Professional group
Marketing
Operations Management
Accounting & Finance
Sales & Customer Management
Human Resources (HR)
Marketing
Technology
Collaboration
IT Services
Communications
Construction
Transport
Analytics
Education
Recreational Activities
Legal
Health
Association Management
Commercial
Services
Agriculture
Art
Media
Government
Corporation
Manufacturing
Law
Finance
Category
Marketing Automation
Marketing Automation
Email Marketing
Lead Generation
eCommerce
Search Engine Marketing (SEM)
Customer Data Platform (CDP)
Digital Asset Management (DAM)
Affiliate Marketing
Content Management System
Advertising
Marketplace
Survey
Event Management
SMS Marketing
Feedback Management
Social Media Marketing
Content Marketing
Web Marketing
Webinar Marketing
Landing Page
Mobile Marketing
Digital Signage
Feed management
Marketing Intelligence
Reputation Management
Graphic Design
Geomarketing
AB Testing
Channel Management
Marketing Analytics
Multi Level Marketing (MLM)
Brand Management
Public Relations (PR)
Campaign Management
Ad Serving
Personalization and Behavioral Targeting
Competitive Intelligence
Referral Marketing
Marketing Data
Display Advertising
Market Research
Blog
Account-based Marketing
Influencer Marketing
Local Marketing

Marketing Automation Software

Marketing software is a tool that helps companies optimize their marketing and communication strategies.

Need any advice? Discover all our articles of Marketing Automation
Professional group
Marketing
Operations Management
Accounting & Finance
Sales & Customer Management
Human Resources (HR)
Marketing
Technology
Collaboration
IT Services
Communications
Construction
Transport
Analytics
Education
Recreational Activities
Legal
Health
Association Management
Commercial
Services
Agriculture
Art
Media
Government
Corporation
Manufacturing
Law
Finance
Category
Marketing Automation
Marketing Automation
Email Marketing
Lead Generation
eCommerce
Search Engine Marketing (SEM)
Customer Data Platform (CDP)
Digital Asset Management (DAM)
Affiliate Marketing
Content Management System
Advertising
Marketplace
Survey
Event Management
SMS Marketing
Feedback Management
Social Media Marketing
Content Marketing
Web Marketing
Webinar Marketing
Landing Page
Mobile Marketing
Digital Signage
Feed management
Marketing Intelligence
Reputation Management
Graphic Design
Geomarketing
AB Testing
Channel Management
Marketing Analytics
Multi Level Marketing (MLM)
Brand Management
Public Relations (PR)
Campaign Management
Ad Serving
Personalization and Behavioral Targeting
Competitive Intelligence
Referral Marketing
Marketing Data
Display Advertising
Market Research
Blog
Account-based Marketing
Influencer Marketing
Local Marketing

Compare software systems of Marketing Automation

Webmecanik Automation

Open Source marketing automation solution without limits
Learn more about Webmecanik Automation
Marketing Automation
Security & Confidentiality
Support
Sales Force Automation
Analytics
Integration & Interoperability
Scal-e

18 reviews

Custom Client Marketing Platform
Learn more about Scal-e
Marketing Automation
Security & Confidentiality
Support
Sales Force Automation
Analytics
Integration & Interoperability
Bloomreach

The World's #1 Commerce Experience Cloud
Learn more about Bloomreach
Marketing Automation
Security & Confidentiality
Support
Sales Force Automation
Analytics
Integration & Interoperability
Drip

Make more money with smarter marketing.
Learn more about Drip
Marketing Automation
Security & Confidentiality
Support
Sales Force Automation
Analytics
Integration & Interoperability
ontraport

Marketing Automation Software
Learn more about ontraport
Marketing Automation
Security & Confidentiality
Support
Sales Force Automation
Analytics
Integration & Interoperability
QuitSnap Blue

Quit Snap Blue - Increase Your Sales Today!
Learn more about QuitSnap Blue
Marketing Automation
Security & Confidentiality
Support
Sales Force Automation
Analytics
Integration & Interoperability
Fixel

Smarter Segmentation
Learn more about Fixel
Marketing Automation
Security & Confidentiality
Support
Sales Force Automation
Analytics
Integration & Interoperability
Abyssale

Auto-generate banner in seconds
Learn more about Abyssale
Marketing Automation
Security & Confidentiality
Support
Sales Force Automation
Analytics
Integration & Interoperability
Mapp Cloud

Insight-led Customer Engagement Platform
Learn more about Mapp Cloud
Marketing Automation
Security & Confidentiality
Support
Sales Force Automation
Analytics
Integration & Interoperability
Stamplate

Automate the generation of custom images
Learn more about Stamplate
Marketing Automation
Security & Confidentiality
Support
Sales Force Automation
Analytics
Integration & Interoperability
Spread Family

