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Search Engine Marketing (SEM) Software

SEO tools help you to position your site in the first results of search engines. Don't get lost in the maze of the Internet anymore and determine a real positioning strategy on Google by opting for these SEO-oriented marketing software.

Search Engine Marketing (SEM) : related categories

Our selection of 56 search engine marketing (sem) software

Hub Marketing

Search Engine Marketing (SEM) Software

No user review
close-circle Free version
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Paid version from €46.00 /month

Streamlines lead generation, email campaigns, and analytics for efficient marketing.

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Hub Marketing offers an all-in-one solution to automate marketing processes, including precise lead generation, personalized email marketing campaigns, and in-depth analytics to measure success. The platform simplifies digital marketing efforts, enabling businesses to effectively reach and engage their target audiences while optimizing their marketing strategies.

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SEOQuantum

Elevate Your Content Strategy with AI-Driven Insights

No user review
close-circle Free version
check-circle Free trial
check-circle Free demo

Paid version from €149.00 /month

Boost your online presence with SEM software that tracks your website's SEO performance, identifies keywords and provides competitor analysis.

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SEOQuantum helps you optimize your website for search engines by suggesting improvements to your content, improving your site's speed and monitoring your backlinks. With its intuitive dashboard, SEOQuantum makes it easy to track your progress and stay ahead of your competition.

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Majestic

Empower Your SEO Strategy with Advanced Analytics

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4.4
Based on 168 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
close-circle Free demo

Paid version from €39.99 /month

Boost your online presence with our top-rated SEM software. Analyze your competitors, track your keywords, and optimize your campaigns in one platform.

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Our SEM software provides comprehensive analytics and reporting tools to help you fine-tune your online marketing strategies. With Majestic, you can easily monitor your search engine rankings, analyze backlinks, and identify new opportunities for growth.

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GoBiggi

Intuitive Project Management for Growing Teams

No user review
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Boost your online presence with powerful SEM software. Drive traffic, increase sales, and improve ROI with advanced analytics.

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GoBiggi's SEM software offers keyword research and optimization, ad campaign management, and performance tracking. Gain insights into your audience and competitors, and optimize your strategy for maximum impact.

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Monitorank

Enhance Your SEO Strategy with Innovative Monitoring Tools

No user review
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Optimizes your website's visibility on search engines with advanced SEM tools, keyword tracking, and competitor analysis.

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Monitorank's SEM software provides in-depth analytics on your website's search engine performance, while also offering customizable reports and real-time updates. Stay ahead of the competition with Monitorank.

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Screaming Frog

SEO software: In site crawling. SEO Spider

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4.6
Based on 5 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
close-circle Free demo

Paid version from $149.00 /month

Boost your website's visibility with this SEM software. Analyze your site's SEO, monitor broken links, and optimize your content to rank higher.

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Screaming Frog's SEM software offers a comprehensive suite of tools for website optimization. Conduct thorough site audits, track keyword rankings, and analyze competitor websites to stay ahead of the curve. With detailed reports and customizable options, this software is a must-have for any serious website owner.

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Benefits of Screaming Frog

check The crawling websites tool

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SEMrush

Boost Your SEO Game with Advanced Tools

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4.7
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
close-circle Free demo

Paid version from $99.95 /month

Boost your online visibility with powerful search engine marketing software. Analyze your competitors, track your rankings, and optimize your content.

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SEMrush provides comprehensive tools for keyword research, backlink analysis, and advertising research. With customizable reports and a user-friendly interface, it's the perfect solution for businesses looking to improve their online presence.

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Keyword Suggest

Optimize Your SEO Strategy with Keyword Suggest

No user review
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Boost your website's visibility with our SEM software. Get keyword suggestions, track rankings, and analyze data in one platform.

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Keyword Suggest is the ultimate tool for businesses looking to optimize their online presence. With our software, you can easily research and identify the best keywords for your website, track your search engine rankings, and analyze data to improve your SEM strategy.

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Site Analyzer

Boost Your SEO Strategy with Cutting-Edge Site Analysis Tools

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4.5
Based on 8 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
close-circle Free demo

Paid version from €42.00 /month

Increase website traffic and improve search engine ranking with powerful SEM software. Analyze website performance, track competitors, and optimize content.

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Site Analyzer provides detailed analysis of website structure, speed, and content quality. Identify technical issues, monitor backlinks, and generate customized reports to track progress.

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Benefits of Site Analyzer

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YOODA INSIGHT

Advanced SEO Analysis and Insights Toolkit

No user review
close-circle Free version
close-circle Free trial
close-circle Free demo

Paid version from €39.00 /month

Boost your SEM with advanced analytics, keyword tracking, and competitor analysis.

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YOODA INSIGHT provides in-depth insights into your SEM campaigns, allowing you to optimize your strategy with real-time data. Track your keywords, monitor your competitors, and stay ahead of the game with this powerful software.

