ActiveCampaign: All-in-one Email marketing platform

Getting Started with ActiveCampaign in 6 Minutes

ActiveCampaign is an all-in-one email marketing software that offers you both the power of emailing and marketing and sales automation / CRM process automation. You will be able to send newsletters, design beautiful email campaigns and stay in touch with your contacts and customers with just a few clicks.

Why should you choose ActiveCampaign?

This multi-channel marketing software ensures that all customer data collected across multiple channels is stored to allow you to launch personalized email marketing campaigns. This lets you fine-tune the segmentation of your targets to make every campaign you send feel personal. 

This software is also a powerful marketing automation tool. By using ActiveCampaign, you will be able to automate your marketing channels by using personal and behavioral data on your contacts. Get more leads and convert them faster with our new and refreshing approach to customer relations.

ActiveCampaign’s website messaging tool will let you message your customers when it matters most. This will allow you to make meaningful connections with your customers. Answer questions, recommend products, offer sales, or ask for feedback at the exact moment they’re most engaged.

What are the features of ActiveCampaign?

Some of the most popular features include:

  • advanced reporting: get the most out of your data
  • integrated forms: create custom forms to collect emails, get more customers, and start your automation 
  • site tracking: see what people are doing on your website
  • training and support: get fast, 1-on-1 support and training with their library of tutorial videos and help guides
  • migration services: ActiveCampaign will help you move everything from your current software for free
  • Gmail extension: work out of your Gmail account and manage your contacts from anywhere online.
  • email segmentation: group your contacts by location, age, and almost any behavior with advanced segmentation tools.
  • automation goals: measure your marketing by creating customizable, automated goals.
  • iOS CRM App: access your contacts, send emails, check tasks, and update deals on the go.


 

Editor: ActiveCampaign

Strengths of ActiveCampaign

ActiveCampaign demo and screenshots

ActiveCampaign-screenshot-0 ActiveCampaign-screenshot-1 ActiveCampaign-screenshot-2 ActiveCampaign-screenshot-3

ActiveCampaign customers

No customer reference

ActiveCampaign pricing and features

Plans & Pricing

Small Business
Enterprise
49 /month
149 /month

Pour 1000 contacts

Pour 1000 contacts

Features

Marketing Automation
Campaigns Management
Custom Response
Email Tracking
Marketing Scenario Templates Welcoming, thank you message
Mass Email
Population Targeting Segmentation & profiling
RSS-to-email
Unsubscribe Page
User IP Tracking Identification and qualification of companies that visit your website using their IP address and cookie

Data hosted in the following countries: United States of America (USA)

Integrations ActiveCampaign

See all the integrations

MF

Brilliant support network

We've been using ActiveCampaign for 8 months and it has changed the way we work in a really positive way.

It's easy to make automations, with the option to send the emails when your customer will most likely open them.

You can send emails to a very specific group of contacts.

Importing emails couldn't be easier

If you are unsure about how to do something, their customer service is brilliant! They can help by sending a screen record, you can book 30 minute training zoom calls... You don't ever feel like you are on your own, they have a huge support network.


SS

Easiest to use CRM/Automation software

I was looking to get my first email automation software a while back. Stumbled upon ActiveCampaign and was positively surprised how easy and intuitive it is to use.


I built email sequences and CRM Automations in a matter of minutes without looking through forums and tutorial videos.


10/10 would recommend!

Nicki Kane

Definitely worth looking at!

I really like ActiveCampaign- I was using another newsletter distribution system before and found it to be expensive and limited in functionality, especially when I wanted it to integrate with the 30-odd other apps I use. I switched to ActiveCampaign and because I'm not really a watch the instructional videos kind of person I fumbled a little bit with the setup, but overall found it to be great- and I LOVE the look of my newsletters!


One challenge I have is that for some reason it runs frustratingly slowly on my laptop and from a quick google search I'm definitely not alone (and the rest of my system works at normal speed), but since I work with 3 screens anyway I just work on this and something else at the same time and it's not too much of an issue!



Louise Carruth

Lovin' It!

I fought tooth and nail against using CRM's. I'm not a techie, everything "computer" is magical, and I don't have time to learn something new...after all I'm trying to grow my business! I almost closed my business in 2020 because everything I did was in person. A friend of mine who is an automation guru convinced me to go virtual. After a kicking screaming fit, I said okay but I'm not a techie...went virtual and my business grew. I showed him my spread sheet and said I didn't need a CRM. After he collapsed laughing, I said okay to Active Campaign, but knew it wouldn't last, would be too hard to learn and was going to be super expensive.

Next thing I know automation is a snap, if I have questions they are answered right away, and I have a record of how things work. I am LOVING Active Campaign. I'm learning automation quickly and the instructions are easy to follow. And the price is right for all the tools offered. I recommend it all the time!

Ana Podolsak

Easy and intuitive

I love active campaign since the first time I tried it.

Before that I tried other E-Mail Newsletter Platforms but somehow they felt too complicated and I just couldn't get along with the GUI (I hope that's the right term :-)).

I am a German based Musician and Teacher and although I haven't even used ALL the amazing marketing tools that active campaign offers I can 100% recommend it, even if you're just a beginner at marketing and new to staying in contact with your fans or customers. It's just very intuitive if you like a clean and easy "desktop". Good things and service never come for free! So they are definitely worth every cent and you can upgrade very easily. And there's always the option to first test it.

But if you're like me, you're just gonna keep it after the test.




Imran Ladiwala

I've been using ActiveCampaign for over 5 years across multiple companies now

Pros

There are multiple things that I like about ActiveCampaign -

1) Customer Support - Their customer support is super fast, extremely helpful, and solution-driven.

2) Automations - The amount of automation that you can do is just fantastic.

3) CRM Flexibility - Their CRM is flexible and we've deeply integrated it into our product for deep lifecycle management

Review collected by and hosted on G2.com.


Cons

1) They have 1 to 1 consultations only for enterprise customers. Would be happy to get that in 5000 contacts plat at least.

2) Therefore, in the early days we took a few incorrect approaches before we figured things out.


Summarizing -

If you are looking for a simple yet robust CRM with automation capabilities, ActiveCampaign is the best!


Problems ActiveCampaign solves for me -

In a SaaS product, the following are the most important

1) Inform

2) Manage

3) Update

ActiveCampaign allows us to do all of this without any trouble and just in case there is any, their customer support team is available.

SW

Great Automations and Mapping

ActiveCampaign is super helpful for our automations. I really enjoy the automation "flow" that you can see almost as if it was a giant white board. This can get super complex quickly but overall, the possibilities are neat to see and integrate.

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