Customer Relationship and Webmarketing
Learn more about Spread Family
Marketing Automation
Security & Confidentiality
Support
Sales Force Automation
Analytics
Integration & Interoperability
Hub Marketing

Search Engine Marketing (SEM) Software
Learn more about Hub Marketing
Marketing Automation
Security & Confidentiality
Support
Sales Force Automation
Analytics
Integration & Interoperability
SharpSpring

A Complete Sales & Marketing Platform
Learn more about SharpSpring
Marketing Automation
Security & Confidentiality
Support
Sales Force Automation
Analytics
Integration & Interoperability
Marketing Cloud

Email Marketing Software
Learn more about Marketing Cloud
Marketing Automation
Security & Confidentiality
Support
Sales Force Automation
Analytics
Integration & Interoperability
Odoo

The most complete modular ERP on the market
Learn more about Odoo
Marketing Automation
Security & Confidentiality
Support
Sales Force Automation
Analytics
Integration & Interoperability
Efficy

CRM and Project Management
Learn more about Efficy
Marketing Automation
Security & Confidentiality
Support
Sales Force Automation
Analytics
Integration & Interoperability
Zoho Campaigns

Email marketing automation tool
Learn more about Zoho Campaigns
Marketing Automation
Security & Confidentiality
Support
Sales Force Automation
Analytics
Integration & Interoperability
Send-Up

Emailing, SMS, Landing Page, WebApp, Marketing Automation
Learn more about Send-Up
Marketing Automation
Security & Confidentiality
Support
Sales Force Automation
Analytics
Integration & Interoperability
MoonMail

Email Marketing Software
Learn more about MoonMail
Marketing Automation
Security & Confidentiality
Support
Sales Force Automation
Analytics
Integration & Interoperability
Koban

CRM & Marketing automation, much more than just a CRM
Learn more about Koban
Marketing Automation
Security & Confidentiality
Support
Sales Force Automation
Analytics
Integration & Interoperability

Marketing Automation: purchase guide

What is marketing automation software?

Definition

Marketing automation software refers to platforms designed to automate repetitive marketing tasks, with marketing departments and organizations in mind.

The goal is to drive up conversion rates while reducing the need for manual interventions throughout the conversion funnel.

How does it work?

To achieve this goal, marketing automation software provides an intuitive, easy-to-use interface designed to specify criteria and create scenarios to trigger marketing processes automatically throughout the customer lifecycle.

They allow you to set up rules to automate repetitive tasks, such as:

  • Sending personalized answers
  • Attributing a lead score
  • Creating custom reminders

What are the main features of a SaaS marketing automation solution?

Marketing automation software provides a wide variety of tools. Complete solutions usually include the following functionalities:

  • Email campaign management: email templates, email scheduling
  • Landing page creation
  • Social media tracking and automated social media posting
  • Newsletter automation based on RSS
  • SMS marketing management
  • Marketing analysis tools for multiple channels

Marketing automation solutions integrate with CRM tools. Some even include built-in CRM functionalities, and are considered to be all-in-one CRM solutions.

Why use marketing automation software?

Marketing departments, consultants, and part-time marketing employees use marketing automation platforms to increase efficiency and reduce human error. Using such solutions provide several benefits which help your business gain valuable competitive advantages.

Advantages of marketing automation

  • Extend your customer life cycle: by reaching out to the right customers, with the right message and at the right time, you increase brand loyalty and customer engagement
  • Free up time for marketers: by automating repetitive, low-value-added tasks, you allow your teams to focus on what's really important, meaning they can spend more time thinking about innovative marketing strategies
  • Facilitate lead generation: design attractive landing pages, integrated contact forms and impactful call-to-actions
  • Spend more time with prospects: not only will you be able to send emails to rekindle a purchase intention automatically, you will also be able to schedule calls and meetings more effectively
  • Identify qualified leads: lead scoring has never been easier with automated scoring rules. Marketing automation tools give you access to a large amount of data (position, activity sector, etc.) and behavioral tracking to assess the engagement of your leads and prospects
  • Improve conversion rates and the ROI of your marketing campaigns with A / B testing
  • Centralize the strategies and results of all marketing channels with tools suited to phone prospecting, social selling and more

Disadvantages

  • These tools should not be used to replace your marketing and sales teams: a warm approach and human interaction remain essential to nurturing leads and managing customer relationships
  • Complex scenarios require a more advanced mastery of these solutions: unlock their full potential by taking the time to learn and practice

How to choose the best marketing automation solution?

The acquisition of a marketing automation tool should be based mainly on the functionalities required by your company. Take your marketing strategy into account before making a choice.

What social media should the solution support to be in line with your brand identity? Do you need email marketing automation? Asking yourself these questions will help you not waste money buying software that would offer more than you would ever need.

The best marketing automation software