Search Engine Marketing (SEM) Software

SEO tools help you to position your site in the first results of search engines. Don't get lost in the maze of the Internet anymore and determine a real positioning strategy on Google by opting for these SEO-oriented marketing software.

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Our selection of 13 search engine marketing (sem) software

Free versionFree trialFree demo

Paid version from €46.00 /month

Streamlines lead generation, email campaigns, and analytics for efficient marketing.

Hub Marketing offers an all-in-one solution to automate marketing processes, including precise lead generation, personalized email marketing campaigns, and in-depth analytics to measure success. The platform simplifies digital marketing efforts, enabling businesses to effectively reach and engage their target audiences while optimizing their marketing strategies.

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Free versionFree trialFree demo

Paid version from $149.00 /month

Boost your website's visibility with this SEM software. Analyze your site's SEO, monitor broken links, and optimize your content to rank higher.

Screaming Frog's SEM software offers a comprehensive suite of tools for website optimization. Conduct thorough site audits, track keyword rankings, and analyze competitor websites to stay ahead of the curve. With detailed reports and customizable options, this software is a must-have for any serious website owner.

Read our analysis about Screaming Frog Benefits of Screaming Frog

The crawling websites tool


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Free versionFree trialFree demo

Paid version from €42.00 /month

Increase website traffic and improve search engine ranking with powerful SEM software. Analyze website performance, track competitors, and optimize content.

Site Analyzer provides detailed analysis of website structure, speed, and content quality. Identify technical issues, monitor backlinks, and generate customized reports to track progress.

Read our analysis about Site Analyzer Benefits of Site Analyzer

Page Analysis

Keyword Research


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Free versionFree trialFree demo

Paid version from €19.00 /month

Improve your website's search engine ranking with this SEM software. Get real-time insights on SEO, content quality, and user experience.

With this powerful tool, you can easily monitor your website's performance and identify areas for improvement. ContentKing provides detailed reports on crawl errors, duplicate content, and broken links, helping you optimize your site for search engines and users alike.

Read our analysis about ContentKing Benefits of ContentKing

24/7 monitoring and alerting

Real-time SEO auditing

Content change Tracking

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Free versionFree trialFree demo

Pricing on request

Analyze your website's search engine performance and improve your rankings with this SEM software.

With advanced keyword research tools and competitor analysis, this software helps you identify areas for improvement and provides actionable insights to boost your SEO strategy. Additionally, its user-friendly interface and customizable reports make tracking progress a breeze.

Read our analysis about Cocolyze Benefits of Cocolyze

Estimated traffic & rank value metrics for keywords

Main SEO issues found in less than 15 minutes

Learn more To Cocolyze product page
Free versionFree trialFree demo

Pricing on request

Boost your online visibility with our powerful SEM software. Track your website's performance, optimize your campaigns, and increase your ROI.

CocoScan's SEM software offers advanced keyword research and analysis tools, allowing you to target the right audience and improve your search engine rankings. With real-time data and customizable reports, you can measure the success of your campaigns and make data-driven decisions to improve your online presence.

Read our analysis about CocoScan Benefits of CocoScan

Access results during the scan

Interprets Javascript

Detailed analysis of each URL

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Free versionFree trialFree demo

Paid version from $49.00

Boost your website's visibility with powerful SEM tools that optimize your rankings, monitor your competitors, and track your progress.

With HEADMasterSEO, you can easily identify and fix SEO issues, analyze your site's performance, and create custom reports to share with your team. Plus, the software integrates with Google Analytics and provides detailed keyword research and analysis.

Read our analysis about HEADMasterSEO Benefits of HEADMasterSEO



works with huge lists of urls

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Free versionFree trialFree demo

Pricing on request

Boost your online performance with cutting-edge SEM software. Analyze your website and improve its visibility on search engines.

Ryte's SEM software offers a comprehensive analysis of your website's performance, allowing you to optimize your content for search engines. With advanced keyword research tools and competitor analysis, you can stay ahead of the competition and drive more traffic to your site.

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Free versionFree trialFree demo

Pricing on request

Boost your website's visibility with our SEM software. Analyze your site's content, structure, and backlinks to optimize for search engines.

DeepCrawl's SEM software offers comprehensive analysis of your website's content, structure, and backlinks. Identify and fix technical SEO issues, optimize page titles and meta descriptions, and track keyword rankings. With DeepCrawl, you'll increase your website's visibility and drive more traffic from search engines.

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Free versionFree trialFree demo

Paid version from €0.00 /month

Boost your online presence with powerful SEM software. Optimize your search engine ads and increase conversions.

Clever Ads offers advanced tools for keyword research, ad creation, and bid management. Get detailed performance reports and optimize your campaigns with ease.

Read our analysis about Clever Ads
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Free versionFree trialFree demo

Paid version from €0.00 /month

Boost your online presence with powerful SEM software that drives traffic to your website. Analyze and optimize your campaigns to reach your target audience effectively.

With this software, you can easily create and manage campaigns across multiple search engines and track your ROI in real-time. Its intuitive interface and advanced analytics make it easy to optimize your campaigns and improve your marketing strategy.

Read our analysis about Link-able Benefits of Link-able

Grow targeted traffic

Premium link building service

Premium content marketing

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Free versionFree trialFree demo

Paid version from $99.00 /month

Boost your website's search engine rankings with our SEM software. Analyze competitors, track keywords, and monitor backlinks - all in one place.

With our SEM software, you'll gain valuable insights into your website's performance. Discover new keywords, track your progress over time, and identify areas for improvement. Plus, with our comprehensive backlink analysis, you'll know exactly where your site stands in relation to your competitors.

