Pipedrive vs Salesforce: which is the best CRM to boost your sales?

Pipedrive vs. Salesforce Sales Cloud: two approaches to CRM that are almost diametrically opposed. One relies on simplicity and agility to help sales reps get straight to the point, while the other deploys an ultra-complete platform capable of orchestrating your entire customer relationship... provided you have the means (and the time) to exploit it to the full.

Companies seeking to better manage their customer relationships often find themselves faced with this dilemma. Intuitive CRM or full-featured CRM? A quick-to-deploy solution or an ultra-customizable platform? Pipedrive appeals to SMEs and salespeople in a hurry, while Salesforce remains the weapon of choice for large enterprises and complex structures.

In this article, we take a closer look at features, pricing, ergonomics, integrations and use cases to help you choose the CRM that's right for you.

See all software Customer relationship management

What is Pipedrive?

Pipedrive overview

Pipedrive is a bit like a CRM invented at 6 p.m. on a Friday: simple, effective, no-nonsense. Created in 2010 by a group of former salespeople, this CRM software is designed for a single mission: to keep deals moving through the pipeline, without getting lost in the parameters.

Its target market? SMEs, start-ups and agile sales teams who want a tool that's quick to learn, visual and results-oriented. Customers include Amazon, Vimeo and Skyscanner. With over 100,000 corporate customers worldwide and a presence in 170 countries, Pipedrive has a clear position: that of an intuitive, pragmatic CRM designed by and for sales people.

Pipedrive's key features

• Customizable visual pipeline: track the progress of opportunities by dragging deals from one stage to the next, just like on a Kanban board.
• Automated sales tasks: save time on recurring actions, such as sending an automatic e-mail or creating a reminder.
• Lead and activity tracking: each prospect record centralizes all interactions (calls, e-mails, notes), with a clear timeline so you don't forget anything.
• Simple reports and dashboards : to quickly visualize sales performance (number of deals, conversion rate, estimated sales).
• Powerful mobile application: to view and update data on the move, access appointments and take voice notes.
• Integrations (Google, Zoom, Slack, Zapier): to easily connect Pipedrive to existing tools and automate workflows.

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Advantages and disadvantages of Pipedrive

Pipedrive stands out for a series of advantages that make it particularly attractive to companies seeking commercial efficiency without technical complexity. Here are the main benefits identified by users:

• Ultra-intuitive interface: everything is visual and organized around the pipeline, making it easy for sales reps to adopt.
• Quick to learn: no need for extensive training, the tool is up and running in just a few hours.
• Good value for money: affordable even for small structures, with progressive plans according to needs.
• Efficient automation: simple workflows save precious time on repetitive tasks.

As with any tool, Pipedrive also has a few limitations that you should be aware of before committing yourself:

• Limited reporting: dashboards can't be used to cross-reference complex data or produce advanced strategic analyses.
• Limited customization: difficult to adapt the tool to very specific business processes.
• Less suited to large accounts: multi-team or international companies will quickly need greater functional depth.

What is Salesforce?

Overview of Salesforce SalesCloud

Salesforce, founded in 1999, is the pioneer of cloud CRM. It's a comprehensive platform, used by big names like Adidas, Toyota and Spotify. It covers sales, marketing, customer support, integrations and even AI.

Salesforce is aimed above all at small, medium and large companies in need of a customizable, scalable and interconnected solution. With its ecosystem of applications (AppExchange) and in-house tools (such as Einstein AI), it's a platform geared to performance and growth.

Key Salesforce features

• Advanced lead and opportunity management: enables you to track the entire lead lifecycle, from qualification to closing, with scoring, automatic assignment and advanced segmentation options.
• Advanced automation with Flow: designed to create complex workflows with conditional triggers, cross-actions between objects, and integrations with other internal or external tools.
• Complete customization (objects, workflows, fields): each organization can model its own sales, customer service or marketing processes with customized objects and specific rules.
• Dynamic reporting: creation of interactive dashboards, customized reports, multiple filters and KPIs cross-referencing multiple data sources.
• Artificial intelligence (Einstein AI): predictive analysis of deals, recommendations for next actions, automatic lead scoring.
• Rich AppExchange and API: access to thousands of business applications, certified connectors, and a robust API for customized integrations.

Advantages and disadvantages of Salesforce

Salesforce stands out for its functional power and ability to adapt to complex environments. Here are the main advantages identified by its users:

• Highly powerful, customizable solution: capable of adapting to all structures, whatever the sector or complexity of the sales process.
• Rich integrations: easily connects to ERP, marketing tools, customer support, business applications and BI.
• Advanced reporting and analysis tools: for sales and strategic management, with a 360° view of performance.

