A marketing automation software helps businesses automate repetitive marketing tasks, such as sending personalized emails, social media posts, and targeted advertisements. It uses data-driven insights and analytics to create targeted campaigns that generate leads, nurture them, and convert them into customers.
Marketing Automation Software
Marketing software is a tool that helps companies optimize their marketing and communication strategies.
Our selection of 33 marketing automation software
Paid version from €14.00 /month
Streamline customer interactions with a cloud-based CRM. Automate sales, marketing, and support processes with ease.
Manage leads, contacts, and deals in one place. Access real-time data and analytics to make informed decisions. Collaborate with team members to improve customer engagement.
Read our analysis about Zoho CRM Learn more To Zoho CRM product page
Pricing on request
Streamline your email marketing with an all-in-one software that offers customizable templates, automation tools, and detailed analytics.
With Campaigner, you can easily create and send personalized emails, schedule automated campaigns, and track your results in real-time. Plus, the software integrates with popular CRMs and social media platforms for a seamless marketing experience.
Read our analysis about Campaigner Learn more To Campaigner product page
Pricing on request
This eCommerce software offers email and SMS marketing automation, cart abandonment recovery, and product recommendations.
With Omnisend, you can easily create personalized campaigns using segmentation and automation workflows. The platform also offers integration with major eCommerce platforms, as well as customizable sign-up forms and landing pages.
Read our analysis about Omnisend Learn more To Omnisend product page
Pricing on request
A versatile no-code platform enhancing website functionality with customizable plugins.
POWR is a no-code SaaS platform designed to enrich digital experiences through its extensive suite of customizable plugins. This tool seamlessly integrates with any website, enabling users to enhance their digital presence without coding knowledge. Features include social media integrations, contact forms, and ecommerce solutions, making it indispensable for businesses looking to elevate their online engagement and functionality.
Read our analysis about POWR Learn more To POWR product page
Paid version from €46.00 /month
Streamlines lead generation, email campaigns, and analytics for efficient marketing.
Hub Marketing offers an all-in-one solution to automate marketing processes, including precise lead generation, personalized email marketing campaigns, and in-depth analytics to measure success. The platform simplifies digital marketing efforts, enabling businesses to effectively reach and engage their target audiences while optimizing their marketing strategies.
Read our analysis about Hub Marketing Learn more To Hub Marketing product page
Paid version from €400.00 /month
Boost your marketing with automation software that streamlines your campaigns, generates leads, and tracks results.
With this software, you can create personalized landing pages, build email campaigns, and track website visitors to optimize your marketing efforts. Its intuitive interface and customizable templates make it easy to use, while its powerful analytics provide insights that help you improve your ROI.
Read our analysis about Webmecanik Automation Learn more To Webmecanik Automation product page
Paid version from €20.00 /month
Streamline your customer interactions with powerful CRM software.
Our CRM software simplifies customer relationship management tasks, from lead generation to sales and support. Automate workflows, track interactions, and analyze data to improve customer satisfaction and revenue.
Read our analysis about Webmecanik Pipeline - CRM Learn more To Webmecanik Pipeline - CRM product page
Paid version from $7.00 /month
Boost your email marketing with powerful automation, personalization, and segmentation tools.
Moosend's email marketing software offers advanced automation features, personalized messaging options, and efficient list segmentation tools to help businesses drive engagement and conversions. With its user-friendly interface and customizable templates, Moosend makes it easy to create and send professional-looking emails that stand out in your customers' inboxes.
Read our analysis about Moosend Learn more To Moosend product page
Paid version from €25.00 /month
This software is perfect for businesses looking for an all-in-one solution. It offers CRM, BPM, and marketing automation tools to streamline processes and increase efficiency.
With its intuitive interface and customizable dashboards, this software makes it easy to manage customer relationships, automate workflows, and track marketing campaigns. Plus, it integrates with popular apps like Outlook and LinkedIn for even more functionality.
Read our analysis about Creatio Learn more To Creatio product page
Paid version from €8.00 /month
Boost your email marketing campaigns with a powerful software that automates, tracks, and optimizes your emails.
