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Lead Generation Software

A lead is a qualified contact in the purchasing phase. Generating leads literally means "detecting leads". Lead generation software is marketing software that allows you to automatically identify people who potentially have a project that matches the product or service you are selling.

Lead Generation : related categories

Our selection of 82 lead generation software

Webmecanik Automation

Open Source marketing automation solution without limits

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4.5
Based on 32 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
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Paid version from €400.00 /month

Boost your marketing with automation software that streamlines your campaigns, generates leads, and tracks results.

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With this software, you can create personalized landing pages, build email campaigns, and track website visitors to optimize your marketing efforts. Its intuitive interface and customizable templates make it easy to use, while its powerful analytics provide insights that help you improve your ROI.

Read our analysis about Webmecanik Automation

Benefits of Webmecanik Automation

check Open Source

check Data hosting in France, Switzerland United States, Australia

check Proactive support

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Webmecanik Pipeline - CRM

A free CRM tool : Webmecanik Pipeline

No user review
check-circle Free version
check-circle Free trial
check-circle Free demo

Paid version from €20.00 /month

Streamline your customer interactions with powerful CRM software.

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Our CRM software simplifies customer relationship management tasks, from lead generation to sales and support. Automate workflows, track interactions, and analyze data to improve customer satisfaction and revenue.

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Benefits of Webmecanik Pipeline - CRM

check free

check Easy to use

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Zoho CRM

The Smart and Efficient Solution for your Sales Team

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4.4
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
check-circle Free version
check-circle Free trial
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Paid version from €14.00 /month

Streamline customer interactions with a cloud-based CRM. Automate sales, marketing, and support processes with ease.

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Manage leads, contacts, and deals in one place. Access real-time data and analytics to make informed decisions. Collaborate with team members to improve customer engagement.

Read our analysis about Zoho CRM

Benefits of Zoho CRM

check Streamlines sales: Manage leads, contacts, deals

check Enhances engagement: Personalize customer interactions

check Provides insights: Robust reporting and forecasting

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ZoomInfo

A new standard in B2B intelligence for go-to market

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4.5
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
check-circle Free trial
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Pricing on request

Sales intelligence software that identifies ideal prospects, builds custom contact lists, and provides real-time insights to help sales teams close more deals.

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With its advanced search filters, ZoomInfo allows users to identify decision-makers, track company news, and gain competitive intelligence. The platform also offers integrations with top CRMs for seamless data transfer and workflow automation.

Read our analysis about ZoomInfo

Benefits of ZoomInfo

check B2B Contact Data Accuracy With Hyper-Focused Segmentation

check Seamless Integration With Your Workflow

check Streaming Buyer Intent Data Tools

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Salesforce Sales Cloud

The all-in-one CRM for your business

No user review
close-circle Free version
check-circle Free trial
check-circle Free demo

Paid version from €25.00 /month

Enhances customer relationships with advanced analytics and comprehensive lead tracking.

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Salesforce Sales Cloud stands out as a leading customer relationship management software, offering advanced analytics, comprehensive lead tracking, multi-platform integration capabilities, and personalized customer engagement tools. Designed to boost sales and improve customer relationships, this software provides a holistic view of each customer, facilitating more effective communication and sales strategy planning.

Read our analysis about Salesforce Sales Cloud

Benefits of Salesforce Sales Cloud

check Improves sales team productivity and performance

check Enables data-driven decision making

check Enhances customer experience and loyalty

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Leadfeeder

Lead Generation and Sales Intelligence Platform

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4.6
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
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Pricing on request

Identify website visitors, track their activity, and generate leads with this powerful software.

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With Lead Generation software, you can easily identify anonymous website visitors, track their activity, and generate qualified leads for your sales team. The software provides real-time alerts, integrations with popular CRMs, and powerful reporting features to help you optimize your lead generation efforts.

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Plezi

Complete B2B marketing automation solution

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4.7
Based on 156 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
check-circle Free version
close-circle Free trial
check-circle Free demo

Paid version from €169.00 /month

Automate marketing tasks, generate leads, and nurture prospects with this software's intuitive interface and robust functionality.

