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Boost your sales with the right management of your business opportunities

Tip • May 28, 2025

Boost your sales with the right management of your business opportunities

Behind every sale is a business opportunity. But what exactly are we talking about here, and how can we detect it and turn it into a sale? Here's how.

Checklist of 10 questions to ask yourself when choosing a CRM tailored to your needs

Software • May 23, 2025

Checklist of 10 questions to ask yourself when choosing a CRM tailored to your needs

How do you choose your CRM tool? Make your choice quickly with our 10 questions to ask yourself and our 8 tips for selecting the right one. Bonus: a comparison of 9 software packages adapted to the size of your company and/or your business.

Adopt a tailor-made CRM to boost your sales and customer relations

Software • April 25, 2025

Adopt a tailor-made CRM to boost your sales and customer relations

Read our guide and our selection of 8 tools to set up your customized CRM.

The 13 best programs for creating and managing a customer database

Software • March 14, 2025

The 13 best programs for creating and managing a customer database

Customer data is invaluable for personalizing their experience and increasing their satisfaction. Discover 15 software applications that make it easy to retrieve and exploit this data.

Save time and customers with the 10 best CRMs for training organizations

Software • March 14, 2025

Save time and customers with the 10 best CRMs for training organizations

Training centers need to work more efficiently and intelligently, with the aim of increasing conversion and loyalty. CRM provides a relevant response to this objective. But which one to choose?