Lead Generation Software

A lead is a qualified contact in the purchasing phase. Generating leads literally means "detecting leads". Lead generation software is marketing software that allows you to automatically identify people who potentially have a project that matches the product or service you are selling.

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Our selection of 24 lead generation software

Identify website visitors, track their activity, and generate leads with this powerful software.

With Lead Generation software, you can easily identify anonymous website visitors, track their activity, and generate qualified leads for your sales team. The software provides real-time alerts, integrations with popular CRMs, and powerful reporting features to help you optimize your lead generation efforts.

Read our analysis about Leadfeeder
Learn more To Leadfeeder product page
Free versionFree trialFree demo

Paid version from €400.00 /month

Boost your marketing with automation software that streamlines your campaigns, generates leads, and tracks results.

With this software, you can create personalized landing pages, build email campaigns, and track website visitors to optimize your marketing efforts. Its intuitive interface and customizable templates make it easy to use, while its powerful analytics provide insights that help you improve your ROI.

Read our analysis about Webmecanik Automation Benefits of Webmecanik Automation

Open Source

Data hosting in France, Switzerland United States, Australia

Proactive support

Learn more To Webmecanik Automation product page
Free versionFree trialFree demo

Paid version from $10,000.00 /month

Boost your sales with powerful intelligence software. Analyze leads, track performance, and gain insights to close more deals.

CloudTask's Sales Intelligence software offers advanced analytics and reporting tools to help you identify hot leads and close more deals. Track performance, gain insights, and optimize your sales process for success.

Read our analysis about CloudTask Benefits of CloudTask

A team of experts with a qualified address book

An on-demand service that grows with your business

Transparent and upfront reporting and communication

Learn more To CloudTask product page
Free versionFree trialFree demo

Paid version from €29.00 /month

Streamline hotel management with easy-to-use software. Automate tasks, manage reservations, and track guest information.

With Crono's hotel software, you'll save time and improve guest experiences. Customize room rates and availability, generate invoices, and view occupancy reports. The software's intuitive interface makes it easy to manage multiple properties, and you can access it from anywhere with an internet connection.

Read our analysis about Crono Benefits of Crono

Integrated with CRM

Verified email and phone number finder

Multichannel strategies and templates

Learn more To Crono product page
Free versionFree trialFree demo

Paid version from €169.00 /month

Automate marketing tasks, generate leads, and nurture prospects with this software's intuitive interface and robust functionality.

With this software, you can easily create and manage email campaigns, track website visitors, and analyze data to optimize your marketing strategy. Its customizable lead scoring system allows you to prioritize and focus on the most promising prospects.

Read our analysis about Plezi Benefits of Plezi

Turnkey marketing automation solution

100% suitable for B2B specificities

Quick and easy to set up

Learn more To Plezi product page
Free versionFree trialFree demo

Paid version from €250.00 /month

Boost your sales with our powerful lead generation software. Identify website visitors and turn them into leads with ease.

Visiblee's lead generation software provides detailed visitor insights and real-time notifications. With our intuitive dashboard, you can easily manage and prioritize leads for maximum efficiency. Say goodbye to missed opportunities and hello to increased conversion rates.

Read our analysis about Visiblee Benefits of Visiblee

Identification of individual website visitors

Retargeting of leads with email marketing automation

Scoring of leads powered by AI

Learn more To Visiblee product page
Free versionFree trialFree demo

Pricing on request

Boost your sales with AI-powered lead generation software. Identify the right prospects and personalize outreach with ease.

Predict by Sparklane uses machine learning to analyze data and predict which leads are most likely to convert. With advanced filtering options and real-time updates, you can focus on the most promising prospects and close more deals.

Read our analysis about Sparklane Benefits of Sparklane

Automatic Lead Scoring

Identification of potential customers & lead quality

Updated information and immediate notifications

Learn more To Sparklane product page
Free versionFree trialFree demo

Pricing on request

Boost your sales with powerful lead generation software. Automate your follow-up process and track your leads with ease.

