Customer relationship management (CRM) software helps businesses manage customer interactions, data, and relationships. It tracks customer interactions across different channels, such as email, phone, and social media. It also stores customer information, including contact details, purchase history, and preferences. By centralizing this information, businesses can improve customer service, tailor marketing efforts, and drive sales.
Customer relationship management Software
CRM software are sales and customer management software that centralize qualified business information to maximize the conversion of prospects into customers and build customer loyalty.
Our selection of 93 customer relationship management software
Paid version from $14.99 /month
Streamline your customer relationships with powerful CRM software that automates tasks, manages data, and boosts productivity.
Agilecrm's intuitive interface and robust features help you stay on top of customer interactions, from lead generation to sales tracking and beyond. With automation tools like email campaigns, social media integration, and web analytics, you can personalize your outreach and gain valuable insights into your customer base.
Read our analysis about Agilecrm Learn more To Agilecrm product page
Pricing on request
Streamline your customer relationships with this powerful software. Manage contacts, track sales, and stay organized with ease.
This CRM software offers a user-friendly interface and customizable fields to fit your business needs. Automated tasks, email integration, and mobile access make it even more convenient. Plus, with detailed reporting and analytics, you can gain valuable insights into your customer interactions.
Read our analysis about Capsule CRM Learn more To Capsule CRM product page
Pricing on request
Streamline customer interactions and boost productivity with cutting-edge CRM software.
Maximize your customer relationships with a comprehensive tool that offers sales automation, marketing campaigns, and customer service management. With real-time analytics and customizable dashboards, you can track your progress and optimize your strategy.
Read our analysis about Maximizer Learn more To Maximizer product page
Pricing on request
Streamline your customer interactions with this CRM software. Track leads, manage contacts, and automate tasks to save time and boost productivity.
With this CRM software, you'll have access to a centralized database for all customer information, real-time lead tracking, customizable sales pipelines, and automated email campaigns. Plus, with its intuitive interface, you'll be up and running in no time.
Read our analysis about Oplead CRM Learn more To Oplead CRM product page
Paid version from €40.00 /month
Streamline customer interactions with this CRM software. Manage leads, sales, and customer service requests with ease.
With this software, you can easily track customer interactions, automate tasks, and generate reports. The intuitive interface allows for easy collaboration between teams and customizable dashboards give you a real-time snapshot of your business.
Read our analysis about Eudonet CRM Learn more To Eudonet CRM product page
Paid version from €30.00 /month
Streamline customer management with this SaaS software. Organize contacts, automate tasks, and improve communication.
With this customer relationship management software, you can easily access customer information, track interactions, and create targeted marketing campaigns. Its automation features save time and increase productivity, while the mobile app keeps you connected on the go.
Read our analysis about Act! Learn more To Act! product page
Pricing on request
Streamline your customer interactions with an all-in-one CRM solution that simplifies lead management, sales tracking, and customer support.
With customizable workflows, intuitive dashboards, and real-time analytics, you can optimize your sales funnel and deliver exceptional customer experiences at every touchpoint. Plus, our robust integrations ensure seamless data flow across your tech stack.
Read our analysis about ConvergeHub Learn more To ConvergeHub product page
Pricing on request
Streamline customer interactions and improve sales with this CRM software that organizes leads, tracks deals, and manages tasks.
With powerful features like customizable dashboards, email integration, and mobile access, this software helps businesses of all sizes efficiently manage customer relationships and grow revenue.
Read our analysis about eWay-CRM Learn more To eWay-CRM product page
Pricing on request
Streamline your customer management with this software, featuring intuitive tools for lead tracking, contact management, and task scheduling.
Method CRM offers a user-friendly interface and customizable workflows to meet the unique needs of your business. With its advanced reporting and analytics, you can gain valuable insights to optimize your sales process and improve customer satisfaction. Plus, its mobile app ensures you can stay on top of your customer relationships on-the-go.
Read our analysis about Method CRM Learn more To Method CRM product page
Pricing on request
Streamline your marketing efforts with this software. Automate your campaigns, manage leads, and analyze data quickly and easily.
With this powerful marketing automation software, you can easily create and launch targeted campaigns, manage your leads and contacts, and track your results in real-time. Its intuitive interface and robust reporting tools make it easy to streamline your marketing efforts and optimize your campaigns for maximum ROI.
Read our analysis about Ontraport Learn more To Ontraport product page
Pricing on request
Streamline customer interactions and increase productivity with this CRM software. Automate sales, marketing, and customer service tasks for better results.
This software allows you to manage customer data, track leads and opportunities, and provide personalized customer experiences. With real-time analytics and reporting, you can make data-driven decisions to improve customer satisfaction and loyalty.
Read our analysis about Oracle Sales Learn more To Oracle Sales product page
Paid version from $29.00 /year
Streamline your customer interactions with a cloud-based CRM software. Automate tasks, track leads, and manage deals in one place.
