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AI in Marketing: How to Use Artificial Intelligence for Effective Marketing

Definition • April 15, 2021

AI in Marketing: How to Use Artificial Intelligence for Effective Marketing

AI is used in marketing to increase ROI and boost customer engagement. Learn how to leverage its abilities to personalize campaigns and optimize budgets.

How to Build and Implement Your Company's Innovation Strategy?

Tip • January 14, 2021

How to Build and Implement Your Company's Innovation Strategy?

Innovation strategy points the way to creating and strengthening a sustainable competitive advantage, to ensure your company's performance and sustainability.