Benchmark Email is an intuitive and accessible email marketing platform designed for marketing professionals in multiple sectors such as retail, e-commerce, gastronomy, hospitality, entertainment, consumer services, and more. It is designed for managers, directors, or marketing specialists who manage campaigns for databases of all sizes. Benchmark Email addresses common challenges like limited time, complex tools, hard-to-interpret reports, low engagement, need for simple automations, effective segmentation, and reliable support. Its key strengths include a drag-and-drop editor, Brand Kit, easy segmentation, accessible automation, clear dashboards, integrated forms and landing pages, AI-powered features (Smart Design & Smart Content), live human support, and scalable pricing plans.

What are the main features of Benchmark Email?

Advanced email editor with integrated AI

This feature allows users to create professional, responsive emails without technical skills. Smart Design automatically generates email templates that match your brand or website, using your logo, visual identity, and structure. Templates include editable blocks (text + image, buttons, permission reminders), product sections for e-commerce, and reusable components. Smart Content writes or rewrites your email copy in seconds to speed up the content creation process.

• Automatically generate templates aligned with your brand guidelines
• Build promotional emails in minutes using product or image-text blocks
• Let AI generate email copy when you're low on inspiration

Brand Kit and external image integration

The Brand Kit ensures visual consistency across campaigns by centralizing colors, logos, and fonts. You can also import visuals from Canva and use built-in free image libraries from Pexels and Giphy.

• Maintain a consistent look across all your campaigns
• Create visually appealing emails without needing a designer
• Save time by reusing existing Canva designs

Automation, landing pages, lead generation, and e-commerce

Benchmark makes it easy to set up simple marketing automations such as email sequences, follow-ups, and lead nurturing. Customizable landing pages are available for capturing leads. E-commerce tools include Shopify integration, product blocks in emails, contact list syncing, and A/B testing for subject lines, content, and timing.

• Trigger automated welcome or re-engagement series
• Create dedicated landing pages for specific campaigns
• Embed new Shopify products directly into newsletters

Campaign reporting and optimization

An intuitive dashboard provides real-time performance metrics like open rates, click-throughs, bounces, and unsubscribes. Google Analytics integration is also available. The Inbox Checker tool lets you preview your emails on various devices and email clients before sending, reducing the risk of rendering issues.

• Monitor campaign performance in real time
• Identify areas for improvement using A/B testing
• Preview emails across devices before mass delivery

Contact management and effective segmentation

Benchmark allows easy import of contacts (CSV, CRM) and provides tools for segmentation based on behavior or demographics, enabling more targeted campaigns.

• Send targeted offers based on purchase history
• Automatically exclude inactive contacts
• Create dynamic segments based on email engagement

Why choose Benchmark Email?

• Fast email creation with AI assistance: Smart Design generates brand-aligned templates, Smart Content writes or rewrites your copy
• Visual consistency ensured: Brand Kit, Canva integration, and built-in image libraries
• Optimized for e-commerce: product blocks, Shopify integration, contact syncing, and automations
• Simplified automation: marketing workflows, landing pages, lead nurturing
• Clear and actionable reporting: key KPIs, A/B tests, and multi-client preview tools