ActiveTrail's email marketing software offers an easy-to-use platform that streamlines your marketing efforts. With features like automation, A/B testing, and real-time analytics, you can create effective campaigns that engage your audience and drive conversions.
Read our analysis about ActiveTrail Learn more To ActiveTrail product page
Pricing on request
Boost your web marketing strategy with software that automates email campaigns, tracks customer behavior, and optimizes content for maximum engagement.
With this web marketing software, you can easily create personalized email campaigns, track customer interactions across channels, and gain insights to optimize your content and messaging. Streamline your marketing efforts and increase conversions with Marketing Cloud.
Read our analysis about Marketing Cloud Learn more To Marketing Cloud product page
Paid version from €169.00 /month
Automate marketing tasks, generate leads, and nurture prospects with this software's intuitive interface and robust functionality.
With this software, you can easily create and manage email campaigns, track website visitors, and analyze data to optimize your marketing strategy. Its customizable lead scoring system allows you to prioritize and focus on the most promising prospects.
Read our analysis about Plezi Learn more To Plezi product page
Pricing on request
Streamline your marketing efforts with automated campaigns, lead scoring, and email marketing.
With this software, you can easily create personalized campaigns and track customer behavior to optimize your marketing strategy. Its user-friendly interface and comprehensive analytics make it a top choice for businesses looking to improve their marketing ROI.
Read our analysis about Marketo Learn more To Marketo product page
Pricing on request
Streamline your marketing with automation software that maximizes ROI and optimizes customer engagement.
Our marketing automation software enables businesses to create targeted campaigns, track customer behavior, and analyze data to make informed decisions. With Klaviyo, you can increase sales, improve customer retention, and grow your business.
Read our analysis about Klaviyo Learn more To Klaviyo product page
Pricing on request
Automate your marketing tasks with ease using this software. Streamline email campaigns, social media management, and customer tracking.
This software simplifies the marketing process by providing a centralized hub for managing campaigns across multiple channels. It enables businesses to automate repetitive tasks, track customer interactions, and optimize campaigns for maximum impact. Say goodbye to manual tasks and hello to increased efficiency.
Read our analysis about SharpSpring Learn more To SharpSpring product page
Pricing on request
Automate your marketing tasks with this software. Create landing pages, email campaigns, and track leads all in one place.
With Leadfox, you can easily create professional landing pages without any coding. Its drag-and-drop interface makes it easy to design pages that convert. You can also create email campaigns and track leads' behavior to improve your marketing efforts.
Read our analysis about Leadfox Learn more To Leadfox product page
Pricing on request
Boost website conversions with powerful marketing automation software. Create pop-ups, forms, and campaigns to engage visitors and increase sales.
Optin Monster's user-friendly interface allows for easy customization of your campaigns. Choose from a variety of templates or design your own. Track your results and optimize your campaigns for maximum effectiveness.
Read our analysis about Optin Monster Learn more To Optin Monster product page
Pricing on request
Automate marketing tasks with ease. Streamline campaigns, emails, and more, all in one platform.
ACTITO simplifies marketing automation by providing users with an all-in-one solution for campaign management, email marketing, and more. With streamlined workflows and easy-to-use tools, businesses can automate tasks and improve efficiency.
Read our analysis about ACTITO Learn more To ACTITO product page
Paid version from €89.00 /month
Automate your marketing tasks with this software. Streamline email campaigns, lead generation, and customer tracking.
With this marketing automation software, you can easily create and send personalized emails, track website visitors, and manage your leads all from one platform. It also offers advanced reporting and analysis features to help you optimize your campaigns for maximum ROI.
Read our analysis about BOXIA Learn more To BOXIA product page
Paid version from $499.00 /month
Boost your marketing efforts with automation software that streamlines your campaigns, tracks customer behavior, and optimizes lead generation.
With powerful analytics, customizable workflows, and seamless integrations, this marketing automation software helps you save time and money while delivering targeted, effective campaigns that drive growth.
