Marketplace Software

Marketplaces are marketing solutions designed to connect vendors and buyers. The former can sell goods or services (B2B, B2C or C2C) online. This software category regroups solutions allowing e-vendors, entrepreneurs, agencies and freelance consultants to create a marketplace or integrate one to their existing website.

Professional group :
Operations Management
Human Resources (HR)
Sales & Customer Management
IT Services
Accounting & Finance
Recreational Activities
Construction Management
Association Management
Government (BF)
Category :
Email Marketing
Marketing Automation
Lead Generation
Search Engine Marketing (SEM)
Content Management System
Event Management
SMS Marketing
Digital Asset Management (DAM)
Customer Data Platform (CDP)
Content Marketing
Affiliate Marketing
Social Media Marketing
Marketing Intelligence
Web Marketing
Landing Page
Feedback Management
Graphic Design
Webinar Marketing
Mobile Marketing
Digital Signage
Feed management
Reputation Management
Influencer Marketing
Channel Management
Multi Level Marketing (MLM)
Public Relations (PR)
AB Testing
Campaign Management
Referral Marketing
Marketing Analytics
interactive guide
Brand Management

Our selection of 13 marketplace software

Free versionFree trialFree demo

Paid version from €25.00 /month

This eCommerce software offers seamless integration with popular shopping carts and marketplaces, customizable storefronts, and advanced analytics to optimize sales.

With Commerce Cloud, merchants can easily manage inventory, orders, and customer data across multiple channels. Its AI-powered personalization engine enables targeted marketing campaigns and upselling opportunities. The software also provides a secure payment gateway and robust fraud protection measures.

Read our analysis about Commerce Cloud
Learn more To Commerce Cloud product page
Free versionFree trialFree demo

Pricing on request

Streamlines partner management, enhances collaborations, and tracks performance metrics efficiently.

PartnerStack specializes in simplifying channel management for businesses, offering tools that streamline partner onboarding, collaboration, and performance tracking. It effectively empowers companies to actively engage and grow their partner networks, while providing detailed analytics for optimizing strategies. This platform is designed for businesses seeking to expand their reach and efficiency through partnership ecosystems.

Read our analysis about PartnerStack Benefits of PartnerStack

B2B network

Partner payouts

Affiliate, referral, and reseller program management

Learn more To PartnerStack product page
Free versionFree trialFree demo

Pricing on request

Streamlines SaaS spend management and subscription oversight.

NachoNacho specializes in optimizing SaaS expenses, offering solutions for managing multiple subscriptions efficiently. It simplifies billing processes and provides insights into spend trends, making it easier for businesses to identify potential savings and manage budgets effectively. With advanced features for subscription management, it enhances operational efficiency and financial control.

Read our analysis about NachoNacho Benefits of NachoNacho

Affordable software

Spend management

Discover SaaS

Learn more To NachoNacho product page
Free versionFree trialFree demo

Pricing on request

An all-in-one platform for buyers and sellers to connect, Origami Marketplace streamlines transactions with built-in payment and shipping options.

With Origami Marketplace, buyers can easily browse products and sellers can manage inventory and orders all in one place. Plus, the software offers customizable branding and marketing tools to help sellers stand out in the crowded marketplace space.

Read our analysis about Origami Marketplace Benefits of Origami Marketplace

All-in-one, adaptable / scalable turnkey solution

Monthly plan, no commission on sales

Rapid deployment, support and multi-currency

Learn more To Origami Marketplace product page

Powerful eCommerce software with extensive customization options and efficient product management.

Wizaplace offers a wide range of customization options, including personalized branding and design, to tailor the platform to your specific needs. The software's intuitive product management system allows for easy inventory tracking, order fulfillment, and shipping management.

Read our analysis about Wizaplace Benefits of Wizaplace

All-in-one solution

No fee on customers' sales

Quick time-to-market

Learn more To Wizaplace product page

Streamline your franchising process with a marketplace software. Manage your franchisees, invoicing, and payments with ease.

Ogustine Franchise simplifies franchise management. With its intuitive interface, you can easily add and manage franchisees and track their performance. The software also automates invoicing and payments, saving you time and effort.

Read our analysis about Ogustine Franchise Benefits of Ogustine Franchise

manage a network of partners

Smart order assignment system

automatic billing and commission management system

Learn more To Ogustine Franchise product page

Streamline your eCommerce operations with powerful software that simplifies your online sales, inventory management, and order fulfillment.

Izberg's eCommerce software is designed to optimize your online business by automating your sales process, managing your inventory, and handling your order fulfillment. With easy-to-use features and advanced reporting, you can stay on top of your eCommerce operations and maximize your profits.

