MailerLite vs Kit (ex-ConvertKit): the 2025 match-up of email marketing pros
Are you hesitating between MailerLite and Kit (ex-ConvertKit) to boost your email marketing campaigns? We don't blame you. These two platforms are clearly not in the same league, even if they both promise to turn your subscribers into loyal customers.
Kit (ex-ConvertKit) appeals to content creators with its ultra-targeted approach, tailor-made automations and promise: "sell without spamming". MailerLite, on the other hand, relies on simplicity, speed of use and a formidable price/performance ratio. The result? Two philosophies, two tools, and a real dilemma when it comes to choosing the best solution.
In this article, we've dug deep, tested, compared (and read far too many customer reviews) to bring you the 2025 verdict: features, price, ergonomics, integrations... it's all there, to help you decide without regret.
What is MailerLite?
MailerLite overview
MailerLite is the Canva of emailing: simple, beautiful and intuitive. But make no mistake: behind its minimalist interface lies a well-oiled machine, designed for acquisition pros and enlightened digital marketing enthusiasts alike.
Its main target?
Small and medium-sized businesses who want to quickly launch email campaigns without drowning in technicalities. Freelancers, content creators, e-merchants, coaches, NGOs, startups... MailerLite adapts to profiles that need to do a lot with a little.
In terms of positioning, we're talking about affordable freemium software, focused on the essentials of email marketing: newsletters, automation, landing pages, A/B testing, forms. No frills, but real efficiency.
Key use cases include
- Product launches
- Regular newsletters
- Automated welcome sequences
- Capture pages for lead magnets
- Contact base requalification campaigns
And its customers?
Companies like Typeform, GoDaddy and thousands of small brands in over 100 countries. Its success is based on its international community, and a strong focus on ease of use.
MailerLite key features
You don't need 40 modules to create effective campaigns. MailerLite relies on the power of well-designed, well-integrated essentials. Here are the key features that make it so powerful:
- Drag-and-drop email editor: simple, fluid, modern. Create emails in minutes, without coding. Ideal for sending professionally designed newsletters.
- Visual marketing automations: Creating workflows (welcome emails, relaunches, behavioral segmentation) has never been so intuitive. The interface is designed to visualize scenarios at a glance.
- Landing pages: MailerLite offers an integrated landing page builder, with hosting included, customizable templates and form management.
- Registration forms: Popup, banner, integrated into a page or in slide-in mode: capture leads wherever you want, whenever you want, and above all, without the need for an additional plugin.
- Segmentation and targeting: Segment your contact base according to behavior, demographics or form responses, for ultra-targeted mailings.
- A/B testing: Test the subject, content or sender of your emails to optimize performance. Simple to set up, and addictive once you get the hang of it.
- Real-time reporting: Clear, actionable statistics: open rates, clicks, geolocation, unsubscribes, it's all there.
Mailerlite
Advantages and disadvantages of MailerLite
MailerLite is a bit like the good quiet student: it doesn't make waves, but it always delivers. That said, like any tool, it has its limits. Here's an informed roundup of user feedback (source: G2, Capterra, SoftwareAdvice):
✅ Advantages
- Ultra-intuitive interface, even for beginners. Creating a campaign literally takes 10 minutes. No friction, no jargon.
- Excellent value for money, especially with the free offer. Perfect for testing before committing.
- Easy-to-configure automations, even if you're not a marketing automation pro. Many users comment on the logic of the scenarios and the fluidity of set-up.
- Modern, responsive templates. The tool offers efficient, uncluttered templates adapted to all screens.
- Responsive, human customer support. Chat is available even on the free version, with real quality of service (and not just an impersonal bot).
❌ Drawbacks
- Advanced features limited for large volumes or complex needs. No lead scoring options, nor robust integrated CRM as with more B2B-oriented competitors.
- Less suitable for complex funnels. If you need advanced nested automation, Kit (ex-ConvertKit) or ActiveCampaign will go further.
- Less advanced integration management. They do exist, but the number remains limited compared to some market players.
To sum up: MailerLite is an agile and accessible solution, ideal for starting out or professionalizing your campaigns without becoming a gas factory.
What is Kit (ex-ConvertKit)?
