15 alternatives to Microsoft Dynamics 365 CRM to boost your sales and optimize your customer management
Finding the perfect CRM for your business is no easy task. Between the specific needs of your team, the complexity of your processes and the need for a tool that is both comprehensive and simple, the choice can quickly become an ERP-like headache.
Among the market leaders, Microsoft Dynamics 365 stands out as a robust cloud solution for relationship management and sales management. However, this software doesn't always meet all a company's needs: between its high cost (often several euros per month), its sometimes complex integration and an interface that can seem dense...
That's why many small and medium-sized businesses, as well as large corporations, are now exploring alternatives. Whether you're looking for a more intuitive application, a better-integrated CRM/ERP suite, an automation-oriented service, or a more affordable option, there are solutions on the market capable of competing with Dynamics 365 in sales, finance and business management.
👉 In this article, we present our top 15 best CRM alternatives to Microsoft Dynamics 365, with their key features, differentiating features and strengths according to your priorities.
What is Microsoft Dynamics 365?
Microsoft Dynamics 365 is a suite of business and relationship management software developed by Microsoft. Available in cloud or hybrid versions, it combines CRM and ERP tools to cover all business processes: sales, customer service, finance, marketing, operations management and more.
Designed to meet a wide range of business needs, Dynamics 365 comprises a number of specialized applications, including :
- Sales Cloud,
- Finance,
- Customer Service,
- upply Chain Management,
which can be used separately or integrated into a complete solution. Each module offers advanced automation features, integration with other Microsoft tools (Teams, Outlook, Power BI), and real-time access to data via a customizable interface.
🎯 On the pricing side, the platform targets growing SMEs and large enterprises above all, with a cost that can quickly reach several euros per month per user depending on the options chosen. The first plan starts at €5.60/user/month, and the most comprehensive plan is €57.70/user/month.
It stands out for its ability to centralize data and offer a 360° view of the customer, but its implementation may require considerable technical support.

Microsoft Dynamics 365
Why consider an alternative? An overview of the limitations of Microsoft Dynamics 365
While there's no denying that Microsoft Dynamics 365 is a powerful, comprehensive solution, it's not necessarily the ideal CRM for every business. There are a number of points that come up regularly in user reviews, which may prompt you to consider an alternative:
- the complexity of the interface: despite extensive customization, the interface can seem dense for teams looking for a simple CRM or a more intuitive tool;
- high cost, with prices expressed in euros per month per user, the bill quickly climbs, especially if you add several modules such as Sales Cloud or Finance;
- process integration and integration with other applications can take several weeks, even months.
- need for technical support: without a dedicated IT team, some SMEs struggle to take full advantage of all the functionalities;
- oversized for certain structures: for a small team or a business need limited to customer relationship management, certain options and modules may seem unnecessary or too cumbersome.
Dynamics 365 remains an excellent choice for organizations looking for ERP and CRM in a single package, with advanced capabilities in automation, business management and finance. But if your priority is speed of implementation, simplicity or better value for money, lighter, more agile alternatives exist.
Comparison table of the 15 best CRM alternatives to Microsoft Dynamics 365
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Our top 15 software alternatives
ClickUp: project management and CRM in a single tool
ClickUp is first and foremost a cloud-based project management platform, but it also integrates CRM functionalities for teams who want to centralize their processes in a single tool. ClickUp is not a pure CRM, but it becomes a real ally for companies who want a complete project and customer relationship management software. We like its flexibility and value for money, even if for very advanced business processes, a dedicated CRM will remain more powerful.
🎯 Flexible, visual and highly modular, it appeals to SMEs as well as freelancers and sales teams looking for a simple CRM combined with operational follow-up.
Key features :
- pipeline view and kanban table to track sales ;
- task, document and resource management
- simple, time-saving automations;
- customizable dashboards;
- integration with Slack, Google Workspace, Outlook... ;
- complete mobile application;
- ready-to-use templates for sales and prospecting.

ClickUp
Copper: intuitive CRM for Google Workspace teams
Copper is a CRM designed to integrate natively with Google Workspace (Gmail, Calendar, Drive). Copper stands out for its simplicity, efficiency, intuitiveness and rapid implementation. On the other hand, its price may seem high for small structures.
🎯 It enables companies to manage their contacts, opportunities and follow-ups without leaving their work environment. Ideal for SMEs and startups who want to limit friction between tools.
Key features :
- native integration with Gmail and Google Calendar ;
- management of leads, contacts and pipelines;
- automation of repetitive tasks ;
- e-mail tracking and automatic reminders;
- clear reports and dashboards;
- optimized mobile application;
- simplified data import/export.

Copper CRM
DoliCloud: open source CRM/ERP for SMEs and VSEs
DoliCloud is the hosted version of Dolibarr, an open source ERP and CRM system. The open source approach enables extensive customization, but also requires a minimum of technical skills to extract its full potential.
🎯 It's aimed at small and medium-sized businesses looking for low-cost, full-featured management software with plenty of freedom for customization.
Key features include
- management of contacts, prospects and customers ;
- invoicing, quotations and payment tracking;
- ERP module for inventory and purchasing management;
- project and job tracking ;
- customizable dashboards;
- strong integration with other open source applications;
- hosting and support included in DoliCloud.

