Customer relationship management

Tip How to implement an effective CRM strategy? Our advice + examples What is a CRM strategy? How do you implement such a strategy in your company, and what are the results? Appvizer gives you the keys.

Tip 7 best practices for customer care Customer care is essential to the successful development of your business. Take a look at 7 tried-and-tested practices to help you provide quality support.

Software Pipedrive vs monday: the CRM match-up to make the best choice Which is the better CRM solution between Pipedrive and monday CRM? We've tested and analyzed all their features, and here's our full review...

Latest articles

Tip • May 28, 2025

Boost your sales with the right management of your business opportunities

Behind every sale is a business opportunity. But what exactly are we talking about here, and how can we detect it and turn it into a sale? Here's how.

Software • May 23, 2025

Checklist of 10 questions to ask yourself when choosing a CRM tailored to your needs

How do you choose your CRM tool? Make your choice quickly with our 10 questions to ask yourself and our 8 tips for selecting the right one. Bonus: a comparison of 9 software packages adapted to the size of your company and/or your business.

Tip • September 12, 2023

Guide to Business Negotiation: Clinch Deals in 6 Steps

Business negotiations are in essence the art of resolving conflicts: understand the steps of the negotiation process to reach win-win deals and grow your business.

Software • April 25, 2025

Adopt a tailor-made CRM to boost your sales and customer relations

Read our guide and our selection of 8 tools to set up your customized CRM.

Software • March 14, 2025

The 13 best programs for creating and managing a customer database

Customer data is invaluable for personalizing their experience and increasing their satisfaction. Discover 15 software applications that make it easy to retrieve and exploit this data.

Software • March 14, 2025

Save time and customers with the 10 best CRMs for training organizations

Training centers need to work more efficiently and intelligently, with the aim of increasing conversion and loyalty. CRM provides a relevant response to this objective. But which one to choose?

Customer relationship management: our software guides

See all software

Pipedrive vs monday: the CRM match-up to make the best choice Which is the better CRM solution between Pipedrive and monday CRM? We've tested and analyzed all their features, and here's our full review...

Checklist of 10 questions to ask yourself when choosing a CRM tailored to your needs How do you choose your CRM tool? Make your choice quickly with our 10 questions to ask yourself and our 8 tips for selecting the right one. Bonus: a comparison of 9 software packages adapted to the size of your company and/or your business.

Adopt a tailor-made CRM to boost your sales and customer relations Read our guide and our selection of 8 tools to set up your customized CRM.

The 13 best programs for creating and managing a customer database Customer data is invaluable for personalizing their experience and increasing their satisfaction. Discover 15 software applications that make it easy to retrieve and exploit this data.

Customer relationship management: trending solutions

Klaviyo

+200 reviews

Customer relationship management

Learn more

The Only CRM & Marketing Platform Built for B2C

Customer Data Platform (CDP)

eCommerce

SMS Marketing

Marketing Automation

Learn more about Klaviyo

Zoho CRM

+200 reviews

Customer relationship management

The Smart and Efficient Solution for your Sales Team

Learn more about Zoho CRM

monday CRM

+200 reviews

Customer relationship management

Customizable CRM to optimize your sales management

Learn more about monday CRM

See all software

Customer relationship management: understanding the basics

Customer relationship management: how to manage from A to Z?

Customer relationship management: finding the suitable software

Which is the best CRM for me?

Software • March 14, 2025

12 alternatives to HubSpot to find your ideal CRM or marketing tool

Hubspot is a well-known and much-appreciated CRM (customer relationship management) software, but it has its limitations, particularly in terms of pricing. Here are some alternatives to HubSpot, which are just as effective.

Software • March 14, 2025

Our selection of the 15 best CRM software for startups in 2024

Choosing a high-performance CRM plays a key role in your startup's development. We'll help you make the right choice.

Software • March 14, 2025

The 13 best alternatives to Shopify for transforming your online store

Shopify is undoubtedly the best-known software on the online store market. But it's not for every business. That's why we've selected for you the 13 best alternatives to choose from in 2025!

Tip • August 30, 2023

How to prospect for sales: techniques, tools and steps

How to prospect for sales? Sales prospecting is the key to finding the right target audience. The methods involved, that you will find in this article, will help you ace the techniques of acquiring the right customers.

Definition • November 12, 2024

CRM software features

Depending on the size of your organization and the type of business you run, you'll need different CRM software features.

Definition • November 12, 2024

The future of the RCMP

Tomorrow, Customer Relationship Management or CRM will be at the heart of a company's marketing strategy. More than a sales act, it's a personalized experience for the customer.

Definition • November 12, 2024

CRM software benefits

We recommend the use of Customer Relationship Management software to build lasting, reliable relationships with your customers.

Tip • November 12, 2024

Use your CRM to build customer loyalty

Customer loyalty is an under-exploited growth lever that costs 5 times less than acquisition. Invest less to earn more with good CRM.

Definition • November 12, 2024

Why use CRM software?

Customer Relationship Management (CRM) software centralizes all your exchanges with prospects and customers.

Word from the expert • November 11, 2024

Business management: Excel and Word are a thing of the past - use dedicated, high-performance tools!

Quentin Leymarie, Head of Marketing and Communications at startup Axonaut (CRM + ERP), gives us his take on office suites...

Definition • August 30, 2023

The history of CRM: the prominent tool for customer and business

To efficiently implement CRM (customer relationship management) one must first understand its history and its importance. Travel through time, and you will learn of a detailed background, its creators and evolution.

Tip • November 11, 2024

Social networks to (re-)win over your customers

The advent of social networks has given rise to new consumer habits. Integrating them into your marketing strategy is now essential.

Tip • November 11, 2024

Make your customers your brand ambassadors

Traditional advertising has lost its impact. It's consumer opinions that trigger the act of buying. How can you adapt your marketing in this direction?

Tip • November 11, 2024

CRM to improve customer relations and build loyalty

CRM is at the heart of your sales strategy. How can you leverage it to build customer loyalty?

Tip • November 11, 2024

Use the right levers to build customer loyalty

To develop your sales, you need a pool of qualified prospects: your customers. You need to build their loyalty by using the right levers.

Word from the expert • November 11, 2024

[ITW] Decoding customer relations: trends, technologies and opportunities for companies

What opportunities do companies have when it comes to customer relations? Thomas Ciezar, marketing specialist at Zoho, shares his vision for the future and his advice in this interview!

Definition • November 11, 2024

Essential CRM functions

Contact management, sales stage, dashboard...here's a checklist of features for an effective CRM.

Customer relationship management

Customer relationship management : related categories

Latest articles

Customer relationship management: our software guides

Customer relationship management: trending solutions

Customer relationship management: understanding the basics

Customer relationship management: how to manage from A to Z?

Customer relationship management: finding the suitable software