AutoRaptor CRM helps you streamline your sales process by automating follow-up tasks and providing real-time lead tracking. With AutoRaptor, you can easily manage your leads and close more deals.

Read our analysis about AutoRaptor CRM
Learn more To AutoRaptor CRM product page
Free versionFree trialFree demo

Pricing on request

Automate lead generation and increase sales with advanced software that identifies ideal prospects, enriches data, and delivers actionable insights.

With powerful AI technology, this Lead Generation software helps you target the right audience, personalize messages, and streamline your sales process. Get real-time updates on lead activity and optimize your campaigns with predictive analytics.

Read our analysis about Leadspace
Learn more To Leadspace product page
Free versionFree trialFree demo

Pricing on request

Generate more leads with advanced prospecting and targeting capabilities.

Mintigo's lead generation software offers features such as predictive analytics, personalized messaging, and lead scoring to help businesses identify and engage with the most qualified prospects. With access to over 30,000 data signals, Mintigo can help tailor campaigns to specific industries or personas, increasing conversion rates and revenue.

Read our analysis about Mintigo
Learn more To Mintigo product page
Free versionFree trialFree demo

Paid version from €490.00 /month

Boost your sales with this lead generation software that simplifies prospecting and delivers high-quality leads instantly.

With powerful search filters and customizable lead lists, this software streamlines your lead generation process. Its intuitive interface and real-time data ensure accurate lead targeting and increased sales conversions.

Read our analysis about Magileads Benefits of Magileads

Access to a database of French and international B2B contact

International omnichannel platform by Mail, LinkedIn, SMS...

Platform managed by an account manager

Learn more To Magileads product page
Free versionFree trialFree demo

Pricing on request

Streamline your lead generation process with powerful software that provides accurate company data and insights.

With this software, you can easily find and target potential customers based on their industry, location, size, and financial performance. The platform also allows you to monitor changes in your existing clients' businesses and receive alerts when new opportunities arise.

Read our analysis about Duedil
Learn more To Duedil product page
Free versionFree trialFree demo

Paid version from €24.00 /month

Automate your lead generation with advanced software that finds and verifies contact information.

Dropcontact streamlines your business by providing accurate and up-to-date contact information for potential leads. The software can also integrate with your existing CRM and automate email campaigns, saving you time and increasing efficiency.

Read our analysis about Dropcontact Benefits of Dropcontact

100% GDPR compliant

No databases, only algorithm

Natively integrated into your CRM

Learn more To Dropcontact product page
Free versionFree trialFree demo

Paid version from $35.00 /month

Boost your sales with the ultimate lead generation tool. Enhance customer engagement and increase conversions with advanced features.

Limecall's lead generation software offers personalized outreach, automatic call scheduling, and real-time analytics to optimize your sales funnel. Say goodbye to missed opportunities and hello to increased revenue.

Read our analysis about Limecall Benefits of Limecall

Lead Generation

Sales Enablement

Call Back

Learn more To Limecall product page
Free versionFree trialFree demo

Pricing on request

Boost your sales with powerful lead generation software. Find and connect with potential customers effortlessly.

GTRSuite streamlines your lead generation process with advanced search filters and automated outreach tools. Save time and increase your conversion rates with customizable email templates and personalized messaging.

Read our analysis about GTRSuite Benefits of GTRSuite

Lead Generation

Lead Management

Learn more To GTRSuite product page
Free versionFree trialFree demo

Pricing on request

Innovative lead generation software that enhances customer interaction and conversion.

Interact is a pivotal lead generation tool designed to boost engagement through personalized interactions. This software expertly facilitates the creation of quizzes, polls, and assessments that not only intrigue but also capture qualified leads. Equipped with robust analytics, Interact empowers users to analyze data and refine strategies for optimal conversion rates.

