Marketing Automation Software

Marketing software is a tool that helps companies optimize their marketing and communication strategies.

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Our selection of 23 marketing automation software

Free versionFree trialFree demo

Paid version from €46.00 /month

Streamlines lead generation, email campaigns, and analytics for efficient marketing.

Hub Marketing offers an all-in-one solution to automate marketing processes, including precise lead generation, personalized email marketing campaigns, and in-depth analytics to measure success. The platform simplifies digital marketing efforts, enabling businesses to effectively reach and engage their target audiences while optimizing their marketing strategies.

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Free versionFree trialFree demo

Paid version from €400.00 /month

Boost your marketing with automation software that streamlines your campaigns, generates leads, and tracks results.

With this software, you can create personalized landing pages, build email campaigns, and track website visitors to optimize your marketing efforts. Its intuitive interface and customizable templates make it easy to use, while its powerful analytics provide insights that help you improve your ROI.

Read our analysis about Webmecanik Automation Benefits of Webmecanik Automation

Open Source

Data hosting in France, Switzerland United States, Australia

Proactive support

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Streamline your email marketing with an all-in-one software that offers customizable templates, automation tools, and detailed analytics.

With Campaigner, you can easily create and send personalized emails, schedule automated campaigns, and track your results in real-time. Plus, the software integrates with popular CRMs and social media platforms for a seamless marketing experience.

Read our analysis about Campaigner Benefits of Campaigner

High-level deliverability

Advanced workflows capabilities

Possibility to combine email with SMS

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Free versionFree trialFree demo

Paid version from €25.00 /month

This software is perfect for businesses looking for an all-in-one solution. It offers CRM, BPM, and marketing automation tools to streamline processes and increase efficiency.

With its intuitive interface and customizable dashboards, this software makes it easy to manage customer relationships, automate workflows, and track marketing campaigns. Plus, it integrates with popular apps like Outlook and LinkedIn for even more functionality.

Read our analysis about Creatio Benefits of Creatio

Friendly interface

Full customization

Wide range of support options

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Free versionFree trialFree demo

Paid version from €8.00 /month

Boost your email marketing campaigns with a powerful software that automates, tracks, and optimizes your emails.

ActiveTrail's email marketing software offers an easy-to-use platform that streamlines your marketing efforts. With features like automation, A/B testing, and real-time analytics, you can create effective campaigns that engage your audience and drive conversions.

Read our analysis about ActiveTrail Benefits of ActiveTrail

Responsive support by phone and email

Powerful multichannel marketing automation

Optimal deliverability

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Free versionFree trialFree demo

Paid version from €169.00 /month

Automate marketing tasks, generate leads, and nurture prospects with this software's intuitive interface and robust functionality.

With this software, you can easily create and manage email campaigns, track website visitors, and analyze data to optimize your marketing strategy. Its customizable lead scoring system allows you to prioritize and focus on the most promising prospects.

Read our analysis about Plezi Benefits of Plezi

Turnkey marketing automation solution

100% suitable for B2B specificities

Quick and easy to set up

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Free versionFree trialFree demo

Pricing on request

Boost your web marketing strategy with software that automates email campaigns, tracks customer behavior, and optimizes content for maximum engagement.

With this web marketing software, you can easily create personalized email campaigns, track customer interactions across channels, and gain insights to optimize your content and messaging. Streamline your marketing efforts and increase conversions with Marketing Cloud.

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Free versionFree trialFree demo

Pricing on request

Streamline your marketing efforts with automated campaigns, lead scoring, and email marketing.

With this software, you can easily create personalized campaigns and track customer behavior to optimize your marketing strategy. Its user-friendly interface and comprehensive analytics make it a top choice for businesses looking to improve their marketing ROI.

Read our analysis about Marketo
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Streamline your marketing with automation software that maximizes ROI and optimizes customer engagement.

Our marketing automation software enables businesses to create targeted campaigns, track customer behavior, and analyze data to make informed decisions. With Klaviyo, you can increase sales, improve customer retention, and grow your business.

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Free versionFree trialFree demo

Pricing on request

Automate your marketing tasks with ease using this software. Streamline email campaigns, social media management, and customer tracking.

This software simplifies the marketing process by providing a centralized hub for managing campaigns across multiple channels. It enables businesses to automate repetitive tasks, track customer interactions, and optimize campaigns for maximum impact. Say goodbye to manual tasks and hello to increased efficiency.

