HubSpot vs monday CRM: Which CRM Fits Your Sales Workflow Best in 2025?
When it comes to managing your sales pipeline, keeping your team aligned, and building stronger client relationships, the right CRM tool can make all the difference. But with so many options out there, how do you choose the one that fits your business like a glove?
Two of the most talked-about solutions right now are HubSpot CRM and monday CRM. Both promise to simplify your workflow, supercharge your automations, and help your team close more deals… but they do it in very different ways.
👉 In this in-depth comparison, we’ll break down the features, pricing, interface, integrations, and typical use cases of each platform to help you find the best fit for your needs, whether you're a growing startup, a busy sales team, or an enterprise looking for smarter project management and client support tools.
What is HubSpot?
General presentation of HubSpot CRM
HubSpot CRM is a powerful, cloud-based customer relationship management tool built to help businesses track leads, manage their sales pipeline, and deliver better client experiences… all without the usual complexity of enterprise software.
Unlike traditional CRMs that require heavy setup or training, HubSpot CRM is designed to be intuitive and ready to use from day one. It offers a clean, customizable interface, smart automation options, and seamless integrations with your favorite tools like Gmail, Slack, or Zoom.
🎯 HubSpot CRM is especially popular among sales teams, startups, and growing companies that need a scalable solution to manage their deals, automate repetitive tasks, and stay on top of their performance metrics, without getting lost in cluttered menus or clunky processes.
Key features of HubSpot CRM
Before we get into the pros and cons, here’s a quick overview of the most valuable features HubSpot CRM brings to your sales process:
- Contact and company management with detailed activity timelines
- Visual pipeline tracking with drag-and-drop deal stages
- Built-in email tracking, scheduling, and templates
- Customizable dashboards to monitor team and deal performance
- Native workflow automation to assign tasks, send emails, and update records
- Integrated live chat, meeting links, and shared inbox for better client communication
- Powerful reporting tools to analyze leads, conversions, and deal velocity
HubSpot CRM
Pros and cons of HubSpot CRM
Now that we’ve seen the key features, let’s take a closer look at what makes HubSpot CRM a strong performer and where it might fall short depending on your use case.
✅ Here’s what users and sales teams appreciate most about HubSpot CRM:
- User-friendly and intuitive interface, even for non-technical users
- One of the best free CRM plans on the market with generous features
- Built-in automation tools for workflows, emails, and task assignments
- Easy to set up and use without needing a dedicated admin
- Excellent support resources, onboarding, and client documentation
- Seamless integration with email, calendar, and sales tools
❌ Despite its strengths, HubSpot CRM may not be perfect for everyone. Here are some common limitations:
- Paid plans get expensive quickly as your needs grow
- Some features (like advanced automation or custom reports) require higher tiers
- Limited project management capabilities compared to monday CRM
Customization options can feel restricted for complex sales processes
What is monday CRM?
General presentation of monday CRM
monday CRM is the dedicated customer relationship management platform built on top of monday.com’s powerful Work OS. While monday is widely known for its project management capabilities, monday CRM goes a step further offering sales teams a visual, flexible, and fully customizable tool to manage their entire sales cycle.
It’s not just a CRM added to a task manager, monday CRM is designed specifically for tracking leads, closing deals, and improving sales workflows, while keeping the user experience simple and engaging. Its modular, drag-and-drop interface makes it easy to adapt the CRM to any business process, no code or steep learning curve required.
🎯 Whether you're running a startup or leading a growing sales team, monday CRM gives you a centralized system to manage your contacts, collaborate with your team, and automate key parts of the sales service pipeline…all in one place.
Key features of monday CRM
Let’s take a closer look at the standout features that make monday CRM a rising player in the CRM market:
- Visual deal pipelines with fully customizable stages and fields
- Lead capturing from forms, email, and integrations
- Activity tracking for calls, meetings, notes, and email sync
- Automation recipes to reduce manual work across sales processes
- Collaboration tools with mentions, file sharing, and updates
- integrated dashboards with KPIs, deal values, and sales forecasts
- Native integrations with tools like Gmail, Outlook, Slack, and Zoom
monday CRM
Pros and cons of monday CRM
Now that we’ve seen what monday CRM offers in terms of features, let’s break down what users really think, both the highlights and the friction points.