Read our analysis about Izberg
Learn more To Izberg product page
Free versionFree trialFree demo

Paid version from €249.00 /month

eCommerce software with customizable storefronts, payment options, and inventory management.

Kreezalid allows businesses to easily set up and manage their online store with features such as custom branding, multiple payment methods, and inventory tracking. It also offers a user-friendly interface for customers to browse and purchase products.

Read our analysis about Kreezalid
Learn more To Kreezalid product page
Free versionFree trialFree demo

Pricing on request

Simplify your eCommerce business with a powerful Marketplace software that streamlines inventory management, order processing, and shipping.

Whether you're a seller or a buyer, Uppler's Marketplace software makes it easy to manage your eCommerce business. With intuitive inventory management tools, order processing automation, and seamless shipping integration, you can focus on growing your business while Uppler takes care of the rest.

Read our analysis about Uppler
Learn more To Uppler product page
Free versionFree trialFree demo

Pricing on request

This eCommerce software offers robust marketplace features for creating and managing online marketplaces.

With advanced customization options and integrated payment and shipping systems, this software allows users to easily launch and scale their marketplace businesses. Its intuitive user interface and comprehensive reporting tools make it a top choice for eCommerce entrepreneurs.

Read our analysis about Cocolabs Benefits of Cocolabs

Tailor-made to meet your requirements.

Dedicated to selling services online

No recurring costs, the platform is yours

Learn more To Cocolabs product page

Streamline your online marketplace with powerful tools to manage products, orders, and payments. Automate your workflow and boost sales with ease.

From product management to order fulfillment, Shopery's all-in-one platform empowers you to effortlessly manage your marketplace. With intuitive tools like customizable checkout, real-time inventory management, and automated shipping and tax calculations, you can focus on growing your business.

Read our analysis about Shopery Benefits of Shopery

Simplified operations

Monetization first

Robust technology

Learn more To Shopery product page
Free versionFree trialFree demo

Pricing on request

Enables product discovery, tracks competitors, and optimizes listing for Amazon sellers.

Jungle Scout offers a comprehensive suite of tools tailored for Amazon Marketplace sellers. This software aids in product discovery by utilizing advanced filtering options, monitors market competitiveness by tracking rival products, sales data, and customer reviews, and enhances product visibility through keyword optimization and listing improvements. Designed to streamline the Amazon selling process, it provides actionable insights and data-driven strategies for both novice and experienced sellers.

Read our analysis about Jungle Scout Benefits of Jungle Scout

Comprehensive and Accurate Data

Time-Saving Automation and Efficiency

Competitive Advantage and Success

Learn more To Jungle Scout product page
Free versionFree trialFree demo

Pricing on request

A marketplace offering diverse freelance services tailored to business needs.

Fiverr stands out as a marketplace for freelance services, catering to various business requirements across different domains. It provides a platform where entrepreneurs can effortlessly find and hire freelancers for tasks ranging from graphic design to digital marketing. This powerful application simplifies the process of securing professional services, making it a go-to solution for businesses aiming to scale rapidly without the need for in-house hiring.

Read our analysis about Fiverr
Learn more To Fiverr product page

Marketplace software: purchase guide

What is an e-commerce marketplace software?


The marketplace application allows you to create a marketplace or transform a commercial site into a marketplace.

The platform positions itself as an intermediary between buyers and sellers of goods or services, in B2B, B2C, or C2C.

On the marketplace, each transaction is carried out in three stages:

  • The buyer reaches the end of the sales funnel

  • The seller is informed of the order and can accept or refuse it

  • The buyer is charged at the time of validation or dispatch

How does it work?

An e-commerce solution such as Wizaplace or Oxatis allows you to create your marketplace using their numerous modules:

  • A CMS and templates to create a customized front page

  • A CRM to manage buyers and sellers

  • An Order Management System (OMS)

  • An online payment gateway

  • An administrator dashboard to manage sellers and ads, define commission policy, etc

Some software editors offer a catalog so you can create a custom marketplace platform. You can choose the currency, whether to include VAT, set up a hover effect, and more.

Other editors offer plugins (Magento, Prestashop, Woocommerce...) to transform your ecommerce website into a marketplace.

What are the main features of online marketplaces?

Marketplace software centralize all the data required to create and manage a marketplace.

