Content Marketing Software

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SEO, SEA, SMO
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Marketing Automation

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What is content marketing software?

Content marketing software is designed to enable companies to distribute digital content (white paper, video, webinar) that is of great interest to their potential customers.

A flower shop, for example, can distribute a guide on how to make Valentine's Day success to a wide audience. People who wish to take advantage of this content to learn new things will have to leave their contact details to access it. These contacts (detected as potential customers) are thus considered as qualified leads for the salesperson who will be able to suggest his services or make commercial/promotional offers to these people.

Content marketing offers extremely high conversion rates (prospect to customer) compared to acquisition approaches such as Google Adwords, advertising banners, and others.

Functionalities of content marketing software

Content marketing software usually offers the following features:

  • Content management (white papers, webinars, etc.)
  • Registration, download, sharing, purchase statistics
  • Monitoring of the conversion funnel
  • Contact and lead management
  • Email marketing campaign management

Complementary solutions of Content Marketing

Content Management System

AB Testing

eCommerce

Lead Generation

Affiliate Marketing

Feed management

Marketing Intelligence

Email Marketing

Survey

Event Management

SMS Marketing

Marketing Automation

Graphic Design

Search Engine Marketing (SEM)

Webinar Marketing

Brand Management

Public Relations (PR)

Advertising

Landing Page

Feedback Management

Mobile Marketing

Customer Data Platform (CDP)

Geomarketing

Channel Management

Digital Signage

Social Media Marketing

Campaign Management

Digital Asset Management (DAM)

Ad Serving

Personalization and Behavioral Targeting

Web Marketing

Marketing Data

Marketing Analytics

Display Advertising

Multi Level Marketing (MLM)

Market Research

Reputation Management

Marketplace