Kit (ex-ConvertKit) overview
Kit (ex-ConvertKit) is the tool that speaks the language of creators. YouTubers, authors, podcasters, trainers... the platform has established itself as a benchmark for those who want to turn their content into revenue. The mantra? "Build your audience. Make a living.
Unlike other more generalist solutions, Kit (ex-ConvertKit) targets an audience of digital creators and freelancers, with a strong promise: to help you build an engaged audience, then monetize it. Emailing, sales funnels, automation, integration of digital products... everything is designed to maximize the link with your community.
The positioning is clear: a premium platform, intuitive yet powerful, with a "no fluff" approach, focused on creation, personalization and conversion.
Use cases:
- Email sequences to launch an online product or program
- Automated funnels to sell training courses or subscriptions
- Personalized emails based on reader behavior
- Capture pages with lead magnet downloads
- Integration with Stripe to sell without an e-commerce store
And among its customers? Successful designers such as James Clear, Pat Flynn and Tim Grahl. Kit (ex-ConvertKit) relies on a very community-based approach, with tools calibrated for personal branding, infopreneurs and solopreneurs who want to scale without recruiting an army of marketers.
Kit (ex-ConvertKit) key features
With Kit (ex-ConvertKit), every click counts. The tool doesn't try to do too much, but to do it well, especially for those who make a living from their audience. Here are the key features that make it a must-have for designers:
- Email creation with HTML or plain text editor: no flashy drag & drop here. Kit (ex-ConvertKit) relies on sobriety for emails that look like personal messages - and perform.
- Advanced automations with conditional rules: Ultra-flexible workflows, behavioral triggers, conditional paths... You can customize to engage each subscriber at the right time.
- Capture pages and integrated forms: online forms, popups, landing pages with hosting included: everything you need to convert your visitors into subscribers without third-party tools.
- Tagging and dynamic segmentation: We don't just use lists here. Each contact is enriched by his or her actions, interests and behavior. The result? Ultra-targeted campaigns.
- Integrated monetization (digital products, subscriptions): Kit (formerly ConvertKit) lets you sell ebooks, training courses, exclusive content or paid newsletters directly from the platform, with Stripe integration.
- Broadcasts & sequences: Send a one-off campaign or create automated sequences, all from a unified, logical and fast interface.
- Conversion-focused statistics: Open rates, clicks, revenues generated, performance by sequence: the data is there to fine-tune every launch.
Kit (ex-ConvertKit)
Advantages and disadvantages of Kit (ex-ConvertKit)
Kit (ex-ConvertKit) has clearly chosen its camp: that of designers who want to sell without spending their lives configuring. But this assertive positioning also has its drawbacks. Here's the most frequent feedback, according to users of Capterra, G2 and SoftwareAdvice:
✅ Advantages
- Powerful, ultra-customizable automations: email scenarios react to user actions in real time. It's fluid, logical and devilishly efficient.
- Clear interface, designed to get to the point: No superfluous, flashy UX. Every element has a precise purpose.
- Integrated monetization features: No need for an e-commerce site or WooCommerce: you can sell directly from Kit (ex-ConvertKit), in just a few clicks.
- Advanced segmentation with tagging system: Segmentation is one of the tool's strong points, with a level of granularity that's very useful for complex funnels.
- Active community and rich educational resources: Kit (ex-ConvertKit) supports its users with guides, webinars and a real logic of increasing competence.
❌ Disadvantages
- Higher-than-average price: Although the tool is powerful, it can quickly become expensive for start-up designers.
- No modern visual email editor: The choice of minimalism may confuse those who prefer visual templates or drag-and-drop.
- Less suited to teams or large enterprises: No advanced collaborative features, no integrated CRM. Kit (ex-ConvertKit) remains very "solopreneur friendly".
- Limited template customization without coding: To go beyond simple HTML or text format, you'll need to get your hands dirty with code.
Kit (ex-ConvertKit) is the toolbox for ambitious designers, with a simple philosophy: better a well-targeted sequence than a blinking template.
MailerLite vs Kit (ex-ConvertKit): compare features
Two tools. Two philosophies. But in the end, only one "Send" button to convert. Here's how MailerLite and Kit (ex-ConvertKit) stack up in 2025 in terms of the most decisive features.
