Customer experience software collects and analyzes customer data to improve interactions with customers. It typically includes features such as feedback surveys, customer journey mapping, and sentiment analysis to help businesses understand what their customers want and need.
Customer Experience Software
Customer experience analysis software is customer relationship software that analyzes the behaviors or proactive feedback from customers of a store or service. Whether via a form sent by email or an in-store questionnaire (on a touchpad for example) it is possible to collect the opinions of people who are potential consumers of your products or services. On the other hand, it is more difficult to analyze the results of these surveys, especially when they are opinions expressed in open fields. Customer experience analysis software is designed to effectively address this issue. CX is becoming increasingly important in customer relations.
Our selection of 9 customer experience software
Zendesk is a CRM platform that centralizes support, sales activity and customer engagement to deliver better customer experiences.
Agile, easy to use and fully customizable, the Zendesk Omnichannel platform appeals to large corporations and startups alike. With its roots in customer service, Zendesk adapts to any industry or company size.
Read our analysis about Zendesk Learn more To Zendesk product page
Freshdesk is a cloud-based customer service software that helps over 40,000 businesses offer seamless assistance across every customer touchpoint.
With Freshdesk, you can scale your customer support without compromising on customer satisfaction using - Omnichannel ticketing: Engage with customers across email, phone, live chat, social media, and messaging apps using a single, streamlined view of conversations.
Read our analysis about Freshdesk Learn more To Freshdesk product page
Streamline customer interactions and boost satisfaction with our CX software.
Our software simplifies customer engagement, providing a centralized dashboard for managing interactions, tracking feedback, and analyzing data. With our CX software, you'll have the tools you need to optimize the customer experience and drive business growth.
Read our analysis about Cockpit de l'Expérience Client Learn more To Cockpit de l'Expérience Client product page
Pricing on request
This software streamlines customer experience by mapping out customer journeys and touchpoints, visualizing data, and facilitating collaboration among teams.
Smaply helps businesses understand their customers better by identifying pain points and opportunities for improvement. It also allows for customization of customer journey maps and provides analytics for insights into customer behavior. Overall, Smaply is a comprehensive tool for enhancing customer experience.
Read our analysis about Smaply Learn more To Smaply product page
Pricing on request
Revolutionize your customer experience with this software that streamlines all interactions in one place.
Say goodbye to scattered customer data and hello to personalized experiences with automated workflows and real-time insights.
Read our analysis about Sprinklr Learn more To Sprinklr product page
Pricing on request
Enhance customer experience with real-time delivery updates and personalized messages.
Keep customers informed with automatic notifications, delivery tracking, and customizable messaging. Improve retention and loyalty with Shipup's customer experience software.
Read our analysis about Shipup Learn more To Shipup product page
Paid version from €189.00 /year
Improve customer experience with our software that tracks customer feedback, analyzes data, and generates reports.
Hubicus Groupe BVA helps businesses enhance customer satisfaction by providing real-time feedback analysis, personalized surveys, and customizable dashboards. Its AI-powered analytics generate comprehensive reports that help businesses optimize their customer experience.
Read our analysis about Hubicus Groupe BVA Learn more To Hubicus Groupe BVA product page
Paid version from $42.00 /month
Improve your customer experience with real-time session recording and analytics.
LiveSession's advanced software allows you to record and analyze user sessions in real-time, providing valuable insights into customer behavior and helping you optimize your website and improve overall customer experience.
Read our analysis about LiveSession Learn more To LiveSession product page
Pricing on request
Boost your customer experience with advanced engagement tools that analyze data and personalize campaigns for maximum impact.
Mapp Engage offers a range of features to optimize customer engagement, including real-time data analysis, segmentation and personalization, and multichannel campaign management. With powerful automation tools, you can create and deliver targeted campaigns that resonate with your customers, driving conversions and boosting loyalty.
Read our analysis about Mapp Engage Learn more To Mapp Engage product page
Customer Experience software: purchase guide
Practical guide: how customer experience management works
Digital experience is essential in the process of improving a company's competitiveness. It facilitates customer involvement but also and above all brand loyalty. We just need to keep in mind that it is 7 times more difficult to acquire a new customer than to retain it.
The management of the customer experience cannot be done only on the instinct of the company managers. No one better than the person directly concerned will be able to tell you what the degree of satisfaction drawn from the experience is. Give the customer a voice through the feedback and find a direct touch point to have a perfect understanding of your value to the consumer. To do this, there are two ways to gather this knowledge:
- Collect data left by customers (purchases, abandonments, sponsorships, etc.)
Gathering customer opinions through forms, surveys or feedback
The customer experience software must be able to analyze this data and identify the specific actions to be taken to improve the customer experience in order to purchase or retain a purchase.
What is the customer experience software for?
The customer experience software is a customer relationship solution that analyzes customer behavior and/or feedback from a store or service.
Through an email form or an in-store questionnaire (touch panel, for example) you can collect the opinions of your customers and people who are potential consumers of your products or services.
However, you should know that if it is very easy to retrieve data, analyzing it is a little more difficult, especially when it comes to free opinions or answers to open questions. The user experience software is designed to effectively respond to this type of problem. The user experience is increasingly important in customer relations.
Advantages of using customer experience management software
- In the short term: customer satisfaction, positive perceptions, better internal communication, corporate communication, etc.
- In the medium to long term: customer loyalty, acquisition of new customers, increase in turnover, optimization of the company's brand image, etc.
Optimal customer experience will be a proactive strategy, as a service focused on the customer will anticipate the needs and expectations, increasing the effectiveness of the experience and the desire to be with you. Build a virtuous circle!
Why use Customer Experience software?
Measuring the true customer experience requires accurate metrics. This is one of the biggest benefits you can get from a customer satisfaction tool.
KPIs are all about marketing a company. Customer Experience Management Software helps companies determine how each point of interaction contributes to the overall experience and, consequently, to customer satisfaction and loyalty.
Knowing the path of customers and prospects, the strengths and weaknesses of your product or service, and what is said about your brand will allow you to respond to the needs of your target audience and gain competitiveness.
Software to enhance the customer experience
RingCentral Engage
It is an omnichannel platform designed to manage consumer loyalty. - Ring Central Company is an omnichannel solution that allows the collection of opinions and centralizes communications with customers and potential customers.
- Identify immediate ideas and trends.
- Support sales promoters with real data.
- Send alerts to employees.
PureCloud
PureCloud is an all-in-one solution cloud-based, Genesys PureCloud is a contact center software that helps manage and understand customer interactions. It provides your employees with tools they can manage, from a single, intuitive and easy-to-use platform, across all communication services:
- voice,
- chat
- e-mail,
- social media, etc.
Customer Experience softwares: Q&A
When looking for customer experience software, consider features such as real-time analytics, personalized communication tools, and integrations with other software systems. Look for software that can help you track customer interactions across multiple channels and provide insights into customer behavior.
Investing in customer experience software can help improve customer satisfaction, increase customer loyalty, and drive business growth. By understanding your customers' needs and preferences, you can tailor your products and services to meet their expectations and deliver a better overall experience.
There are many customer experience software options on the market, including Salesforce, Zendesk, and HubSpot. Each software has its own unique features and benefits, so it's important to evaluate your business needs and choose the software that best fits your requirements.
Some free customer experience software alternatives include SurveyMonkey, Google Forms, and Hootsuite. While these options may not have all the features of paid software, they can still provide valuable insights into your customers' needs and preferences.
