eCommerce Software

E-commerce has become an essential sales channel for companies today. E-commerce platforms allow you to increase your sales by creating an online store with a payment portal for your customers. Online shop, catalogue management, customer relationship and payment management, discover the marketing software that will support your future growth.

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Our selection of 12 ecommerce software

Free versionFree trialFree demo

Paid version from €25.00 /month

This eCommerce software offers seamless integration with popular shopping carts and marketplaces, customizable storefronts, and advanced analytics to optimize sales.

With Commerce Cloud, merchants can easily manage inventory, orders, and customer data across multiple channels. Its AI-powered personalization engine enables targeted marketing campaigns and upselling opportunities. The software also provides a secure payment gateway and robust fraud protection measures.

Read our analysis about Commerce Cloud
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Free versionFree trialFree demo

Paid version from €4.08 /month

Create stunning websites with ease using this powerful Content Management System software.

With intuitive drag-and-drop tools and customizable templates, this software is perfect for beginners and professionals alike. Easily manage your website's content, add e-commerce functionality, and optimize for search engines.

Read our analysis about Wix
Learn more To Wix product page
Free versionFree trialFree demo

Paid version from €8.00 /month

Boost your email marketing campaigns with a powerful software that automates, tracks, and optimizes your emails.

ActiveTrail's email marketing software offers an easy-to-use platform that streamlines your marketing efforts. With features like automation, A/B testing, and real-time analytics, you can create effective campaigns that engage your audience and drive conversions.

Read our analysis about ActiveTrail Benefits of ActiveTrail

Responsive support by phone and email

Powerful multichannel marketing automation

Optimal deliverability

Learn more To ActiveTrail product page
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Free versionFree trialFree demo

Pricing on request

eCommerce software with customizable storefronts, payment options, and digital product management.

Sellfy allows you to create a professional online store with ease. You can personalize your storefront, accept payments through multiple channels, and manage your digital products in one place.

Read our analysis about Sellfy
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Free versionFree trialFree demo

Pricing on request

Powerful eCommerce software with extensive customization options, robust security features, and seamless integrations.

Magento is designed to help businesses of all sizes create and manage their online stores with ease. Its flexible architecture allows for complete customization, while its advanced security measures ensure safe transactions. With integrations for major payment gateways, shipping carriers, and marketing tools, Magento is a one-stop-shop for all your eCommerce needs.

Read our analysis about Adobe Commerce
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Free versionFree trialFree demo

Paid version from €99.00 /month

This eCommerce software provides real-time inventory management, point-of-sale transactions, and customer data analytics.

With Yourcegid Retail Y2 On Demand, businesses can streamline their operations with automated inventory updates, customizable dashboards, and detailed sales reports. The software also offers omnichannel capabilities, enabling businesses to sell on multiple platforms while maintaining accurate inventory levels.

Read our analysis about Yourcegid Retail Y2 On Demand
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Streamline your eCommerce inventory management with advanced syncing features, real-time updates, and automated data entry.

Atoo-Sync GesCom simplifies inventory management by syncing data across all channels, saving time with automatic data entry, and providing real-time updates to prevent stockouts.

Read our analysis about Atoo-Sync GesCom Benefits of Atoo-Sync GesCom

Automation - Secure - Easy to use - Intuitive

ROI - Quick Setup - Customizable

Numerous compatibilities - Support in France

Learn more To Atoo-Sync GesCom product page
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Free versionFree trialFree demo

Paid version from €149.00 /month

This eCommerce software offers features such as inventory management, payment processing, and order tracking, making it a comprehensive solution for online businesses.

With its user-friendly interface and customizable templates, Multiply allows businesses to easily set up and manage their online stores. Its robust reporting and analytics tools also provide valuable insights for making data-driven decisions.

Read our analysis about Multiply Benefits of Multiply

Algorithmic pricing

Multi-channel optimization

Cost-based minimum prices

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Free versionFree trialFree demo

Paid version from €99.00 /month

eCommerce software for automated pricing optimization.

Boostmyshop myPricing helps eCommerce businesses optimize pricing strategies with real-time data analysis and automated price adjustments. Save time and increase profits by letting the software handle pricing based on market trends, competition, and inventory levels.

Read our analysis about Boostmyshop App Benefits of Boostmyshop App

Repricing

Watch competition

Interactive dashboard

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Free versionFree trialFree demo

Paid version from $1.99 /month

Optimizes eCommerce tasks, streamlines inventory & aids in data analytics for better sales.

DropGenius stands out as a leading eCommerce software solution, specifically designed to streamline online retail operations. It simplifies inventory management, optimizes marketing efforts, and enhances sales predictions through advanced data analytics. This platform is a critical asset for retailers aiming to increase efficiency and drive revenue growth in the competitive eCommerce landscape.

Read our analysis about DropGenius Benefits of DropGenius

Dropshipping

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An eCommerce platform aimed at optimizing online shops for scalability and customer satisfaction.

Wishibam is a comprehensive eCommerce solution designed to enhance online shopping experiences for both businesses and customers. By offering features such as customizable storefronts, efficient order management, and seamless integration with existing systems, Wishibam aims at improving shopping experiences, driving sales, and ensuring the scalability of businesses of all sizes. Its user-friendly interface and analytical tools enable merchants to effectively strategize and adapt in a competitive digital market.

Read our analysis about wishibam Benefits of wishibam

pragmatic

retail up

already working with major players

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Free versionFree trialFree demo

Pricing on request

This eCommerce software provides a user-friendly platform for online businesses to create and manage their website and online store.

With a wide range of customizable templates and easy-to-use tools, businesses can create a professional-looking website without any coding skills. The software also offers features such as inventory management, payment processing, and shipping integration to streamline the eCommerce process.