Quick comparison table
| Feature | MailerLite | Kit (ex-ConvertKit) |
| Email editor | Drag & drop, visual | HTML / plain text |
| Automations | Intuitive, visual | Powerful, ultra-customizable |
| Segmentation | Basic to advanced | Advanced with dynamic tags |
| Landing pages | Yes (integrated builder) | Yes (simple templates) |
| Integrated monetization | No | Yes (products, subscriptions) |
| Integrated CRM | No | No |
| Third-party integrations | +140 | +100 |
| Ease of use | Very accessible | Average (learning curve required) |
| Ideal for | SMEs, associations, freelancers | Creators, infopreneurs |
Focus 1: Marketing automation
Here, both play in the same league, but not with the same rules. MailerLite offers simple, visual automations, perfect for getting started. Welcome sequences, relaunches, abandoned shopping carts: everything flows together without friction.
Kit (ex-ConvertKit), on the other hand, takes the logic much further: conditional rules, behavioral segmentation, automatic tag changes... Ideal if you have several products or personas to manage.
👉 To remember
For advanced, scalable automation, Kit (ex-ConvertKit) has the edge. For no-fuss efficiency, MailerLite is more than enough.
Focus 2: Email creation
MailerLite relies on a visual drag-and-drop editor that hits the nail on the head. Intuitive, fast, modern: perfect for creating designer newsletters in no time, without writing a line of code.
Kit (ex-ConvertKit) is a different story. No drag & drop here: emails are designed to look like real messages - sober, personalized and effective. If you like clean lines (and/or handwriting), you've come to the right place.
The choice clearly depends on your communication style. Advanced visual design or "authentic" email à la Substack? Two philosophies, two audiences.
👉 To remember
MailerLite is ideal for quick-to-create visual emails. Kit (ex-ConvertKit) favors textual simplicity and direct contact.
Focus 3: Landing pages and forms
Both platforms offer integrated landing pages, with hosting, email collection and form integration. MailerLite offers more varied, effortlessly customizable templates.
Kit (ex-ConvertKit) offers sober but effective pages, with seamless integration of lead magnets and precise tracking.
Kit's (ex-ConvertKit) forms shine through their automatic tagging logic: each user action can trigger a scenario. A real plus when it comes to refining customer paths.
👉 To remember
MailerLite offers greater visual personalization. Kit (ex-ConvertKit) shines in terms of acquisition strategy and segmentation logic.
Focus 4: Segmentation and personalization
MailerLite offers classic conditional segments: demographics, email behavior, registration date, etc. Sufficient for most SMEs.
Kit (ex-ConvertKit) goes a step further with its dynamic tagging system: each action (click, completed form, purchased product) enriches the contact record. The result? Ultra-targeted campaigns in just a few clicks.
Segmentation is a fundamental lever for conversion. Kit (ex-ConvertKit) provides a granular view of the audience, ideal for scaling.
👉 To remember
For basic segmentation, MailerLite does the job. For advanced, automated targeting, Kit (formerly ConvertKit) wins hands down.
Focus 5: Monetization and sales tunnel
This is where Kit (ex-ConvertKit) pulls out the heavy artillery. The platform natively integrates the sale of digital products, subscriptions and paid newsletters, all connected to Stripe. You don't need a complete website to start selling.
MailerLite does not offer a native sales solution. You'll have to use third-party integrations (like Shopify or WooCommerce).
Kit (ex-ConvertKit) was clearly designed with infopreneurs in mind. By centralizing capture, nurturing and sales, it reduces friction - and increases conversions.
👉 To remember
To sell directly from your emailing tool, Kit (ex-ConvertKit) is the obvious choice. MailerLite remains focused on pure emailing.
MailerLite vs Kit (ex-ConvertKit): compare prices
| Plan | MailerLite (monthly for 500-1,000 subscribers) | Kit (ex-ConvertKit) (monthly for ~1,000 subscribers) |
| Free | Up to 1,000 subscribers, 12,000 emails/month | Newsletter plan : - Up to 10,000 subscribers |
| Entry plan | Growing Business, from $9/month (500 subscribers) | Creator, from around $25/month (annual subscription) - Automations unlimited - Sequence email unlimited - 2 users
|
| Advanced plan | Advanced, from $18/month (500 subscribers) | Creator Pro ~$50/month (1,000 subscribers) - Unlimited automations - Unlimited email sequences - Unlimited users |
| Key accounts | Enterprise: >100,000 subscribers, customized pricing | Scale by volume, up to several hundred dollars |
👉 To remember
We're not going to lie: if your budget is tight or your audience is still small, MailerLite is unbeatable value for money. It gets you into the game without draining your account, and without complexities.
