Customer relationship management (CRM) software helps businesses manage customer interactions, data, and relationships. It tracks customer interactions across different channels, such as email, phone, and social media. It also stores customer information, including contact details, purchase history, and preferences. By centralizing this information, businesses can improve customer service, tailor marketing efforts, and drive sales.
Customer relationship management Software
CRM software are sales and customer management software that centralize qualified business information to maximize the conversion of prospects into customers and build customer loyalty.
Our selection of 94 customer relationship management software
Pricing on request
Streamline your customer relationships with powerful automation tools and easy-to-use templates.
With its intuitive interface and robust features, this CRM software makes it easy to manage your customer interactions. From automating repetitive tasks to creating targeted marketing campaigns, this software helps you stay organized and efficient. With customizable templates and detailed reporting, you can also track your progress and make data-driven decisions.
Read our analysis about Keap Learn more To Keap product page
Streamline your customer relationships with advanced CRM software. Automate tasks, track leads, and analyze data in one platform.
With our CRM software, you can easily manage customer interactions and track sales progress. Use automated workflows to save time and increase efficiency. Analyze data to make informed decisions and improve customer satisfaction.
Read our analysis about Djaboo Learn more To Djaboo product page
Paid version from $69.00 /month
Streamline and manage customer interactions with our CRM software. Organize leads, track deals, and improve customer relationships.
Our CRM software, designed for businesses of all sizes, offers a user-friendly interface, customizable dashboards, and real-time analytics. With Sales Bacon, you can automate tedious tasks and focus on growing your business.
Read our analysis about Sales Bacon Learn more To Sales Bacon product page
Pricing on request
Streamline your customer relationships with powerful cloud-based software. Automate tasks, manage leads, and improve communication.
With advanced features such as lead scoring and conversion tracking, you can easily identify your most promising leads and optimize your sales process. AURA's intuitive interface and customizable dashboards make it easy to track and analyze customer interactions, while automation tools free up your team to focus on building relationships.
Read our analysis about AURA Learn more To AURA product page
Pricing on request
Streamline your educational outreach with advanced CRM capabilities designed specifically for academic environments.
Education accelerator combines the strengths of customer relationship management with tailored features for the educational sector, offering institutions a way to seamlessly track, manage, and engage with students and prospects. It facilitates personalized communication, efficient enrollment processes, and data-driven decision making to enhance educational services and outreach.
Read our analysis about Education accelerator Learn more To Education accelerator product page
Pricing on request
Enhances educational engagement through comprehensive relationship management tools.
Salesforce Education is crafted specifically for the education sector, aiming to streamline relationship management processes. This platform integrates advanced tools for tracking student engagement, fostering effective communication channels, and facilitating data-driven decision-making, making it an essential asset for educational institutions aiming to enhance their operational efficiency and stakeholder relationships.
Read our analysis about Salesforce Education Learn more To Salesforce Education product page
Pricing on request
Streamlines customer interactions, improves client retention, and boosts sales productivity.
Vendasta specializes in enhancing customer relationship management through an innovative platform that simplifies client interactions, optimizes retention strategies, and amplifies sales-efficiency. Offering a range of automated tools and analytics, it aids businesses in scaling their customer base and ensuring satisfaction. Its distinctive features cater to those seeking a comprehensive solution to nurture and expand their market presence.
Read our analysis about Vendasta Learn more To Vendasta product page
Pricing on request
CentraHub CRM emerges as a comprehensive solution, designed to bridge the gap between customer management and employee excellence.
This versatile platform reimagines operational excellence, offering tailored CRM and HCM solutions that cater to various industries.
Read our analysis about CentraHub CRM Learn more To CentraHub CRM product page
Paid version from €20.00 /month
Streamline customer interactions, track sales progress, and automate tasks with this powerful CRM software.
Nelis CRM is a comprehensive solution for managing customer relationships. With its intuitive interface and robust feature set, it enables businesses to easily track leads, deals, and customer interactions. Automate repetitive tasks, such as email campaigns and follow-up reminders, to save time and improve efficiency.
Read our analysis about Nelis CRM Learn more To Nelis CRM product page
Paid version from €25.00 /month
Manage your customer relationships efficiently with this software's powerful features for sales, marketing, and customer service.
Streamline your sales process with lead management, automate marketing campaigns, and provide excellent customer service with this all-in-one CRM software. Its customizable interface and mobile app make it easy to use on the go.
Read our analysis about INES CRM by Efficy Learn more To INES CRM by Efficy product page
Paid version from €40.00 /month
Streamline your customer interactions with intuitive software that simplifies communication, task management, and data analysis.
Simple CRM Enterprise is a powerful tool that helps you manage and track customer interactions, automate workflows, and gain insights into customer behavior. With a user-friendly interface and customizable features, it's easy to tailor the software to your unique needs.
Read our analysis about Simple CRM Enterprise Learn more To Simple CRM Enterprise product page
Paid version from €20.00 /month
Streamline and optimize your customer interactions with an all-in-one CRM software. Track sales, automate marketing, and manage customer support efficiently.