Read our analysis about GoDaddy
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eCommerce software: purchase guide

What is an e-commerce platform?

Definition

E-commerce software is a complete solution that makes it easy to manage the many components of the online sales process to provide an optimal shopping experience for customers. The platform specifically includes:

  • The creation of an e-commerce site 
  • Payment service platforms
  • Subscription management
  • Customer service 

Some of the main tools: Prestashop, Oxatis, Shopify, Magento

How it works

E-commerce software allows you to create your e-commerce site without using a very costly external service provider. All the IT tools necessary to create your shop are accessible from the tool's web interface:

  • An e-commerce CMS to create your shop
  • An order management software: payments, stocks and deliveries
  • A solution for managing customer accounts and loyalty programs
  • A tool for managing memos and notifications
  • A communication tool: livechat, chatbot
  • Etc.

In the form of configurable plug-ins, you select the feature sets needed to manage your online business and add more according to your needs.

These complete solutions support you throughout the entire process: from the first mock-up, to the online launch and maintenance of your platform.

Publishers generally include web hosting of data and site outsourcing. However, you can choose a cloud host (public, private).

What are the main features of an e-commerce platform?

Create an online shop

CMS (content management systems) as Joomla allow you to create a website. CMS E-commerce allow you to create or transform your website into an online store. The tool's features include: 

  • The online publication of references: writing a description, SEO optimization (natural referencing), photo, import of a catalogue
  • The creation of a showcase site from customizable blocks, a template (responsive design) imported or from the tool's library
  • The definition of a tree structure to organize the site's content
  • The implementation of a search engine with operating rules, filters and sorting

Web design tools allow you to improve the ergonomics of the site, your brand image and your e-reputation.

Other modules manage all the key steps of the conversion channel:

  • The payment service and the different means proposed
  • The customer account and associated loyalty programs
  • Customer service (and technical support) with the setting up of a chatbot, a notice and feedback manager, a blog or a newsletter

Manage your e-commerce site

On his back office, the e-merchant has a dashboard on which he obtains graphs, statistics and other performance indicators (KPIs) in order to analyse his e-business:

  • It follows the user path page by page, identifies those that discourage Internet users
  • It analyzes its traffic and sales
  • It segments its audience
  • Etc.

Other functionalities allow you to manage the activity of your site:

  • Update your catalogue
  • Manage promotional campaigns: by product or family, from a certain amount, etc.
  • Manage stocks or dropshipping
  • Manage deliveries: maximum dimensions per package, delivery options, delivery area by carrier, etc.

Interoperability with IT tools

Integrated into your information system, the merchant site allows you to simplify and centralize certain processes:

  • With your ERP you manage your stocks and warehouses, automate your accounting, manage the sending of invoices, your product information (PIM) etc.
  • With your CRM, you synchronize your customer file and automate your marketing actions (emailing for example)
  • With your marketplace, you can update your product sheets online
  • With your social networks, you unify the management of your promotional campaigns
  • Etc.

Who uses an e-commerce platform in SaaS?

Mostly popular in BtoC, online sales are nowadays essential in BtoB. All structures (Start up, VSE, SME, large group), with or without physical stores, are impacted. All sectors are concerned: primary, secondary, tertiary.

Internally, these solutions are mainly used for webmarketing services, digital communication and other e-commerce managers who manage the catalogue, digital strategy and use marketing tools.

Small structures will be able to use a service provider (Web agency) who will create the e-commerce site based on specifications.

Why use an online e-commerce platform?

The online sales site allows all merchants to quickly create an online store without constraints. However, it has some disadvantages.

Advantages

  • With an optimized sales site, you improve customer loyalty and improve your conversion rates
  • Some plug-ins like WooCommerce allow you to transform your site into an e-commerce store
  • Possibility to manage several sites on an interface with the "multi-shops" function 
  • The scalability of the solutions anticipates new consumption patterns. Lately, the use of virtual reality to allow Internet users to "test" the product
  • Easy to learn software that does not require any special computer knowledge
  • Fully customizable software that allows you to create a 100% custom shop: theme, catalog, payment, shipping, etc.
  • In most cases, the platforms have a quality support service that supports you in the development of your shop
  • Application security (SSL certificate, etc.) and service availability (SLA)

Disadvantages

  • Managing several hundred references manually can be difficult.
  • Not all online sales platforms are SEO friendly. Not being visible on search engines can quickly become problematic
  • Quite limited functionalities in terms of creating and maintaining a blog. Difficult to compete with Wordpress

How to choose your e-commerce platform?

Choosing the right e-commerce solution such as OGUST Selfservice, Yourcegid Retail Y2 On Demand or ShopModule requires a clear understanding of what you need. A Wordpress site can be enough for a small shop. If you are considering complex features and high sales volumes then you need a more appropriate tool. This should allow you to connect with other ecommerce sites to distribute your product catalogue (cdiscount, amazon, ebay, etc.). It must be able to manage the shopping cart, online payment, and invoicing.

Find all our articles in our guide on e-commerce.

eCommerce softwares: Q&A

eCommerce software is a platform that allows businesses to sell their products or services online. It typically includes features such as inventory management, payment processing, and order tracking.

The features you should look for depend on your specific needs, but some key ones include mobile responsiveness, customer management tools, and integrations with other business software. It's also important to consider security features like SSL encryption.

eCommerce can help you reach a wider audience, increase sales, and streamline your operations. It also allows you to offer a more personalized and convenient shopping experience for your customers.

Some of the top eCommerce software options include Shopify, Magento, WooCommerce, and BigCommerce. Each of these platforms offers different features and pricing plans, so it's important to research and compare them before making a decision.

Some free eCommerce software options include OpenCart, PrestaShop, and osCommerce. While these platforms may not have as many features as paid options, they can still be a great choice for small businesses or those on a tight budget.