Customer relationship management (CRM) software helps businesses manage customer interactions, data, and relationships. It tracks customer interactions across different channels, such as email, phone, and social media. It also stores customer information, including contact details, purchase history, and preferences. By centralizing this information, businesses can improve customer service, tailor marketing efforts, and drive sales.
Customer relationship management Software
CRM software are sales and customer management software that centralize qualified business information to maximize the conversion of prospects into customers and build customer loyalty.
Our selection of 94 customer relationship management software
Pricing on request
Boost donor engagement and retention with our CRM software. Streamline workflows, track donations, and manage campaigns with ease.
With our CRM software, you can easily segment donors, personalize communications, and track engagement metrics to optimize outreach efforts. Plus, our intuitive interface makes it easy to manage all aspects of your organization's fundraising efforts.
Read our analysis about Charity CRM (ThanQ)Paid version from $25.00 /month
Streamline your customer interactions with powerful CRM software. Automate tasks, access analytics, and improve communication.
Beacon CRM offers customizable workflows and integrations to enhance your team's productivity. Keep track of customer interactions, manage sales leads, and improve customer satisfaction.
Read our analysis about Beacon CRMPaid version from €57.00 /month
Streamline your customer interactions with this CRM software. Manage contacts, track donations, and generate reports easily.
Increase your efficiency with Charitylog's customizable dashboard, workflow automation, and email marketing tools. Access real-time data and analytics to make informed decisions.
Read our analysis about CharitylogPricing on request
Manage donor relationships and fundraising campaigns with ease using this cloud-based CRM software.
With its customizable dashboards and reports, this software helps nonprofits track donations, manage volunteers, and streamline communication with donors. Its intuitive interface and mobile app enable easy access to data and collaboration among team members.
Read our analysis about Salesforce Nonprofit CloudPricing on request
Boost customer relationships with this CRM software. Automate tasks, track sales, and analyze data for better insights.
Betterlance streamlines your workflow with customizable automation, giving you more time to focus on building relationships. Its intuitive interface and robust analytics provide in-depth insights into your sales performance, allowing you to make informed decisions and increase revenue.
Read our analysis about BetterlancePricing on request
This CRM software streamlines customer data and automates workflows, improving communication and efficiency.
With advanced analytics and customizable dashboards, businesses can gain insights into customer behavior and make data-driven decisions. The software also offers secure patient management for healthcare organizations.
Read our analysis about Salesforce Health CloudPricing on request
Streamline your healthcare customer relationships with this CRM software. Manage leads, deals, and contacts with ease.
With Freshsales Healthcare, you can automate your sales process, track customer interactions, and gain insights with analytics. Its user-friendly interface and customizable features make it ideal for healthcare professionals.
Read our analysis about Freshsales HealthcarePricing on request
Streamline your customer interactions with this CRM software. Automate tasks, track customer interactions, and manage sales pipelines with ease.
With this software, you can unify customer data from multiple sources, personalize communication, and gain insights with customizable dashboards. Its intuitive interface and mobile app make it easy to use on-the-go.
Read our analysis about Autosoft DMSPricing on request
Streamline customer interactions with powerful CRM software. Automate sales processes and track leads, all on one platform.
Dealerpeak CRM simplifies customer relationship management. Its intuitive interface and customizable dashboards provide a complete view of sales activities. Track customer interactions and automate repetitive tasks, freeing up time for your team to focus on building relationships.
Read our analysis about Dealerpeak CRMPricing on request
Streamline your customer interactions with this CRM software.
Keep track of customer data, automate communication, and improve team collaboration with this user-friendly solution. EASI'R simplifies the customer journey, from lead generation to post-sales follow-up.
Read our analysis about EASI'RPricing on request
Boost your customer relationships with powerful CRM software. Streamline sales, marketing, and customer service to drive growth and improve customer satisfaction.
With our CRM software, you'll have access to a range of features designed to help you manage your customer relationships more efficiently. From lead tracking and sales forecasting to customer service management and marketing automation, our software provides everything you need to improve your overall customer experience.
