Marketing Automation

Definition • November 10, 2024

Develop your B2B contact base with customized segmentation

Discover B2B segmentation, its methods and how to implement an effective strategy with practical examples and our advice.

Tip • November 10, 2024

The art of using email automation, the Holy Grail of digital marketing (+ case studies)

Discover what email automation is, its benefits and how to implement it effectively in your digital marketing strategy.

Word from the expert • November 10, 2024

Activate your business by automating, now!

Companies that industrialize their marketing have access to a qualified, up-to-date database, enabling them to build responsive customer relationships. In this article, you'll find best practices in marketing automation and concrete examples of automation scenarios.

Definition • November 10, 2024

Improve your B2B strategy with marketing automation!

In an economic context where B2B customers are increasingly demanding, marketing automation is an essential strategic response. Find out everything there is to know on the subject.

Tip • November 10, 2024

Strengthen your marketing automation with efficient workflows (+ 3 examples)

Optimize your marketing campaigns by discovering how to create effective marketing automation workflows in 4 simple steps, with concrete examples to maximize your ROI.

Word from the expert • November 10, 2024

Transforming data into insights for better customer knowledge

To obtain a complete view of each customer, and achieve a high level of personalization at every point of contact, it's important to make data the conductor of your digital strategy. This data must then be exploited and transformed into insights, for appropriate marketing activation.

Tip • November 10, 2024

Automate marketing, yes, with a finely qualified target

Mass marketing is a thing of the past. It's time for personalization. But how do you personalize when you're addressing a large volume of prospects?

Definition • October 23, 2024

The future is now, thanks to these 10 uses of AI in marketing

Marketing departments have understood the benefits of harnessing the potential of artificial intelligence to boost efficiency and productivity. Automate, personalize, create... discover 10 use cases.

Definition • October 23, 2024

Unleash your teams' innovation and creativity with cross-functional management

What are the advantages and limitations of this type of management, and how can it be implemented? Focus on the key skills of the cross-functional manager!

Definition • October 23, 2024

7 examples of marketing automation scenarios to roll out the red carpet for your strategy

Discover effective marketing automation strategies with examples and scenarios to implement to effectively convert your leads.

Tip • October 23, 2024

Emailing: 10 marketing automation scenarios to activate

Thanks to marketing automation, you can put your email campaigns on autopilot. 10 scenarios to activate your lead management.

Definition • October 23, 2024

The marketing manager: a strategist who listens to customers and trends

What does a marketing manager do? Here's a job description, an overview of the profession and a 2.0 toolbox.

Definition • October 23, 2024

Omnichannel marketing: the new customer journey that revolutionizes the power of your campaigns!

Want to multiply the performance of your marketing campaigns with an omnichannel strategy? Discover our tips for optimal implementation and 3 emblematic examples of successful omnichannel strategies!

Tip • February 10, 2021

The Best B2B Sales Lead Generation Strategies

Conducting sales as a B2B business takes time and can be tricky. Here are the best strategies and tools to improve your lead generation methods!