But if you're an ambitious creator, ready to invest in fine automation, advanced tagging or direct sales of your products, Kit (ex-ConvertKit) may be worth the extra cost. With its feature-rich plans, it's positioned as a monetization gas pedal, not just a mailbox.
MailerLite vs Kit (ex-ConvertKit): which interface is more intuitive?
When it comes to email marketing, the ergonomics of a tool can mean the difference between a campaign being sent... and a guaranteed headache. So, between MailerLite and Kit (ex-ConvertKit), which one will really make your day-to-day life easier?
User experience & ease of use
MailerLite is often praised for its clear, modern and "no bullshit" interface . Everything is tidy, legible and logical. Even a complete beginner can send his first campaign in less than an hour, without a tutorial.
Kit (ex-ConvertKit), on the other hand, adopts a cleaner, but slightly more technical style. The interface is clean and well-designed, but the powerful features hidden under the hood take a little getting used to. It's not complicated, but you need to understand the logic of tagging and automation to get the most out of it.
Customization and flexibility
- MailerLite makes it easy to customize content blocks, forms, landing pages... with a WYSIWYG approach. Ideal for those who like to "see before they send".
- Kit (ex-ConvertKit) is more minimalist, focusing on functional efficiency. Fewer visual customization options, but very powerful workflows on the marketing logic side.
UX / UI comparison table
| Criteria | MailerLite | Kit (ex-ConvertKit) |
| Getting started | ⭐⭐⭐⭐⭐ Very fast | ⭐⭐⭐ Medium (learning required) |
| User interface | ⭐⭐⭐⭐ Modern and intuitive | ⭐⭐⭐⭐ Clean, professional |
| Visual customization | ⭐⭐⭐⭐ Flexible | ⭐⭐ Limited without HTML |
| Navigation | ⭐⭐⭐⭐ Fluid, logical | ⭐⭐⭐ Consistent but technical |
| Suitable for beginners | ✅ Yes | 🟡 Rather no |
| Learning curve | 🔁 Very short | 🔁 Medium to long |
👉 To remember
MailerLite is perfect if you want a pleasant interface that's quick and easy to learn. For more technical profiles or designers who want to go further with their automations, Kit (ex-ConvertKit) will require a little more effort at first, but will be rewarding in the long run.
MailerLite vs Kit (ex-ConvertKit): compare integrations
A good emailing tool is one that integrates seamlessly into your digital ecosystem. Whether you use WordPress, Shopify, Stripe or Teachable, your campaigns should be able to adapt to your tools, not the other way around.
Here's a clear, star-studded comparison of the most strategic integrations in 2025:
| Integration | MailerLite ★ / 5 | Kit (ex-ConvertKit) ★ / 5 | Detail |
| CRM (HubSpot, Zoho, etc.) | ★★★ | ★★★★ | Kit (ex-ConvertKit) shines with its automated tagging system. MailerLite remains functional, but more limited. |
| CMS (WordPress, Webflow, etc.) | ★★★★ | ★★★ | MailerLite offers better WordPress integration (dedicated plugin). Kit (ex-ConvertKit) remains more minimalist. |
| E-commerce (Shopify, Stripe...) | ★★ | ★★★★ | Kit (ex-ConvertKit) sells natively with Stripe. MailerLite depends on Zapier or manual integrations. |
| Creator platforms | ★★ | ★★★★★ | Kit (ex-ConvertKit) is king here: Teachable, Podia, Gumroad, Memberful... everything is ready to use. |
| Automation (Zapier, Make) | ★★★★ | ★★★★ | Tie-breaker: both offer a solid API and good compatibility with third-party connectors. |
👉 To remember
MailerLite offers essential integrations with good flexibility, especially on the CMS side.
Kit (ex-ConvertKit), on the other hand, is designed for online designers and trainers, with ready-to-use connections and time-saving, targeted automations.
When to choose MailerLite or Kit (ex-ConvertKit)?
