Latest articles

5 differences between content and inbound marketing

Tip • November 11, 2024

5 differences between content and inbound marketing

Inbound marketing enables software publishers to create leads by bringing prospects directly to their brand.

 Make your website your company's first sales tool

Tip • November 11, 2024

Make your website your company's first sales tool

How can you acquire leads simply through your website? Solutions exist, and your conversion rate will be all the better for it.

 What are the challenges of sales prospecting?

Tip • November 10, 2024

What are the challenges of sales prospecting?

Find customers, choose the right CRM, use the right sales methods: capitalize on feedback from a sales manager.

 Sales prospecting: what about freelance work?

Definition • November 10, 2024

Sales prospecting: what about freelance work?

Sales prospecting is a major challenge for experts invoicing via a freelance administration company. Here are a few useful tips for generating new customers and avoiding slack periods.

 [Outbound marketing] How to boost your marketing strategy?

Definition • October 24, 2024

[Outbound marketing] How to boost your marketing strategy?

Outbound marketing and inbound marketing are two very different marketing strategies. Find out in this article how to optimize your webmarketing performance.

 B to B prospecting: the best hacks to apply in 2018

Tip • October 24, 2024

B to B prospecting: the best hacks to apply in 2018

Ready to make your B-to-B prospecting more efficient and effective? Start prospecting using the best practices and new B-to-B prospecting tools that sales reps love!