eCommerce software is a platform that allows businesses to sell their products or services online. It typically includes features such as inventory management, payment processing, and order tracking.
E-commerce has become an essential sales channel for companies today. E-commerce platforms allow you to increase your sales by creating an online store with a payment portal for your customers. Online shop, catalogue management, customer relationship and payment management, discover the marketing software that will support your future growth.
Our selection of 18 ecommerce software
This eCommerce software offers seamless integration with popular shopping carts and marketplaces, customizable storefronts, and advanced analytics to optimize sales.
With Commerce Cloud, merchants can easily manage inventory, orders, and customer data across multiple channels. Its AI-powered personalization engine enables targeted marketing campaigns and upselling opportunities. The software also provides a secure payment gateway and robust fraud protection measures.Read our analysis about Commerce Cloud
eCommerce software for automated pricing optimization.
Boostmyshop myPricing helps eCommerce businesses optimize pricing strategies with real-time data analysis and automated price adjustments. Save time and increase profits by letting the software handle pricing based on market trends, competition, and inventory levels.Read our analysis about Boostmyshop myPricing
Create stunning websites with ease using this powerful Content Management System software.
With intuitive drag-and-drop tools and customizable templates, this software is perfect for beginners and professionals alike. Easily manage your website's content, add e-commerce functionality, and optimize for search engines.Read our analysis about Wix
Bloomreach is the 1st "sales experience" cloud that allows you to offer fully personalized customer journeys.
With Bloomreach: Improve your customer engagement,, Generate high sales growth,, Optimize your conversion rates,, Deliver compelling and personalized experiences to your customers..Read our analysis about Bloomreach
Streamline product information with PIM and PXM software. Centralize data, automate workflows, and optimize product experiences.
A3 | PIM INDUSTRY allows you to manage product data from a single source of truth. With automated workflows, you can easily update and enrich product content. Deliver consistent, compelling product experiences to your customers across all channels.Read our analysis about A3 | PIM INDUSTRY
Boost your sales with this powerful software that helps manage leads, automates workflows, and tracks performance.
With advanced features like lead scoring, email marketing automation, and customizable reporting, this software streamlines your sales process and helps you close more deals. Perfect for businesses of all sizes.Read our analysis about Drip
Streamline your eCommerce inventory management with advanced syncing features, real-time updates, and automated data entry.
Atoo-Sync GesCom simplifies inventory management by syncing data across all channels, saving time with automatic data entry, and providing real-time updates to prevent stockouts.Read our analysis about Atoo-Sync GesCom
Powerful eCommerce software with extensive customization options, robust security features, and seamless integrations.
Magento is designed to help businesses of all sizes create and manage their online stores with ease. Its flexible architecture allows for complete customization, while its advanced security measures ensure safe transactions. With integrations for major payment gateways, shipping carriers, and marketing tools, Magento is a one-stop-shop for all your eCommerce needs.Read our analysis about Magento
This eCommerce software provides real-time inventory management, point-of-sale transactions, and customer data analytics.
With Yourcegid Retail Y2 On Demand, businesses can streamline their operations with automated inventory updates, customizable dashboards, and detailed sales reports. The software also offers omnichannel capabilities, enabling businesses to sell on multiple platforms while maintaining accurate inventory levels.Read our analysis about Yourcegid Retail Y2 On Demand
Streamline your eCommerce operations with powerful software that simplifies your online sales, inventory management, and order fulfillment.
Izberg's eCommerce software is designed to optimize your online business by automating your sales process, managing your inventory, and handling your order fulfillment. With easy-to-use features and advanced reporting, you can stay on top of your eCommerce operations and maximize your profits.Read our analysis about Izberg
Powerful eCommerce software with extensive customization options and efficient product management.
Wizaplace offers a wide range of customization options, including personalized branding and design, to tailor the platform to your specific needs. The software's intuitive product management system allows for easy inventory tracking, order fulfillment, and shipping management.Read our analysis about Wizaplace
eCommerce software with customizable storefronts, payment options, and digital product management.
Sellfy allows you to create a professional online store with ease. You can personalize your storefront, accept payments through multiple channels, and manage your digital products in one place.Read our analysis about Sellfy
eCommerce software with customizable storefronts, payment options, and inventory management.
Kreezalid allows businesses to easily set up and manage their online store with features such as custom branding, multiple payment methods, and inventory tracking. It also offers a user-friendly interface for customers to browse and purchase products.Read our analysis about Kreezalid
This eCommerce software offers robust marketplace features for creating and managing online marketplaces.
With advanced customization options and integrated payment and shipping systems, this software allows users to easily launch and scale their marketplace businesses. Its intuitive user interface and comprehensive reporting tools make it a top choice for eCommerce entrepreneurs.Read our analysis about Cocolabs
All-in-one eCommerce solution with easy-to-use interface, customizable themes, and automatic SEO optimization.
ClicShopping offers a comprehensive set of eCommerce tools, including inventory management, order processing, and payment integration. Its user-friendly interface and flexible design options make it easy to create a professional-looking online store. With built-in SEO optimization, you can increase visibility and drive traffic to your site.Read our analysis about ClicShopping
This eCommerce software offers features such as inventory management, payment processing, and order tracking, making it a comprehensive solution for online businesses.
With its user-friendly interface and customizable templates, Multiply allows businesses to easily set up and manage their online stores. Its robust reporting and analytics tools also provide valuable insights for making data-driven decisions.Read our analysis about Multiply
This eCommerce software offers email and SMS marketing automation, cart abandonment recovery, and product recommendations.
With Omnisend, you can easily create personalized campaigns using segmentation and automation workflows. The platform also offers integration with major eCommerce platforms, as well as customizable sign-up forms and landing pages.Read our analysis about Omnisend
This eCommerce software provides a user-friendly platform for online businesses to create and manage their website and online store.
