Top 13 alternatives to MailerLite to dominate your email marketing in 2025
MailerLite is the poster child for marketing automation: simple, affordable and effective. But let's be honest, as soon as you get into the swing of things, its limitations become apparent. If you have growth objectives, chances are you're looking for a more robust, smarter alternative to MailerLite, better integrated into your stack.
There are now ultra-complete emailing platforms available, at prices that won't blow your budget. Some offer a free plan, while others feature advanced automation, campaign management and native CRM integration.
👉 In this article, we guide you through 13 alternatives to MailerLite , tested, compared and, above all, tailored to meet your marketing needs in 2025. Our aim is to help you choose the tool best suited to your business, without spending 3 weeks on it.
What is MailerLite?
MailerLite is an email marketing tool aimed above all at small businesses, freelancers and content creators looking for a simple solution to manage their email campaigns. Its intuitive interface, fast learning curve and free plan make it accessible to even the smallest budgets.
🛠️ In terms of functionality, MailerLite offers the essentials:
- drag-and-drop email creation,
- basic automations,
- landing pages,
- registration forms,
- simple segmentation,
- real-time statistics.
But it's precisely this minimalist approach that can cause problems. As soon as you need advanced functionality, such as advanced behavioral segmentation, a true integrated CRM, complex automation workflows or e-commerce integration, MailerLite quickly reaches its limits.
🔍 That's where the search for a better-equipped MailerLite alternative comes in, to support the growth of an ambitious company.
Mailerlite
Why consider an alternative to MailerLite?
Too little automation
MailerLite's automation system is suitable for simple sequences: sending an email after a registration or a basic action. But if you need more advanced scenarios, such as :
- conditional workflows,
- multiple triggers,
- or multi-channel automation...
... the platform quickly shows its limitations. Tools like ActiveCampaign or GetResponse clearly have the advantage here.
Over-simplistic segmentation
Today, a good emailing tool must offer intelligent segmentation:
- purchasing behavior,
- site activity,
- engagement history...
MailerLite remains basic on this point. It is impossible, for example, to automatically target customers who have been inactive for 30 days, or to create dynamic segments linked to your CRM. Ultimately, the relevance of your campaigns suffers.
Limited integrations
If you're using a SaaS ecosystem with tools like Shopify, Salesforce, Zapier or HubSpot, you're likely to be frustrated. MailerLite does offer integrations, but they are fewer in number and often less advanced than those of competitors like Brevo or Mailchimp. This can hamper the automation of your processes or the unification of your customer data.
Perfect customer support
On paper, MailerLite offers responsive customer service. In practice, user feedback on the web reveals that support is sometimes slow, only available by chat or e-mail, and rarely in French. For marketing teams working on a just-in-time basis, this lack of support can quickly become a problem.
A platform that doesn't scale
In terms of pricing, MailerLite's €7.73/month plan is very appealing. But from 5,000 or 10,000 contacts upwards, prices quickly climb, without offering the functionality that a pro tool should. At this point, some alternatives to MailerLite offer much better value for money.
Lack of advanced features
No integrated CRM, no multivariate A/B testing, few advanced customization options... MailerLite offers the minimum. That's enough to get you started, but quickly limiting if you're looking to build a solid, scalable email marketing strategy. The advanced features offered by tools such as Klaviyo, SendGrid or HubSpot become indispensable.
