Customer relationship management Software

CRM software are sales and customer management software that centralize qualified business information to maximize the conversion of prospects into customers and build customer loyalty.

Professional group :
Sales & Customer Management
Operations Management
Accounting & Finance
Human Resources (HR)
Marketing
Communications
Technology
Collaboration
IT Services
Construction
Transport
Analytics
Education
Recreational Activities
Legal
Health
Association Management
Commercial
Services
Agriculture
Art
Media
Government
Corporation
Manufacturing
Law
Finance
Impact
Category :
Customer relationship management
Customer Support
Call Center
Customer Service
Sales Force Automation
Customer Experience
Customer Success
Sales Enablement
Pricing Optimization
Point of Sale (POS)
Sales Management
Customer Engagement
Help Desk
Reservation & Booking
Sales Intelligence
Contact Management
Sales Forecasting
Ticketing
Product Configurator
Customer Loyalty
Data Extraction
Predictive Lead Scoring
Customer Satisfaction
Membership Management
Inside Sales
Quoting
Proposal Management
Contact Center
Commission
Configure Price Quote (CPQ)
iPad POS
Customer Reference Management
Lead Management
Ticketing softwares
Customer Prospecting
Payment Terminals

Our selection of 97 customer relationship management software

Salesforce Sales Cloud
4.4
Based on +200 reviews
Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
The all-in-one CRM for your business
Learn more about Salesforce Sales Cloud

Features

Sales Force Automation
Support
Marketing Automation
Collaboration
Mobility
Application Settings
Webmecanik Pipeline - CRM
No user review
A free CRM tool : Webmecanik Pipeline
Learn more about Webmecanik Pipeline - CRM

Features

Sales Force Automation
Support
Marketing Automation
Collaboration
Mobility
Application Settings
Axonaut
No user review
The Best all-in-one solution for small businesses
Learn more about Axonaut

Features

Sales Force Automation
Support
Marketing Automation
Collaboration
Mobility
Application Settings
Zoho CRM
4.3
Based on +200 reviews
Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
The Smart and Efficient Solution for your Sales Team
Learn more about Zoho CRM

Features

Sales Force Automation
Support
Marketing Automation
Collaboration
Mobility
Application Settings
noCRM.io
4.5
Based on +200 reviews
Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
An effective lead management tool for sales reps
Learn more about noCRM.io

Features

Sales Force Automation
Support
Marketing Automation
Collaboration
Mobility
Application Settings
HubSpot CRM
4.3
Based on +200 reviews
Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
The all-in-one powerful software for sales
Learn more about HubSpot CRM

Features

Sales Force Automation
Support
Marketing Automation
Collaboration
Mobility
Application Settings
Freshsales
4.6
Based on +200 reviews
Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
Free CRM Software for Sales Process Automation
Learn more about Freshsales

Features

Sales Force Automation
Support
Marketing Automation
Collaboration
Mobility
Application Settings
monday sales CRM
4.7
Based on +200 reviews
Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
One Place to Manage Your Entire CRM Sales Pipeline
Learn more about monday sales CRM

Features

Sales Force Automation
Support
Marketing Automation
Collaboration
Mobility
Application Settings
Act!
3.7
Based on +200 reviews
Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
The all-in-one Solution for your Sales Team
Learn more about Act!

Features

Sales Force Automation
Support
Marketing Automation
Collaboration
Mobility
Application Settings
Cirrus Shield
5.0
Based on 13 reviews
Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
A software for all your business processes
Learn more about Cirrus Shield

Features

Sales Force Automation
Support
Marketing Automation
Collaboration
Mobility
Application Settings
Maximizer
No user review
Modernizing sales strategies for sales leaders
Learn more about Maximizer

Features

Sales Force Automation
Support
Marketing Automation
Collaboration
Mobility
Application Settings
incwo
No user review
Management software for all services
Learn more about incwo

Features

Sales Force Automation
Support
Marketing Automation
Collaboration
Mobility
Application Settings
SugarCRM
3.8
Based on +200 reviews
Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
Open Source CRM and online customer relations software
Learn more about SugarCRM

Features

Sales Force Automation
Support
Marketing Automation
Collaboration
Mobility
Application Settings
Odoo CRM
4.0
Based on 128 reviews
Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
The CRM suite of the most complete ERP on the market
Learn more about Odoo CRM

Features

Sales Force Automation
Support
Marketing Automation
Collaboration
Mobility
Application Settings
Sellsy Prospection & Vente
No user review
Simple and intuitive CRM software
Learn more about Sellsy Prospection & Vente

Features

Sales Force Automation
Support
Marketing Automation
Collaboration
Mobility
Application Settings
Insightly
4.0
Based on +200 reviews
Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
Affordable CRM Optimized for Small Business
Learn more about Insightly

Features

Sales Force Automation
Support
Marketing Automation
Collaboration
Mobility
Application Settings
Infusionsoft
5.0
Based on 1 reviews
Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
Sales & Marketing Automation for Small Business
Learn more about Infusionsoft

Features

Sales Force Automation
Support
Marketing Automation
Collaboration
Mobility
Application Settings
RelateIQ
No user review
CRM with intelligent relationship management
Learn more about RelateIQ

Features

Sales Force Automation
Support
Marketing Automation
Collaboration
Mobility
Application Settings
Vtiger CRM
4.3
Based on +200 reviews
Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
Open Source CRM software
Learn more about Vtiger CRM

Features

Sales Force Automation
Support
Marketing Automation
Collaboration
Mobility
Application Settings
Koban
No user review
CRM & Marketing automation, much more than just a CRM
Learn more about Koban

Features

Sales Force Automation
Support
Marketing Automation
Collaboration
Mobility
Application Settings

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Customer relationship management software: purchase guide

What is CRM Software?