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With this software, you can easily create and manage email campaigns, track website visitors, and analyze data to optimize your marketing strategy. Its customizable lead scoring system allows you to prioritize and focus on the most promising prospects.

Read our analysis about Plezi

Benefits of Plezi

check Turnkey marketing automation solution

check 100% suitable for B2B specificities

check Quick and easy to set up

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GetLeads

AI Lead Generation Tool

No user review
close-circle Free version
check-circle Free trial
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Paid version from $30.00 /month

Boost sales with advanced lead generation. Features include automated nurturing, detailed analytics, and CRM integration.

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GetLeads accelerates sales growth through advanced lead generation features. It offers automated lead nurturing to keep prospects engaged, detailed analytics for performance insights, and seamless CRM integration for efficient lead management. Perfect for businesses looking to streamline their sales processes and improve conversion rates.

Read our analysis about GetLeads

Benefits of GetLeads

check AI lead generation tool

check Smart prospect search using filters and customer portraits

check Automated personalized message generation

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Easybusiness

Streamline Operations with Comprehensive Business Management

No user review
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Boost your business with powerful lead generation software. Easily find and connect with potential customers using advanced search filters and automated outreach tools.

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With our lead generation software, you can easily create customized email campaigns, track your progress, and analyze your results. Plus, our user-friendly interface makes it easy to manage all of your leads in one place.

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Blacksales

Boost Your Sales Prospects with Intelligent Automation

No user review
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close-circle Free demo

Pricing on request

Boost your sales with powerful lead generation software that helps you find and connect with potential customers.

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With advanced filtering and search options, Blacksales makes it easy to find leads that fit your ideal customer profile. Plus, the software provides detailed contact information, so you can reach out to prospects directly and close more deals.

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datadrive lead

Optimize Sales with Advanced Lead Management Software

No user review
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Pricing on request

Boost your sales with this powerful lead generation software. Get targeted leads, automate your outreach, and track your progress all in one place.

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Datadrive lead is a comprehensive lead generation software that enables you to easily find and target your ideal customers. With advanced automation features, you can streamline your outreach efforts and maximize conversions. Plus, the software provides detailed analytics to help you track your progress and make data-driven decisions.

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ILEADS

Boost Your Sales with Cutting-Edge CRM Software

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4.8
Based on 8 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
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Pricing on request

Boost your sales with this powerful lead generation software. Identify and target potential customers with ease.

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ILEADS offers a user-friendly platform that allows you to quickly and accurately capture leads. Its advanced analytics tools help you understand your audience's behavior and preferences, enabling you to create targeted campaigns that convert. Say goodbye to wasted time and resources on unqualified leads and hello to increased revenue.

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Intraleads

Boost Sales with Innovative Lead Management Software

No user review
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Pricing on request

Generate high-quality leads with ease using our lead generation software.

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Intraleads is a powerful tool that helps businesses streamline their lead generation process, providing accurate and reliable data on potential customers. With its intuitive interface and advanced algorithms, Intraleads makes finding and contacting leads a breeze. Say goodbye to manual data entry and hello to increased productivity and success.

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Jumplead

Boost Your Marketing with Innovative CRM Tools

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4.6
Based on 120 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Boost your sales with powerful lead generation software that streamlines your marketing efforts and maximizes your ROI.

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Our software offers advanced lead tracking and segmentation, customizable landing pages, and email marketing automation, making it easy to nurture leads and convert them into customers. With real-time analytics, you can monitor your campaigns and optimize your strategy for optimal results.

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Lead Forensics

Unlock Anonymous Website Traffic Insights

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3.6
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Identify website visitors and increase sales with this powerful lead generation software. Real-time alerts, detailed reports, and easy integration make it a must-have tool for any business.

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With Lead Forensics, you'll have access to in-depth visitor data including company name, contact information, and browsing behavior. Receive real-time alerts when high-value prospects visit your site and use detailed reports to analyze your lead generation efforts. Integration with popular CRM systems makes it easy to streamline your sales process.

