What are the Best Marketing Automation Tools?
There are hundreds of marketing tools available to do everything a marketer wants to simplify and automate the workflows. Only the multiplication of tools can be a major obstacle to the success of a marketing campaign. Some software can focus on the following features:
- Email marketing campaigns
- Customer relationship management
- Creation of landing pages to provide content in return for a listing
- Automation of article publications on social networks
- Automation of newsletters based on an RSS feed
- Content marketing
- Inbound marketing
- Lead nurturing
- Lead scoring
- B2b marketing
- SMS Marketing
- Conversion tunnel
- Social network mapping
The choice among these functionalities will be crucial in the development of a marketing automation tool, the best of them being these:
What is Marketing Automation?
Marketing Automation refers to the set of scenarios that can be anticipated and programmed to replace manual marketing tasks such as:
- The qualification of contacts
- Personalized answers
- Customized reminders
- Population segmentation
The objective of Marketing Automation is to bring large populations to convert (purchase, registration, recall request) without manually intervening in this process.
Find all our guides on marketing automation.
Marketing automation refers to software platforms designed for marketing departments and organizations to automate repetitive marketing tasks.
Marketing automation software is intuitive, easy-to-use tool designed to specify criteria and results for tasks and processes that are then interpreted, stored, and performed by software tools.
Marketing departments, consultants, and part-time marketing employees use marketing automation platforms to increase efficiency and reduce human error. These marketing automation platforms often have features for email marketing (e.x. provides you with email templates), social network marketing (e.x. generates dynamic content), lead generation, customer acquisition, customer support throughout the customer lifecycle, customer retention, and more. Marketing automation products often integrate with CRM tools, although CRM tools with marketing automation are considered to be all-in-one CRM products.
Complementary solutions of Marketing Automation
Content Management System
Search Engine Marketing (SEM)
Public Relations (PR)
Customer Data Platform (CDP)
Social Media Marketing
Digital Asset Management (DAM)
Personalization and Behavioral Targeting
Multi Level Marketing (MLM)