Marketing Automation Software

Marketing software is a tool that helps companies optimize their marketing and communication strategies.

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Our selection of 21 marketing automation software

Free versionFree trialFree demo

Paid version from €400.00 /month

Boost your marketing with automation software that streamlines your campaigns, generates leads, and tracks results.

With this software, you can create personalized landing pages, build email campaigns, and track website visitors to optimize your marketing efforts. Its intuitive interface and customizable templates make it easy to use, while its powerful analytics provide insights that help you improve your ROI.

Read our analysis about Webmecanik Automation Benefits of Webmecanik Automation

Open Source

Data hosting in France, Switzerland United States, Australia

Proactive support

Learn more To Webmecanik Automation product page

Hub MarketingSearch Engine Marketing (SEM) Software

No user review
Free versionFree trialFree demo

Paid version from €46.00 /month

Streamlines lead generation, email campaigns, and analytics for efficient marketing.

Hub Marketing offers an all-in-one solution to automate marketing processes, including precise lead generation, personalized email marketing campaigns, and in-depth analytics to measure success. The platform simplifies digital marketing efforts, enabling businesses to effectively reach and engage their target audiences while optimizing their marketing strategies.

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Streamline your email marketing with an all-in-one software that offers customizable templates, automation tools, and detailed analytics.

With Campaigner, you can easily create and send personalized emails, schedule automated campaigns, and track your results in real-time. Plus, the software integrates with popular CRMs and social media platforms for a seamless marketing experience.

Read our analysis about Campaigner
Learn more To Campaigner product page

A leading CDP that offers personalized customer experiences across platforms.

Bloomreach is a prominent Customer Data Platform designed to unify customer data across all touchpoints, providing a seamless, highly personalized experience for each user. It leverages AI to analyze behavior and preferences, enabling businesses to engage customers more effectively with targeted content and recommendations. Ideal for organizations aiming to enhance digital customer interactions while optimizing marketing strategies.

Read our analysis about Bloomreach Benefits of Bloomreach

Personalize marketing in real-time across all channels

Leverage AI and marketing intelligence to reach customers

Understand your audience with key analytics

Learn more To Bloomreach product page

This eCommerce software offers email and SMS marketing automation, cart abandonment recovery, and product recommendations.

With Omnisend, you can easily create personalized campaigns using segmentation and automation workflows. The platform also offers integration with major eCommerce platforms, as well as customizable sign-up forms and landing pages.

Read our analysis about Omnisend Benefits of Omnisend

Easy to use

SMS, Email, and Web-Push Notifications

24/7 Customer Support

Learn more To Omnisend product page

Boost your email marketing campaigns with a powerful software that automates, tracks, and optimizes your emails.

ActiveTrail's email marketing software offers an easy-to-use platform that streamlines your marketing efforts. With features like automation, A/B testing, and real-time analytics, you can create effective campaigns that engage your audience and drive conversions.

Read our analysis about ActiveTrail Benefits of ActiveTrail

Responsive support by phone and email

Powerful multichannel marketing automation

Optimal deliverability

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Manage customer interactions and streamline your sales process with our CRM software.

Our CRM software automates your sales process, tracks customer interactions, and provides valuable insights to help you make data-driven decisions. With customizable dashboards and reporting tools, you can easily monitor sales performance and identify areas for improvement. Say goodbye to manual data entry and hello to increased productivity and efficiency.

Read our analysis about Spread
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Automate your marketing tasks with ease using this software. Streamline email campaigns, social media management, and customer tracking.

This software simplifies the marketing process by providing a centralized hub for managing campaigns across multiple channels. It enables businesses to automate repetitive tasks, track customer interactions, and optimize campaigns for maximum impact. Say goodbye to manual tasks and hello to increased efficiency.

Read our analysis about SharpSpring
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Streamline your marketing efforts with this software. Automate your campaigns, manage leads, and analyze data quickly and easily.

With this powerful marketing automation software, you can easily create and launch targeted campaigns, manage your leads and contacts, and track your results in real-time. Its intuitive interface and robust reporting tools make it easy to streamline your marketing efforts and optimize your campaigns for maximum ROI.

Read our analysis about Ontraport Benefits of Ontraport

Easy to start software that's designed to scale

Powerful platform with robust functionality

Pay only for the features you need

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Automate marketing tasks, track customer behavior, and optimize campaigns with this powerful software.

