Email Marketing News, Articles, Software Programs, and Business Resources

Tip

10 Tips to Optimize Your Email Marketing Campaign for Higher Conversion Rates
Let's see how you can simply upgrade your email marketing campaign by optimizing it in just a few steps. The tools we recommand for you are going to prove themselves very valuable to you.

Tip

Our Top 9 Bulk Email Best Practices to Take Your Campaigns to The Next Level
We've brought to you 9 of the best bulk emailing practices to ensure your email marketing campaign's success! This will allow you to maximize your click-through rate and boost your conversion rates!

Software

Becoming the Best Email Marketers with 9 of the Finest ActiveCampaign Alternatives
Becoming the best email marketers is right at the tip of your fingers with 9 of the finest ActiveCampaign alternatives. Definition, benefits, pros and cons... By the end of this article, you'll be equipped to enhance your campaigns and optimize customer engagement!

Latest articles

What are the Different Marketing Communication Channels Your Company Should Use?

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June 4, 2024

What are the Different Marketing Communication Channels Your Company Should Use?
What are the different marketing communication channels and which ones to use for your company? Read this article to find out!

Boom ! Now you’ll know how to ensure email deliverability with 6 simple steps

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February 8, 2023

Boom ! Now you’ll know how to ensure email deliverability with 6 simple steps
Email deliverability refers to the ability of your emails to land in the proper inboxes. It's a metric that marketers use to assess the health of an email campaign. You need relevant and compelling content if you want to stand out from the crowd. These six techniques will assist you in increasing deliverability and avoiding spam filters.

7 tips to identify and improve email churn in your marketing campaign

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November 18, 2022

7 tips to identify and improve email churn in your marketing campaign
The goal of email marketing is to generate new leads and convert them into customers. The email churn rate is the percentage of subscribers who stop reading your emails. Client retention programs can help you avoid or minimize customer attrition. We've compiled a list of our top seven tactics for preventing churn and increasing client retention.

Cleaning your email lists is a must and here are 9 tips to allow you to do it perfectly

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November 17, 2022

Cleaning your email lists is a must and here are 9 tips to allow you to do it perfectly
Cleaning up your email list on a regular basis to remove bounced, unsubscribed, and unengaged addresses improves the effectiveness of your email marketing efforts. Here is a list of potential advantages and disadvantages.

B2C versus B2B? What are the differences and best practices?

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November 16, 2022

B2C versus B2B? What are the differences and best practices?
A discussion of what email marketing is and its best practices, along with a comparison of B2C and B2B email marketing campaigns.