Comparison table of the 13 best MailerLite alternatives
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 Klaviyo | Mailerlite |  ActiveCampaign |  AWeber |  Brevo (ex Sendinblue) |  Constant Contact |  GetResponse |  HubSpot CRM |  Kit (ex-ConvertKit) |  MailChimp |  Omnisend |  Sarbacane |  Sendgrid |
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| For all companies | For all companies | For all companies | For all companies | For all companies | For all companies | For all companies | For companies with more than 1 employees | For all companies | For all companies | For all companies | For all companies | For all companies |
| See software | See software | See software | See software | See software | See software | See software | See software | See software | See software | See software | See software | See software |
| Learn more about Klaviyo | Learn more about Mailerlite | Learn more about ActiveCampaign | Learn more about AWeber | Learn more about Brevo (ex Sendinblue) | Learn more about Constant Contact | Learn more about GetResponse | Learn more about HubSpot CRM | Learn more about Kit (ex-ConvertKit) | Learn more about MailChimp | Learn more about Omnisend | Learn more about Sarbacane | Learn more about Sendgrid |
Our top 13 alternatives to MailerLite in 2025
ActiveCampaign
ActiveCampaign is the top-of-the-range reference when it comes to marketing automation. Highly prized by growing companies, this platform combines a powerful emailing tool, a native CRM, and a formidable automation logic.
Where MailerLite limits itself to simple scenarios, ActiveCampaign allows you to create ultra-sophisticated visual workflows: lead nurturing, abandoned basket relaunch, behavioral scoring, sales attribution... everything is designed to optimize every interaction with your prospects. And when it comes to segmentation, we're clearly playing in a different league, with dynamic and precise conditions.
🎯 We particularly appreciate :
- intuitive drag & drop automation,
- advanced behavioral segmentation,
- integrated CRM for sales management and customer follow-up,
- A/B testing, scoring and attribution,
- and above all, multiple integrations (Shopify, Salesforce, WordPress, Facebook Ads, etc.).
ActiveCampaign is aimed at demanding marketers who want to sell better, not just send emails. The lack of a free plan may be a deterrent at first, but the €15/month plan is still very competitive, given its rich functionality. For many, it's the best alternative to MailerLite when you're aiming for large-scale performance.
ActiveCampaign
AWeber
AWeber is one of the longest-established email marketing platforms on the market, and is still a good MailerLite alternative for freelancers and small businesses who want to get straight to the point without getting lost in technical options.
The tool offers a solid base: email creation with visual editor, basic automation, sign-up forms, simple segmentation, and above all a free plan that allows you to manage up to 500 subscribers, which is perfect for getting started. Automation remains limited, but you can still configure welcome or follow-up sequences.
✅ AWeber's main appeal lies in :
- its quick and easy-to-use interface,
- its integrations with Shopify, WordPress, Etsy, etc,
- its human and reputedly responsive customer support,
- and a good balance between ease of use and efficiency.
In short, it's not the most advanced tool on the market, but if you're looking for a lightweight alternative to MailerLite with a reliable free plan, AWeber ticks a lot of boxes.
AWeber
Brevo (ex-Sendinblue)
Brevo, the made-in-France solution, is increasingly establishing itself as a solid MailerLite alternative, particularly for European SMEs. Where MailerLite plays the minimalism card, Brevo offers a truly comprehensive marketing platform: email, SMS, CRM, chat, automation, landing pages... everything is integrated into a single interface.
Automation is well thought-out, visual and powerful. You can create complex paths, segment according to events, CRM data or user behavior. Add to that a generous free plan (up to 300 emails per day) and French-language customer support, and you've got a very serious option for demanding marketing teams.
🚀 What makes Brevo so great:
- true all-in-one logic: emailing + CRM + SMS + landing pages,
- a clear interface translated into French,
- an excellent automation system for the price,
- integrations with Shopify, WordPress, Salesforce, etc.
In short, Brevo is one of the few platforms to offer so many advanced features in a free plan. If you're looking for a solution that combines power and accessibility, this is a MailerLite alternative to take a close look at.
Brevo (ex Sendinblue)
Constant Contact
Constant Contact is a sure bet on the American market. It's a simple, reliable tool designed for small businesses, associations or local merchants who want to get started with emailing without any marketing training.
There's no over-promising here: automation is limited, but sufficient to manage simple sequences. What really appeals is the ease of use, ready-to-use templates, and excellent customer support (even over the phone).
📌 Points to remember:
- a tool designed for non-experts in digital marketing,
- an ultra-accessible interface,
- a good choice of templates and landing pages,
- integrations with US e-commerce platforms (Shopify, BigCommerce, etc.).