Salesflare is a powerful CRM tool that helps businesses save time and increase efficiency. Its intuitive interface and automation capabilities make it easy to manage customer interactions, while its lead tracking and deal management features keep sales teams organized and on track.
Read our analysis about Salesflare Learn more To Salesflare product page
Paid version from $10.00 /month
Streamline your customer interactions with an all-in-one CRM software. Manage leads, contacts, deals, and tasks with ease.
SutiCRM centralizes all customer data, providing instant access to important information. Automate sales processes, track customer interactions, and generate reports to analyze your team's performance. The user-friendly interface and customizable features make it a great fit for businesses of all sizes.
Read our analysis about SutiCRM Learn more To SutiCRM product page
Pricing on request
Manage customer interactions efficiently with this CRM software. Track leads, deals, and communication in one place.
With this software, businesses can streamline their sales process and customer management. Features include lead tracking, deal management, and communication history. All data is centralized for easy access and analysis.
Read our analysis about Yetiforce Learn more To Yetiforce product page
Paid version from €25.00 /month
Streamline your customer relationship management with powerful software that automates tasks and improves efficiency.
With features like lead management, customizable dashboards, and real-time analytics, this software allows you to focus on building relationships and growing your business. Its intuitive interface and mobile accessibility make it easy to use and stay connected on-the-go.
Read our analysis about Cirrus Shield Learn more To Cirrus Shield product page
Pricing on request
Manage customer interactions efficiently with powerful software designed to streamline your CRM process.
Our CRM software allows businesses to easily track leads, manage customer interactions, and analyze sales data. With customizable pipelines and automated follow-ups, you can focus on building relationships and closing deals. Plus, our intuitive interface makes it easy to use for teams of all sizes.
Read our analysis about Odoo CRM Learn more To Odoo CRM product page
Paid version from €59.00 /month
Streamline and automate your customer interactions with this CRM software.
With its user-friendly interface, Sidely helps you manage leads, track sales, and improve customer satisfaction. Its robust reporting and analytics give you valuable insights into your business performance.
Read our analysis about Sidely Learn more To Sidely product page
Paid version from $39.00 /month
Improve your customer relationships with an all-in-one software that streamlines your sales process, automates marketing campaigns, and provides detailed analytics.
BenchmarkONE is the ultimate customer relationship management software that helps you stay on top of your sales process. With features like automated marketing campaigns, detailed analytics, and streamlined sales tracking, you'll be able to improve your customer relationships like never before.
Read our analysis about BenchmarkONE Learn more To BenchmarkONE product page
Paid version from €40.00 /month
This CRM software streamlines customer interactions, automates tasks, and tracks sales performance.
With its user-friendly interface and customizable dashboards, this software allows businesses to manage contacts, track leads, and analyze data for better decision-making. Its automation features also simplify workflows and save time.
Read our analysis about divalto weavy Learn more To divalto weavy product page
Pricing on request
Streamline your customer relationships with powerful automation tools and easy-to-use templates.
With its intuitive interface and robust features, this CRM software makes it easy to manage your customer interactions. From automating repetitive tasks to creating targeted marketing campaigns, this software helps you stay organized and efficient. With customizable templates and detailed reporting, you can also track your progress and make data-driven decisions.
Read our analysis about Keap Learn more To Keap product page
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345Customer relationship management software: purchase guide
What is CRM Software?
Definition
Customer Relationship Management or CRM software is an IT tool that is used by marketing and sales departments to centralize customer and prospect information to maximize business revenue. With CRM software, you can manage:
Acquisition: Identification of potential buyers (leads) imported into the CRM system
- Prospecting: Transformation of leads into business opportunities, the study of the needs of prospects and customers, soliciting prospects, analysis of information collected.
- Automation of Sales: Automation of your salesforce with the piloting tools, to be used in the prospecting procedures.
- Marketing Automation: Email marketing, e-mailing, newsletters, reminders, orientation, lead scoring
- Administration: Management of quotations, contracts, invoices, purchase orders, management of sales representatives and commissions on sales
- Retention: Customer support, customer service management, online information on technical support, setting up a call center.
By gaining insights on customer behavior and purchasing patterns, you will be able to offer customers with a relevant solution that addresses their needs. The relevance of marketing and sales actions makes it possible to direct efforts where it is really necessary and thus to maximize conversion rates (conversion from prospect to customer) as well as retention rates (customer renewal).
6 Reasons to Use CRM Software?
Here are 6 reasons why you need CRM software:
- You can use it to be more efficient than competitors and therefore gain market share.
- It can be used to understand your audience and address them in a relevant way
- By centralizing customer knowledge, you will be able to implement powerful marketing actions (email marketing, SMS for example)
- Data centralization opens the door to collaborative techniques (sharing information between employees) and to improving personal organization (note-taking, synchronization with the agenda)
- New regulations in terms of personal data management (GDPR) make it mandatory to process customer data centrally with the ability to transmit this data immediately to the person concerned or to destroy it at his request.