Read our analysis about Interact Benefits of Interact

Engaging Interactive Content

Customization and Branding

Lead Segmentation and Qualification

Learn more To Interact product page
Free versionFree trialFree demo

Pricing on request

Streamlines lead generation through automation, analytics, and integration capabilities.

Concept Services offers a comprehensive lead generation solution, automating key processes to save time. Features include advanced analytics for better decision-making and robust integration with popular sales and marketing platforms, ensuring seamless workflow and enhanced efficiency.

Read our analysis about Concept Services
Learn more To Concept Services product page
Free versionFree trialFree demo

Paid version from €59.00 /month

Streamlines lead generation with advanced analytics and automation features.

SalesConnect boosts the efficiency of lead generation efforts through a tailored approach, leveraging advanced analytics to identify potential leads with precision and employing automation to nurture them until they're sales-ready. This software offers a comprehensive suite of tools to elevate lead management processes, making it a vital resource for teams aiming to optimize their sales funnel.

Read our analysis about SalesConnect Benefits of SalesConnect

Optimize your prospecting by automating your tasks

Increase your conversion rate

Save time, precisely target your prospects

Learn more To SalesConnect product page
Free versionFree trialFree demo

Paid version from $59.00

Streamlines lead generation with advanced analytics and automated outreach.

Distribute optimizes lead generation processes through its robust analytics features and automation capabilities. Users leverage data-driven insights to identify high-potential leads and utilize automated outreach tools to effectively engage prospective clients. Customize campaigns according to specific audience segments, maximizing ROI for businesses of all sizes.

Read our analysis about Distribute Benefits of Distribute

HQ that helps you organize sales teams and increase conversion.

Create engaging lead magnets and microsites.

Boost funnel conversions

Learn more To Distribute product page
Free versionFree trialFree demo

Paid version from $50.00 /month

Streamline your lead generation process with powerful software that automates tasks and provides valuable insights.

With advanced algorithms and intelligent lead scoring, this software maximizes your efficiency and helps you focus on the most promising leads. Its user-friendly interface and customizable workflows make it easy to use and adapt to your specific needs.

Read our analysis about Reply Benefits of Reply

Multichannel engagement tools

Intuitive lead generation solutions

Comprehensive integrations

Learn more To Reply product page



Lead Generation software: purchase guide

What is Lead Generation Software?


Lead generation tool is an IT solution that allows you to define your target audience and improve the performance of your marketing campaigns: attract more visitors, convert them into leads, close sales and turn them into ambassadors.

The software performs a pre-selection of prospects for you who may be interested in the products or services your company offers. You can reduce the number of contacts and improve your conversion rates by sending targeted messages.

A real return on investment, as well as the acquisition of marketing strategy software, is a must for your company and e-commerce.

How Does it Work?

Lead generation software is a database developer designed to improve the conversion rate of your inbound marketing campaigns. 

This software solution centralizes prospect contact information and gathers all the information that may be of interest to you in order to better understand expectations and refine customer relationship management. Segment your prospect lists to select potential customers to send a personalized message to.

This relationship marketing software also tests websites and checks email addresses to make sure they are still valid.

In this way, you reduce the risk that your marketing campaign will miss its target:

  • Your marketing communication will reach people who may be interested in what you have to offer

  • New contact leads are converted into customers.

What Are the Main Features of Lead Generation Software?

There are many marketing strategy software programs dedicated to lead generation. You will need to pay attention to their functionalities to choose the software solution that best suits your company's needs:

  • The creation of new directories with quality contacts

  • The analysis of lead generation using drag and drop

  • Targeting interested consumers based on a product or service

  • The development of an email and contact database

  • Verification of emails and contact details in order to prepare a quality emailing campaign

  • Assistance for the creation of more or less important broadcasting campaigns

  • The collection of data from several countries around the world

  • Automation of follow-up emails and creation of standard scenarios based on the responses or reactions of prospects or customers

  • Identification of interested prospects in real-time

  • Automation marketing as templates for customized email marketing and SMS marketing that can be automatically sent according to the recipient's behavior

  • Landing page templates or the possibility to create a showcase site with an integrated contact form

  • A dashboard to visualize the impact of marketing campaigns

Linked to your content marketing and inbound marketing strategies, lead generation software manages your online advertising. It adapts ads to your content strategy and target audience.