With a wide range of customizable templates and easy-to-use tools, businesses can create a professional-looking website without any coding skills. The software also offers features such as inventory management, payment processing, and shipping integration to streamline the eCommerce process.Read our analysis about GoDaddy
eCommerce software: purchase guide
What is an e-commerce platform?
E-commerce software is a complete solution that makes it easy to manage the many components of the online sales process to provide an optimal shopping experience for customers. The platform specifically includes:
- The creation of an e-commerce site
- Payment service platforms
- Subscription management
- Customer service
Some of the main tools: Prestashop, Oxatis, Shopify, Magento
How it works
E-commerce software allows you to create your e-commerce site without using a very costly external service provider. All the IT tools necessary to create your shop are accessible from the tool's web interface:
- An e-commerce CMS to create your shop
- An order management software: payments, stocks and deliveries
- A solution for managing customer accounts and loyalty programs
- A tool for managing memos and notifications
- A communication tool: livechat, chatbot
In the form of configurable plug-ins, you select the feature sets needed to manage your online business and add more according to your needs.
These complete solutions support you throughout the entire process: from the first mock-up, to the online launch and maintenance of your platform.
Publishers generally include web hosting of data and site outsourcing. However, you can choose a cloud host (public, private).
What are the main features of an e-commerce platform?
Create an online shop
CMS (content management systems) as Joomla allow you to create a website. CMS E-commerce allow you to create or transform your website into an online store. The tool's features include:
- The online publication of references: writing a description, SEO optimization (natural referencing), photo, import of a catalogue
- The creation of a showcase site from customizable blocks, a template (responsive design) imported or from the tool's library
- The definition of a tree structure to organize the site's content
- The implementation of a search engine with operating rules, filters and sorting
Web design tools allow you to improve the ergonomics of the site, your brand image and your e-reputation.
Other modules manage all the key steps of the conversion channel:
- The payment service and the different means proposed
- The customer account and associated loyalty programs
- Customer service (and technical support) with the setting up of a chatbot, a notice and feedback manager, a blog or a newsletter
Manage your e-commerce site
On his back office, the e-merchant has a dashboard on which he obtains graphs, statistics and other performance indicators (KPIs) in order to analyse his e-business:
- It follows the user path page by page, identifies those that discourage Internet users
- It analyzes its traffic and sales
- It segments its audience
Other functionalities allow you to manage the activity of your site:
- Update your catalogue
- Manage promotional campaigns: by product or family, from a certain amount, etc.
- Manage stocks or dropshipping
- Manage deliveries: maximum dimensions per package, delivery options, delivery area by carrier, etc.
Interoperability with IT tools
Integrated into your information system, the merchant site allows you to simplify and centralize certain processes:
- With your ERP you manage your stocks and warehouses, automate your accounting, manage the sending of invoices, your product information (PIM) etc.
- With your CRM, you synchronize your customer file and automate your marketing actions (emailing for example)
- With your marketplace, you can update your product sheets online
- With your social networks, you unify the management of your promotional campaigns
Who uses an e-commerce platform in SaaS?
Mostly popular in BtoC, online sales are nowadays essential in BtoB. All structures (Start up, VSE, SME, large group), with or without physical stores, are impacted. All sectors are concerned: primary, secondary, tertiary.
Internally, these solutions are mainly used for webmarketing services, digital communication and other e-commerce managers who manage the catalogue, digital strategy and use marketing tools.
Small structures will be able to use a service provider (Web agency) who will create the e-commerce site based on specifications.
Why use an online e-commerce platform?
The online sales site allows all merchants to quickly create an online store without constraints. However, it has some disadvantages.
- With an optimized sales site, you improve customer loyalty and improve your conversion rates
- Some plug-ins like WooCommerce allow you to transform your site into an e-commerce store
- Possibility to manage several sites on an interface with the "multi-shops" function
- The scalability of the solutions anticipates new consumption patterns. Lately, the use of virtual reality to allow Internet users to "test" the product
- Easy to learn software that does not require any special computer knowledge
- Fully customizable software that allows you to create a 100% custom shop: theme, catalog, payment, shipping, etc.
- In most cases, the platforms have a quality support service that supports you in the development of your shop
- Application security (SSL certificate, etc.) and service availability (SLA)
- Managing several hundred references manually can be difficult.
- Not all online sales platforms are SEO friendly. Not being visible on search engines can quickly become problematic
- Quite limited functionalities in terms of creating and maintaining a blog. Difficult to compete with Wordpress
How to choose your e-commerce platform?
Choosing the right e-commerce solution such as OGUST Selfservice, Yourcegid Retail Y2 On Demand or ShopModule requires a clear understanding of what you need. A Wordpress site can be enough for a small shop. If you are considering complex features and high sales volumes then you need a more appropriate tool. This should allow you to connect with other ecommerce sites to distribute your product catalogue (cdiscount, amazon, ebay, etc.). It must be able to manage the shopping cart, online payment, and invoicing.
Find all our articles in our guide on e-commerce.
eCommerce softwares: Q&A
The features you should look for depend on your specific needs, but some key ones include mobile responsiveness, customer management tools, and integrations with other business software. It's also important to consider security features like SSL encryption.
eCommerce can help you reach a wider audience, increase sales, and streamline your operations. It also allows you to offer a more personalized and convenient shopping experience for your customers.
Some of the top eCommerce software options include Shopify, Magento, WooCommerce, and BigCommerce. Each of these platforms offers different features and pricing plans, so it's important to research and compare them before making a decision.
Some free eCommerce software options include OpenCart, PrestaShop, and osCommerce. While these platforms may not have as many features as paid options, they can still be a great choice for small businesses or those on a tight budget.