Read our analysis about SharpSpring
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Boost website conversions with powerful marketing automation software. Create pop-ups, forms, and campaigns to engage visitors and increase sales.

Optin Monster's user-friendly interface allows for easy customization of your campaigns. Choose from a variety of templates or design your own. Track your results and optimize your campaigns for maximum effectiveness.

Read our analysis about Optin Monster Benefits of Optin Monster

Increase Conversion Rates

Enhance User Engagement

Detailed Insights for Optimization

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Free versionFree trialFree demo

Paid version from $499.00 /month

Boost your marketing efforts with automation software that streamlines your campaigns, tracks customer behavior, and optimizes lead generation.

With powerful analytics, customizable workflows, and seamless integrations, this marketing automation software helps you save time and money while delivering targeted, effective campaigns that drive growth.

Read our analysis about Zymplify Benefits of Zymplify

AI-Driven Growth

Unified Revenue Process

Predictable Business Growth

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Free versionFree trialFree demo

Pricing on request

Automate marketing tasks, track customer behavior, and optimize campaigns with this powerful software.

With its intuitive interface, Mapp Cloud simplifies segmentation, A/B testing, and email automation. Advanced reporting features provide insights into customer engagement and ROI, making it a valuable tool for any marketer.

Read our analysis about Mapp Cloud Benefits of Mapp Cloud

Real-time Customer insights Platform

Natively multichannel: email, SMS, mobile push, social push

Marketing friendly solution

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Free versionFree trialFree demo

Pricing on request

Boost your marketing campaigns with cutting-edge automation tools. Optimize your website traffic and increase conversions with ease.

Fixel's Marketing Automation software offers a range of features to help you streamline your marketing campaigns. From lead scoring and nurturing to behavioral tracking and audience segmentation, Fixel provides the tools you need to drive engagement and conversions.

Read our analysis about Fixel Benefits of Fixel

Data Scientist Accuracy & Constantly Updated

One line install, zero maintainance

Actionable Insights

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Free versionFree trialFree demo

Pricing on request

Automate your marketing tasks with ease using this software. Streamline your workflows and improve your productivity.

This marketing automation software simplifies your marketing tasks by automating them. You can easily manage your workflows and increase your efficiency. With this software, you can focus on other important aspects of your business.

Read our analysis about Stamplate Benefits of Stamplate

Zapier integration

Generate custom images with our API

Compatible with design software (Photoshop, Figma, Sketch)

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Free versionFree trialFree demo

Paid version from €29.00 /month

Automate your marketing tasks with ease. Abyssale's powerful software streamlines your campaigns, tracks your leads, and optimizes your ROI.

Abyssale's marketing automation software empowers you to create effective campaigns that convert leads into customers. Our platform provides advanced tracking and reporting, so you can optimize your strategy for maximum ROI. Streamline your marketing tasks and take your business to the next level with Abyssale.

Read our analysis about Abyssale Benefits of Abyssale

The world's fastest banner generation tool

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Free versionFree trialFree demo

Pricing on request

Automate your marketing tasks with advanced software.

Bombora's marketing automation software streamlines your marketing tasks, saving you time and increasing efficiency. With features like lead scoring, email marketing, and campaign analytics, you can easily track and optimize your marketing efforts.

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Free versionFree trialFree demo

Paid version from $19.00 /month

Automate your marketing tasks and improve customer engagement with this powerful software.

With advanced lead scoring, email campaigns, and social media management tools, this software streamlines your marketing efforts and helps you connect with your audience more effectively.

Read our analysis about Zoho Marketing Automation Benefits of Zoho Marketing Automation

Omnichannel Experience and E-commerce Suite

Website Analytics and In-App

Comprehensive Marketing Planner and ROI/Budget Tracking

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Free versionFree trialFree demo

Paid version from $11.50 /month

Boost Your Marketing with Automated Tools. Streamline your marketing efforts with powerful automation features.

EQUP's Marketing Automation software offers a suite of tools to help you create, manage, and track campaigns across multiple channels. From email marketing to social media, you can automate repetitive tasks, segment your audience, and analyze your results. With EQUP, you'll save time and see better ROI.

Read our analysis about EQUP Benefits of EQUP

CRM

Email Marketing

Subscription Management

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Free versionFree trialFree demo

Pricing on request

Streamlines email marketing, integrates with CRMs, enables automation, and offers analytics.