Despite its many advantages, Salesforce also has its limitations, which companies need to anticipate to avoid unpleasant surprises:

• High costs: licenses, additional modules and the need for support can quickly add up.
• Significant learning curve: functional richness can confuse untrained new users.
• Longer implementation times: requires project scoping, parameterization, and often a certified integrator or consultant.

Pipedrive vs. Salesforce: compare functionalities

To help you compare Pipedrive vs. Salesforce, here's a table summarizing their main features.

Functionality	Pipedrive	Salesforce
Visual sales pipeline	✅ Yes, fully customizable and intuitive, in Kanban mode	✅ Yes, customizable but less visual by default
Sales automation	✅ Yes, via simple and efficient integrated workflows	✅ Yes, with Flow Builder for complex and conditional scenarios
Lead scoring	❌ Not available natively, except via third-party integrations	✅ Yes, advanced scoring with AI (Einstein) or manual rules
Multi-pipeline management	✅ Yes, creation of multiple pipelines with filters	✅ Yes, with specific business logic and fine segmentation
Reporting & dashboards	✅ Yes, simple and clear operational reports	✅ Yes, dynamic dashboards and advanced data cross-referencing
Interface customization	❌ Limited to pipeline configuration, fields and reports	✅ Yes, very advanced with Lightning App Builder
Mobile application	✅ Yes, fluid, functional and adapted to the field	✅ Yes, complete but sometimes more complex to use
Artificial intelligence (AI)	❌ Not natively available	✅ Yes, with Einstein AI for prediction and recommendations
Integrated collaborative tools	✅ Yes, via integrations with Slack, Zoom, Teams	✅ Yes, with Slack (native), Quip and advanced collaborative integrations
Roles and permissions management	✅ Yes, in advanced plans (Power, Enterprise)	✅ Yes, very fine, granular user role management
Application Marketplace	✅ Yes, with over 400 apps available via Pipedrive Marketplace	✅ Yes, AppExchange with over 3,000 certified apps
Integrated customer support	❌ No, requires third-party integration for support	✅ Yes, native module with Service Cloud

Focus on lead and opportunity management

Managing a lead is good. Turning it into a customer is better. And to do that, CRM has to follow the trail without fail, from first contact to signature.

Pipedrive offers a simple, linear and highly visual process: leads are added manually, via forms or integrations, and then dragged into the pipeline. Each opportunity displays the next action to be taken: call, e-mail, follow-up... You can even activate automatic reminders if a deal stalls.

Salesforce goes much further with a complete lead and opportunity management system, including lead scoring (manual or AI-based), automatic attribution rules, personalized statuses, and qualification processes. All this is integrated with other components such as marketing automation and support.

👉 To remember :

Pipedrive is ideal for sales teams looking for efficiency. Salesforce meets the needs of companies with multiple acquisition channels, multiple teams or complex sales cycles.

Focus on sales automation

Good salespeople sell. The really good ones automate everything that isn't selling.

Pipedrive offers simple but effective workflows: send an automatic e-mail after a step change, create a task after an action, notify a colleague... All configurable without code, from a fluid interface. To take things a step further, Zapier and Make allow you to automate with other tools.

Salesforce, for its part, has a high-level automation engine: Flow Builder. Here, we're talking about conditional logic, multiple steps, synchronization between objects and even cross-functional customer paths. Coupled with Einstein AI, it can even suggest the best action to take based on the prospect's behavior.

👉 To remember :

Pipedrive automates everyday tasks without complexity. Salesforce lets you model complex business processes, but requires more configuration (and sometimes technical skills).

Focus on the sales pipeline

The pipeline is the salesperson's cockpit. It's where everything starts.

Pipedrive has built its reputation on this functionality: a visual pipeline in Kanban mode, customizable with modifiable stages, colors, labels, and an immediate view of the amounts involved. Multiple pipelines can be created if required, with filters by product, salesperson or segment.

Salesforce also offers a sales pipeline, but less visually "plug-and-play". Objects and views have to be configured, which can be powerful but requires more parameterization. On the other hand, each opportunity can integrate conditional steps, validations and approval rules, which is very useful for long or regulated cycles.

👉 To remember :

Pipedrive champions the action-oriented visual pipeline. Salesforce is more structured and rigorous, perfect for sales processes with multiple stakeholders or legal milestones.

