Marketing Automation Software

Marketing software is a tool that helps companies optimize their marketing and communication strategies.

Seeking advice? Read all our articles about Marketing Automation

Find your Marketing Automation software

Marketing Automation
Support
Integration & Interoperability
Security & Confidentiality
Analytics
Mobility
Odoo

The most complete modular ERP on the market

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Webmecanik

Open Source marketing automation solution without limits

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HOP CRM

Simple and easy CRM software

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Zoho Campaigns

Marketing automation tool

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BenchmarkONE

CRM all-in-one | Optimise sales and marketing

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Spread Family

Customer Relationship and Webmarketing

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Dialog Insight

The Power of Personalized Marketing in One Platform

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Accengage

European Leader for Push Notifications (App, Web & Facebook)

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Send-Up

Emailing, SMS, Landing Page, WebApp, Marketing Automation

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SharpSpring

A Complete Sales & Marketing Platform

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Mapp Cloud

Insight-led Customer Engagement Platform

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Scal-e

Custom Client Marketing Platform

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Visiblee

Generate highly qualified leads from your website

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Hub Marketing

Search Engine Marketing (SEM) Software

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Mailify

Boost your turnover, build loyalty with emailing

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Carts Guru

Advanced multichannel marketing automation for e-merchants

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Dataslayer.ai

Best Supermetrics alternative

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Stamplate

Automate the generation of custom images

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Agorapulse

Simple & Affordable Social Media Management

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Iconosquare

Analytics, management & scheduling for your Social Media

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What is marketing automation software?

Definition

Marketing automation software refers to platforms designed to automate repetitive marketing tasks, with marketing departments and organizations in mind.

The goal is to drive up conversion rates while reducing the need for manual interventions throughout the conversion funnel.

How does it work?

To achieve this goal, marketing automation software provides an intuitive, easy-to-use interface designed to specify criteria and create scenarios to trigger marketing processes automatically throughout the customer lifecycle.

They allow you to set up rules to automate repetitive tasks, such as:

  • Sending personalized answers
  • Attributing a lead score
  • Creating custom reminders

What are the main features of a SaaS marketing automation solution?

Marketing automation software provides a wide variety of tools. Complete solutions usually include the following functionalities:

  • Email campaign management: email templates, email scheduling
  • Landing page creation
  • Social media tracking and automated social media posting
  • Newsletter automation based on RSS
  • SMS marketing management
  • Marketing analysis tools for multiple channels

Marketing automation solutions integrate with CRM tools. Some even include built-in CRM functionalities, and are considered to be all-in-one CRM solutions.

Why use marketing automation software?

Marketing departments, consultants, and part-time marketing employees use marketing automation platforms to increase efficiency and reduce human error. Using such solutions provide several benefits which help your business gain valuable competitive advantages.

Advantages of marketing automation

  • Extend your customer life cycle: by reaching out to the right customers, with the right message and at the right time, you increase brand loyalty and customer engagement
  • Free up time for marketers: by automating repetitive, low-value-added tasks, you allow your teams to focus on what's really important, meaning they can spend more time thinking about innovative marketing strategies
  • Facilitate lead generation: design attractive landing pages, integrated contact forms and impactful call-to-actions
  • Spend more time with prospects: not only will you be able to send emails to rekindle a purchase intention automatically, you will also be able to schedule calls and meetings more effectively
  • Identify qualified leads: lead scoring has never been easier with automated scoring rules. Marketing automation tools give you access to a large amount of data (position, activity sector, etc.) and behavioral tracking to assess the engagement of your leads and prospects
  • Improve conversion rates and the ROI of your marketing campaigns with A / B testing
  • Centralize the strategies and results of all marketing channels with tools suited to phone prospecting, social selling and more

Disadvantages

  • These tools should not be used to replace your marketing and sales teams: a warm approach and human interaction remain essential to nurturing leads and managing customer relationships
  • Complex scenarios require a more advanced mastery of these solutions: unlock their full potential by taking the time to learn and practice

How to choose the best marketing automation solution?

The acquisition of a marketing automation tool should be based mainly on the functionalities required by your company. Take your marketing strategy into account before making a choice.

What social media should the solution support to be in line with your brand identity? Do you need email marketing automation? Asking yourself these questions will help you not waste money buying software that would offer more than you would ever need.

The best marketing automation software

Complementary solutions of Marketing Automation

Content Management System

AB Testing

eCommerce

Lead Generation

Affiliate Marketing

Feed management

Marketing Intelligence

Email Marketing

Survey

Event Management

SMS Marketing

Graphic Design

Search Engine Marketing (SEM)

Webinar Marketing

Brand Management

Public Relations (PR)

Advertising

Landing Page

Feedback Management

Mobile Marketing

Customer Data Platform (CDP)

Geomarketing

Channel Management

Digital Signage

Social Media Marketing

Campaign Management

Digital Asset Management (DAM)

Content Marketing

Ad Serving

Personalization and Behavioral Targeting

Web Marketing

Marketing Data

Marketing Analytics

Display Advertising

Multi Level Marketing (MLM)

Market Research

Reputation Management

Marketplace