B2B web tracking is a digital marketing approach that involves identifying the visitors of your website to view their behavior. Companies detect the hottest prospects and drive targeted product or service providers.
Using a web tracking solution is one of the best ways to organize and generate leads from your site. It is a Powerful prospecting tool to help your sales representatives be responsive and sign more customers. Need a guide? appvizer shows you the ways:
To help you get started with B2B web tracking software , we provide a few definitions through a basic list of terms. Understanding web tracking and its solutions shows you the full value of investing in such a tool.
Web tracking is a digital marketing technique that allows you to:
When used with relevant, B2B web tracking offers a whole Range of Solutions That are helpful to the company, both, in terms of marketing and sales .
Here are the main benefits provided by B2B web tracking:
It is possible to observe their behavior through the client's side and, depending on the situation, to determine their behavior and maturity.
The prospects identified represent new business opportunities that can form the basis of your prospecting file, or complete it
Sales forces receive a notification as soon as possible.
Some visitors who have left their email addresses are not yet ready to buy; an automation marketing scenario (emailing suite) feeds and supports the maturation process in a targeted and personalized way to accompany it until the purchase decision.
By analyzing the keywords of your site reporting traffic (in terms of search engine optimization or natural referencing in Google search engine results) and cross-checking them with the data collected on the behavior of your visitors (conversion, purchase, download, etc.), you identify the most profitable queries for your advertising investments.
Retargeting allows you to offer an advertisement with a personalized message to a visitor who has left your website without buying anything to continue to make them grow into a decision.
Many CRM applications let you create duplicate detection rules by using a security measure. Some software systems may include detection rules that warn you when you are trying to upload a pre existing contact.
In the United States, data utilization is not restricted by one specific law. Instead, the legislation governing these regulations are based on more state-specific laws. Most states, however, have passed the same legislation, such as the Privacy Rights Act.
The state laws ultimately have the same responsibility in the end:
Here are some tools to help with your workflow and successfully track new prospects onto your website.
The Leadfeeder tracking system is responsible for data storage and SaaS itself. The Lead Scoring, Lead Management and Contact and Population Segmentation functions necessary for Lead Management users are also present within this web app, making it a real must-have on the market.
The high adaptability of SaaS software is an undeniable quality, and Leadfeeder can therefore be used on Mac, Windows or Linux, as you will be able to access it through the web.
More than 30,000 sales representatives, marketers and sales offices are using Leadfeeder to optimize their performance.
Leadfeeder users include very small business, SMEs and large companies with a workforce such as WeBrand, TactikMedia, Prescreen, Ozmo and more.
Key features that the Leadfeeder online tracking platform offers:
Integrate with tools that your company already uses:
Mintigo is a well thought-out lead management system that has everything to be of use for recruiting in your business. It allows marketers to succeed and achieve the outcomes they desire each step of the way as well as assists marketers in the deployment of their application development and to identify the quickest way to generate sales.
There is no more need for storage, as Mintigo has the capabilities of storing all the data in your software. It is one of the best practices to accessing your data and simplifying your processes.
This tool offers various functions enabling you to implement Lead Scoring, Lead Management and Contact and Population Segmentation to enhance performance. Due to SaaS features, Mintigo will be easy and practical to use on a day to day schedule. Updates and assistance will be processed by Mintigo without any requests from you so that you can benefit from the most up-to-date software at all times.
Mintigo simplifies the use of AI with its fully automated solutions that will give you quick results throughout the entire lifecycle. Some of the features included with this AI Marketing platform include:
Pipedrive is an online CRM software that provides you with both a framework for prospecting and features to help for more efficient operations. Pipedrive works very easily: sales people may simply expand and upgrade business activities at an early stage of the pipeline and according to each step of the way (first meeting, assessment of requirements, presentation, signature).
Pipedrive makes it easy to follow events with a prospect or client. There is accessibility to the event history for each contact (calls, sales offer, email message to/from, etc.). This gives you an immediate understanding of the client's situation so you can properly define the offer despite having to handle about 100 prospective customers during the process.
One of Pipedrive's undeniable assets is that it connects directly with your previous CRM to recover your complete database with no effort and no technological complication. So it is easy to upgrade from one of the following CRMs to Pipedrive:
For Pipedrive, a key feature of its network connection is its ability to integrate seamlessly with Google Apps, MailChimp, Zapier and more in all of its web applications.
This B2B web tracking tool includes a predictive lead scoring engine based on artificial intelligence. Predict by Sparklane reports leads' performance according to the outcome you receive from the sales department. That is, as you make greater use of the system, the benefits will become clearer.
Predict by Sparklane saves you time in monitoring as well as evaluating your prospects' content and optimizing the commercial process.
Sparklane users include SMEs and large companies with a workforce of 5,000+, such as Jaguar, Samsung, Toshiba, Oracle and more.
A Few Strong Points to Know about Predict by Sparklane:
The Marketing Automation Suite is highly interactive with CRM solutions including Salesforce and Microsoft Dynamics.
Comparison of B2B Web Tracking Software
|Leadfeeder||Leverage leads with Google Analytics||Very small businesses, SMEs and large companies such as WeBrand, TactikMedia, Prescreen, Ozmo and more.|
|Mintigo||Utilizes the power of AI and Predictive Analytics||Some very small business, SMEs and large companies such as redhat, bizible, gettyimages, ca technologies and more|
|Pipedrive||Integrates seamlessly with Google apps||SMEs and large companies with a workforce of 5,000+: Skyscanner, TNW, vimeo, teamwork and more.|
|Sparklane||Sales process acceleration with predictive metrics||SMEs and large companies with a workforce of 5,000+: Jaguar, Samsung, Toshiba and Oracle.|
To obtain results in terms of conversion, the company must work on ways to engage its target audience on its website. The purpose: for visitors to fill in their contact information using the form.
Regardless of the industry and trade, professionals need information and resources to be guided. Communication on your website should therefore focus on the concerns of your potential customers.
To the top of the page, you need to know more about it, you need to know more about it, you need a testimonial, a newsletter with good practical advice, etc.
The best lead generation is thus based on a successful marketing strategy (marketing by content) and becomes more effective combined with web tracking techniques.
Example of an action to be implemented to start tracking on the web:
Offering contextualized content (related to the content of the web page) on a company blog such as a white paper to download or a personalized audit takes the user a step further in their purchase journey and encourages them to complete the form where they can leave their contact information.