Read our analysis about Zymplify Learn more To Zymplify product page
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2Marketing Automation software: purchase guide
What is marketing automation software?
Definition
Marketing automation software refers to platforms designed to automate repetitive marketing tasks, with marketing departments and organizations in mind.
The goal is to drive up conversion rates while reducing the need for manual interventions throughout the conversion funnel.
How does it work?
To achieve this goal, marketing automation software provides an intuitive, easy-to-use interface designed to specify criteria and create scenarios to trigger marketing processes automatically throughout the customer lifecycle.
They allow you to set up rules to automate repetitive tasks, such as:
- Sending personalized answers
- Attributing a lead score
- Creating custom reminders
What are the main features of a SaaS marketing automation solution?
Marketing automation software provides a wide variety of tools. Complete solutions usually include the following functionalities:
- Email campaign management: email templates, email scheduling
- Landing page creation
- Social media tracking and automated social media posting
- Newsletter automation based on RSS
- SMS marketing management
- Marketing analysis tools for multiple channels
Marketing automation solutions integrate with CRM tools. Some even include built-in CRM functionalities, and are considered to be all-in-one CRM solutions.
Why use marketing automation software?
Marketing departments, consultants, and part-time marketing employees use marketing automation platforms to increase efficiency and reduce human error. Using such solutions provide several benefits which help your business gain valuable competitive advantages.
Advantages of marketing automation
- Extend your customer life cycle: by reaching out to the right customers, with the right message and at the right time, you increase brand loyalty and customer engagement
- Free up time for marketers: by automating repetitive, low-value-added tasks, you allow your teams to focus on what's really important, meaning they can spend more time thinking about innovative marketing strategies
- Facilitate lead generation: design attractive landing pages, integrated contact forms and impactful call-to-actions
- Spend more time with prospects: not only will you be able to send emails to rekindle a purchase intention automatically, you will also be able to schedule calls and meetings more effectively
- Identify qualified leads: lead scoring has never been easier with automated scoring rules. Marketing automation tools give you access to a large amount of data (position, activity sector, etc.) and behavioral tracking to assess the engagement of your leads and prospects
- Improve conversion rates and the ROI of your marketing campaigns with A / B testing
- Centralize the strategies and results of all marketing channels with tools suited to phone prospecting, social selling and more
Disadvantages
- These tools should not be used to replace your marketing and sales teams: a warm approach and human interaction remain essential to nurturing leads and managing customer relationships
- Complex scenarios require a more advanced mastery of these solutions: unlock their full potential by taking the time to learn and practice
How to choose the best marketing automation solution?
The acquisition of a marketing automation tool should be based mainly on the functionalities required by your company. Take your marketing strategy into account before making a choice.
What social media should the solution support to be in line with your brand identity? Do you need email marketing automation? Asking yourself these questions will help you not waste money buying software that would offer more than you would ever need.
The best marketing automation software
- Webmecanik Automation
- HubSpot Marketing
- Mailchimp
- Marketo
- Zoho Campaigns
- Zapier
- Salesforce Pardot
- Oracle Eloqua
Marketing Automation softwares: Q&A
When searching for marketing automation software, look for features like lead scoring, email marketing, landing page creation, social media management, CRM integration, and analytics. These features will help you automate your marketing efforts, track your progress, and measure your ROI.
Marketing automation software can help your company increase efficiency, save time and money, improve lead generation and nurturing, and ultimately drive revenue growth. By automating repetitive tasks, you can focus on more strategic initiatives, while also improving the customer experience with personalized messaging.
The best marketing automation software options depend on your business needs and budget. Some popular options include HubSpot, Marketo, Pardot, and ActiveCampaign. These platforms offer a range of features to help businesses automate their marketing efforts and generate leads.
While most marketing automation software options require a fee, there are some free alternatives you can try, like Mailchimp, HubSpot CRM, and Zoho CRM. While these platforms may have limited features compared to their paid counterparts, they can still help businesses automate some of their marketing tasks and manage leads.