The Front Office

To create an online marketplace, these solutions integrate website creation tools like those provided by CMS software, such as:

  • Built-in responsive web design tools
  • Built-in SEO (required for efficient content marketing strategies)
  • Tools to create your website from a graphic charter
  • Tools to create dynamic visuals

It is also possible set up user-friendly tools on the front-end to optimize UX (user experience) on your websites, including:

  • Multicriteria search engines
  • Category trees, filters and other sorting options
  • Community spaces through which users can rate vendors and write reviews
  • Technical support to resolve disputes and complaints

The Back Office for Administrators

The marketplace administrator can use a dashboard to manage their ecommerce website. It provides an easy way to:

  • Set standards for the creation of new product descriptions
  • Define merchandising strategies
  • Manage vendors and the content of product pages (even after their publication), blogs and Q&A sections
  • Define commission rates (fixed, variable, mixed) for each vendor
  • Create automatic email templates to be sent to buyers and vendors at each step of the sales process
  • Manage payment methods and delivery options
  • Keep track of accounting metrics
  • See statistics about sales, conversion rates, traffic acquisition, customer and vendor profiles...

APIs make it possible to integrate a marketplace to an existing front-end.

The Back-Office for Vendors

Vendors can also use a personal dashboard to manage their activity on the platform. They can perform tasks such as:

  • Creating product pages, importing or exporting product catalogs
  • Manage product descriptions, reviews, make promotional offers and flash sales
  • Define delivery options and their pricing, depending on delays and the size of parcels
  • Track existing orders, accept or reject newly placed orders
  • Track KPIs related to customer buying habits, sales and inventory

Vendors can use APIs to link the marketplace platform to their ERP and other existing information systems.

Marketplaces for services

More recently, marketplaces offering services have added more functionalities. These can enhance customer experience, and include:

  • Availability and sales schedules
  • Internal messaging between vendors and customers to plan for service delivery, ask for quotes...
  • Geolocation tracking

Who are SaaS marketplace platforms for?

Pure players like Alibaba already give the ability for everyone to sell their products online. But some would rather manage their activity through their own ecommerce platform.

Creating a marketplace can be of great interest for online sellers willing to have more control over their web marketing strategy.

They could invite other online sellers to realize cross-channel sales. With the right platform, they could enhance customer experience, boost their e-reputation and conversion rates. These web projects are usually conducted by the Chief Marketing Officer and their team of marketers.

Entrepreneurs can also use these solutions to expand their activity online.

Online agencies and consultants, communication and e-commerce businesses can use these platforms to create e-commerce websites for clients.

Why should you use a SaaS marketplace software?

Using an online marketplace platform to develop your activity online can be a great opportunity. However, these tools have a few drawbacks too.


  • Online sellers can enrich their product catalog, boost customer satisfaction and loyalty while diversifying their revenue streams
  • Only a few weeks are needed to create a marketplace platform from scratch
  • A wide range of plugins and extensions are available to transform Wordpress or Drupal websites into online selling platforms
  • Open source software allows anyone to create their own ecommerce platform, no technical background required
  • Integrated dashboards make it easy to manage your marketplace in one place
  • These tools can create websites optimized for mobile usage
  • SaaS solutions provide regular updates
  • Payments are secured with HTTPS and SSL certificates


  • Some tools don't integrate SEO, which is essential to be visible online
  • Plugins are usually only available for a select few CMS software: your choice could be limited
  • The cost of marketplace solutions increases with the number of sellers on the platform: they can be prohibitive for sizeable ecommerce websites
  • Only a few editors include Cloud hosting and outsourcing services in their plans

The Best Marketplace Software

How to choose the best marketplace software?

There are many elements to keep in mind when creating your marketplace. You should think carefully about:

  • Choosing between a complete solution or a plugin to create your marketplace
  • The price of the solution, which can vary depending on the number of vendors and can include a commission on sales made through the platform
  • The functionalities needed for your activity: be sure to check the right modules are available beforehand, some could be in option
  • The included services: some editors can assist you in creating your website and provide advice

Marketplace softwares: Q&A

Marketplace software provides a platform for buyers and sellers to connect and transact. It typically includes features like product listings, payment processing, and order management. The software facilitates transactions between buyers and sellers, taking a commission on each sale.

When choosing marketplace software, look for features like ease of use, customization options, support for different payment methods, and integration with third-party tools like shipping providers and accounting software. Also, consider the type of marketplace you want to create, such as B2B or B2C.

Marketplace software can benefit your company in many ways, such as increased sales, access to a wider customer base, and reduced overhead costs. Additionally, it allows you to focus on your core competencies while leveraging the expertise of others to provide a wider range of products or services.

The best marketplace software options depend on your specific needs and budget. Some popular options include Shopify, WooCommerce, Magento, and OpenCart. Each offers unique features and benefits, so be sure to research and compare options before choosing.

There are several free marketplace software alternatives available, such as Sharetribe, Marketify, and Yo!Kart. While these options may have limitations in terms of features and customization, they can be a good starting point for small businesses or those on a tight budget.