Effortlessly manage your sales pipeline, nurture leads, and close deals faster with custom workflows and reporting. Collaborate with your team and track performance to ensure success. Plus, automate marketing campaigns and personalize communications to enhance customer engagement.
Read our analysis about Efficy Learn more To Efficy product page
Paid version from €20.00 /month
Streamline customer interactions with this CRM software. Manage leads, track sales, and improve communication with clients.
This software simplifies customer relationship management by providing a centralized platform for tracking interactions. Analyze customer data to optimize sales strategies and improve customer satisfaction.
Read our analysis about Everwin CXM Learn more To Everwin CXM product page
Paid version from €30.00 /month
Streamline your customer interactions with a powerful CRM software. Automate tasks, manage leads, and track customer data all in one place.
With intuitive dashboards and robust reporting, gain insights into customer behavior and improve sales performance. Collaborate with your team in real-time and customize workflows to fit your unique business needs.
Read our analysis about Oryanoo CRM Learn more To Oryanoo CRM product page
Paid version from €59.00 /month
Manage customer interactions efficiently with this CRM software. Automate tasks, analyze data, and improve communication for better customer satisfaction.
Stay on top of your leads, deals, and customer service with customizable workflows and reports. Collaborate with your team and integrate with other tools for streamlined processes.
Read our analysis about YellowBox CRM Learn more To YellowBox CRM product page
Paid version from €30.00 /month
Manage customer interactions efficiently with a powerful CRM software. Organize leads, track sales, and automate marketing campaigns with ease.
Sage CRM streamlines customer management by providing a centralized platform for sales, marketing, and customer service. Its intuitive interface allows for easy navigation and customization, while its robust reporting capabilities provide valuable insights for data-driven decision making.
Read our analysis about Sage CRM Learn more To Sage CRM product page
Pricing on request
Streamline your customer management with this powerful software. Automate workflows, track emails, and manage deals all in one place.
With this CRM software, you can easily customize pipelines, collaborate with team members, and gain valuable insights with real-time reporting. Keep track of customer interactions and improve your sales process with ease.
Read our analysis about Streak CRM Learn more To Streak CRM product page
Pricing on request
Manage your customer data effectively with this CRM software. Streamline your workflow, automate tasks, and improve customer engagement.
With this software, you can easily manage your contacts, track interactions, and create customized reports. The user-friendly interface allows for easy navigation and the ability to integrate with other applications. Additionally, the software offers multi-language support and is highly customizable to fit your specific needs.
Read our analysis about CiviCRM Learn more To CiviCRM product page
Paid version from $29.00 /month
Manage your customer relationships efficiently with this top CRM software. Automate your sales process, track leads and deals, and improve your overall communication.
This software offers a user-friendly interface and customizable workflows that make it easy to manage your sales pipeline. With advanced reporting features, you can analyze your sales data and forecast future revenue. Plus, its integrations with other tools make it a powerful sales management solution.
Read our analysis about Close CRM Learn more To Close CRM product page
Paid version from $25.00 /month
Streamline customer relationship management with a powerful software that tracks interactions, automates tasks, and centralizes data.
With advanced analytics, team collaboration tools, and social media integration, this software helps businesses of all sizes improve sales productivity, boost customer engagement, and increase revenue.
Read our analysis about Nimble Learn more To Nimble product page
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45Customer relationship management software: purchase guide
What is CRM Software?
Definition
Customer Relationship Management or CRM software is an IT tool that is used by marketing and sales departments to centralize customer and prospect information to maximize business revenue. With CRM software, you can manage:
Acquisition: Identification of potential buyers (leads) imported into the CRM system
- Prospecting: Transformation of leads into business opportunities, the study of the needs of prospects and customers, soliciting prospects, analysis of information collected.
- Automation of Sales: Automation of your salesforce with the piloting tools, to be used in the prospecting procedures.
- Marketing Automation: Email marketing, e-mailing, newsletters, reminders, orientation, lead scoring
- Administration: Management of quotations, contracts, invoices, purchase orders, management of sales representatives and commissions on sales
- Retention: Customer support, customer service management, online information on technical support, setting up a call center.
By gaining insights on customer behavior and purchasing patterns, you will be able to offer customers with a relevant solution that addresses their needs. The relevance of marketing and sales actions makes it possible to direct efforts where it is really necessary and thus to maximize conversion rates (conversion from prospect to customer) as well as retention rates (customer renewal).
6 Reasons to Use CRM Software?
Here are 6 reasons why you need CRM software:
- You can use it to be more efficient than competitors and therefore gain market share.
- It can be used to understand your audience and address them in a relevant way
- By centralizing customer knowledge, you will be able to implement powerful marketing actions (email marketing, SMS for example)
- Data centralization opens the door to collaborative techniques (sharing information between employees) and to improving personal organization (note-taking, synchronization with the agenda)
- New regulations in terms of personal data management (GDPR) make it mandatory to process customer data centrally with the ability to transmit this data immediately to the person concerned or to destroy it at his request.
