Marketing Automation

Tip • November 10, 2024

Workflows with HubSpot: the secret to successful marketing automation!

Definition • November 10, 2024

Harness the power of drip marketing to boost your conversions!

Drip marketing has become an indispensable pillar for businesses wishing to maintain a constant, personalized link with their customers. Discover all its secrets in this article!

Tip • November 10, 2024

Increase your results effortlessly: LinkedIn automation examples and tools

Learn how LinkedIn automation can optimize your networking, prospecting and recruiting. Discover the best tools to save time and maximize your efficiency on the platform.

Definition • November 10, 2024

Everything you need to know about push marketing

Push marketing involves "pushing" products or services to a large unsolicited audience. Why is this approach so essential? What challenges might it pose for you?

Definition • November 10, 2024

Develop your B2B contact base with customized segmentation

Discover B2B segmentation, its methods and how to implement an effective strategy with practical examples and our advice.

Tip • November 10, 2024

The art of using email automation, the Holy Grail of digital marketing (+ case studies)

Discover what email automation is, its benefits and how to implement it effectively in your digital marketing strategy.

Word from the expert • November 10, 2024

Activate your business by automating, now!

Companies that industrialize their marketing have access to a qualified, up-to-date database, enabling them to build responsive customer relationships. In this article, you'll find best practices in marketing automation and concrete examples of automation scenarios.

Definition • November 10, 2024

Improve your B2B strategy with marketing automation!

In an economic context where B2B customers are increasingly demanding, marketing automation is an essential strategic response. Find out everything there is to know on the subject.

Tip • November 10, 2024

Strengthen your marketing automation with efficient workflows (+ 3 examples)

Optimize your marketing campaigns by discovering how to create effective marketing automation workflows in 4 simple steps, with concrete examples to maximize your ROI.

Tip • November 10, 2024

Deciphering lead magnets: from theory to practice

Today, lead magnets have become an indispensable part of marketing automation. But how can you fully exploit their potential and guarantee their effectiveness?

Word from the expert • November 10, 2024

Transforming data into insights for better customer knowledge

To obtain a complete view of each customer, and achieve a high level of personalization at every point of contact, it's important to make data the conductor of your digital strategy. This data must then be exploited and transformed into insights, for appropriate marketing activation.

Tip • November 10, 2024

Automate marketing, yes, with a finely qualified target

Mass marketing is a thing of the past. It's time for personalization. But how do you personalize when you're addressing a large volume of prospects?

Definition • October 23, 2024

The future is now, thanks to these 10 uses of AI in marketing

Marketing departments have understood the benefits of harnessing the potential of artificial intelligence to boost efficiency and productivity. Automate, personalize, create... discover 10 use cases.

Definition • October 23, 2024

Unleash your teams' innovation and creativity with cross-functional management

What are the advantages and limitations of this type of management, and how can it be implemented? Focus on the key skills of the cross-functional manager!