✅ Here’s what sales teams and managers appreciate most about monday CRM:
- Highly customizable workflows and pipelines without coding
- Intuitive interface that feels modern, visual, and easy to navigate
- Built-in project management tools for post-sale collaboration
- Effective automation to streamline repetitive sales tasks
- Fast onboarding: ideal for growing teams with limited tech resources
- Affordable compared to other CRMs with similar flexibility
❌ monday CRM is powerful, but there are still a few things to watch out for:
- Some users feel it lacks advanced CRM features like quote or contract management
- The flexibility can become overwhelming for teams without a clear process
- Reporting capabilities are good, but less granular than HubSpot’s
Limited client support on lower-tier plans
HubSpot CRM vs monday CRM: Compare features
Choosing the right CRM isn’t just about the name, it’s about what the software can actually do for your sales process, your team, and your clients. Let’s take a closer look at how HubSpot CRM and monday CRM stack up on the features that matter most.
| Feature | HubSpot CRM | monday CRM |
| Pipeline Management | Visual pipelines with automation rules | Fully customizable boards for deal tracking |
| Workflow Automation | Powerful native automation, no-code builder | Automation recipes (trigger → action) |
| Customization | Deep customization for marketing, sales, and service tools | Highlyly customizable workspace |
| Reporting & Analytics | Advanced dashboards, forecasting tools | Basic to mid-level, customizable widgets |
| Client Communication | Email tracking, live chat, shared inbox | Email sync, activity log, meeting scheduler |
| Ease of Use | Very intuitive, especially for sales teams | Highly visual and beginner-friendly |
| Integrations | 2,000+ apps, strong API, Zapier-ready | 70+ native apps, good API, some limitations |
| Mobile App | Full-featured, well-rated on iOS/Android | Clean and functional, but less advanced |
| Free Plan | Generous CRM plan | ❌ Free version only on monday Work OS |
Focus on pipeline management
HubSpot CRM offers a traditional yet efficient deal pipeline with drag-and-drop functionality and automation triggers built-in. Each stage is linked to:
- Tasks
- Emails
- Timeline activity
… giving sales teams full visibility into deal progress.
monday CRM, on the other hand, takes a more visual and flexible approach using customizable boards and columns that adapt to any process. You can add:
- Color-coded stages
- Custom fields
- Client-specific automations
Ideal for teams that want full control over their sales process.
💡 Verdict: HubSpot delivers a more structured, sales-focused pipeline that's ready to drive results, while monday CRM offers greater visual flexibility.
Focus on workflow automation
HubSpot’s automation engine is one of the most advanced in its class, with:
- If/then logic
- Triggers
- Multi-step sequences that span emails, tasks, lead scoring, and more
It’s perfect for building smart sales workflows and nurturing leads at scale.
monday CRM uses “automation recipes”, which are easier to set up but less granular. You’ll find triggers like “when status changes to won, notify team”, simple and effective for common actions, but limited for advanced sales logic.
💡 Verdict: HubSpot's advanced automation scales with sophisticated sales workflows, while monday CRM works well for simple, straightforward processes.
Focus on customization
monday CRM is all about flexibility. You can build your CRM layout from scratch:
- Views
- Fields
- Automations
- Boards
- Permissions
… everything can be adapted to your workflow. It’s a playground for teams who want to create their own system.
HubSpot CRM is fast and intuitive, but workspace customization options are limited on lower plans:
- Advanced custom objects
- Record layouts
- Conditional logic are available
… but at a price.
💡 Verdict: monday CRM offers more upfront flexibility, but HubSpot provides the depth teams need to scale without outgrowing their CRM.
Focus on reporting & analytics
HubSpot offers professional-grade sales reporting, including:
- Funnel analysis
- Forecasting
- Deal velocity
- Team performance dashboards
It’s ideal for data-driven decisions, but unlocking full features requires a paid plan.
monday CRM provides custom dashboards with sales widgets such as :
- Deal value
- Close rate
- Team performance
While more visual, its analytics are less in-depth compared to HubSpot, and advanced filters or formulas are more limited.
💡 Verdict: HubSpot CRM is stronger for sales performance tracking, while monday CRM is better for basic visual summaries.
Focus on client communication tools
HubSpot CRM is built for client communication:
- Native email tracking
- Templates
- Live chat
- Shared inboxes
- Meeting scheduling
Everything is logged to the contact timeline, so no more chasing info across platforms.
monday CRM integrates with email and calendar tools, and tracks client activity. While functional, it lacks deeper tools like email templates or chat unless extended via integrations.
💡 Verdict: HubSpot offers a complete client communication suite, while monday CRM relies on external integrations.