- Online CRM is the most connected tool on the market, opening up infinite possibilities: customer segmentation, marketing campaigns, automatic invoicing, business intelligence and sales data analysis, company management, etc.
What are the Main Features of CRM software?
The Basic Features of CRM systems
The main features of CRM software include:
- Lead management and opportunities for salespeople (telemarketing)
- Key Account Management (centralization of prospects and customer data)
- Event Tracking: outgoing emails, incoming calls, information, adding documents, signing a contract, etc.
- Appointment and calendar management
- Management of multichannel marketing campaigns (email marketing, SMS marketing, newsletter, voice messages)
- Dashboards, Analytics and Reporting
CRM software is the most diverse type of customer management software, which explains the hyper choice in this market. CRM software range from advanced contact managers (xRM) to commercial ERPs (such as Everwin or Divalto).
Advanced Features
The following advanced CRM features and services are becoming more and more present in CRM software:
- Support and customer service
- Commercial management and sales management (quote, order form, invoicing)
- Delivery and collection of documents
- Embedded and synchronized messaging with the main messaging system
- Tracking of conversions according to the origins and drivers of leads
- Connection with Customer Data Platforms (CDP) to centralize unstructured data with qualified CRM data
CRM applications will be supported in the next 5 years by BigData, Business Intelligence and the exploitation of public data on the Internet:
- Automatic proposal of products to segments of populations via marketing actions combining marketing automation and emailing.
- Correlation detection
- Listening to social networks (Social CRM as Easiware)
- Automatic enrichment of contact cards
- Anticipating seasonal factors
CRM: Trends and Future Developments
The CRM market is made up of 50% SaaS CRM offers (CRM in the cloud, unlike on-premise CRM).
Finally, the 10 largest CRM software publishers account for 60% of the market. The remaining 40% is made up of about a hundred solutions such as E-deal, Zoho, Efficy, Infocob. Among the market giants are Salesforce, SAP, Oracle, Microsoft Dynamics CRM, IBM, NetSuite and Sage CRM.
Moreover, most solutions offer free trials or demos to test the functionalities of CRM Marketing software.
With our guides on customer relationship management (CRM), discover how to automate sales and marketing actions to support business development and customer relationship quality (improving customer experience, customer journey, loyalty and customer satisfaction).
How to Choose a CRM Software?
Choosing the ideal CRM software can be complex because it depends on the current context of a company, but also on its evolution. Moreover, it impacts many departments such as Management, Marketing, Sales, Communication, Support, etc. It is therefore essential to make a list of required features with all stakeholders in the CRM project before selecting a CRM tool.
Then, it is important to study the necessary functional scope: prospecting, marketing campaign management, customer support. There are hundreds of CRM software on the market that do either everything or part of the customer relationship.
Finally, price plays a key role in selecting the ideal CRM software for a company. You can now find CRM software with monthly subscriptions per user. This usually costs around 30 €/month/user which, multiplied by the number of employees concerned, can represent a very significant cost.
The Most Popular CRM Software
These include: Sellsy, Eudonet, Ines CRM, Salezeo, GRC Contact, Microsoft Dynamics CRM, MyFeelBack, Koban, Nelis, Salesforce CRM : Sales Cloud, Teamleader, EGGcrm, TigerPro CRM, Magic Business, Incwo, Pipedrive, Smartplace, Vtiger CRM, Zoho CRM, Sage CRM, Everwin CXM, Simple CRM, You don't need a crm, E-Deal CRM
Customer relationship management softwares: Q&A
When selecting CRM software, look for features such as contact management, sales automation, marketing automation, analytics and reporting, and mobile access. Contact management enables you to keep track of customer interactions and data, while sales automation helps you manage the sales process. Marketing automation helps with lead generation and nurturing, analytics and reporting provide insights into customer behavior, and mobile access allows you to access the software on the go.
CRM software can help businesses improve customer service, increase sales, and boost customer retention. By centralizing customer data, businesses can provide personalized service and targeted marketing efforts. Sales and marketing automation features can improve efficiency and productivity. Analytics and reporting features can provide insights into customer behavior, allowing businesses to optimize their strategies. Overall, CRM software can help businesses build stronger, long-lasting relationships with their customers.
Some of the top CRM software options include Salesforce, HubSpot, Zoho CRM, and Microsoft Dynamics 365. Salesforce is a cloud-based CRM solution that offers a wide range of features and integrations. HubSpot offers a free CRM and a suite of marketing and sales tools. Zoho CRM is a comprehensive solution that offers marketing, sales, and customer support features. Microsoft Dynamics 365 offers a modular approach, allowing businesses to choose the features they need.
Some free CRM software options include HubSpot CRM, Zoho CRM, Freshsales, and Bitrix24. HubSpot CRM offers a basic set of features, including contact management and deal tracking. Zoho CRM offers a free version with limited features, as well as paid plans with more advanced features. Freshsales offers a free plan with basic features, as well as paid plans with advanced features. Bitrix24 offers a free plan with a range of features, including contact management, sales automation, and collaboration tools.