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LeadGibbon

Enhance Your Outreach with Premier Lead Intelligence

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4.6
Based on 17 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
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Pricing on request

This lead generation software helps businesses find and qualify leads quickly and easily. It includes a prospecting tool and contact database.

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With LeadGibbon, users can search for leads by industry, location, and job title. The software also verifies email addresses and provides real-time data updates. Plus, it integrates with popular CRM systems.

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Leadmesh

Streamline Lead Management with Advanced Tools

No user review
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Pricing on request

Increase your leads with advanced lead generation software that automates the process, tracks leads, and provides detailed analytics.

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Leadmesh is a powerful lead generation tool that streamlines your lead acquisition process. Its intuitive interface allows you to quickly create campaigns, capture leads, and track performance. With Leadmesh, you can optimize your lead generation efforts and drive revenue growth.

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Leadspace

Lead Generation Software

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4.8
Based on 114 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
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Pricing on request

Automate lead generation and increase sales with advanced software that identifies ideal prospects, enriches data, and delivers actionable insights.

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With powerful AI technology, this Lead Generation software helps you target the right audience, personalize messages, and streamline your sales process. Get real-time updates on lead activity and optimize your campaigns with predictive analytics.

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Manheim Lead Management

Optimize Your Lead Management Strategy Effectively

No user review
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Pricing on request

Automate your lead generation process with a powerful software that streamlines your sales funnel and increases your conversion rate.

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With advanced lead scoring and nurturing capabilities, this software helps you identify the most promising leads and engage with them at the right time. Its intuitive interface and customizable workflows make it easy to manage your leads and track your performance.

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MarketSharp

Optimize CRM for Home Improvement Success

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4.3
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
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Pricing on request

Streamline lead generation with powerful software that automates tasks, tracks customer interactions, and provides detailed analytics.

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MarketSharp's lead generation software helps you stay organized and efficient by automating tasks like appointment scheduling and follow-up emails. With detailed analytics, you can track customer interactions and optimize your strategy for maximum success.

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Lead Generation software: purchase guide

What is Lead Generation Software?

Definition

Lead generation tool is an IT solution that allows you to define your target audience and improve the performance of your marketing campaigns: attract more visitors, convert them into leads, close sales and turn them into ambassadors.

The software performs a pre-selection of prospects for you who may be interested in the products or services your company offers. You can reduce the number of contacts and improve your conversion rates by sending targeted messages.

A real return on investment, as well as the acquisition of marketing strategy software, is a must for your company and e-commerce.

How Does it Work?

Lead generation software is a database developer designed to improve the conversion rate of your inbound marketing campaigns. 

This software solution centralizes prospect contact information and gathers all the information that may be of interest to you in order to better understand expectations and refine customer relationship management. Segment your prospect lists to select potential customers to send a personalized message to.

This relationship marketing software also tests websites and checks email addresses to make sure they are still valid.

In this way, you reduce the risk that your marketing campaign will miss its target:

  • Your marketing communication will reach people who may be interested in what you have to offer

  • New contact leads are converted into customers.

What Are the Main Features of Lead Generation Software?

There are many marketing strategy software programs dedicated to lead generation. You will need to pay attention to their functionalities to choose the software solution that best suits your company's needs:

  • The creation of new directories with quality contacts

  • The analysis of lead generation using drag and drop

  • Targeting interested consumers based on a product or service

  • The development of an email and contact database

  • Verification of emails and contact details in order to prepare a quality emailing campaign

  • Assistance for the creation of more or less important broadcasting campaigns

  • The collection of data from several countries around the world

  • Automation of follow-up emails and creation of standard scenarios based on the responses or reactions of prospects or customers

  • Identification of interested prospects in real-time

  • Automation marketing as templates for customized email marketing and SMS marketing that can be automatically sent according to the recipient's behavior

  • Landing page templates or the possibility to create a showcase site with an integrated contact form

  • A dashboard to visualize the impact of marketing campaigns

Linked to your content marketing and inbound marketing strategies, lead generation software manages your online advertising. It adapts ads to your content strategy and target audience.