HubSpot CRM vs monday CRM: Compare pricing
Here’s a side‑by‑side of their main plans, pricing, and what you get.
| Plan / Tier | HubSpot CRM | monday CRM |
| Free / Free‑forever | “Free” :
|
- |
| Starter | “Starter Customer
Platform” - from $9 /seat/month:
|
“Basic” - from $13.92 /seat/month:
|
| Intermediate | “Smart CRM
Professional” - from $45 /seat/month:
|
“Standard” - from $19.73 /seat/month:
|
| Advanced | - | “Pro” - from $32.49 /seat/month:
|
| Enterprise | “Smart CRM
Enterprise” - $75 /seat/month:
|
“Enterprise” - on quote:
|
HubSpot CRM vs monday CRM: Which interface is more intuitive?
A great CRM isn’t just about features, it’s about how fast your team can adopt it. Let’s compare HubSpot CRM and monday CRM in terms of usability, customization, and overall user experience.
| Criteria | HubSpot CRM | monday CRM |
| Ease of Use | Very intuitive, minimal setup | Visual, drag‑and‑drop simplicity |
| Ergonomics | Clean layout, tabs & timeline views | Visual boards, flexible structure |
| Customization | Moderate (advanced in paid plans) | High (even on basic plans) |
| Mobile Accessibility | Full-featured mobile app, highly rated | Mobile app available, fewer features than desktop |
Ease of use
- HubSpot CRM is often praised for its clean and familiar interface, especially for users already familiar with sales platforms. The learning curve is low, and most core tools (contact management, deal tracking, email logging) are usable within minutes. It’s built for sales teams who want to get started fast.
- monday CRM takes a more visual approach: color-coded boards, drag-and-drop status updates, and a flexible UI that feels less “corporate” and more creative. Ideal for teams that value flexibility over structure.
Ergonomics & layout
- HubSpot relies on a classic CRM layout: sidebars, tabs, and activity timelines. It’s more customer-centric and everything is logically organized.
- monday CRM breaks away from tradition with board-style layouts, views (kanban, timeline, table), and modular widgets. It’s more project-centric and suits teams who want to see their sales process evolve like a task board.
Customization
- HubSpot balances ease of use with enterprise-grade depth. While some advanced customization (custom objects, calculated properties, conditional logic) requires Professional or Enterprise tiers, these capabilities ensure your CRM grows with your business rather than requiring migration later.
- monday CRM excels at visual flexibility, allowing you to customize boards, columns, and widgets without technical expertise—perfect for teams prioritizing ease of modification.
Mobile experience
- HubSpot’s app is particularly strong, with full deal, task, and contact management on the go.
- monday’s mobile app is well-designed and fast but may feel a bit light compared to the desktop version.
🧠 Verdict:
- For structure, speed, and consistency: go with HubSpot CRM
- For flexibility, visuals, and creative workflows: choose monday CRM
HubSpot CRM vs monday CRM: compare integrations
The better a CRM integrates with your existing sales stack or marketing tools, the more it becomes a central pillar of your business operations. For IT managers, ops leaders, or RevOps teams, the number of native integrations, the ease of connection, and the depth of automation are key decision factors.
👉 Number of integrations available
- HubSpot CRM: ⭐⭐⭐⭐⭐
Over 2,000+ native integrations available in the HubSpot App Marketplace. You’ll find plug & play connections with tools like Salesforce, Slack, Google Workspace, Microsoft 365, Zoom, Mailchimp, Stripe, Shopify, Aircall, Typeform, and more.
HubSpot also offers a powerful open API, making it easy to build custom integrations and sync data across departments. - monday CRM: ⭐⭐⭐⭐☆
About 70 native integrations available, covering essentials like Gmail, Outlook, Slack, Google Drive, Zoom, Excel, and Shopify. While the library is more limited, monday also offers Zapier, Make (Integromat), and a developer API to bridge the gaps — but these often require some configuration.
👉 Ease of setup
- HubSpot CRM: ⭐⭐⭐⭐☆
Most integrations are plug & play, with clear documentation, walkthroughs, and no-code options for syncing data or triggering actions. The workflow builder allows native triggers to act on integration events — making setup easy for non-technical users. - monday CRM: ⭐⭐⭐☆☆
Setup is generally smooth for basic use cases, especially for common integrations (email, calendar, file sharing). However, when connecting multiple tools or automating across systems, it often requires navigating board IDs, column values, and recipe limitations. Less beginner-friendly for advanced workflows.