Focus on reports and dashboards

A good CRM doesn't just record data: it helps you understand it.

Pipedrive provides standard but useful reports: performance by sales rep, conversion rate, pipeline value, average deal duration, etc. You can set objectives, track key KPIs, and visualize activity in simple graphs. Goals can be set, key KPIs tracked, and activity visualized in simple graphs.

Salesforce, on the other hand, is a truly integrated BI tool: you can cross-reference all data (even external data), create dynamic reports, filter to the extreme, and create personalized views for each role in the company. Dashboards are interactive, updated in real time, and can be extended to other business objects (customer service, marketing, etc.).

👉 To remember :

Pipedrive provides clear indicators for day-to-day sales management. Salesforce offers a 360° strategic vision, with advanced analysis capabilities.

Focus on activity tracking and reminders

A CRM should remind you of what you promised to do... especially when you've forgotten.

Pipedrive manages this seamlessly: each deal or contact has a timeline of activities, including calls, e-mails and meetings. You can schedule a task, leave a note or attach a file. The system alerts you if an action is overdue or if a prospect has been asleep for too long.

Here again, Salesforce goes one step further: it can link each activity to several objects, track time spent by type of action, and automate reminders based on prospect behavior. With Salesforce Inbox, you can even connect your e-mail to track interactions in real time.

👉 To remember :

Pipedrive covers all the tracking required to ensure that nothing is overlooked. Salesforce enables finer traceability and tracking automation, ideal for long cycles.

Focus on mobile functionalities

Today, CRM must fit in your pocket. Literally.

Pipedrive offers a light, fast and efficient mobile application. You can consult your deals, call a contact, take voice notes, geolocate your appointments, and even work offline.

Salesforce, on the other hand, offers a much more comprehensive, but also denser app. All the CRM functions are there (if configured), but navigation may be less intuitive for salespeople on the move. It is ideal for users already familiar with the ecosystem.

👉 To remember :

Pipedrive stands out for its simplicity and responsiveness on the move. Salesforce offers completeness, but at the price of a longer learning curve.

Focus on CRM personalization

A good CRM is like a good pair of shoes: it has to fit your feet, not the other way round.

Pipedrive offers "light" customization: multiple pipelines, personalized fields, permissions by role, filters, customized reports. You stay within a structured framework, which limits the risk of drift.

Salesforce is entirely modular: you can create your own objects, workflows, business rules, personalized pages, approval processes, and even integrate components via Lightning. Each company can create its own customized CRM.

👉 To remember :

Pipedrive is perfect for companies that want a streamlined, easy-to-administer CRM system. Salesforce is a toolbox for creating a single system, but requires more resources.

Pipedrive vs Salesforce: compare prices

Plan	Pipedrive Price per item, per month, on an annual basis	Salesforce (Sales Cloud) Price per workstation per month, invoiced annually
Free offer	❌ No free offer	❌ No free offer
Entry-level plan	Lite - €14/month	Starter Suite - €25/month
	✅ 1 pipeline, contact management and deals ✅ Basic e-mail integration ✅ Mobile application ✅ Simple activity tracking	✅ E-mail marketing and dynamic data analysis ✅ Operational sales methods ✅ Smooth customer service ✅ Simplified Storefront Builder
Intermediate plan	Growth - €39/month	Suite Pro - €100/month
	✅ Multiple pipelines ✅ Task automation ✅ Two-way e-mail synchronization ✅ E-mail templates ✅ Advanced integrations (Slack, Zoom, etc.)	✅ All the features of ✅ Starter plus enhanced real-time chat ✅ More personalization and automation ✅ Quotations and sales forecasts ✅ Access to AppExchange
Advanced plan	Premium - €49/month	Sales Enterprise - €165/month
	✅ Advanced automation (logical conditions) ✅ Advanced reporting ✅ Authorization groups ✅ Customized permissions	✅ All Pro Suite features, plus advanced pipeline and forecast management ✅ Opportunity assessment and conversational intelligence ✅ Web API ✅ Agentforce**
Corporate / Premium plan	Ultimate - €79/month	Large groups
	✅ Dedicated customer support team ✅ Advanced permission control ✅ Priority support ✅ Data governance support	✅ All Pro Suite features, plus advanced pipeline management and transaction information ✅ Conversational intelligence ✅ Agentforce
Unlimited	/	Unlimited - €330/month
		✅ All the features of Enterprise plus predictive AI ✅ Conversational intelligence and sales engagement ✅ Premier Success Plan and Sandbox Full

To sum up:

• Pipedrive offers a clear upscale: each plan adds a layer of automation, personalization and reporting without blowing up costs.
• Salesforce, more expensive, is aimed at structures that need a hyper-modular CRM, capable of managing multiple teams and complex processes.

