Customer relationship management (CRM) software helps businesses manage customer interactions, data, and relationships. It tracks customer interactions across different channels, such as email, phone, and social media. It also stores customer information, including contact details, purchase history, and preferences. By centralizing this information, businesses can improve customer service, tailor marketing efforts, and drive sales.
Customer relationship management Software
CRM software are sales and customer management software that centralize qualified business information to maximize the conversion of prospects into customers and build customer loyalty.
Our selection of 95 customer relationship management software
Paid version from $25.00 /month
Streamline customer relationship management with a powerful software that tracks interactions, automates tasks, and centralizes data.
With advanced analytics, team collaboration tools, and social media integration, this software helps businesses of all sizes improve sales productivity, boost customer engagement, and increase revenue.
Read our analysis about Nimble Learn more To Nimble product page
Paid version from €49.00 /month
Streamline your customer interactions with this CRM software. Organize tasks, track communication, and manage sales all in one place.
With this software, you can easily manage customer information, automate workflows, and collaborate with team members. Its intuitive interface and robust reporting features make it a top choice for businesses of all sizes.
Read our analysis about Bitrix24 Learn more To Bitrix24 product page
Paid version from $13.00 /month
Streamline your customer management with an all-in-one software. Manage projects, track time, send invoices and automate workflows.
With 17hats, you can easily manage all aspects of your customer relationships. Track leads, create quotes, and manage contracts all in one place. Use the customizable templates to create professional-looking documents quickly. The software also integrates with popular payment systems, making invoicing and payment processing a breeze.
Read our analysis about 17hats Learn more To 17hats product page
Pricing on request
Boost your customer interactions with powerful management tools that streamline your operations and increase your productivity.
Our CRM software offers a range of features to help you manage your customer relationships effectively. From lead generation to automated marketing campaigns, our platform has everything you need to keep your business running smoothly.
Read our analysis about 1CRM Learn more To 1CRM product page
Pricing on request
Boost sales and customer satisfaction with powerful CRM software. Automate tasks, track leads, and manage deals with ease.
Agile CRM streamlines your sales process with automated lead capture, scoring, and nurturing. Easily manage your pipeline with drag-and-drop deal tracking, and keep your team on the same page with shared calendars and tasks. Plus, our robust reporting and analytics give you real-time insights into your sales performance.
Read our analysis about Agile CRM Learn more To Agile CRM product page
Pricing on request
Streamline your customer relationships with powerful software that manages your sales, marketing, and support needs in one place.
With this CRM software, you can easily track leads and deals, automate your sales process, manage customer support requests, and gain valuable insights into customer behavior. It's perfect for businesses of all sizes looking to improve customer relationships and grow their business.
Read our analysis about Apptivo CRM Learn more To Apptivo CRM product page
Paid version from €18.00 /month
Streamline your customer interactions with our CRM software. Automate tasks, manage leads, and track sales easily.
Our CRM software simplifies your customer interactions with centralized management of customer data, automated workflows, and detailed reporting. With easy lead management and sales tracking, you can focus on building relationships and growing your business.
Read our analysis about CentralStationCRM Learn more To CentralStationCRM product page
Paid version from €39.99 /month
Manage customer interactions and improve sales productivity with this Mac-based CRM software.
Track leads, deals, and projects, schedule appointments, and collaborate with team members seamlessly with Daylite CRM. Its customizable dashboard and mobile app make it easy to stay on top of your business from anywhere.
Read our analysis about Daylite CRM for Mac Learn more To Daylite CRM for Mac product page
Pricing on request
Streamline your donor management with powerful CRM software. Track donations, manage relationships, and automate communication.
Donorfy's CRM software offers a range of features to help you manage your donors effectively. Easily track donations, segment your database, and communicate with supporters using automated email campaigns. Plus, with real-time reporting and analytics, you can gain valuable insights into your donor base and improve your fundraising efforts.
Read our analysis about Donorfy Learn more To Donorfy product page
Pricing on request
Manage your customer relationships with ease. Stay on top of your sales pipeline, schedule follow-ups, and track your progress.
OnePageCRM is a customer relationship management software that streamlines your sales process. With its intuitive interface, you can easily manage your sales pipeline, schedule follow-ups, and track your progress. Its unique Next Action feature ensures that you never miss a follow-up, and its mobile app allows you to stay on top of your sales on the go.
Read our analysis about OnePageCRM Learn more To OnePageCRM product page
Pricing on request
Boost your sales productivity with a powerful CRM software. Organize leads, deals, and tasks in one place.
Get real-time insights with advanced reporting and analytics. Automate workflows and emails to save time and increase efficiency. Streamline your sales process and close deals faster.
Read our analysis about Salesmate Learn more To Salesmate product page
Pricing on request
Manage customer interactions efficiently with this top CRM software that streamlines sales, marketing and customer service tasks.
With this CRM software, businesses can easily track customer interactions, automate sales processes, and optimize marketing campaigns. It also provides a 360-degree view of customer data to help businesses make informed decisions and improve customer satisfaction.