With its intuitive interface, Mapp Cloud simplifies segmentation, A/B testing, and email automation. Advanced reporting features provide insights into customer engagement and ROI, making it a valuable tool for any marketer.

Read our analysis about Mapp Cloud Benefits of Mapp Cloud

Real-time Customer insights Platform

Natively multichannel: email, SMS, mobile push, social push

Marketing friendly solution

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Boost your marketing campaigns with cutting-edge automation tools. Optimize your website traffic and increase conversions with ease.

Fixel's Marketing Automation software offers a range of features to help you streamline your marketing campaigns. From lead scoring and nurturing to behavioral tracking and audience segmentation, Fixel provides the tools you need to drive engagement and conversions.

Read our analysis about Fixel Benefits of Fixel

Data Scientist Accuracy & Constantly Updated

One line install, zero maintainance

Actionable Insights

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Free versionFree trialFree demo

Pricing on request

Streamline your marketing with automation software. Create personalized campaigns, track performance, and optimize for success.

QuitSnap Blue's marketing automation software saves you time and effort. Easily create targeted campaigns with custom messages and automated workflows. Track your success with real-time analytics and optimize your strategy for maximum ROI.

Read our analysis about QuitSnap Blue Benefits of QuitSnap Blue

Increasing Sales, Converting Visitors to Customers

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Free versionFree trialFree demo

Pricing on request

Automate your marketing tasks with ease using this software. Streamline your workflows and improve your productivity.

This marketing automation software simplifies your marketing tasks by automating them. You can easily manage your workflows and increase your efficiency. With this software, you can focus on other important aspects of your business.

Read our analysis about Stamplate Benefits of Stamplate

Zapier integration

Generate custom images with our API

Compatible with design software (Photoshop, Figma, Sketch)

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Automate your marketing tasks with ease. Abyssale's powerful software streamlines your campaigns, tracks your leads, and optimizes your ROI.

Abyssale's marketing automation software empowers you to create effective campaigns that convert leads into customers. Our platform provides advanced tracking and reporting, so you can optimize your strategy for maximum ROI. Streamline your marketing tasks and take your business to the next level with Abyssale.

Read our analysis about Abyssale Benefits of Abyssale

The world's fastest banner generation tool

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Automate your marketing tasks and improve customer engagement with this powerful software.

With advanced lead scoring, email campaigns, and social media management tools, this software streamlines your marketing efforts and helps you connect with your audience more effectively.

Read our analysis about Zoho Marketing Automation Benefits of Zoho Marketing Automation

Omnichannel Experience and E-commerce Suite

Website Analytics and In-App

Comprehensive Marketing Planner and ROI/Budget Tracking

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Boost Your Marketing with Automated Tools. Streamline your marketing efforts with powerful automation features.

EQUP's Marketing Automation software offers a suite of tools to help you create, manage, and track campaigns across multiple channels. From email marketing to social media, you can automate repetitive tasks, segment your audience, and analyze your results. With EQUP, you'll save time and see better ROI.

Read our analysis about EQUP Benefits of EQUP

CRM

Email Marketing

Subscription Management

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Streamlines email marketing, integrates with CRMs, enables automation, and offers analytics.

Maropost is a comprehensive Marketing Automation software that facilitates advanced email marketing strategies, ensuring seamless integration with most CRM platforms. This solution supports extensive automation capabilities and detailed analytics to optimize engagement and ROI. Beyond email, it offers tools for social media, mobile, and web marketing, making it a dynamic ally in digital marketing efforts.

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Streamline your marketing efforts with powerful automation tools that save you time and energy. Schedule and publish content, manage social media, and track performance all in one place.

With CoSchedule, you can easily collaborate with team members, integrate with your favorite tools, and get real-time analytics to optimize your campaigns. Say goodbye to manual tasks and hello to a more efficient workflow.

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Streamline your marketing efforts with automated campaigns, lead scoring, and email marketing.

With this software, you can easily create personalized campaigns and track customer behavior to optimize your marketing strategy. Its user-friendly interface and comprehensive analytics make it a top choice for businesses looking to improve their marketing ROI.

