9 alternatives to Bitrix24 for better project and customer management
Bitrix24 is an all-in-one platform combining CRM, project management, team communication and sales automation. On paper, it looks attractive. But in practice? Many teams quickly find themselves drowning in features, held back by an unintuitive interface or lost in confusing pricing plans.
The result: Bitrix24 ends up looking like a gas factory, especially for SMEs and startups looking for a simple, effective management tool that's truly adapted to their business needs.
👉 If you're looking for an alternative to Bitrix24 that's clearer, more fluid, or simply better aligned with the way you work, you've come to the right place. Whether it's for customer relations, task management, sales automation, or tracking via a dashboard, we've selected the 9 best CRM solutions of the moment to save you time, productivity... and peace of mind.
What is Bitrix24?
Bitrix24 is an all-in-one software solution designed to centralize business management processes. In concrete terms, it's a collaborative platform that combines :
- a CRM for customer relationship management,
- a project management tool (tasks, deadlines, Gantt charts),
- team communication modules (chat, videoconferencing),
- and automation, marketing and sales tools.
🎯 Available in cloud or on-premise versions, Bitrix24 targets VSEs, SMEs and large corporations who want to manage everything from a single interface. The tool also offers a relatively generous free plan, but quickly reaches its limits in terms of customization and support.
Functionality-wise, it's comprehensive. But that's precisely where the problem lies: its dense interface, sometimes complex integrations and lack of ergonomics hold back many teams in their day-to-day work.
Bitrix24
Why consider an alternative to Bitrix24?
A comprehensive interface... but too complex
Bitrix24 tries to be all things to all people, but by piling on functionality, the user interface quickly becomes dense and unintuitive. You end up with a management tool that almost requires training for each module: CRM, tasks, calendar, calls, documents, etc. This complexity slows down adoption.
This complexity slows down internal adoption, especially in small structures that want to get straight to the point. Whereas a simple CRM like noCRM.io allows you to concentrate on the essentials, Bitrix24 requires time and organization to stay on track.
Powerful but uneven functionality
On the CRM side, Bitrix24 offers some interesting features:
- pipeline,
- automation,
- scoring,
- email marketing,
- contact management...
But on closer inspection, we soon discover that some modules lack maturity or coherence. For example, task management remains basic compared to specialized tools, and reports lack personalization.
This lack of consistency sometimes forces teams to divide their processes between several tools, just when they were looking for a centralized solution. The result: wasted time, duplication and poor management of customer data.
A confusing pricing model and limited support
Bitrix24 offers an attractive free version, but this is quickly limited. And as you move upmarket, the pricing structure becomes difficult to decipher:
- storage quotas,
- number of users,
- whether or not features can be activated,
- priority support... everything is fragmented.
What's more, customer support is far from up to scratch, especially for free or basic users. Many report long response times, incomplete documentation and little personalized support.
For a company looking for a reliable, well-supported solution tailored to its team, this instability can quickly become a daily hindrance.
Comparative table of the 9 best alternatives to Bitrix24
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 Pipedrive | Bitrix24 |  Brevo |  Close CRM |  EngageBay |  noCRM |  SugarCRM |  Zoho CRM |
|---|---|---|---|---|---|---|---|
| For companies with 1 to 5000 employees | For companies with more than 1 employees | For all companies | For companies with more than 250 employees | For companies with more than 50 employees | For companies with 1 to 250 employees | For companies with more than 1 employees | For all companies |
| See software | See software | See software | See software | See software | See software | See software | See software |
| Learn more about Pipedrive | Learn more about Bitrix24 | Learn more about Brevo | Learn more about Close CRM | Learn more about EngageBay | Learn more about noCRM | Learn more about SugarCRM | Learn more about Zoho CRM |
Our selection of the 9 best alternatives for Bitrix24
Brevo: for simplified customer relationship management
Formerly Sendinblue, Brevo is a Bitrix24 alternative designed for companies that want to centralize their marketing and customer relations activities in a clear, modern interface. It's a management tool focused on simplicity, automation and multi-channel communication.
⚒️ Here are the main features that make Brevo a complete CRM solution for SMEs:
- integrated CRM with management of contacts, deals and sales pipelines ;
- marketing automation workflows (email, SMS, WhatsApp);
- multi-channel campaigns with advanced segmentation
- behavior-based lead scoring;
- native integration with over 150 applications (Shopify, WordPress, Zapier...).