Other more complex tools manage the entire marketing plan: influencers, social media and press relations for example.

Lead Generation Techniques

Lead generation refers to the detection of an individual's interest in the products or services marketed by your company. With this online tool, you will meet many objectives: development and acceleration of business development, acquisition of new markets, optimization of commercial resources, the launch of new products, etc.

Discover how to supply your sales and marketing force with prospects who have a real interest in your services with our techniques (inbound, outbound, marketing automation, etc.) on lead generation.

Who Uses Lead Generation Software?

A true customer relationship marketing and management software package is mainly used by your sales, marketing, web marketing, and communications teams (BtoB and BtoC): 

  • To better understand the expectations of your prospects

  • To send personalized messages

  • To improve the conversion of your prospects into customers

Investment in digital marketing strategy software packages is essential for companies of all sizes.

Marketing and communication agencies are also keen on these solutions as part of their clients' business development.

Why Use an Enterprise Lead Generation Solution?

Lead generation helps you to better identify and qualify leads that are potentially interested in a purchase project that matches one of your offers. This software supports you at each key step of your marketing campaign.

Advantages

  • The success of your business development and the increase in sales performance

  • The acquisition of new markets

  • The development of a good communication strategy

  • Saving time and productivity through qualified contacts

  • An improvement in brand image

  • The building of exit-intent popups

  • Encouraging website visitors to click on a call-to-action button

  • Risk management when launching a new product

  • The gain of conversions with a lead scoring

  • Optimizing the customer experience

  • Analysis of international sources

  • Creation of email lists to improve an email marketing strategy

  • New sales leads

  • Multiplying the conversion rate

  • In a content strategy, the software improves your natural referencing and your reputation on the Web (e-reputation)

  • Building customer loyalty by offering them appropriate products or services

Disadvantages

  • You are far from reaching 100% qualitative leads

  • After the first contact that attracts attention, your conversion funnel must include a phone call to convince these future customers

  • Your cross-channel argument must be consistent or your credibility will be compromised

How to Choose Lead Generation Software?

Lead generation software is available for sales teams in either a free version or as software with a license or subscription. The advantage of free software is obvious! But be careful, free or open-source software is sometimes limited and can quickly become frustrating. Paid software offers greater functionality and is more scalable. In addition, your marketing efforts need to be highly effective in order to face the competition by offering a fast and efficient solution to your prospects' needs.

In terms of paid software, you can choose software installed directly on your network or choose software in SaaS mode. This software solution is accompanied by many services to support you in your web marketing strategy.

Ask for a free trial to test the different software programs. Compare and define the software that will help you better target your marketing campaigns and build customer loyalty.

Lead Generation softwares: Q&A

How does a lead generation software work?

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A lead generation software captures and analyzes data from various sources such as social media, email, and webpages to identify potential customers. It then classifies the leads and provides actionable insights to the sales team, helping them to prioritize and personalize their outreach efforts.

What features should I look for when looking for lead generation software?

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Look for software that offers lead scoring, lead nurturing, and analytics capabilities. Other useful features include contact management, email marketing automation, and integrations with popular CRM tools. Ensure that the software can also handle multiple channels such as social media and web forms.

What are the benefits of lead generation for my company?

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Lead generation helps companies to identify potential customers who are interested in their products or services. By focusing on high-quality leads, companies can improve their conversion rates and reduce costs associated with unproductive outreach efforts. Lead generation also allows for personalized communication, increasing the likelihood of a successful sale.

What are the best lead generation software options?

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Some of the best lead generation software options include HubSpot, Marketo, and Salesforce. These software tools offer a wide range of features and integrations, enabling businesses to manage their leads effectively and efficiently.

What are the free lead generation software alternatives I could try?

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Some free lead generation software options include Hootsuite, SumoMe, and Hello Bar. While these tools may not have all the features of paid software, they can still provide valuable insights into lead behavior and help businesses to generate leads.