Customer relationship management (CRM) software helps businesses manage customer interactions, data, and relationships. It tracks customer interactions across different channels, such as email, phone, and social media. It also stores customer information, including contact details, purchase history, and preferences. By centralizing this information, businesses can improve customer service, tailor marketing efforts, and drive sales.
Customer relationship management Software
CRM software are sales and customer management software that centralize qualified business information to maximize the conversion of prospects into customers and build customer loyalty.
Our selection of 94 customer relationship management software
Streamline your customer interactions with powerful CRM software.
Our CRM software simplifies customer relationship management tasks, from lead generation to sales and support. Automate workflows, track interactions, and analyze data to improve customer satisfaction and revenue.
Read our analysis about Webmecanik Pipeline - CRM Learn more To Webmecanik Pipeline - CRM product page
Streamline customer interactions with a cloud-based CRM. Automate sales, marketing, and support processes with ease.
Manage leads, contacts, and deals in one place. Access real-time data and analytics to make informed decisions. Collaborate with team members to improve customer engagement.
Read our analysis about Zoho CRM Learn more To Zoho CRM product page
This CRM software streamlines customer management with a user-friendly interface, automated workflows, and integrations with popular tools.
Axonaut's CRM software offers a range of features to simplify customer management. With a user-friendly interface, you can easily track leads, manage customer data, and automate tasks. The software also integrates with popular tools like Google Calendar, Mailchimp, and Stripe, making it easy to manage your workflow.
Read our analysis about Axonaut Learn more To Axonaut product page
Streamline sales management with our CRM software. Automate tasks, track leads, and analyze data to increase efficiency and revenue.
Our CRM software offers a user-friendly interface, customizable dashboards, and real-time reporting. Improve communication with customers and team members, and never miss a follow-up with automated reminders. Gain insights into sales performance and make data-driven decisions to grow your business.
Read our analysis about monday sales CRM Learn more To monday sales CRM product page
Sales Cloud is a CRM platform with many features that help you not only manage your customer relationship but also manage your sales teams.
Sales Cloud is a fully customizable product that brings all the customer information together in an integrated platform. Whether you are a startup or a large company, these offers can adapt to your needs and can evolve with you.
Read our analysis about Salesforce Sales Cloud Learn more To Salesforce Sales Cloud product page
HubSpot is an all-in-one sales, marketing and service software that helps businesses grow by attracting, engaging, and delighting customers.
It includes tools for inbound marketing, email marketing, lead management, analytics and customer service.
Read our analysis about HubSpot CRM Learn more To HubSpot CRM product page
Automate your payroll tasks with ease. Streamline your payroll process and keep your employees happy.
With this software, you can easily manage employee payroll, taxes, and compliance. The software offers automatic tax filing, direct deposit, and employee self-service options. Say goodbye to manual payroll processing and hello to a stress-free payroll experience.
Read our analysis about OnPay CRM Learn more To OnPay CRM product page
Streamline your customer interactions with a top-rated CRM software that offers automation, lead management, and reporting features.
With this cloud-based software, you can easily organize your leads and automate your sales process. The software also provides detailed reporting on your sales pipeline, giving you insights to make informed decisions.
Read our analysis about Freshsales Learn more To Freshsales product page
Thryv is a comprehensive business management software designed to simplify and streamline the operations of small and medium-sized businesses.
With a suite of powerful tools, Thryv empowers entrepreneurs and business owners to efficiently manage their operations, enhance customer relationships, and drive growth. Manage your customer relationships effectively with Thryv's CRM capabilities.
Read our analysis about Thryv Learn more To Thryv product page
Paid version from €49.00 /month
Streamline your email marketing with advanced automation and segmentation tools, and track your campaigns with in-depth analytics.
ActiveCampaign's user-friendly interface allows you to easily create personalized emails, automate follow-up sequences, and trigger actions based on subscriber behavior. With its robust reporting features, you can track open rates, click-through rates, and revenue generated from your campaigns.
Read our analysis about ActiveCampaign Learn more To ActiveCampaign product page
Zendesk is a CRM platform that centralizes support, sales activity and customer engagement to deliver better customer experiences.
Agile, easy to use and fully customizable, the Zendesk Omnichannel platform appeals to large corporations and startups alike. With its roots in customer service, Zendesk adapts to any industry or company size.
Read our analysis about Zendesk Learn more To Zendesk product page
Pricing on request
Boost your sales team's productivity with this sales enablement software. Streamline content management, automate tasks, and improve collaboration.
With this software, you can easily organise and share sales collateral, track engagement, and receive real-time analytics. Its powerful automation features ensure faster and more efficient workflows.
Read our analysis about Seismic Learn more To Seismic product page
Paid version from €32.00 /month
Streamline your business operations with an all-in-one ERP software. Manage finances, inventory, sales, and more with ease.
