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Marketing Intelligence Software

Marketing intelligence software helps you research, analyze and use information about your company, your competitors and your industry. With this marketing software, you centralize information about your company's markets and products to increase your productivity and competitiveness.

Need any advice? Discover all our articles of Marketing Intelligence
Professional group
Marketing
Operations Management
Sales & Customer Management
Accounting & Finance
Human Resources (HR)
Marketing
Technology
Collaboration
IT Services
Communications
Construction
Transport
Analytics
Education
Legal
Health
Recreational Activities
Association Management
Commercial
Services
Agriculture
Art
Media
Government
Corporation
Manufacturing
Law
Finance
Category
Marketing Intelligence
Marketing Intelligence
Email Marketing
Marketing Automation
Lead Generation
Search Engine Marketing (SEM)
eCommerce
Customer Data Platform (CDP)
Advertising
Digital Asset Management (DAM)
Affiliate Marketing
Content Management System
Marketplace
Survey
Feedback Management
Social Media Marketing
Content Marketing
Event Management
SMS Marketing
Webinar Marketing
Landing Page
Mobile Marketing
Digital Signage
Web Marketing
Reputation Management
Graphic Design
Geomarketing
AB Testing
Channel Management
Personalization and Behavioral Targeting
Marketing Analytics
Feed management
Multi Level Marketing (MLM)
Public Relations (PR)
Campaign Management
Ad Serving
Competitive Intelligence
Referral Marketing
Marketing Data
Display Advertising
Market Research
Blog
Account-based Marketing
Influencer Marketing
Local Marketing
Brand Management

Compare software systems of Marketing Intelligence

Agorapulse

Simple & Affordable Social Media Management
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Marketing intelligence software
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PriceComparator

BtoB pricing and competitive intelligence
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Marketing Intelligence: purchase guide

What is an online marketing intelligence tool?

Definition

An online marketing intelligence software is used to analyze the current market by monitoring the company's competitors in a certain way. It integrates different modules to collect comments, publications, articles, etc. The search for information depends on the demand of web marketers

How does it work?

The tool is programmed to collect various data on the company's competitors. It also allows the monitoring of the company's e-reputation. The tool automatically retrieves the information to enable the user to improve its market. This may involve collecting product prices, product rankings, or simply online items. Once all this information has been collected, the tool uses it one by one to provide statistics and guide the web marketer in setting up a strategy. 

Marketing intelligence concerns different areas depending on the company, its targets, and objectives. For most of them, this automated tool is a practical and effective solution to increase their performance within a given market.