Other more complex tools manage the entire marketing plan: influencers, social media and press relations for example.

Lead Generation Techniques

Lead generation refers to the detection of an individual's interest in the products or services marketed by your company. With this online tool, you will meet many objectives: development and acceleration of business development, acquisition of new markets, optimization of commercial resources, the launch of new products, etc.

Discover how to supply your sales and marketing force with prospects who have a real interest in your services with our techniques (inbound, outbound, marketing automation, etc.) on lead generation.

Who Uses Lead Generation Software?

A true customer relationship marketing and management software package is mainly used by your sales, marketing, web marketing, and communications teams (BtoB and BtoC): 

  • To better understand the expectations of your prospects

  • To send personalized messages

  • To improve the conversion of your prospects into customers

Investment in digital marketing strategy software packages is essential for companies of all sizes.

Marketing and communication agencies are also keen on these solutions as part of their clients' business development.

Why Use an Enterprise Lead Generation Solution?

Lead generation helps you to better identify and qualify leads that are potentially interested in a purchase project that matches one of your offers. This software supports you at each key step of your marketing campaign.


  • The success of your business development and the increase in sales performance

  • The acquisition of new markets

  • The development of a good communication strategy

  • Saving time and productivity through qualified contacts

  • An improvement in brand image

  • The building of exit-intent popups

  • Encouraging website visitors to click on a call-to-action button

  • Risk management when launching a new product

  • The gain of conversions with a lead scoring

  • Optimizing the customer experience

  • Analysis of international sources

  • Creation of email lists to improve an email marketing strategy

  • New sales leads

  • Multiplying the conversion rate

  • In a content strategy, the software improves your natural referencing and your reputation on the Web (e-reputation)

  • Building customer loyalty by offering them appropriate products or services


  • You are far from reaching 100% qualitative leads

  • After the first contact that attracts attention, your conversion funnel must include a phone call to convince these future customers

  • Your cross-channel argument must be consistent or your credibility will be compromised

How to Choose Lead Generation Software?

Lead generation software is available for sales teams in either a free version or as software with a license or subscription. The advantage of free software is obvious! But be careful, free or open-source software is sometimes limited and can quickly become frustrating. Paid software offers greater functionality and is more scalable. In addition, your marketing efforts need to be highly effective in order to face the competition by offering a fast and efficient solution to your prospects' needs.

In terms of paid software, you can choose software installed directly on your network or choose software in SaaS mode. This software solution is accompanied by many services to support you in your web marketing strategy.

Ask for a free trial to test the different software programs. Compare and define the software that will help you better target your marketing campaigns and build customer loyalty.

Lead Generation softwares: Q&A

A lead generation software captures and analyzes data from various sources such as social media, email, and webpages to identify potential customers. It then classifies the leads and provides actionable insights to the sales team, helping them to prioritize and personalize their outreach efforts.

Look for software that offers lead scoring, lead nurturing, and analytics capabilities. Other useful features include contact management, email marketing automation, and integrations with popular CRM tools. Ensure that the software can also handle multiple channels such as social media and web forms.

Lead generation helps companies to identify potential customers who are interested in their products or services. By focusing on high-quality leads, companies can improve their conversion rates and reduce costs associated with unproductive outreach efforts. Lead generation also allows for personalized communication, increasing the likelihood of a successful sale.

Some of the best lead generation software options include HubSpot, Marketo, and Salesforce. These software tools offer a wide range of features and integrations, enabling businesses to manage their leads effectively and efficiently.

Some free lead generation software options include Hootsuite, SumoMe, and Hello Bar. While these tools may not have all the features of paid software, they can still provide valuable insights into lead behavior and help businesses to generate leads.