Definition

Customer Relationship Management or CRM software is an IT tool that is used by marketing and sales departments to centralize customer and prospect information to maximize business revenue. With CRM software, you can manage:

  • Acquisition: Identification of potential buyers (leads) imported into the CRM system

  • Prospecting: Transformation of leads into business opportunities, the study of the needs of prospects and customers, soliciting prospects, analysis of information collected.
  • Automation of Sales: Automation of your salesforce with the piloting tools, to be used in the prospecting procedures.
  • Marketing Automation: Email marketing, e-mailing, newsletters, reminders, orientation, lead scoring
  • Administration: Management of quotations, contracts, invoices, purchase orders, management of sales representatives and commissions on sales
  • Retention: Customer support, customer service management, online information on technical support, setting up a call center.

By gaining insights on customer behavior and purchasing patterns, you will be able to offer customers with a relevant solution that addresses their needs. The relevance of marketing and sales actions makes it possible to direct efforts where it is really necessary and thus to maximize conversion rates (conversion from prospect to customer) as well as retention rates (customer renewal).

6 Reasons to Use CRM Software?

Here are 6 reasons why you need CRM software:

  1. You can use it to be more efficient than competitors and therefore gain market share.
  2. It can be used to understand your audience and address them in a relevant way
  3. By centralizing customer knowledge, you will be able to implement powerful marketing actions (email marketing, SMS for example)
  4. Data centralization opens the door to collaborative techniques (sharing information between employees) and to improving personal organization (note-taking, synchronization with the agenda)
  5. New regulations in terms of personal data management (GDPR) make it mandatory to process customer data centrally with the ability to transmit this data immediately to the person concerned or to destroy it at his request.
  6. Online CRM is the most connected tool on the market, opening up infinite possibilities: customer segmentation, marketing campaigns, automatic invoicing, business intelligence and sales data analysis, company management, etc.

What are the Main Features of CRM software?

The Basic Features of CRM systems

The main features of CRM software include:

  • Lead management and opportunities for salespeople (telemarketing)
  • Key Account Management (centralization of prospects and customer data)
  • Event Tracking: outgoing emails, incoming calls, information, adding documents, signing a contract, etc.
  • Appointment and calendar management
  • Management of multichannel marketing campaigns (email marketing, SMS marketing, newsletter, voice messages)
  • Dashboards, Analytics and Reporting

CRM software is the most diverse type of customer management software, which explains the hyper choice in this market. CRM software range from advanced contact managers (xRM) to commercial ERPs (such as Everwin or Divalto).

Advanced Features

The following advanced CRM features and services are becoming more and more present in CRM software:

  • Support and customer service
  • Commercial management and sales management (quote, order form, invoicing)
  • Delivery and collection of documents
  • Embedded and synchronized messaging with the main messaging system
  • Tracking of conversions according to the origins and drivers of leads
  • Connection with Customer Data Platforms (CDP) to centralize unstructured data with qualified CRM data

CRM applications will be supported in the next 5 years by BigData, Business Intelligence and the exploitation of public data on the Internet:

  • Automatic proposal of products to segments of populations via marketing actions combining marketing automation and emailing.
  • Correlation detection
  • Listening to social networks (Social CRM as Easiware)
  • Automatic enrichment of contact cards
  • Anticipating seasonal factors

CRM: Trends and Future Developments

The CRM market is made up of 50% SaaS CRM offers (CRM in the cloud, unlike on-premise CRM).

Finally, the 10 largest CRM software publishers account for 60% of the market. The remaining 40% is made up of about a hundred solutions such as E-deal, Zoho, Efficy, Infocob. Among the market giants are Salesforce, SAP, Oracle, Microsoft Dynamics CRM, IBM, NetSuite and Sage CRM.

Moreover, most solutions offer free trials or demos to test the functionalities of CRM Marketing software.

With our guides on customer relationship management (CRM), discover how to automate sales and marketing actions to support business development and customer relationship quality (improving customer experience, customer journey, loyalty and customer satisfaction).

How to Choose a CRM Software?

Choosing the ideal CRM software can be complex because it depends on the current context of a company, but also on its evolution. Moreover, it impacts many departments such as Management, Marketing, Sales, Communication, Support, etc. It is therefore essential to make a list of required features with all stakeholders in the CRM project before selecting a CRM tool.

Then, it is important to study the necessary functional scope: prospecting, marketing campaign management, customer support. There are hundreds of CRM software on the market that do either everything or part of the customer relationship.

Finally, price plays a key role in selecting the ideal CRM software for a company. You can now find CRM software with monthly subscriptions per user. This usually costs around 30 €/month/user which, multiplied by the number of employees concerned, can represent a very significant cost.

The Most Popular CRM Software

These include: Sellsy, Eudonet, Ines CRM, Salezeo, GRC Contact, Microsoft Dynamics CRM, MyFeelBack, Koban, Nelis, Salesforce CRM : Sales Cloud, Teamleader, EGGcrm, TigerPro CRM, Magic Business, Incwo, Pipedrive, Smartplace, Vtiger CRM, Zoho CRM, Sage CRM, Everwin CXM, Simple CRM, You don't need a crm, E-Deal CRM