- Online CRM is the most connected tool on the market, opening up infinite possibilities: customer segmentation, marketing campaigns, automatic invoicing, business intelligence and sales data analysis, company management, etc.
What are the Main Features of CRM software?
The Basic Features of CRM systems
The main features of CRM software include:
- Lead management and opportunities for salespeople (telemarketing)
- Key Account Management (centralization of prospects and customer data)
- Event Tracking: outgoing emails, incoming calls, information, adding documents, signing a contract, etc.
- Appointment and calendar management
- Management of multichannel marketing campaigns (email marketing, SMS marketing, newsletter, voice messages)
- Dashboards, Analytics and Reporting
CRM software is the most diverse type of customer management software, which explains the hyper choice in this market. CRM software range from advanced contact managers (xRM) to commercial ERPs (such as Everwin or Divalto).
Advanced Features
The following advanced CRM features and services are becoming more and more present in CRM software:
- Support and customer service
- Commercial management and sales management (quote, order form, invoicing)
- Delivery and collection of documents
- Embedded and synchronized messaging with the main messaging system
- Tracking of conversions according to the origins and drivers of leads
- Connection with Customer Data Platforms (CDP) to centralize unstructured data with qualified CRM data
CRM applications will be supported in the next 5 years by BigData, Business Intelligence and the exploitation of public data on the Internet:
- Automatic proposal of products to segments of populations via marketing actions combining marketing automation and emailing.
- Correlation detection
- Listening to social networks (Social CRM as Easiware)
- Automatic enrichment of contact cards
- Anticipating seasonal factors
CRM: Trends and Future Developments
The CRM market is made up of 50% SaaS CRM offers (CRM in the cloud, unlike on-premise CRM).
Finally, the 10 largest CRM software publishers account for 60% of the market. The remaining 40% is made up of about a hundred solutions such as E-deal, Zoho, Efficy, Infocob. Among the market giants are Salesforce, SAP, Oracle, Microsoft Dynamics CRM, IBM, NetSuite and Sage CRM.
Moreover, most solutions offer free trials or demos to test the functionalities of CRM Marketing software.
With our guides on customer relationship management (CRM), discover how to automate sales and marketing actions to support business development and customer relationship quality (improving customer experience, customer journey, loyalty and customer satisfaction).
How to Choose a CRM Software?
Choosing the ideal CRM software can be complex because it depends on the current context of a company, but also on its evolution. Moreover, it impacts many departments such as Management, Marketing, Sales, Communication, Support, etc. It is therefore essential to make a list of required features with all stakeholders in the CRM project before selecting a CRM tool.
Then, it is important to study the necessary functional scope: prospecting, marketing campaign management, customer support. There are hundreds of CRM software on the market that do either everything or part of the customer relationship.
Finally, price plays a key role in selecting the ideal CRM software for a company. You can now find CRM software with monthly subscriptions per user. This usually costs around 30 €/month/user which, multiplied by the number of employees concerned, can represent a very significant cost.
The Most Popular CRM Software
These include: Sellsy, Eudonet, Ines CRM, Salezeo, GRC Contact, Microsoft Dynamics CRM, MyFeelBack, Koban, Nelis, Salesforce CRM : Sales Cloud, Teamleader, EGGcrm, TigerPro CRM, Magic Business, Incwo, Pipedrive, Smartplace, Vtiger CRM, Zoho CRM, Sage CRM, Everwin CXM, Simple CRM, You don't need a crm, E-Deal CRM
Customer relationship management softwares: Q&A
When selecting CRM software, look for features such as contact management, sales automation, marketing automation, analytics and reporting, and mobile access. Contact management enables you to keep track of customer interactions and data, while sales automation helps you manage the sales process. Marketing automation helps with lead generation and nurturing, analytics and reporting provide insights into customer behavior, and mobile access allows you to access the software on the go.
CRM software can help businesses improve customer service, increase sales, and boost customer retention. By centralizing customer data, businesses can provide personalized service and targeted marketing efforts. Sales and marketing automation features can improve efficiency and productivity. Analytics and reporting features can provide insights into customer behavior, allowing businesses to optimize their strategies. Overall, CRM software can help businesses build stronger, long-lasting relationships with their customers.
Some of the top CRM software options include Salesforce, HubSpot, Zoho CRM, and Microsoft Dynamics 365. Salesforce is a cloud-based CRM solution that offers a wide range of features and integrations. HubSpot offers a free CRM and a suite of marketing and sales tools. Zoho CRM is a comprehensive solution that offers marketing, sales, and customer support features. Microsoft Dynamics 365 offers a modular approach, allowing businesses to choose the features they need.
Some free CRM software options include HubSpot CRM, Zoho CRM, Freshsales, and Bitrix24. HubSpot CRM offers a basic set of features, including contact management and deal tracking. Zoho CRM offers a free version with limited features, as well as paid plans with more advanced features. Freshsales offers a free plan with basic features, as well as paid plans with advanced features. Bitrix24 offers a free plan with a range of features, including contact management, sales automation, and collaboration tools.