Brevo stands out for its ease of use and flexibility, particularly for sales and marketing teams who want to manage their campaigns, track their leads and automate their processes without technical complexity.
Brevo
Close: CRM designed for B2B sales teams
Close is an alternative to Bitrix24 designed for sales teams with a single objective: to convert faster. There are no superfluous modules here, and the focus is on calls, lead follow-up and sales pipeline automation.
⚒️ Here's what Close offers to improve lead management and boost sales performance:
- calls, SMS and emails integrated into the CRM interface ;
- opportunity tracking with customizable pipelines;
- automated reminders, email sequences and tasks;
- integration with Zoom, Slack, HubSpot, Zapier... ;
- real-time dashboards and performance reports.
Close is aimed at structured sales teams who want a fluid, quick-to-learn, action-oriented tool. Less versatile than Bitrix24, but clearly more targeted for salespeople.
Close CRM
EngageBay CRM: for small businesses that want to centralize everything
EngageBay CRM is an all-in-one platform designed for SMEs. It's a more affordable Bitrix24 alternative, combining CRM, marketing automation, support management and project tracking in a unified interface.
⚒️ Here are the features that make it a complete solution for customer management and collaboration:
- complete CRM with 360° view of contacts;
- email marketing and lead nurturing tools;
- customer support with tickets, knowledge base and live chat;
- integrated marketing and sales automation;
- task management and project tracking.
EngageBay stands out for its excellent value for money and user-friendly interface. An ideal solution for smaller companies who want to avoid the complexity of Bitrix24 without giving up key features.
EngageBay
NetSuite CRM: a robust solution for growing businesses
Developed by Oracle, NetSuite CRM is a high-end Bitrix24 alternative, designed for companies that need a unified management tool for sales, marketing, finance and operations. It is a complete ERP/CRM software package, often chosen by structures in a growth or advanced structuring phase.
⚒️ Here are NetSuite's key functionalities for managing the entire customer cycle:
- integrated CRM with management of leads, contacts, quotes and contracts ;
- automated sales cycle and forecasting;
- native integration with ERP modules (invoicing, finance, inventory);
- customized dashboards and powerful analytical reports;
- automated workflows for sales, support and customer relations.
NetSuite is clearly aimed at companies looking for a comprehensive, scalable solution, far more robust than Bitrix24, but with a corresponding level of complexity and budget.
noCRM.io: the anti-gas-factory CRM for salespeople in a hurry
noCRM.io is all about radical simplicity. No project management or cumbersome marketing modules: just a CRM focused on prospecting and closing. It's an ideal alternative to Bitrix24 for field salespeople or small sales teams who want to get straight to the point.
⚒️ Here's what noCRM.io has to offer for ultra-efficient sales management:
- rapid creation of opportunities from emails, business cards or calls ;
- visual, customizable sales pipeline;
- intelligent reminders so you never miss a follow-up;
- simplified team collaboration with mentions and comments;
- integration with Google Workspace, Outlook, Zapier, Slack...
noCRM.io's appeal lies in its immediate ease of use and its ability to keep sales reps focused on action, not data entry.
noCRM
Pipedrive: the visual CRM that turns the pipeline into a sales engine
Pipedrive is one of the best alternatives to Bitrix24 for teams who want a visual, intuitive and results-oriented CRM. Highly appreciated by small and medium-sized businesses, it offers a fluid experience and an ultra-readable pipeline view.
⚒️ Pipedrive's key features for effective sales management include
- visual pipeline management with drag & drop ;
- automation of recurring tasks (emails, reminders, follow-ups);
- advanced reporting tools: forecasts, targets, performance;
- integration with over 300 tools (Slack, Trello, Gmail, Zoom...);
- complete mobile application for mobile working.
Pipedrive shines in its balance between simplicity and power, and remains far more ergonomic than Bitrix24 for sales teams.
Pipedrive
Sellsy: a 100% French CRM & billing solution
Sellsy is a French alternative to Bitrix24, distinguished by its ability to unify CRM, quotations and invoices, project management and customer follow-up in a single tool. It's a solution designed for French SMEs that want simple, centralized management.
⚒️ Here are Sellsy's key features for managing your sales activity:
- Complete CRM with lead management and sales cycle tracking;
- editing and dispatch of quotations and invoices with electronic signature;
- payment tracking and automatic reminders;
- integrated project management with tasks, time and planning;
- accounting integration and e-commerce connectors.