👉 Pipedrive is ideal for growing companies looking for value for money.
👉 Salesforce becomes interesting from the Professional plan onwards, and makes sense for mature companies with advanced IS challenges.

Pipedrive vs Salesforce: which interface is more intuitive?

Choosing a CRM also means choosing a day-to-day working environment for your teams. And on this point, the interface can make all the difference between a tool that is adopted... and one that is ignored. So, between Pipedrive and Salesforce, which offers the best user experience? We take a look at the main criteria.

Criteria	Pipedrive	Salesforce
Getting started	✅ Immediate, no training required	❌ High learning curve
User interface	✅ Visual, uncluttered, pipeline in Kanban mode	❌ Dense, modular, sometimes overloaded
Navigation	✅ Intuitive, quick access to key features	❌ Less fluid, many nested menus
Interface customization	❌ Limited (pipelines, fields, colors, filters)	✅ Very extensive via Lightning App Builder
Average adoption time	⏱ 1 to 2 days	⏱ Several weeks to several months, depending on complexity
Mobile experience	✅ Fast, lightweight, perfect for field sales reps	✅ Complete, but more complex to use on the move
User-friendly for sales teams	✅ Perfect for non-tech profiles	❌ Less appreciated without dedicated training

Pipedrive: designed for ease of use

As soon as you log on, Pipedrive sets the tone: everything is designed for action. The home screen directly shows the visual pipeline, current deals and upcoming tasks. One click is all it takes to add an opportunity, schedule a call or send an e-mail.

Each interface is uncluttered but functional, with no technical jargon. Sales reps can personalize their views, organize their pipeline by color or priority, and quickly filter according to their needs. Even automations are created from simple menus, without the need for external help.

👉 Who is it for? Sales teams who want to sell, not configure. Perfect for SMEs, start-ups or VSEs without a dedicated IT team.

Salesforce: powerful, but more technical

With Salesforce, the interface depends largely on the configuration you've done beforehand. By default, the environment is dense: custom objects, drop-down menus, multiple widgets. It's a platform that's more modular than functional from the outset.

With Lightning App Builder, you can completely rethink the user experience... provided you have a Salesforce admin on hand. The result: if done right, the interface can be extremely effective. If it's not, users can quickly feel lost.

Salesforce shines for companies with complex processes and a wide variety of user roles. Each profile (salesperson, manager, executive) can have its own view, its own dashboards, its own automations.

👉 Who is it for? Large companies or fast-growing structures that have the resources (time, budget, staff) to design a tailor-made experience.

In a nutshell:

• Pipedrive is made for those who want to get straight to the point: quick learning curve, clear interface, zero cognitive overload.
• Salesforce is more demanding, but offers an unrivalled level of customization if you take the time to configure it.

💡 Tip: if your team is already grumbling about adopting a new CRM, opt for Pipedrive. If you have an IT department or a dedicated consultant, Salesforce can become an extremely powerful tool... once properly tamed.

Pipedrive vs Salesforce: compare integrations

A CRM never stands alone. It needs to integrate naturally with your marketing, messaging, support, billing and ERP tools.
The smoother your integrations, the more efficient your teams. Let's see how Pipedrive and Salesforce measure up in this respect, with a star rating, followed by a detailed analysis.

Number of available integrations

	Pipedrive	Salesforce
Rating	⭐⭐⭐⭐☆	⭐⭐⭐⭐⭐

Pipedrive offers over 400 integrations via its marketplace, with the tools most commonly used in SMBs:

• Communication: Slack, Microsoft Teams, Zoom
• Email & calendar: Gmail, Outlook, Exchange
• Marketing: Mailchimp, ActiveCampaign, HubSpot (via Zapier)
• Billing: QuickBooks, Xero, Stripe
• Customer support: Intercom, Zendesk
• E-commerce: Shopify, WooCommerce (via Zapier)
• integrations via Zapier, Make or API REST to extend possibilities

This is more than enough for current needs, especially when teams want to connect a few key tools, without the need for a gas factory.

Salesforce, on the other hand, is evolving in a different universe:

• The AppExchange offers over 3,000 certified apps, covering all sectors: finance, real estate, healthcare, education, industry...
• Native integrations with market giants: SAP, Oracle, Workday, Adobe, Jira, Slack, Zoom, Stripe, Shopify, etc.
• Powerful connectors with data, BI, DMP, HR management, e-learning platforms...

