Geomarketing software collects and analyzes data from various sources such as social media, mobile devices, and GPS to visualize and measure location-based insights. It allows businesses to identify opportunities and target customers based on their location, demographics, and behavior.
Geomarketing Software
Choosing the positioning of a sales location requires a targeted strategy. In order to collect commercial information related to geolocation, it is important to use a marketing software.
Our selection of 1 geomarketing software
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Geomarketing software that helps businesses analyze location data to make informed decisions.
Geoblink enables users to visualize customer data on maps, identify potential locations for new stores, and optimize sales territories. It also provides demographic and economic insights for better targeting and market analysis.
Read our analysis about Geoblink Learn more To Geoblink product page
Geomarketing software: purchase guide
What is online geomarketing software?
Definition
Geomarketing software is a programme specially designed to set up a good location strategy in a catchment area. The principle is based on the analysis of geographical data and market trends which tend to differ according to location. Thanks to this IT solution, collecting accurate data and knowing the market coverage rate becomes less laborious.
How does it work?
A wealth of information circulates on the Internet that geomarketing software publishers wanted to make the most of. Unlike the traditional method, these online solutions collect data from INSEE to make the results reliable and competitive. They do not need to be downloaded to a computer. The tool; hosted on the publisher's or a partner's server; works as soon as the user has access to the Internet. Once connected, all that is required is access to the software interface.
Since it is a SaaS programme, the data recorded is saved on the Cloud. The user can consult them at any time.
Geomarketing softwares: Q&A
Look for features such as mapping capabilities, data visualization, customer segmentation, market analysis, and integration with other software tools. The software should also provide accurate and up-to-date location data, as well as the ability to customize reports and dashboards.
Geomarketing can help your company to understand customer behavior, identify new markets, optimize advertising campaigns, and improve customer experience. It provides insights that can inform business decisions and drive growth.
Some of the top geomarketing software options include Esri ArcGIS, Google Maps Platform, Mapbox, CARTO, and Pitney Bowes. Each software has its own unique features and pricing structure, so it’s important to evaluate them based on your business needs.
OpenStreetMap, QGIS, and Tableau Public are some of the popular free geomarketing software alternatives. While they may not have all the features of paid options, they still provide valuable insights and can be a good starting point for smaller businesses with limited budgets.