Read our analysis about IzmocarsPricing on request
Streamline customer management with this CRM software. Track leads, automate tasks, and analyze data for better decision-making.
With this software, you can manage customer interactions from start to finish. Customize workflows, track sales progress, and access real-time data for informed decision-making. Increase efficiency and improve customer satisfaction with this comprehensive CRM solution.
Read our analysis about VinSolutionsPricing on request
Streamline customer interactions with a powerful CRM software. Manage leads, sales, and customer data with ease.
With this CRM software, you can track customer interactions, automate sales processes, and manage data all in one place. The software's intuitive interface makes it easy to use and customize, while its advanced reporting tools provide valuable insights to improve your business operations.
Read our analysis about Dominion Dealer SolutionsPricing on request
Streamline your customer management, automate your sales pipelines, and increase customer engagement with this powerful CRM software.
Elead provides businesses with the tools to manage customer interactions efficiently. Its automation features help you save time on manual tasks, while the customizable sales pipeline allows you to track leads and deals with ease. Additionally, the software offers various customer engagement features, such as email marketing and social media integration.
Read our analysis about Elead5
Customer relationship management software: purchase guide
What is CRM Software?
Definition
Customer Relationship Management or CRM software is an IT tool that is used by marketing and sales departments to centralize customer and prospect information to maximize business revenue. With CRM software, you can manage:
Acquisition: Identification of potential buyers (leads) imported into the CRM system
- Prospecting: Transformation of leads into business opportunities, the study of the needs of prospects and customers, soliciting prospects, analysis of information collected.
- Automation of Sales: Automation of your salesforce with the piloting tools, to be used in the prospecting procedures.
- Marketing Automation: Email marketing, e-mailing, newsletters, reminders, orientation, lead scoring
- Administration: Management of quotations, contracts, invoices, purchase orders, management of sales representatives and commissions on sales
- Retention: Customer support, customer service management, online information on technical support, setting up a call center.
By gaining insights on customer behavior and purchasing patterns, you will be able to offer customers with a relevant solution that addresses their needs. The relevance of marketing and sales actions makes it possible to direct efforts where it is really necessary and thus to maximize conversion rates (conversion from prospect to customer) as well as retention rates (customer renewal).
6 Reasons to Use CRM Software?
Here are 6 reasons why you need CRM software:
- You can use it to be more efficient than competitors and therefore gain market share.
- It can be used to understand your audience and address them in a relevant way
- By centralizing customer knowledge, you will be able to implement powerful marketing actions (email marketing, SMS for example)
- Data centralization opens the door to collaborative techniques (sharing information between employees) and to improving personal organization (note-taking, synchronization with the agenda)
- New regulations in terms of personal data management (GDPR) make it mandatory to process customer data centrally with the ability to transmit this data immediately to the person concerned or to destroy it at his request.
- Online CRM is the most connected tool on the market, opening up infinite possibilities: customer segmentation, marketing campaigns, automatic invoicing, business intelligence and sales data analysis, company management, etc.
What are the Main Features of CRM software?
The Basic Features of CRM systems
The main features of CRM software include:
- Lead management and opportunities for salespeople (telemarketing)
- Key Account Management (centralization of prospects and customer data)
- Event Tracking: outgoing emails, incoming calls, information, adding documents, signing a contract, etc.
- Appointment and calendar management
- Management of multichannel marketing campaigns (email marketing, SMS marketing, newsletter, voice messages)
- Dashboards, Analytics and Reporting
CRM software is the most diverse type of customer management software, which explains the hyper choice in this market. CRM software range from advanced contact managers (xRM) to commercial ERPs (such as Everwin or Divalto).
