Marketing Automation Software

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Sales Force Automation

Open Source marketing automation solution without limits

Search Engine Marketing (SEM) Software

Advanced multichannel marketing automation for e-merchants

Custom Client Marketing Platform

Dataslayer.ai

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Best Supermetrics alternative

The Power of Personalized Marketing in One Platform

Smarter Segmentation

A Complete Sales & Marketing Platform

Quit Snap Blue - Increase Your Sales Today!

Analytics, management & scheduling for your Social Media

Generate highly qualified leads from your website

CRM & Marketing automation, much more than just a CRM

Emailing, SMS, Landing Page, WebApp, Marketing Automation

Marketing automation tool

Email Marketing Software

CRM all-in-one | Optimise sales and marketing

Customer Relationship and Webmarketing

Insight-led Customer Engagement Platform

Customer Data & Engagement Platform

Simple & Affordable Social Media Management

What are the Best Marketing Automation Tools?

There are hundreds of marketing tools available to do everything a marketer wants to simplify and automate the workflows. Only the multiplication of tools can be a major obstacle to the success of a marketing campaign. Some software can focus on the following features:

  • Email marketing campaigns
  • Customer relationship management
  • Creation of landing pages to provide content in return for a listing
  • Automation of article publications on social networks
  • Automation of newsletters based on an RSS feed
  • Content marketing
  • Inbound marketing 
  • Lead nurturing
  • Lead scoring
  • B2b marketing
  • SMS Marketing
  • Conversion tunnel
  • Social network mapping
  • etc.

The choice among these functionalities will be crucial in the development of a marketing automation tool, the best of them being these:

What is Marketing Automation?

Marketing Automation refers to the set of scenarios that can be anticipated and programmed to replace manual marketing tasks such as:

  • The qualification of contacts
  • Personalized answers
  • Customized reminders
  • Population segmentation
  • Etc.

The objective of Marketing Automation is to bring large populations to convert (purchase, registration, recall request) without manually intervening in this process.

Find all our guides on marketing automation.

Marketing automation refers to software platforms designed for marketing departments and organizations to automate repetitive marketing tasks.

Marketing automation software is intuitive, easy-to-use tool designed to specify criteria and results for tasks and processes that are then interpreted, stored, and performed by software tools.

Marketing departments, consultants, and part-time marketing employees use marketing automation platforms to increase efficiency and reduce human error. These marketing automation platforms often have features for email marketing (e.x. provides you with email templates), social network marketing (e.x. generates dynamic content), lead generation, customer acquisition, customer support throughout the customer lifecycle, customer retention, and more. Marketing automation products often integrate with CRM tools, although CRM tools with marketing automation are considered to be all-in-one CRM products.

Complementary solutions of Marketing Automation

Content Management System

AB Testing

eCommerce

Lead Generation

Affiliate Marketing

Feed management

Marketing Intelligence

Email Marketing

Survey

Event Management

SMS Marketing

Graphic Design

Search Engine Marketing (SEM)

Webinar Marketing

Brand Management

Public Relations (PR)

Advertising

Landing Page

Feedback Management

Mobile Marketing

Customer Data Platform (CDP)

Geomarketing

Channel Management

Digital Signage

Social Media Marketing

Campaign Management

Digital Asset Management (DAM)

Content Marketing

Ad Serving

Personalization and Behavioral Targeting

Web Marketing

Marketing Data

Marketing Analytics

Display Advertising

Multi Level Marketing (MLM)

Market Research

Reputation Management

Marketplace