With the ERP software, you can automate tasks, track expenses, and generate reports in real-time. The software also offers customizable dashboards to keep you informed and in control.
Read our analysis about incwo Learn more To incwo product page
Paid version from $40.00 /month
Manage customer interactions efficiently with this software. Track sales, automate tasks, and analyze data to improve customer satisfaction.
This customer relationship management software provides a comprehensive solution for businesses to manage customer interactions. With features like sales tracking, task automation, and data analysis, businesses can improve customer satisfaction and streamline their operations.
Read our analysis about SugarCRM Learn more To SugarCRM product page
Paid version from €10.00 /month
Streamline customer interaction and boost sales with this CRM software. Get instant access to customer data, track leads, and automate follow-ups.
With this CRM software, managing customer interactions has never been easier. Its intuitive interface allows for quick access to customer data, while lead tracking and follow-up automation ensure no sales opportunity is missed.
Read our analysis about noCRM.io Learn more To noCRM.io product page
Pricing on request
Vendasta is a comprehensive business management platform that empowers agencies, media companies, and other organizations to streamline their operations, enhance customer engagement, and drive...
...revenue growth. With a range of powerful tools and features, Vendasta enables businesses to manage their digital presence, automate marketing workflows, and deliver exceptional customer experiences. Monitor and manage your online reputation with ease.
Read our analysis about Vendasta Learn more To Vendasta product page
Paid version from €30.00 /month
Streamline customer management with this SaaS software. Organize contacts, automate tasks, and improve communication.
With this customer relationship management software, you can easily access customer information, track interactions, and create targeted marketing campaigns. Its automation features save time and increase productivity, while the mobile app keeps you connected on the go.
Read our analysis about Act! Learn more To Act! product page
Paid version from €25.00 /month
Streamline your customer relationship management with powerful software that automates tasks and improves efficiency.
With features like lead management, customizable dashboards, and real-time analytics, this software allows you to focus on building relationships and growing your business. Its intuitive interface and mobile accessibility make it easy to use and stay connected on-the-go.
Read our analysis about Cirrus Shield Learn more To Cirrus Shield product page
Pricing on request
Streamline customer interactions and boost productivity with cutting-edge CRM software.
Maximize your customer relationships with a comprehensive tool that offers sales automation, marketing campaigns, and customer service management. With real-time analytics and customizable dashboards, you can track your progress and optimize your strategy.
Read our analysis about Maximizer Learn more To Maximizer product page
Paid version from $12.00 /month
Streamline customer interactions with our CRM software. Manage leads, sales, and projects efficiently.
Insightly's Customer Relationship Management software allows businesses to manage their customer interactions with ease. The software helps streamline lead management, sales tracking, and project management, all in one place. By centralizing customer data, businesses can enhance their customer relationships and improve their bottom line.
Read our analysis about Insightly Learn more To Insightly product page
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2345Customer relationship management software: purchase guide
What is CRM Software?
Definition
Customer Relationship Management or CRM software is an IT tool that is used by marketing and sales departments to centralize customer and prospect information to maximize business revenue. With CRM software, you can manage:
Acquisition: Identification of potential buyers (leads) imported into the CRM system
- Prospecting: Transformation of leads into business opportunities, the study of the needs of prospects and customers, soliciting prospects, analysis of information collected.
- Automation of Sales: Automation of your salesforce with the piloting tools, to be used in the prospecting procedures.
- Marketing Automation: Email marketing, e-mailing, newsletters, reminders, orientation, lead scoring
- Administration: Management of quotations, contracts, invoices, purchase orders, management of sales representatives and commissions on sales
- Retention: Customer support, customer service management, online information on technical support, setting up a call center.
By gaining insights on customer behavior and purchasing patterns, you will be able to offer customers with a relevant solution that addresses their needs. The relevance of marketing and sales actions makes it possible to direct efforts where it is really necessary and thus to maximize conversion rates (conversion from prospect to customer) as well as retention rates (customer renewal).
6 Reasons to Use CRM Software?
Here are 6 reasons why you need CRM software:
- You can use it to be more efficient than competitors and therefore gain market share.
- It can be used to understand your audience and address them in a relevant way
- By centralizing customer knowledge, you will be able to implement powerful marketing actions (email marketing, SMS for example)
- Data centralization opens the door to collaborative techniques (sharing information between employees) and to improving personal organization (note-taking, synchronization with the agenda)
- New regulations in terms of personal data management (GDPR) make it mandatory to process customer data centrally with the ability to transmit this data immediately to the person concerned or to destroy it at his request.
- Online CRM is the most connected tool on the market, opening up infinite possibilities: customer segmentation, marketing campaigns, automatic invoicing, business intelligence and sales data analysis, company management, etc.
What are the Main Features of CRM software?