Read our analysis about SAP CRM Learn more To SAP CRM product page
Pricing on request
Manage customer relationships efficiently with this software. Automate workflows, track leads, and manage sales pipelines seamlessly.
This software offers a comprehensive suite of tools to help businesses manage customer relationships effectively. With features like workflow automation, lead tracking, and sales pipeline management, it streamlines processes and boosts productivity. Plus, it's easy to use and customizable to meet specific business needs.
Read our analysis about SuiteCRM Learn more To SuiteCRM product page
Paid version from $8.99 /month
Streamline your customer management with this all-in-one software. Automate tasks, track leads, and manage campaigns with ease.
With EngageBay, you'll have access to a comprehensive suite of tools designed to simplify customer relationship management. Track customer interactions, automate routine tasks, and create targeted campaigns to reach your audience more effectively.
Read our analysis about EngageBay Learn more To EngageBay product page
Paid version from $17.00 /month
Efficiently manage customer relationships with this software. Automate tasks, track interactions, and gain insights to improve engagement.
With this CRM software, you can easily organize customer data and communications all in one place. The automation feature saves time by streamlining repetitive tasks, while the tracking system provides a clear view of customer interactions. Gain insights through analytics to optimize engagement and increase satisfaction.
Read our analysis about Cloze Learn more To Cloze product page
Paid version from €7.00 /month
Streamline your customer relationships with powerful CRM software that optimizes your workflow and maximizes your productivity.
Manage your customer contacts, track your sales pipeline, and automate your marketing campaigns with ease, all in one intuitive platform. Zoho Bigin makes it easy to stay organized and focused on what matters most: growing your business.
Read our analysis about Zoho Bigin Learn more To Zoho Bigin product page
Pricing on request
Streamline your sales process with powerful tools for managing contacts, deals, and tasks.
With advanced reporting and automation features, you can easily track performance and optimize your sales strategy for maximum results. Stay organized and focused on what matters most – closing deals and growing your business.
Read our analysis about Zendesk Sell Learn more To Zendesk Sell product page
Pricing on request
Streamline your customer management with this software. Track leads, deals, and tasks with ease.
With this software, you can manage your customer relationships without missing a beat. Keep track of leads, deals, and tasks all in one place. Stay organized and efficient with this powerful tool.
Read our analysis about Onpipeline Learn more To Onpipeline product page
Pricing on request
Boost your sales team productivity and customer satisfaction with our CRM software. Automate your sales process, track leads, and manage customer interactions easily.
With Teamsale CRM, you can customize your sales pipeline, set up reminders, and generate reports to analyze your team's performance. The software also integrates with popular tools like Gmail and Slack to streamline your workflow.
Read our analysis about Teamsale CRM Learn more To Teamsale CRM product page
Pricing on request
Streamline your customer interactions with intuitive CRM software that boosts productivity and simplifies workflows.
This powerful CRM software offers a range of features to help businesses better manage customer relationships. From lead tracking and sales forecasting to automated tasks and custom reporting, Copper CRM makes it easy to streamline workflows and increase productivity.
Read our analysis about Copper CRM Learn more To Copper CRM product page
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5Customer relationship management software: purchase guide
What is CRM Software?
Definition
Customer Relationship Management or CRM software is an IT tool that is used by marketing and sales departments to centralize customer and prospect information to maximize business revenue. With CRM software, you can manage:
Acquisition: Identification of potential buyers (leads) imported into the CRM system
- Prospecting: Transformation of leads into business opportunities, the study of the needs of prospects and customers, soliciting prospects, analysis of information collected.
- Automation of Sales: Automation of your salesforce with the piloting tools, to be used in the prospecting procedures.
- Marketing Automation: Email marketing, e-mailing, newsletters, reminders, orientation, lead scoring
- Administration: Management of quotations, contracts, invoices, purchase orders, management of sales representatives and commissions on sales
- Retention: Customer support, customer service management, online information on technical support, setting up a call center.
By gaining insights on customer behavior and purchasing patterns, you will be able to offer customers with a relevant solution that addresses their needs. The relevance of marketing and sales actions makes it possible to direct efforts where it is really necessary and thus to maximize conversion rates (conversion from prospect to customer) as well as retention rates (customer renewal).
6 Reasons to Use CRM Software?
Here are 6 reasons why you need CRM software:
- You can use it to be more efficient than competitors and therefore gain market share.
- It can be used to understand your audience and address them in a relevant way
- By centralizing customer knowledge, you will be able to implement powerful marketing actions (email marketing, SMS for example)
- Data centralization opens the door to collaborative techniques (sharing information between employees) and to improving personal organization (note-taking, synchronization with the agenda)
- New regulations in terms of personal data management (GDPR) make it mandatory to process customer data centrally with the ability to transmit this data immediately to the person concerned or to destroy it at his request.
