Kit (formerly ConvertKit) is a creator-focused email marketing platform designed to help individuals and small businesses grow their audience and monetize content through email. Tailored for online creators—including podcasters, authors, YouTubers, bloggers, course creators, and solopreneurs—Kit combines ease of use with powerful automation and segmentation features. It enables users to manage subscribers, design automated email sequences, and sell digital products or subscriptions—all from a single platform.

Originally built with simplicity in mind, Kit offers scalable tools suitable for creators at any stage, whether just starting out or managing a large subscriber base. Key benefits include an intuitive automation builder, integrated commerce features, and flexible tagging and segmentation options. Kit sets itself apart from traditional email marketing software by focusing on the unique needs of individual creators and content-driven businesses.

What are the key features of Kit?

Visual automation builder for creator-centric email workflows

Kit's automation builder enables creators to design sophisticated email workflows with ease. It uses a visual, drag-and-drop interface to set up sequences based on subscriber behavior, custom tags, or user-defined triggers.

• Set up welcome sequences, product launch series, or drip courses
• Automate based on email opens, link clicks, tag changes, or form submissions
• Build conditional logic paths without coding or external integrations

Subscriber tagging and segmentation for targeted messaging

Instead of using traditional lists, Kit offers subscriber tagging and segmentation that allows precise targeting based on behavior, interests, or product history.

• Apply tags when users click links, complete forms, or make purchases
• Create dynamic segments that auto-update based on rules
• Send tailored content to different audience segments

Integrated commerce tools for digital sales and subscriptions

Kit includes built-in tools for selling digital products, including one-time purchases, subscriptions, and tipping. Unlike most email platforms, these features are native—no third-party integrations are required.

• Create product pages for downloads, memberships, or donations
• Accept payments directly via Stripe integration
• Automatically trigger emails and automations upon purchase

Forms and landing pages optimized for audience growth

Kit offers customizable forms and landing pages that help users grow their email list. These elements can be embedded in websites, shared as standalone pages, or used in collaboration with social platforms.

• Choose from a library of responsive form and landing page templates
• Embed opt-in forms directly into blogs or product pages
• Integrate with major website builders like WordPress, Webflow, and Squarespace

Email editor designed for content-first creators

Kit's email editor is focused on minimalism and clarity, encouraging content-first communication rather than heavily designed emails. This resonates with creators who rely on storytelling or educational content.

• Compose emails in a distraction-free editor
• Preview messages across devices
• Insert personalization, conditional content, and dynamic fields

Why choose Kit?

Kit stands out in the crowded email marketing space by focusing exclusively on the needs of creators and small businesses. Rather than catering to enterprise clients or generic use cases, Kit is purpose-built for individuals and teams who prioritize audience growth, content delivery, and digital product sales. Its tools are streamlined, yet powerful—offering enough flexibility for experienced marketers while remaining accessible to newcomers.

Here’s why many creators choose Kit over traditional email platforms:

• Automation that scales with your growth – Kit’s visual automation builder enables creators to set up complex workflows with minimal effort, saving time while increasing engagement.
• Precision targeting with tags and segments – Unlike list-based systems, Kit uses tagging and dynamic segmentation to deliver the right message to the right people, improving open and click-through rates.
• Native commerce functionality – With built-in tools to sell digital products, subscriptions, and receive tips, creators can monetize their audience without relying on third-party checkout systems.
• Streamlined list-building tools – Customizable forms and landing pages are optimized for conversions, helping creators grow their subscriber base organically across multiple platforms.
• A content-first email experience – Designed for storytellers, educators, and newsletter writers, Kit’s minimalist editor promotes authenticity and keeps emails focused on value, not design.