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Ranxplorer

Empower Your SEO Strategy with Advanced Analytics Tools

No user review
close-circle Free version
close-circle Free trial
close-circle Free demo

Paid version from €19.90 /month

Boost your online visibility with this SEM software. Optimize your search engine marketing efforts and track your progress with ease.

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With this software, you can conduct comprehensive keyword research, analyze your competitors' strategies, and create effective ad campaigns. Its user-friendly interface and detailed reporting make it a valuable tool for any digital marketer.

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Visiblis

Streamline Workflow with Advanced Project Management Software

No user review
close-circle Free version
close-circle Free trial
close-circle Free demo

Paid version from €10.00 /month

Boost your online visibility with powerful SEM software. Optimize your search engine marketing campaigns and increase your ROI.

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With advanced analytics and optimization tools, our SEM software helps you identify high-performing keywords, track your competitors, and optimize your ad spend. Gain valuable insights, improve your conversion rates, and stay ahead of the competition.

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SE Ranking

Dominate SEO Strategies with Comprehensive Analytics

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4.7
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
check-circle Free version
check-circle Free trial
check-circle Free demo

Pricing on request

Boost your online presence with powerful SEM software. Track keyword rankings, analyze competitors, and optimize your website with ease.

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SE Ranking offers a full suite of tools for Search Engine Marketing. With features like keyword suggestion, backlink monitoring, and website audit, you'll have all the data you need to make informed decisions and stay ahead of the competition. Plus, the user-friendly interface makes it easy to navigate and customize your reports.

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SEOCHARGER

Boost Your Business with SEO Optimization Software

No user review
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Boost your website's visibility with powerful SEM software. Increase traffic, sales, and conversions with advanced features.

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SEOCHARGER offers keyword research, competitor analysis, ad creation, and optimization tools. Track your progress with detailed analytics and reporting.

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SEORadar

Advanced SEO Monitoring for Optimized Websites

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5.0
Based on 2 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

SEM software that tracks website ranking, keyword performance, and alerts users of any changes.

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SEORadar helps businesses stay ahead of the competition by providing real-time monitoring of website performance and keyword ranking. With customizable alerts, users can quickly respond to any changes and make data-driven decisions to improve their search engine marketing strategy.

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Unamo SEO

Boost Online Visibility with SEO Insights

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4.5
Based on 94 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Boost your online visibility with powerful SEM software. Monitor your rankings, analyze competitors, and optimize your website for better results.

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Unamo SEO is a comprehensive SEM tool that offers keyword research, backlink analysis, and website audits. With intuitive dashboards and customizable reports, you can easily track your progress and make data-driven decisions.

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WebCEO

Smart SEO Optimization Platform for Marketers

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4.8
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Boost your website's search engine visibility with powerful SEM software. Analyze your competitors, track your rankings, and optimize your content to improve your online presence.

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With detailed reports and customizable dashboards, you can easily monitor your website's performance and make data-driven decisions to increase traffic and conversions. Streamline your SEO efforts and save time with automated tools and integrations.

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webtexttool

Boost Content Success with Dynamic SEO Tools

No user review
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Boost your online presence with powerful SEM software that optimizes your content for search engines.

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The software's advanced algorithms analyze your content and suggest targeted keywords, optimize readability, and track your search engine ranking progress. With webtexttool, you'll always stay ahead of the competition.

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WordStream advisor

Optimize Your PPC Campaigns with Powerful Insights

No user review
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Boost your online presence with SEM software that simplifies keyword research, optimizes ad campaigns and maximizes ROI.

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With advanced algorithms and real-time data analysis, you'll get custom recommendations to improve your PPC campaigns, identify new keyword opportunities and stay ahead of your competition. WordStream Advisor is the all-in-one tool you need to dominate your search engine marketing efforts.

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SEObserver

SEO Mastery: Unleash the Power of Competitive Insights

No user review
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Pricing on request

Boost your website's visibility with top-notch SEM software. Analyze keywords, track rankings, and optimize your strategy.

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With advanced analytics and competitor research, SEObserver gives you the tools to stay ahead of the game. Monitor your ad spend and measure ROI to maximize your online presence.

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Search Engine Marketing (SEM) software: purchase guide

SEO Tools

If you have a website or you are in the creation stage, you have to know that without a SEM strategy, it is highly probable that your website will not rank among the first results of search engines.

To stand out, we recommend that you use SEO tools such as visibilis or SEObserver, such programs help you optimize the visibility of your website, improve the semantics of your content and follow closely the positioning of your pages. SEO tools complete the functions of a marketing program and provide a real solution to increase the traffic of your website and climb positions in Google positioning. 

What are SEO tools?