Constant Contact is not for those who want complex workflows or advanced automation. On the other hand, for pros who want a reliable, frictionless tool, it's an honest and effective MailerLite alternative.
Constant Contact
GetResponse
GetResponse is the versatile outsider on the market. It ticks all the boxes of a serious MailerLite alternative, but with a flexibility that appeals to small businesses, e-tailers and infopreneurs alike .
What really sets it apart is its wealth of features: emailing, advanced automation, integrated webinars, landing pages, funnel builder, CRM... In short, it's more than just an email marketing tool, it's a complete platform for capturing, converting and selling.
🛠️ Features include
- Intuitive yet powerful automation (with scoring, filters, tags, etc.),
- a native CRM to manage your sales tunnel,
- an ultra-clean email editor with beautiful templates,
- integrations with Shopify, PayPal, WooCommerce, Zapier, etc.
GetResponse is a smart choice for those who want good value for money with great functional depth. Ideal if you're looking to professionalize your emailing without blowing your budget.
GetResponse
HubSpot
HubSpot is the heavyweight of marketing automation. We're not going to lie: if you're just looking for a basic emailing tool, this isn't the right choice. But if you're aiming for a solid, multi-channel marketing strategy connected to your sales teams, then this is without doubt the most complete MailerLite alternative on the market.
The heart of HubSpot is its free CRM, around which are grafted emailing, segmentation, lead nurturing, automation, analysis and even content management tools. Everything is designed to support business growth with a long-term vision.
💡 What sets it apart:
- all-in-one logic with CRM, marketing, sales and customer service,
- ultra-advanced, hyper-customizable automations,
- solid integrations with major platforms (Salesforce, Shopify, Slack...),
- and seamless scalability to suit your needs.
Admittedly, the price can quickly escalate with paid hubs, but for growing businesses that want to unify their marketing and sales efforts, HubSpot remains a safe bet. Powerful, scalable and impressively well-designed.
HubSpot CRM
Kit
Kit is a marketing tool developed by Shopify, designed for small e-merchants who want to automate without getting in over their heads. There's no complex interface or oversized functions here: Kit works via SMS or chat, like a virtual assistant, and helps you manage your marketing campaigns with just a few clicks.
The advantage? It's integrated directly into Shopify (and included at no extra cost), making it a good MailerLite alternative for those who sell exclusively via this platform. No API required, no cumbersome configuration: Kit takes care of shopping cart relaunches, social network posts, and even Facebook ads.
🧠 Highlights:
- simple, straightforward automation, without complicated dashboards,
- perfect for marketing beginners,
- works like a conversational assistant (via SMS or Facebook Messenger),
- ideal for small Shopify catalogs,
- included free of charge in the Shopify ecosystem.
Kit is not for those who want fine segmentation or highly personalized design. But for busy e-tailers, it's a fast, fluid and efficient solution.
Kit (ex-ConvertKit)
Klaviyo
Klaviyo is the secret weapon of ambitious e-commerce brands. Designed from the outset for online stores, this platform takes automation, behavioral segmentation and customer data analysis far beyond what MailerLite offers.
What's striking is Klaviyo's ability to connect your catalog, customer events (clicks, purchases, abandonments, etc.) and CRM data to generate ultra-personalized campaigns. It's precise, intelligent, and entirely focused on sales performance.
🎯 Here's what makes the difference:
- dynamic, highly effective segmentation,
- powerful e-commerce workflows (shopping cart relaunch, post-purchase, cross-sell...),
- native integration with Shopify, WooCommerce, BigCommerce, etc,
- detailed, conversion-oriented reports.
Klaviyo is clearly a premium MailerLite alternative for brands that want to turn their customer data into sales, without compromising on functionality.
Klaviyo
Mailchimp
Mailchimp is MailerLite's well-known cousin. A long-time leader in the email marketing market, the platform has evolved with the times... but not without a few bumps in the road. More complete than MailerLite, Mailchimp offers a well-thought-out interface, a quality email editor and sufficient automation tools for SMEs and freelancers.