Read our analysis about Marketo
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Boost your marketing efforts with automation software that streamlines your campaigns, tracks customer behavior, and optimizes lead generation.

With powerful analytics, customizable workflows, and seamless integrations, this marketing automation software helps you save time and money while delivering targeted, effective campaigns that drive growth.

Read our analysis about Zymplify
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Marketing Automation software: purchase guide

What is marketing automation software?

Definition

Marketing automation software refers to platforms designed to automate repetitive marketing tasks, with marketing departments and organizations in mind.

The goal is to drive up conversion rates while reducing the need for manual interventions throughout the conversion funnel.

How does it work?

To achieve this goal, marketing automation software provides an intuitive, easy-to-use interface designed to specify criteria and create scenarios to trigger marketing processes automatically throughout the customer lifecycle.

They allow you to set up rules to automate repetitive tasks, such as:

  • Sending personalized answers
  • Attributing a lead score
  • Creating custom reminders

What are the main features of a SaaS marketing automation solution?

Marketing automation software provides a wide variety of tools. Complete solutions usually include the following functionalities:

  • Email campaign management: email templates, email scheduling
  • Landing page creation
  • Social media tracking and automated social media posting
  • Newsletter automation based on RSS
  • SMS marketing management
  • Marketing analysis tools for multiple channels

Marketing automation solutions integrate with CRM tools. Some even include built-in CRM functionalities, and are considered to be all-in-one CRM solutions.

Why use marketing automation software?

Marketing departments, consultants, and part-time marketing employees use marketing automation platforms to increase efficiency and reduce human error. Using such solutions provide several benefits which help your business gain valuable competitive advantages.

Advantages of marketing automation

  • Extend your customer life cycle: by reaching out to the right customers, with the right message and at the right time, you increase brand loyalty and customer engagement
  • Free up time for marketers: by automating repetitive, low-value-added tasks, you allow your teams to focus on what's really important, meaning they can spend more time thinking about innovative marketing strategies
  • Facilitate lead generation: design attractive landing pages, integrated contact forms and impactful call-to-actions
  • Spend more time with prospects: not only will you be able to send emails to rekindle a purchase intention automatically, you will also be able to schedule calls and meetings more effectively
  • Identify qualified leads: lead scoring has never been easier with automated scoring rules. Marketing automation tools give you access to a large amount of data (position, activity sector, etc.) and behavioral tracking to assess the engagement of your leads and prospects
  • Improve conversion rates and the ROI of your marketing campaigns with A / B testing
  • Centralize the strategies and results of all marketing channels with tools suited to phone prospecting, social selling and more

Disadvantages

  • These tools should not be used to replace your marketing and sales teams: a warm approach and human interaction remain essential to nurturing leads and managing customer relationships
  • Complex scenarios require a more advanced mastery of these solutions: unlock their full potential by taking the time to learn and practice

How to choose the best marketing automation solution?

The acquisition of a marketing automation tool should be based mainly on the functionalities required by your company. Take your marketing strategy into account before making a choice.

What social media should the solution support to be in line with your brand identity? Do you need email marketing automation? Asking yourself these questions will help you not waste money buying software that would offer more than you would ever need.

The best marketing automation software

Marketing Automation softwares: Q&A

A marketing automation software helps businesses automate repetitive marketing tasks, such as sending personalized emails, social media posts, and targeted advertisements. It uses data-driven insights and analytics to create targeted campaigns that generate leads, nurture them, and convert them into customers.

When searching for marketing automation software, look for features like lead scoring, email marketing, landing page creation, social media management, CRM integration, and analytics. These features will help you automate your marketing efforts, track your progress, and measure your ROI.

Marketing automation software can help your company increase efficiency, save time and money, improve lead generation and nurturing, and ultimately drive revenue growth. By automating repetitive tasks, you can focus on more strategic initiatives, while also improving the customer experience with personalized messaging.

The best marketing automation software options depend on your business needs and budget. Some popular options include HubSpot, Marketo, Pardot, and ActiveCampaign. These platforms offer a range of features to help businesses automate their marketing efforts and generate leads.

While most marketing automation software options require a fee, there are some free alternatives you can try, like Mailchimp, HubSpot CRM, and Zoho CRM. While these platforms may have limited features compared to their paid counterparts, they can still help businesses automate some of their marketing tasks and manage leads.