SEO stands for Search Engine Optimization. It is also called organic positioning, since it is the way in which a site or web page is placed in a natural way (that is, without paying for this to happen) among the first results of a search engine. However, SEO is part of a much broader digital marketing strategy: SEM (Search Engine Marketing). SEM tools encompass all marketing actions in search engines, whether organic (SEO) or paid (SEA - Search Engine Advertising). 

Why Use SEO Tools?

Once we've created our website, search engine bots scan our content and index it in their database. This database is publicly consulted by Internet users. However, there are millions of websites, so search engines use very complex algorithms to select the most relevant pages based on the user's search. This is where the interest in using SEO tools correctly lies. Nobody goes to war unarmed, and positioning yourself on the front page of search engines is a constant battle.

So we're going to give you some SEO tricks and tools to get your website positioned on the first page. 

How to position your website?

Positioning a website is a fairly technical process and requires specific skills. Monitoring the evolution of technologies and the updates of search engines is essential to be able to adapt to the requirements of bots and algorithms.

In order to optimize your positioning and get to the first page, you must take into account the following factors:

SEO On site: these are all factors specific to your website. Some examples of these internal factors are (quality and quantity of content, frequency of updates, domain name, URL structure ...).
SEO Off site: are the external factors of the content and structure of your site, for example: backlinks (external link) or presence in social networks.

If you are able to, follow an SEO training in order to decipher the mysteries of organic positioning. However, there are numerous SEO tools to accompany you in the audit and SEO optimization of your website.

Best SEO Tools

There are several different types of SEO tools. Choose according to your goals:

  • Positioning tools can check the natural positions of sites or web pages, and examine the positioning of your competitors.
  • Keyword generators provide you the most relevant words according to the topic you want to deal with, in this way, your website can be found much more quickly. Web copywriting is extremely important, as including keywords optimizes visibility in search engines. 
  • Crawlers are tools that allow you to analyze websites composed of a large number of contents and pages. They have the same behavior as Google robots (also called Googlebot): they analyze the http code, meta tags, etc.. 
  • The tools that analyze the speed and performance of your website or e-commerce are also very useful. You can see what's not going well and what you can improve.
  • The backlinks tools or external links verify the quality of the links. This is very important for an effective SEO strategy. 

Advantages of using SEO tools

SEO is essential to be able to be positioned on the first page of Google or any other search engine. Here are some of the benefits to achieve such a desired goal: 

  • Control the evolution of the positioning of your site when you want and from where you want (you only need to have an Internet connection).
  • Reach your target audience and acquire new potential customers.
  • Increase traffic to your website with the aim of increasing notoriety or the act of sale (in the case of e-commerce). 
  • Verify and compare the positioning of the competition.
  • Establish customized parameters of SEO tools according to the needs of your company.
  • Adapt to the constantly evolving requirements of search engines (Google, Bing, Yahoo, etc.).
  • Launch daily SEO audits and thus be able to intervene immediately in the optimization of the positioning of your website.

There are free and paid SEO tools. If you choose a free SEO tool you will most likely have limited functions, and if you have access to all the options, then it is probably a free trial version for a limited time. This is really good news, trying a tool before you pay for it will allow you to be sure of your choice before you have to pay.

Don't let your website come alive in the sphere of the Web anymore! Take control of your SEO strategy and choose the most ergonomic SEO tools for easy use. And if you need more knowledge before you start, don't hesitate to take SEO training or call on an SEO agency to guide you through a personalized strategy.

Search Engine Marketing (SEM) softwares: Q&A

How does a search engine marketing (SEM) software work?

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SEM software helps you manage and automate various aspects of search engine marketing campaigns. It assists you in keyword research, ad creation, bidding, and monitoring the performance of your campaigns. It helps you optimize your campaigns to achieve better results and reduce costs.

What features should I look for when looking for search engine marketing (SEM) software?

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Look for features such as keyword research and analysis, ad creation tools, campaign management, bid optimization, ad tracking and reporting, and integration with other marketing tools. Also, consider the ease of use, customer support, and pricing.

What are the benefits of search engine marketing (SEM) for my company?

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SEM can help you reach your target audience more effectively and drive more traffic to your website. It can also help you increase brand awareness, improve lead generation, and boost sales. Moreover, with SEM, you can measure your campaign's performance and optimize it for better results.

What are the best search engine marketing (SEM) software options?

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The best SEM software depends on your specific needs and budget. Some top options include Google Ads, Microsoft Advertising, SEMrush, Ahrefs, and Moz. Each software has unique features and pricing. It's important to compare and evaluate each option before making a decision.

What are the free search engine marketing (SEM) software alternatives I could try?

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There are several free SEM tools available, such as Google Keyword Planner, Google Analytics, Bing Webmaster Tools, and Ubersuggest. These tools offer basic SEM features such as keyword research, analytics, and monitoring. However, they may not be as comprehensive as paid software options.