Read our analysis about Ahrefs
Learn more To Ahrefs product page
Free versionFree trialFree demo

Pricing on request

Boost your search engine marketing with advanced software for analyzing website performance and optimizing content.

Get ahead of the competition with Botify's user-friendly interface, in-depth analytics, and customizable reports. Improve your SEO strategy with detailed crawl data, keyword tracking, and content suggestions.

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Search Engine Marketing (SEM) software: purchase guide

SEO Tools

If you have a website or you are in the creation stage, you have to know that without a SEM strategy, it is highly probable that your website will not rank among the first results of search engines.

To stand out, we recommend that you use SEO tools such as visibilis or SEObserver, such programs help you optimize the visibility of your website, improve the semantics of your content and follow closely the positioning of your pages. SEO tools complete the functions of a marketing program and provide a real solution to increase the traffic of your website and climb positions in Google positioning. 

What are SEO tools?

SEO stands for Search Engine Optimization. It is also called organic positioning, since it is the way in which a site or web page is placed in a natural way (that is, without paying for this to happen) among the first results of a search engine. However, SEO is part of a much broader digital marketing strategy: SEM (Search Engine Marketing). SEM tools encompass all marketing actions in search engines, whether organic (SEO) or paid (SEA - Search Engine Advertising). 

Why Use SEO Tools?

Once we've created our website, search engine bots scan our content and index it in their database. This database is publicly consulted by Internet users. However, there are millions of websites, so search engines use very complex algorithms to select the most relevant pages based on the user's search. This is where the interest in using SEO tools correctly lies. Nobody goes to war unarmed, and positioning yourself on the front page of search engines is a constant battle.

So we're going to give you some SEO tricks and tools to get your website positioned on the first page. 

How to position your website?

Positioning a website is a fairly technical process and requires specific skills. Monitoring the evolution of technologies and the updates of search engines is essential to be able to adapt to the requirements of bots and algorithms.

In order to optimize your positioning and get to the first page, you must take into account the following factors:

SEO On site: these are all factors specific to your website. Some examples of these internal factors are (quality and quantity of content, frequency of updates, domain name, URL structure ...).
SEO Off site: are the external factors of the content and structure of your site, for example: backlinks (external link) or presence in social networks.

If you are able to, follow an SEO training in order to decipher the mysteries of organic positioning. However, there are numerous SEO tools to accompany you in the audit and SEO optimization of your website.

Best SEO Tools

There are several different types of SEO tools. Choose according to your goals:

  • Positioning tools can check the natural positions of sites or web pages, and examine the positioning of your competitors.
  • Keyword generators provide you the most relevant words according to the topic you want to deal with, in this way, your website can be found much more quickly. Web copywriting is extremely important, as including keywords optimizes visibility in search engines. 
  • Crawlers are tools that allow you to analyze websites composed of a large number of contents and pages. They have the same behavior as Google robots (also called Googlebot): they analyze the http code, meta tags, etc.. 
  • The tools that analyze the speed and performance of your website or e-commerce are also very useful. You can see what's not going well and what you can improve.
  • The backlinks tools or external links verify the quality of the links. This is very important for an effective SEO strategy. 

Advantages of using SEO tools

SEO is essential to be able to be positioned on the first page of Google or any other search engine. Here are some of the benefits to achieve such a desired goal: 

  • Control the evolution of the positioning of your site when you want and from where you want (you only need to have an Internet connection).
  • Reach your target audience and acquire new potential customers.
  • Increase traffic to your website with the aim of increasing notoriety or the act of sale (in the case of e-commerce). 
  • Verify and compare the positioning of the competition.
  • Establish customized parameters of SEO tools according to the needs of your company.
  • Adapt to the constantly evolving requirements of search engines (Google, Bing, Yahoo, etc.).
  • Launch daily SEO audits and thus be able to intervene immediately in the optimization of the positioning of your website.

There are free and paid SEO tools. If you choose a free SEO tool you will most likely have limited functions, and if you have access to all the options, then it is probably a free trial version for a limited time. This is really good news, trying a tool before you pay for it will allow you to be sure of your choice before you have to pay.

Don't let your website come alive in the sphere of the Web anymore! Take control of your SEO strategy and choose the most ergonomic SEO tools for easy use. And if you need more knowledge before you start, don't hesitate to take SEO training or call on an SEO agency to guide you through a personalized strategy.

Search Engine Marketing (SEM) softwares: Q&A

SEM software helps you manage and automate various aspects of search engine marketing campaigns. It assists you in keyword research, ad creation, bidding, and monitoring the performance of your campaigns. It helps you optimize your campaigns to achieve better results and reduce costs.

Look for features such as keyword research and analysis, ad creation tools, campaign management, bid optimization, ad tracking and reporting, and integration with other marketing tools. Also, consider the ease of use, customer support, and pricing.

SEM can help you reach your target audience more effectively and drive more traffic to your website. It can also help you increase brand awareness, improve lead generation, and boost sales. Moreover, with SEM, you can measure your campaign's performance and optimize it for better results.

The best SEM software depends on your specific needs and budget. Some top options include Google Ads, Microsoft Advertising, SEMrush, Ahrefs, and Moz. Each software has unique features and pricing. It's important to compare and evaluate each option before making a decision.

There are several free SEM tools available, such as Google Keyword Planner, Google Analytics, Bing Webmaster Tools, and Ubersuggest. These tools offer basic SEM features such as keyword research, analytics, and monitoring. However, they may not be as comprehensive as paid software options.