Maropost is a comprehensive Marketing Automation software that facilitates advanced email marketing strategies, ensuring seamless integration with most CRM platforms. This solution supports extensive automation capabilities and detailed analytics to optimize engagement and ROI. Beyond email, it offers tools for social media, mobile, and web marketing, making it a dynamic ally in digital marketing efforts.

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Marketing Automation software: purchase guide

What is marketing automation software?

Definition

Marketing automation software refers to platforms designed to automate repetitive marketing tasks, with marketing departments and organizations in mind.

The goal is to drive up conversion rates while reducing the need for manual interventions throughout the conversion funnel.

How does it work?

To achieve this goal, marketing automation software provides an intuitive, easy-to-use interface designed to specify criteria and create scenarios to trigger marketing processes automatically throughout the customer lifecycle.

They allow you to set up rules to automate repetitive tasks, such as:

  • Sending personalized answers
  • Attributing a lead score
  • Creating custom reminders

What are the main features of a SaaS marketing automation solution?

Marketing automation software provides a wide variety of tools. Complete solutions usually include the following functionalities:

  • Email campaign management: email templates, email scheduling
  • Landing page creation
  • Social media tracking and automated social media posting
  • Newsletter automation based on RSS
  • SMS marketing management
  • Marketing analysis tools for multiple channels

Marketing automation solutions integrate with CRM tools. Some even include built-in CRM functionalities, and are considered to be all-in-one CRM solutions.

Why use marketing automation software?

Marketing departments, consultants, and part-time marketing employees use marketing automation platforms to increase efficiency and reduce human error. Using such solutions provide several benefits which help your business gain valuable competitive advantages.

Advantages of marketing automation

  • Extend your customer life cycle: by reaching out to the right customers, with the right message and at the right time, you increase brand loyalty and customer engagement
  • Free up time for marketers: by automating repetitive, low-value-added tasks, you allow your teams to focus on what's really important, meaning they can spend more time thinking about innovative marketing strategies
  • Facilitate lead generation: design attractive landing pages, integrated contact forms and impactful call-to-actions
  • Spend more time with prospects: not only will you be able to send emails to rekindle a purchase intention automatically, you will also be able to schedule calls and meetings more effectively
  • Identify qualified leads: lead scoring has never been easier with automated scoring rules. Marketing automation tools give you access to a large amount of data (position, activity sector, etc.) and behavioral tracking to assess the engagement of your leads and prospects
  • Improve conversion rates and the ROI of your marketing campaigns with A / B testing
  • Centralize the strategies and results of all marketing channels with tools suited to phone prospecting, social selling and more

Disadvantages

  • These tools should not be used to replace your marketing and sales teams: a warm approach and human interaction remain essential to nurturing leads and managing customer relationships
  • Complex scenarios require a more advanced mastery of these solutions: unlock their full potential by taking the time to learn and practice

How to choose the best marketing automation solution?

The acquisition of a marketing automation tool should be based mainly on the functionalities required by your company. Take your marketing strategy into account before making a choice.

What social media should the solution support to be in line with your brand identity? Do you need email marketing automation? Asking yourself these questions will help you not waste money buying software that would offer more than you would ever need.

The best marketing automation software

Marketing Automation softwares: Q&A

A marketing automation software helps businesses automate repetitive marketing tasks, such as sending personalized emails, social media posts, and targeted advertisements. It uses data-driven insights and analytics to create targeted campaigns that generate leads, nurture them, and convert them into customers.

When searching for marketing automation software, look for features like lead scoring, email marketing, landing page creation, social media management, CRM integration, and analytics. These features will help you automate your marketing efforts, track your progress, and measure your ROI.

Marketing automation software can help your company increase efficiency, save time and money, improve lead generation and nurturing, and ultimately drive revenue growth. By automating repetitive tasks, you can focus on more strategic initiatives, while also improving the customer experience with personalized messaging.

The best marketing automation software options depend on your business needs and budget. Some popular options include HubSpot, Marketo, Pardot, and ActiveCampaign. These platforms offer a range of features to help businesses automate their marketing efforts and generate leads.

While most marketing automation software options require a fee, there are some free alternatives you can try, like Mailchimp, HubSpot CRM, and Zoho CRM. While these platforms may have limited features compared to their paid counterparts, they can still help businesses automate some of their marketing tasks and manage leads.