The big plus is its rapid learning curve and massive community. There are tutorials, integrations and templates everywhere, which is a real comfort for marketing teams.
🚀 Among its strengths:
- an intuitive, user-friendly interface,
- a decent (if somewhat rigid) automation system,
- native integrations with almost everything (Shopify, Stripe, WordPress...),
- a solid reputation for deliverability.
Mailchimp remains a credible alternative to MailerLite for those who want a simple, reliable and well-documented tool. Not the most innovative, but a reassuring heavyweight.
MailChimp
Omnisend
Omnisend is one of the most popular tools for e-tailers in recent years. Halfway between Klaviyo and MailerLite, it offers a great combination of simplicity, power and sales-oriented automation.
Perfectly integrated with platforms such as Shopify and WooCommerce, Omnisend lets you create email campaigns, SMS messages and even push notifications, all in a single interface. Automations are visual, scenarios predefined, and intelligent segmentation saves an incredible amount of time.
📌 What we particularly like:
- multi-channel campaigns (email, SMS, push),
- ready-to-use e-commerce automations,
- native integration with e-commerce platforms,
- clear, fast, no-frills interface.
Omnisend is an excellent MailerLite alternative for e-shops that want to move fast and sell more, without sacrificing personalization.
Omnisend
Sarbacane
Sarbacane is the email marketing solution made in France. With a focus on B2B and French-speaking markets, it's aimed at companies looking for a professional, comprehensive and, above all, supported tool. We're not just talking software here, but a real all-in-one service with dedicated support, strategic guidance and even campaigns managed for you.
Technically, the platform delivers: automation, forms, SMS, lightweight CRM, segmentation, A/B testing... All in a clear, French-language interface designed for pros.
✅ Among its strengths:
- ultra-personalized, French-speaking customer support,
- advanced functionalities designed for B2B,
- excellent deliverability,
- human support, a rarity on the market,
- a real European alternative to MailerLite.
Sarbacane doesn't offer a free plan, and its entry fee (€69/month) is higher than average. But for French companies looking for reliability, expertise and tailor-made solutions, this is a top-of-the-range MailerLite alternative to be seriously considered.
Sarbacane
SendGrid
SendGrid is a completely different kind of tool. Designed primarily for developers and tech companies, it's THE reference for sending large-scale transactional emails. Order confirmations, password resets, system notifications... that's its core business.
But SendGrid also offers a marketing module, with email creation, automation, contact lists, A/B testing and more. It's not as fluid as MailerLite, but for those who want to manage everything via API with a solid infrastructure, it's a very reliable technical MailerLite alternative.
📌 Key points to remember:
- exceptional deliverability, even at high volumes,
- fine-tuned management of transactional templates,
- high-performance API for dev. teams
- decent (but secondary) marketing functionalities.
In short, if you're a solo marketer, move on. But if you're in a high-volume tech or SaaS company, SendGrid is a sure bet.
Sendgrid
Warmbox
Warmbox is not an emailing tool in the classical sense. It's an automatic warming tool for email addresses, ideal for those who use MailerLite, SendGrid, Mailchimp... but have deliverability problems .
Specifically, Warmbox connects your mailbox to a network of partner addresses to simulate sends, opens, clicks and even replies. As a result, your reputation as a sender improves, your emails avoid spam, and your campaigns finally become visible.
🛠️ What we like:
- an ultra-specialized, yet extremely useful tool,
- compatible with all emailing services,
- fully automated warming,
- simple interface, quick set-up.
Warmbox is not a direct alternative to MailerLite, but an indispensable complement if your open rates are plummeting. A niche solution, but terribly effective.
How do you choose the MailerLite alternative that's right for you?