Advanced Features
The following advanced CRM features and services are becoming more and more present in CRM software:
- Support and customer service
- Commercial management and sales management (quote, order form, invoicing)
- Delivery and collection of documents
- Embedded and synchronized messaging with the main messaging system
- Tracking of conversions according to the origins and drivers of leads
- Connection with Customer Data Platforms (CDP) to centralize unstructured data with qualified CRM data
CRM applications will be supported in the next 5 years by BigData, Business Intelligence and the exploitation of public data on the Internet:
- Automatic proposal of products to segments of populations via marketing actions combining marketing automation and emailing.
- Correlation detection
- Listening to social networks (Social CRM as Easiware)
- Automatic enrichment of contact cards
- Anticipating seasonal factors
CRM: Trends and Future Developments
The CRM market is made up of 50% SaaS CRM offers (CRM in the cloud, unlike on-premise CRM).
Finally, the 10 largest CRM software publishers account for 60% of the market. The remaining 40% is made up of about a hundred solutions such as E-deal, Zoho, Efficy, Infocob. Among the market giants are Salesforce, SAP, Oracle, Microsoft Dynamics CRM, IBM, NetSuite and Sage CRM.
Moreover, most solutions offer free trials or demos to test the functionalities of CRM Marketing software.
With our guides on customer relationship management (CRM), discover how to automate sales and marketing actions to support business development and customer relationship quality (improving customer experience, customer journey, loyalty and customer satisfaction).
How to Choose a CRM Software?
Choosing the ideal CRM software can be complex because it depends on the current context of a company, but also on its evolution. Moreover, it impacts many departments such as Management, Marketing, Sales, Communication, Support, etc. It is therefore essential to make a list of required features with all stakeholders in the CRM project before selecting a CRM tool.
Then, it is important to study the necessary functional scope: prospecting, marketing campaign management, customer support. There are hundreds of CRM software on the market that do either everything or part of the customer relationship.
Finally, price plays a key role in selecting the ideal CRM software for a company. You can now find CRM software with monthly subscriptions per user. This usually costs around 30 €/month/user which, multiplied by the number of employees concerned, can represent a very significant cost.
The Most Popular CRM Software
These include: Sellsy, Eudonet, Ines CRM, Salezeo, GRC Contact, Microsoft Dynamics CRM, MyFeelBack, Koban, Nelis, Salesforce CRM : Sales Cloud, Teamleader, EGGcrm, TigerPro CRM, Magic Business, Incwo, Pipedrive, Smartplace, Vtiger CRM, Zoho CRM, Sage CRM, Everwin CXM, Simple CRM, You don't need a crm, E-Deal CRM
Customer relationship management softwares: Q&A
When selecting CRM software, look for features such as contact management, sales automation, marketing automation, analytics and reporting, and mobile access. Contact management enables you to keep track of customer interactions and data, while sales automation helps you manage the sales process. Marketing automation helps with lead generation and nurturing, analytics and reporting provide insights into customer behavior, and mobile access allows you to access the software on the go.
CRM software can help businesses improve customer service, increase sales, and boost customer retention. By centralizing customer data, businesses can provide personalized service and targeted marketing efforts. Sales and marketing automation features can improve efficiency and productivity. Analytics and reporting features can provide insights into customer behavior, allowing businesses to optimize their strategies. Overall, CRM software can help businesses build stronger, long-lasting relationships with their customers.
Some of the top CRM software options include Salesforce, HubSpot, Zoho CRM, and Microsoft Dynamics 365. Salesforce is a cloud-based CRM solution that offers a wide range of features and integrations. HubSpot offers a free CRM and a suite of marketing and sales tools. Zoho CRM is a comprehensive solution that offers marketing, sales, and customer support features. Microsoft Dynamics 365 offers a modular approach, allowing businesses to choose the features they need.
Some free CRM software options include HubSpot CRM, Zoho CRM, Freshsales, and Bitrix24. HubSpot CRM offers a basic set of features, including contact management and deal tracking. Zoho CRM offers a free version with limited features, as well as paid plans with more advanced features. Freshsales offers a free plan with basic features, as well as paid plans with advanced features. Bitrix24 offers a free plan with a range of features, including contact management, sales automation, and collaboration tools.