Sellsy meets the needs of sales, accounting and project teams, while complying with French standards (VAT, RGPD, electronic invoicing).
SugarCRM: for ultra-customizable customer management
SugarCRM is Bitrix24's tailor-made alternative. Designed for companies with complex or specific processes, this CRM focuses on customization, advanced automation and integration with existing business systems.
⚒️ Here's what SugarCRM has to offer for customer management that's truly tailored to your organization:
- Customizable CRM: modules, fields, workflows, dashboards ;
- automation of marketing, sales and support processes ;
- scoring, segmentation and sales forecasting tools;
- advanced reporting with detailed visual reports;
- cloud or on-premise hosting to suit your needs.
SugarCRM is aimed above all at demanding companies, who want a modular customer management tool with a high level of control over data and processes.
SugarCRM
Zoho CRM: the best value on the market
Zoho CRM has established itself as one of the best alternatives to Bitrix24, thanks to its intuitive interface, advanced features and transparent pricing. Very popular with VSEs, SMEs and startups, it offers a seamless experience, from lead to customer loyalty.
⚒️ Zoho CRM's strengths for optimizing customer relations and sales management include
- management of leads, contacts, deals and marketing campaigns;
- task automation and customized workflows;
- dashboards, forecasts, reports and KPIs;
- native integration with the Zoho ecosystem (Books, Projects, Desk...);
- free version and powerful mobile application.
Zoho CRM combines rich functionality, ease of use and competitive pricing, making it a highly relevant option for replacing Bitrix24 without unnecessary complexity.
Zoho CRM
Comparative table of the 9 best alternatives to Bitrix24
| Software | For whom | Key features | Entry price |
| Brevo | SMEs, marketing and sales teams | CRM, marketing automation, multi-channel campaigns, scoring | Free offer |
| Close | B2B sales teams | Integrated calling, pipeline, follow-up automation, reporting | From €30.02/month |
| EngageBay CRM | Startups and small businesses | CRM, email marketing, customer support, tasks, automation | Free offer |
| NetSuite CRM | Growing companies or those in advanced structuring | CRM + ERP, sales automation, advanced reporting, full integration | On quotation |
| noCRM.io | Field salespeople, VSEs | Rapid lead generation, visual pipeline, reminders, integrations | From €22/month |
| Pipedrive | Small businesses, agile sales teams | Visual pipeline, automation, reporting, mobile application | From €14/month |
| Sellsy | French SMEs, sales and billing teams | CRM, quotes/invoices, project management, customer follow-up, reminders | From €29/month |
| SugarCRM | Companies with customized needs | Customizable CRM, automation, scoring, cloud/on-premise hosting | From €59/month |
| Zoho CRM | VSEs, SMEs, startups | Complete CRM, automation, dashboards, Zoho integrations | Free offer |
How to choose an alternative CRM to Bitrix24?
You don't need a gas factory when you've got the right tool for the job. To choose the right alternative CRM to Bitrix24, focus on the essentials: what your team really needs on a daily basis.
📌 Here are the key criteria to keep in mind before making your choice:
- ease of use: a clear interface, an intuitive dashboard and a quick learning curve ;
- priority functionalities: contact management, automation, reports, integrations with your tools ;
- business-specific: sales-oriented CRM, project management, invoicing, marketing automation, or all-in-one;
- scalability: add modules, users or new functionalities as your business grows;
- budget: compare entry prices, free versions, and hidden costs (users, storage, support, etc.);
- level of customization: adapt fields, workflows, reports (e.g. Zoho CRM, SugarCRM);
- support and documentation: good customer service and comprehensive online help can make all the difference.
Stop looking for the perfect CRM - find the one that's right for you!
Bitrix24 has a lot going for it, but it's not for everyone. Too complex, too rigid, or simply not aligned with the way you work? You're not alone.
The good news is that the market is full of simpler, more agile, more targeted CRM solutions. Whether you're a small business looking for an all-in-one management tool, a sales team in search of performance, or an SME in a structuring phase, there's a software package to suit your needs.
The right CRM is not necessarily the most comprehensive, but the one that saves you time, structures your processes, and facilitates teamwork.
🧠 So take the time to test, compare and, above all, choose a tool that grows with you.
Article translated from French