- Online CRM is the most connected tool on the market, opening up infinite possibilities: customer segmentation, marketing campaigns, automatic invoicing, business intelligence and sales data analysis, company management, etc.
What are the Main Features of CRM software?
The Basic Features of CRM systems
The main features of CRM software include:
- Lead management and opportunities for salespeople (telemarketing)
- Key Account Management (centralization of prospects and customer data)
- Event Tracking: outgoing emails, incoming calls, information, adding documents, signing a contract, etc.
- Appointment and calendar management
- Management of multichannel marketing campaigns (email marketing, SMS marketing, newsletter, voice messages)
- Dashboards, Analytics and Reporting
CRM software is the most diverse type of customer management software, which explains the hyper choice in this market. CRM software range from advanced contact managers (xRM) to commercial ERPs (such as Everwin or Divalto).
Advanced Features
The following advanced CRM features and services are becoming more and more present in CRM software:
- Support and customer service
- Commercial management and sales management (quote, order form, invoicing)
- Delivery and collection of documents
- Embedded and synchronized messaging with the main messaging system
- Tracking of conversions according to the origins and drivers of leads
- Connection with Customer Data Platforms (CDP) to centralize unstructured data with qualified CRM data
CRM applications will be supported in the next 5 years by BigData, Business Intelligence and the exploitation of public data on the Internet:
- Automatic proposal of products to segments of populations via marketing actions combining marketing automation and emailing.
- Correlation detection
- Listening to social networks (Social CRM as Easiware)
- Automatic enrichment of contact cards
- Anticipating seasonal factors
CRM: Trends and Future Developments
The CRM market is made up of 50% SaaS CRM offers (CRM in the cloud, unlike on-premise CRM).
Finally, the 10 largest CRM software publishers account for 60% of the market. The remaining 40% is made up of about a hundred solutions such as E-deal, Zoho, Efficy, Infocob. Among the market giants are Salesforce, SAP, Oracle, Microsoft Dynamics CRM, IBM, NetSuite and Sage CRM.
Moreover, most solutions offer free trials or demos to test the functionalities of CRM Marketing software.
With our guides on customer relationship management (CRM), discover how to automate sales and marketing actions to support business development and customer relationship quality (improving customer experience, customer journey, loyalty and customer satisfaction).
How to Choose a CRM Software?
Choosing the ideal CRM software can be complex because it depends on the current context of a company, but also on its evolution. Moreover, it impacts many departments such as Management, Marketing, Sales, Communication, Support, etc. It is therefore essential to make a list of required features with all stakeholders in the CRM project before selecting a CRM tool.
Then, it is important to study the necessary functional scope: prospecting, marketing campaign management, customer support. There are hundreds of CRM software on the market that do either everything or part of the customer relationship.
Finally, price plays a key role in selecting the ideal CRM software for a company. You can now find CRM software with monthly subscriptions per user. This usually costs around 30 €/month/user which, multiplied by the number of employees concerned, can represent a very significant cost.
The Most Popular CRM Software
These include: Sellsy, Eudonet, Ines CRM, Salezeo, GRC Contact, Microsoft Dynamics CRM, MyFeelBack, Koban, Nelis, Salesforce CRM : Sales Cloud, Teamleader, EGGcrm, TigerPro CRM, Magic Business, Incwo, Pipedrive, Smartplace, Vtiger CRM, Zoho CRM, Sage CRM, Everwin CXM, Simple CRM, You don't need a crm, E-Deal CRM
Customer relationship management softwares: Q&A
When selecting CRM software, look for features such as contact management, sales automation, marketing automation, analytics and reporting, and mobile access. Contact management enables you to keep track of customer interactions and data, while sales automation helps you manage the sales process. Marketing automation helps with lead generation and nurturing, analytics and reporting provide insights into customer behavior, and mobile access allows you to access the software on the go.
CRM software can help businesses improve customer service, increase sales, and boost customer retention. By centralizing customer data, businesses can provide personalized service and targeted marketing efforts. Sales and marketing automation features can improve efficiency and productivity. Analytics and reporting features can provide insights into customer behavior, allowing businesses to optimize their strategies. Overall, CRM software can help businesses build stronger, long-lasting relationships with their customers.
Some of the top CRM software options include Salesforce, HubSpot, Zoho CRM, and Microsoft Dynamics 365. Salesforce is a cloud-based CRM solution that offers a wide range of features and integrations. HubSpot offers a free CRM and a suite of marketing and sales tools. Zoho CRM is a comprehensive solution that offers marketing, sales, and customer support features. Microsoft Dynamics 365 offers a modular approach, allowing businesses to choose the features they need.
Some free CRM software options include HubSpot CRM, Zoho CRM, Freshsales, and Bitrix24. HubSpot CRM offers a basic set of features, including contact management and deal tracking. Zoho CRM offers a free version with limited features, as well as paid plans with more advanced features. Freshsales offers a free plan with basic features, as well as paid plans with advanced features. Bitrix24 offers a free plan with a range of features, including contact management, sales automation, and collaboration tools.