Salesforce can interface with the entire IS of a large enterprise, from ERP and IT to data and accounting.

Easy configuration

	Pipedrive	Salesforce
Note	⭐⭐⭐⭐☆	⭐⭐⭐☆☆

Pipedrive relies on plug & play logic. You connect with just a few clicks, often without the need for a developer. The most popular integrations are accessible from the marketplace, with fluid onboarding. Zapier's interface is well thought-out and documented.

For example:
👉 Connect Pipedrive to Google Sheets via Zapier to create automatic reporting in 10 minutes, without coding.
👉 Automatically synchronize contacts with Mailchimp to launch targeted campaigns.

Salesforce, on the other hand, offers almost total freedom... at the price of greater complexity. Many integrations require :

• manual configuration (access rights, field mapping)
• sometimes development via API or Apex
• or a certified integrator for complex business cases

The advantage? You can do it all. The drawback? It's best not to face the AppExchange alone.

Customization and automation of integrations

	Pipedrive	Salesforce
Note	⭐⭐⭐⭐☆	⭐⭐⭐⭐⭐

Pipedrive lets you trigger automatic actions based on events in the tool or via Zapier. Example:
👉 When a deal moves to the "Proposal" stage, automatically create an invoice in QuickBooks or send a notification in Slack.

The Pipedrive API is well documented and enables developers to integrate the tool with external systems without too much effort. However, complex cases or multi-channel flows find their limits.

Salesforce shines in this area:

• Automations via Flow, Apex or MuleSoft
• Real-time integration with bidirectional synchronization
• Ability to feed cross dashboards, trigger marketing campaigns or pilot multi-tool customer paths

Salesforce literally becomes the heart of the IS ecosystem, capable of managing customer data across all channels (sales, support, finance, web...).

The verdict

Criteria	Pipedrive	Salesforce
Useful native integrations	⭐⭐⭐⭐☆	⭐⭐⭐⭐⭐
Easy to connect	⭐⭐⭐⭐☆	⭐⭐⭐☆☆
Ability to automate	⭐⭐⭐⭐☆	⭐⭐⭐⭐⭐
PLC & technical opening	⭐⭐⭐⭐☆	⭐⭐⭐⭐⭐
Global ecosystem	⭐⭐⭐☆☆	⭐⭐⭐⭐⭐

• ✅ Pipedrive ticks all the boxes for simple, fast integrations, perfectly suited to SMBs, VSEs and agile teams.
• ✅ Salesforce unsurprisingly dominates for multi-tool organizations, complex workflows or international companies looking for a centralized data hub.

When to choose Pipedrive or Salesforce?

Pipedrive or Salesforce? It's not a question of which is more complete, but of which is better adapted to your way of selling, your team size and your internal organization.

One shines for its simplicity, the other for its power. Here's how to choose one or the other to get the most out of your CRM.

Examples of Pipedrive use cases

✅ If you're an SME or start-up with simple sales cycles,
Pipedrive is for you. Its visual interface, customizable pipeline and lightweight automations let you gain efficiency without training your teams for weeks on end.

👉 Example: a SaaS start-up is looking to track its incoming leads, automate follow-ups and monitor the progress of its deals. With Pipedrive, the sales team structures its process within 24 hours, without the need for an external consultant.

✅ If you have a small team without a dedicated IT department,
Pipedrive installs in just a few clicks, configures easily and requires no developer or project manager to operate. Integrations with Google Workspace, Slack or Zoom are simple to connect, and everything is thought out for non-technical users.

👉 Example: an independent recruitment firm wants to keep track of its prospects, send automatic emails and keep track of appointments. Pipedrive covers all these needs seamlessly.

✅ If your sales people are out in the field,
Pipedrive offers a fast, ergonomic mobile application, ideal for entering a contact after an appointment, adding a voice note or geolocating a customer point. Real-time synchronization avoids duplicates and oversights.

👉 Example: a team of B2B salespeople use the Pipedrive app to track their movements, follow-up with customers from their mobile, and view live hot deals to close.

Examples of Salesforce use cases

✅ If you're a company with several teams or departments to synchronize, Salesforce is cut out for complexity. Its architecture makes it possible to model multiple pipelines, processes and user roles, while ensuring centralized monitoring. It's the logical choice for structured or international organizations.

👉 Example: an ETI with sales teams in France, Canada and Spain deploys Salesforce to harmonize its sales methods, create multi-country dashboards and link CRM to its ERP.