Both tools are excellent, but they don't address the same profiles. Here's when each reveals its full potential.
If you're an SME, an association or a freelancer who wants to get things done quickly and well
Choose MailerLite if you're looking for a solution that's :
- Easy to learn, even without marketing training
- With an intuitive, visual email editor
- Allows you to manage newsletters, basic automations and landing pages without stress
- With an unbeatable price/performance ratio, even in the free version
- Where the UX is fluid, and every feature is just a click away
Examples of use cases:
- An association sending out a monthly newsletter to its members
- A freelancer who wants to offer a lead magnet with a simple form
- An SME that needs an emailing platform to announce its new products.
If you're a designer, infopreneur or online trainer
Choose Kit (ex-ConvertKit) if your objective is to :
- Monetize your content (ebooks, training courses, subscriptions)
- Create complex tunnels with ultra-targeted automations
- Manage your contact base with dynamic tags and behavioral segmentation
- Work on your personal branding with sober, effective emails
- Centralize capture, nurturing and sales in a single platform
Examples of use cases:
- A trainer selling an online training course via automated email
- An author offering pre-launch sequences prior to the release of a book
- A content creator who wants to sell a premium newsletter via Stripe
👉 To remember
MailerLite is perfect for getting started quickly, well and on a budget, with a tool that won't hold you back.
Kit (ex-ConvertKit), on the other hand, is a real growth lever for those who make a living from their content - or who have the means to do so.
What to learn from the MailerLite vs Kit (ex-ConvertKit) battle
As you can see, there's no absolute winner, just a tool that's better suited to your profile and objectives. MailerLite and Kit (ex-ConvertKit) aren't quite playing the same game - but both can score points in your emailing strategy.
MailerLite is simple, effective and economical.
Kit (ex-ConvertKit) is the option for those who want to scale their audience, automate finely and sell directly.
Here's a summary table to help you decide in just 3 seconds:
| Need | Our recommendation |
| Create a visual newsletter the easy way | MailerLite |
| Automate complex sequences | Kit (formerly ConvertKit) |
| Segment your database by action | Kit (ex-ConvertKit) |
| Get started for free without the hassle | MailerLite |
| Sell training courses, ebooks or subscriptions | Kit (ex-ConvertKit) |
| Manage a small base efficiently | MailerLite |
| Develop a creative business | Kit (ex-ConvertKit) |
👉 To remember
- Just starting out? → MailerLite gets you up and running fast.
- Selling content online? → Kit (formerly ConvertKit) is for you.
- Looking for a simple yet effective tool? → MailerLite gains in clarity.
- Do you need an emailing + sales + automation strategy? → Kit (ex-ConvertKit) has the edge.
MailerLite vs Kit (ex-ConvertKit) FAQ
1. Which is easier to learn?
MailerLite, without a doubt. The interface is intuitive, visual and designed to be understood in minutes. Kit (ex-ConvertKit) is more technical, though still logical.
2. Is Kit (ex-ConvertKit) suitable for beginners?
Not really, no. Kit (ex-ConvertKit) is aimed more at users who already have a grounding in digital marketing or who want to go further in personalization.
3. Which tool is best suited to selling digital products?
Kit (ex-ConvertKit) is just the thing. It integrates Stripe natively, and lets you sell ebooks, training courses or paid newsletters, without going through an e-commerce site.
4. Can MailerLite automate sequences?
Yes, and quite well! MailerLite automations are easy to build using a visual editor. Ideal for welcome sequences or simple reminders.
5. Which tool offers the best value for money?
MailerLite wins this round, especially for small bases (under 1,000 subscribers). Its free version is very generous and its paid plans remain affordable.
6. Can these tools be connected to WordPress or Shopify?
Yes, for both. MailerLite offers a handy WordPress plugin. Kit (ex-ConvertKit) integrates with Shopify and Stripe to manage payments and sales.
7. Who should choose Kit (ex-ConvertKit)?
Content creators, trainers, infopreneurs, solopreneurs... in short, those who live (or want to live) from their audience and need a conversion-focused emailing tool.
8. Who should choose MailerLite?
SMEs, freelancers or associations who want an efficient platform for managing their newsletters, without breaking the bank or complicating their lives.
Article translated from French