👉 Customization and automation
- HubSpot CRM: ⭐⭐⭐⭐☆
Strong integration with HubSpot’s automation engine. You can create cross-tool workflows, update records based on external events, and use custom fields, webhooks, or conditional logic. The system is robust for syncing contact info, tracking deals, or personalizing communication through external apps. - monday CRM: ⭐⭐⭐⭐☆
Automation is flexible within monday’s environment, but less powerful when involving external tools. Integrations can trigger actions on boards or items, but complex conditions or multi-step logic often require workarounds or third-party platforms. Still, it gets the job done for most SMB needs.
💡 Conclusion
HubSpot CRM has the edge in volume, variety, and plug-and-play integrations, making it a stronger fit for businesses that rely on a multi-app tech stack. It's especially well-suited for sales and marketing teams looking to streamline processes without developer help.
monday CRM is more modular and visual, but its integration catalog is smaller and its automation depth across tools is more limited unless extended via Zapier or custom API work. A solid option if you want a more self-contained workflow system with some connectivity.
When to choose HubSpot CRM or monday CRM
Choosing between HubSpot CRM and monday CRM depends less on which tool is “better,” and more on which one fits your current workflows, team structure, and business goals. Each platform has its own strengths and ideal use cases, from structured sales teams to flexible, project-driven organizations.
When to choose HubSpot CRM?
HubSpot CRM is best suited for companies looking for a complete, ready-to-use CRM with strong sales features, automation, and client-facing tools. It’s ideal for teams that want a proven, structured system that scales easily as their pipeline and processes grow.
📌 Here’s when HubSpot CRM makes the most sense:
- You need a robust sales CRM with lead scoring, deal tracking, and automation
- Your sales and marketing teams need to work together seamlessly
- You’re looking for pre-built integrations with tools like Gmail, Zoom, and Slack
- You want detailed reporting and forecasting tools without setting them up manually
- You need a client-facing communication suite (live chat, email templates, scheduling)
- You plan to scale and want a CRM that can grow into a full RevOps platform
- You value an all-in-one tool that requires minimal setup and offers strong support
When to choose monday CRM?
monday CRM is the right choice for teams that want maximum flexibility and control over how their CRM is built. It’s great for those who don’t mind configuring their own workflows, and for teams that want to combine sales tracking with project management or collaborative work.
📌 Here’s when monday CRM becomes the smarter pick:
- You want to build your CRM system from scratch, tailored to your unique sales flow
- Your team needs to combine sales tracking and project delivery in one platform
- You value visual boards and kanban-style deal pipelines
- You need a lightweight CRM with simple automation and fast onboarding
- You want to manage client relationships and internal processes in one tool
- You’re working with a tight budget and want solid features at lower pricing tiers
- You need a CRM for startups or small teams that evolves as your business grows
HubSpot or monday CRM : which should you trust with your pipeline?
Choosing between HubSpot CRM and monday CRM comes down to your priorities: structure vs flexibility, automation vs customization, and communication vs collaboration.
HubSpot CRM is the go-to option for businesses that want a ready-to-run, customer-focused platform with strong client-facing tools, powerful automation, and a scalable architecture. It’s especially well-suited for sales-driven organizations, B2B teams, or companies looking to unify their sales and marketing operations.
monday CRM, on the other hand, is a good fit for teams that need freedom to design their own workflows, combine project and pipeline management, and adapt the tool to their internal culture. It’s the flexible choice for startups, creative teams, or businesses where collaboration and visual planning are central.
🧠 Still unsure? Try both, HubSpot offers a free forever plan, and monday CRM gives a free trial.
FAQ - HubSpot vs monday.com
Does monday CRM have a free version?
monday CRM does not offer a free-forever CRM plan like HubSpot. However, it provides a 14-day free trial on all plans.
Which CRM is better for startups?
If you’re an early-stage startup focused on speed, structure, and sales automation, HubSpot CRM is a better out-of-the-box choice — especially with its free plan.
If you want a flexible system you can tailor to your process (and manage internal projects too), monday CRM gives you more freedom to build the CRM you need.
Can I use both HubSpot and monday CRM together?
Technically yes, via integrations or tools like Zapier. For example, you could use HubSpot CRM for client-facing sales and monday.com for internal project workflows. But in most cases, it’s more efficient to choose one main CRM tool to avoid data silos and sync issues.
Which CRM has the best mobile app?
HubSpot’s mobile app is slightly more advanced, with full access to contacts, deals, tasks, notes, and even reporting dashboards.
monday’s app is intuitive and great for task updates or pipeline views, but some features may be limited compared to the desktop version.
Article translated from French