, 2024
Social networks to (re-)win over your customers
The advent of social networks has given rise to new consumer habits. Integrating them into your marketing strategy is now essential.
Tip • November 11, 2024
Make your customers your brand ambassadors
Traditional advertising has lost its impact. It's consumer opinions that trigger the act of buying. How can you adapt your marketing in this direction?
Tip • November 11, 2024
CRM to improve customer relations and build loyalty
CRM is at the heart of your sales strategy. How can you leverage it to build customer loyalty?
Tip • November 11, 2024
Use the right levers to build customer loyalty
To develop your sales, you need a pool of qualified prospects: your customers. You need to build their loyalty by using the right levers.
![[ITW] Decoding customer relations: trends, technologies and opportunities for companies](https://media.appvizer.com/articles/46342903/cover/com/cover-picture_w227.webp)
Word from the expert • November 11, 2024
[ITW] Decoding customer relations: trends, technologies and opportunities for companies
What opportunities do companies have when it comes to customer relations? Thomas Ciezar, marketing specialist at Zoho, shares his vision for the future and his advice in this interview!
Definition • August 30, 2023
The history of CRM: the prominent tool for customer and business
To efficiently implement CRM (customer relationship management) one must first understand its history and its importance. Travel through time, and you will learn of a detailed background, its creators and evolution.
Definition • November 11, 2024
Essential CRM functions
Contact management, sales stage, dashboard...here's a checklist of features for an effective CRM.
Definition • October 27, 2024
SPIN selling: the essential technique for converting your prospects!
Would you like to optimize your sales pitch and convert prospects into customers more efficiently? Adopt the SPIN selling method!
Tip • October 27, 2024
CRM integration: how marketing automation improves customer relations
Leverage all the advantages of your CRM and marketing software to promote data integration and, ultimately, improve your sales performance.
Definition • October 27, 2024
Why is customer relationship management essential?
Customers + sales = revenue. If your business depends on the market, this is the most important equation you need to follow every day.
Word from the expert • October 27, 2024
How to better manage and exploit your customer data with Customer Intelligence
Intelligent management of customer data is at the heart of marketing challenges. Find out how to make the most of customer data, and the tools needed to do so.
Definition • October 26, 2024
The customer: definition of this key company player
In a context where digital transformation has gradually given customers full power, let's (re)discover the ins and outs of this notion together.