✅ If you need advanced reporting and strategic steering, Salesforce offers dynamic dashboards, cross-reporting and a 360° view of sales activity. Perfect for sales managers or COMEXs who want to track performance as closely as possible.

👉 Example: an industrial company wants to track its sales by region, product type and average cycle. With Salesforce, it builds a customized dashboard that combines CRM, customer support and financial data.

✅ If your strategy relies on automation and data, Salesforce is unbeatable on the intelligence side. With Einstein AI, Flow Builder and a robust API, you can automate complex journeys, analyze behavior, predict purchase intent and trigger targeted actions.

👉 Example: a fintech links Salesforce to its scoring tool, automates its upsell campaigns based on detected weak signals, and generates alerts for sales reps based on behavioral data.

✅ If you're thinking of extending your CRM to other business functions, Salesforce goes far beyond CRM. With its Sales, Service, Marketing, Commerce or Analytics Cloud modules, it becomes a unified platform for your entire customer relationship.

👉 Example: an e-commerce group uses Salesforce to manage its B2B sales, customer support, conversion tunnel and e-mail campaigns all in a single, synchronized environment.

What to learn from the Pipedrive vs Salesforce battle

Pipedrive vs Salesforce is more than just a CRM duel. It's the confrontation of two visions of sales management:

• One, pragmatic, quick to deploy, action-oriented (Pipedrive)
• The other, strategic, hyper-powerful and designed for global management (Salesforce).

Your choice will depend less on pure functionality than on your context, resources and business objectives.

✅ Key points to remember

• Pipedrive is perfect for SMEs, agile sales teams or start-ups who want to get straight to the point: visual pipeline, fast learning curve, effective automations, at a competitive price.
• Salesforce is aimed at companies with complex processes, multiple teams to synchronize, or a need for advanced centralization of customer data. Its customization and integration potential is unrivalled, but you need to know how to manage it.
• In terms of interface, Pipedrive wins on ergonomics, Salesforce on adaptability.
• In terms of integrations, Salesforce wins for rich and varied information systems.
• Finally, in terms of price, Pipedrive is much more affordable... but Salesforce can pay for itself in a well-built ecosystem.

🔎 Need / Recommendation

Need	Recommendation
A simple, visual CRM that's quick to adopt	✅ Pipedrive
A solution for very small businesses without a technical team	✅ Pipedrive
Automate reminders and save sales time	✅ Pipedrive
Manage several sales teams or subsidiaries	✅ Salesforce
Fine-tune performance analysis with advanced dashboards	✅ Salesforce
Connect CRM to a complete IS (ERP, BI, marketing...)	✅ Salesforce
Customize every aspect of CRM (rules, objects, views...)	✅ Salesforce
A simple mobile application for field sales staff	✅ Pipedrive

See all software Customer relationship management

Pipedrive vs Salesforce FAQs

What's the main difference between Pipedrive and Salesforce?

Pipedrive is a simple, fast, sales-oriented CRM designed for small sales teams. Salesforce is a comprehensive, modular CRM platform designed for companies that want to connect all their functions around the customer.

Is Pipedrive as customizable as Salesforce?

No. Pipedrive allows some customization (pipelines, fields, filters), but remains deliberately focused on simplicity. Salesforce is highly customizable, to the point of being able to create your own objects, business rules or custom interfaces.

Pipedrive or Salesforce: which is easier to use?

Pipedrive is clearly more intuitive. It's quick to install, requires no training and has an interface designed for salespeople. Salesforce, although very powerful, takes longer to adopt, especially without support.

Which CRM is best suited to SMEs?

Pipedrive is generally the most appropriate choice for SMEs: affordable price, sales-focused features, low learning curve. Salesforce may be suitable if the SME has complex needs or a team dedicated to CRM management.

Is Salesforce too complex for a small business?

In most cases, yes. Salesforce deploys an entire architecture that can quickly become over-dimensioned for a very small company or a small organization. You need technical resources to take full advantage of its power.

Can Salesforce and Pipedrive be connected to other tools?

Yes, both CRMs offer integrations with third-party tools. Pipedrive relies heavily on Zapier, Make and its marketplace, while Salesforce has the AppExchange, an ultra-rich marketplace with over 3,000 applications.

Which CRM is best suited to mobile use?

Pipedrive is lighter, faster and easier to use on the go. It's perfect for sales reps on the move. Salesforce is more complete, but its mobile application requires more configuration to be fluid in use.