Table summarizing the best alternatives to MailerLite
| Tool | Key features | Who's it for? | Starting price |
| ActiveCampaign | Advanced automation, integrated CRM, advanced segmentation | SMB, B2B, growing SaaS | From €15/month |
| AWeber | Simple emailing, basic automation, free plan | Self-employed, VSEs, beginners | Free offer |
| Brevo | CRM, SMS, visual automation, in French | European SMEs, multi-channel | Free offer |
| Constant Contact | Classic emailing, templates, ease of use | Associations, local business | From €12/month |
| GetResponse | Emailing + CRM, sales tunnel, webinars | Freelancers, e-commerce | From €13.12/month |
| HubSpot | CRM + automation + powerful analytics | Scale-up, B2B, marketing teams | Free offer |
| Kit (Shopify) | Automated marketing assistant, SMS, Facebook ads | Small Shopify e-tailers | Included in Shopify |
| Klaviyo | E-commerce segmentation, advanced automation | DNVB, DTC brands, Shopify+ | On request |
| Mailchimp | Emailing, automation, ease of use | SMB, creators, generalist | Free offer |
| Omnisend | Email + SMS + Push, e-commerce automation | Online stores | From €9.62/month |
| Sarbacane | Professional emailing, human support, B2B CRM | French companies, B2B | From €69/month |
| SendGrid | Transactional emails, API, deliverability | SaaS, technical teams | From €17.13/month |
| Warmbox | IP/email warm-up, sender reputation | Growth hackers, email marketers | From €12.88/month |
Criteria for selecting an alternative to MailerLite
Choosing the right alternative to MailerLite isn't just a question of budget or popularity. It's a strategic decision that must take into account your marketing objectives, your volume of contacts, your digital maturity and above all... your functional priorities.
Here are the essential criteria to consider before making your choice:
Your short- and medium-term marketing objectives
Do you simply want to send out newsletters, or implement a true customer journey automation strategy? If your ambition is to nurture leads, trigger sales or personalize your campaigns, look to tools like ActiveCampaign, GetResponse or Brevo, which are far more comprehensive than MailerLite in this respect.
The level of complexity you can (and want to) manage
Some tools offer infinite possibilities... but take time to master. If you're just starting out or lack the technical resources, prefer a simple, intuitive platform like AWeber, Mailchimp or Omnisend. Conversely, for advanced automation, HubSpot or Klaviyo are more suitable.
Business type (B2B, e-commerce, SaaS, association, etc.)
Not all tools are created equal, depending on your sector. For e-commerce, opt for Klaviyo, Omnisend or Brevo.
In B2B, ActiveCampaign and Sarbacane offer a good CRM + email combo.
If you're a tech company, SendGrid or Warmbox can meet more technical needs (transactional, deliverability...).
Budget and pricing scalability
A plan based on euros per month may seem attractive, but watch out for scalability. Take a close look at pricing based on the number of contacts and features required. Sometimes, a tool that's more expensive upfront is more profitable in the long run.
Integration with existing tools
Do you already have tools in your marketing stack (CRM, CMS, e-commerce, analytics, etc.)? Check that the chosen alternative integrates smoothly. MailerLite is limited on this point; tools like HubSpot, GetResponse or Mailchimp do much better.
Customer support and guidance
Don't neglect the human element. Having responsive, even French-speaking, support can make all the difference. If this is an important criterion for you, Sarbacane and Brevo are good choices, as is AWeber for responsiveness.
It's up to you: find the email marketing solution that really suits you
As you can see, there's no single alternative to MailerLite, but a multitude of tools more or less adapted to your needs, your objectives and your level of digital maturity. The right choice doesn't depend on the biggest product sheet, but on the solution that fits naturally into your marketing strategy.
☝️ Take the time to test, compare and, above all, ask yourself the right questions:
- What role does email play in your conversion tunnel?
- Do you need complex automation or simple scenarios?
- Do you prefer a lightweight interface or an all-in-one platform?
- Which functionalities are essential for your teams?
- and above all, how far do you want to go with your email marketing?
Whether you opt for ActiveCampaign, Brevo, Omnisend or one of the other 13 alternatives presented, the most important thing is to choose a tool that will save you time, relevance and, above all, performance.
🎲 It's up to you!
Article translated from French