The Basic Features of CRM systems
The main features of CRM software include:
- Lead management and opportunities for salespeople (telemarketing)
- Key Account Management (centralization of prospects and customer data)
- Event Tracking: outgoing emails, incoming calls, information, adding documents, signing a contract, etc.
- Appointment and calendar management
- Management of multichannel marketing campaigns (email marketing, SMS marketing, newsletter, voice messages)
- Dashboards, Analytics and Reporting
CRM software is the most diverse type of customer management software, which explains the hyper choice in this market. CRM software range from advanced contact managers (xRM) to commercial ERPs (such as Everwin or Divalto).
Advanced Features
The following advanced CRM features and services are becoming more and more present in CRM software:
- Support and customer service
- Commercial management and sales management (quote, order form, invoicing)
- Delivery and collection of documents
- Embedded and synchronized messaging with the main messaging system
- Tracking of conversions according to the origins and drivers of leads
- Connection with Customer Data Platforms (CDP) to centralize unstructured data with qualified CRM data
CRM applications will be supported in the next 5 years by BigData, Business Intelligence and the exploitation of public data on the Internet:
- Automatic proposal of products to segments of populations via marketing actions combining marketing automation and emailing.
- Correlation detection
- Listening to social networks (Social CRM as Easiware)
- Automatic enrichment of contact cards
- Anticipating seasonal factors
CRM: Trends and Future Developments
The CRM market is made up of 50% SaaS CRM offers (CRM in the cloud, unlike on-premise CRM).
Finally, the 10 largest CRM software publishers account for 60% of the market. The remaining 40% is made up of about a hundred solutions such as E-deal, Zoho, Efficy, Infocob. Among the market giants are Salesforce, SAP, Oracle, Microsoft Dynamics CRM, IBM, NetSuite and Sage CRM.
Moreover, most solutions offer free trials or demos to test the functionalities of CRM Marketing software.
With our guides on customer relationship management (CRM), discover how to automate sales and marketing actions to support business development and customer relationship quality (improving customer experience, customer journey, loyalty and customer satisfaction).
How to Choose a CRM Software?
Choosing the ideal CRM software can be complex because it depends on the current context of a company, but also on its evolution. Moreover, it impacts many departments such as Management, Marketing, Sales, Communication, Support, etc. It is therefore essential to make a list of required features with all stakeholders in the CRM project before selecting a CRM tool.
Then, it is important to study the necessary functional scope: prospecting, marketing campaign management, customer support. There are hundreds of CRM software on the market that do either everything or part of the customer relationship.
Finally, price plays a key role in selecting the ideal CRM software for a company. You can now find CRM software with monthly subscriptions per user. This usually costs around 30 €/month/user which, multiplied by the number of employees concerned, can represent a very significant cost.
The Most Popular CRM Software
These include: Sellsy, Eudonet, Ines CRM, Salezeo, GRC Contact, Microsoft Dynamics CRM, MyFeelBack, Koban, Nelis, Salesforce CRM : Sales Cloud, Teamleader, EGGcrm, TigerPro CRM, Magic Business, Incwo, Pipedrive, Smartplace, Vtiger CRM, Zoho CRM, Sage CRM, Everwin CXM, Simple CRM, You don't need a crm, E-Deal CRM
Customer relationship management softwares: Q&A
When selecting CRM software, look for features such as contact management, sales automation, marketing automation, analytics and reporting, and mobile access. Contact management enables you to keep track of customer interactions and data, while sales automation helps you manage the sales process. Marketing automation helps with lead generation and nurturing, analytics and reporting provide insights into customer behavior, and mobile access allows you to access the software on the go.
CRM software can help businesses improve customer service, increase sales, and boost customer retention. By centralizing customer data, businesses can provide personalized service and targeted marketing efforts. Sales and marketing automation features can improve efficiency and productivity. Analytics and reporting features can provide insights into customer behavior, allowing businesses to optimize their strategies. Overall, CRM software can help businesses build stronger, long-lasting relationships with their customers.
Some of the top CRM software options include Salesforce, HubSpot, Zoho CRM, and Microsoft Dynamics 365. Salesforce is a cloud-based CRM solution that offers a wide range of features and integrations. HubSpot offers a free CRM and a suite of marketing and sales tools. Zoho CRM is a comprehensive solution that offers marketing, sales, and customer support features. Microsoft Dynamics 365 offers a modular approach, allowing businesses to choose the features they need.
Some free CRM software options include HubSpot CRM, Zoho CRM, Freshsales, and Bitrix24. HubSpot CRM offers a basic set of features, including contact management and deal tracking. Zoho CRM offers a free version with limited features, as well as paid plans with more advanced features. Freshsales offers a free plan with basic features, as well as paid plans with advanced features. Bitrix24 offers a free plan with a range of features, including contact management, sales automation, and collaboration tools.
