Marketing Intelligence Software

Marketing intelligence software helps you research, analyze and use information about your company, your competitors and your industry. With this marketing software, you centralize information about your company's markets and products to increase your productivity and competitiveness.

Professional group :
Marketing
Operations Management
Sales & Customer Management
Accounting & Finance
Human Resources (HR)
Communications
Technology
Collaboration
IT Services
Construction
Transport
Analytics
Education
Recreational Activities
Legal
Health
Association Management
Commercial
Services
Agriculture
Art
Media
Government
Corporation
Manufacturing
Law
Finance
Impact
Category :
Marketing Intelligence
Email Marketing
Lead Generation
Marketing Automation
eCommerce
Search Engine Marketing (SEM)
Customer Data Platform (CDP)
Content Management System
Digital Asset Management (DAM)
Affiliate Marketing
Survey
Event Management
Advertising
Marketplace
SMS Marketing
Feedback Management
Social Media Marketing
Content Marketing
Web Marketing
Webinar Marketing
Landing Page
Digital Signage
Feed management
Reputation Management
Graphic Design
Mobile Marketing
Geomarketing
AB Testing
Channel Management
Marketing Analytics
Multi Level Marketing (MLM)
Influencer Marketing
Brand Management
Public Relations (PR)
Campaign Management
Ad Serving
Personalization and Behavioral Targeting
Competitive Intelligence
Referral Marketing
Marketing Data
Display Advertising
Market Research
Blog
Account-based Marketing
Local Marketing

Our selection of 2 marketing intelligence software

PriceComparator
No user review
BtoB pricing and competitive intelligence
Learn more about PriceComparator

Features

Support
Benchmark
Sales Force Automation
Marketing Automation
Ecommerce
Collaboration
Mention
4.5
Based on +200 reviews
Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
Marketing intelligence software
Learn more about Mention

Features

Support
Benchmark
Sales Force Automation
Marketing Automation
Ecommerce
Collaboration

Marketing Intelligence software: purchase guide

What is an online marketing intelligence tool?

Definition

An online marketing intelligence software is used to analyze the current market by monitoring the company's competitors in a certain way. It integrates different modules to collect comments, publications, articles, etc. The search for information depends on the demand of web marketers

How does it work?

The tool is programmed to collect various data on the company's competitors. It also allows the monitoring of the company's e-reputation. The tool automatically retrieves the information to enable the user to improve its market. This may involve collecting product prices, product rankings, or simply online items. Once all this information has been collected, the tool uses it one by one to provide statistics and guide the web marketer in setting up a strategy. 

Marketing intelligence concerns different areas depending on the company, its targets, and objectives. For most of them, this automated tool is a practical and effective solution to increase their performance within a given market.