DoliCloud ERP CRM
Freshsales: simple CRM with sales automation
Freshsales, developed by Freshworks, is a cloud CRM designed for SMEs that want a simple yet comprehensive tool to manage their sales cycle. Its strength lies in automating and centralizing customer data to speed up sales processes.
🎯 Freshsales seduces with its simplicity and automation capabilities, ideal for saving time and structuring the sales process. It's an effective solution for SMEs that want to move quickly to a CRM without unnecessary complexity.
Key features :
- management of leads, contacts and opportunities ;
- AI-based lead scoring ;
- integrated e-mailing and phone calls; task and reminder automation
- task automation and reminders;
- integrations with over 100 applications (Gmail, Zapier, etc.);
- sales reports and forecasts;
- powerful mobile application.

Freshsales
Hitobito : CRM for associations and community management
Hitobito is an open source CRM specialized in the management of associations, NGOs and communities. More than just relationship management software, it offers modules dedicated to event and member management.
🎯 Hitobito isn't a classic enterprise CRM, but for non-profit organizations it's a valuable tool. Its flexibility and open source model make it easy to adapt to specific community needs.
Key features :
- management of members, roles and groups ;
- online event organization and registration;
- mass e-mailing;
- interaction history and tracking;
- subscription and payment management ;
- multilingual interface;
- free or provider hosting.
HubSpot CRM: the free, powerful alternative
HubSpot CRM is one of the world's most popular CRMs, largely thanks to its free offering, which covers the basics of customer and business management. It's hard to beat HubSpot for accessibility: the interface is intuitive, integration is seamless, and the free version is more than enough to get you started. On the other hand, the advanced features can quickly run up the bill.
🎯 It appeals to SMBs and large enterprises alike, thanks to its scalable cloud suite.
Key functionalities :
- management of contacts, companies and transactions ;
- customizable visual pipeline ;
- e-mail tracking and notifications;
- integrated marketing tools (forms, landing pages);
- integrations with over 1,000 applications;
- detailed dashboards and reports;
- advanced automations (on a pay-as-you-go basis).
Insightly: CRM for project management
Insightly is a cloud CRM that combines relationship management and project management in a single application. Insightly is a complete solution for managing the entire customer cycle, from prospecting to delivery. However, some advanced features are reserved for higher packages, which can quickly drive up the price.
🎯 Ideal for SMEs that want to track both their customers and their deliverables, it unifies sales and production processes.
Key features:
- management of leads, opportunities and contacts ;
- integrated project management tools ;
- task and deadline tracking;
- automations for sales and marketing;
- integrations with G Suite, Outlook, QuickBooks... ;
- customized dashboards and reports;
- complete mobile application.

Insightly
monday.com: collaborative working and CRM platform
monday.com, originally a visual project management tool, now offers a comprehensive Sales CRM module. Flexible, it allows teams to customize their pipelines, automations and dashboards according to their business needs.
🎯 monday.com stands out for its flexibility and ease of adoption. For teams looking for a simple CRM but capable of evolving into a business management tool, this is a solid option. Watch out for the price, which increases with features and users.
Key features :
- unlimited sales pipelines ;
- simple or advanced automations ;
- lead and contact management ;
- real-time dashboards;
- integrations with over 50 applications (Slack, Zoom, Gmail...);
- e-mail tracking and automatic notifications;
- ergonomic mobile application.

monday CRM
Nimble CRM: social CRM for connected SMEs
Nimble CRM is a lightweight cloud CRM designed to integrate seamlessly with Microsoft 365 and Google Workspace. Its strong point: social relationship management, which enriches your customer records with data from social networks.
🎯 Nimble is ideal for SMEs that want a simple yet intelligent CRM capable of aggregating all interactions with their customers. It shines with its fluid interface and integrations, but remains less suited to complex processes requiring a full ERP.
Key functionalities :
- contact and pipeline management ;
- automatic synchronization with e-mail and calendars;
- social integration (LinkedIn, Twitter...) ;
- multi-channel interaction tracking ;
- simple dashboards and reports;
- powerful mobile application;
- integrations with over 160 tools via Zapier.

Nimble
Odoo: a complete open source management suite
Odoo is a modular, cloud-based ERP and CRM suite used by thousands of SMEs worldwide. Fully customizable, it covers all business processes: sales, finance, marketing, inventory, production...
🎯 Odoo is one of the most comprehensive alternatives to Microsoft Dynamics 365, especially for SMEs that want a single software package to manage everything. Its flexibility is a plus, but setting up advanced configuration may require the help of an integrator.
Key features :
- CRM module for managing leads, opportunities and customers ;
- ERP modules (invoicing, inventory, production, accounting) ;
- task automation and reminders;
- customizable dashboards;
- strong integration between modules and with other applications;
- modern, responsive interface;
- marketplace rich in extensions.

Odoo
Oracle NetSuite CRM: cloud CRM for large enterprises
Oracle NetSuite CRM is part of the NetSuite cloud suite, a unified ERP and CRM solution for large enterprises and scale-ups. The tool covers the entire relationship and business management chain, from prospecting to invoicing.
🎯 It's a comprehensive solution, but clearly geared towards large accounts. It stands out for its depth of functionality and ERP integration, but its cost and complexity exceed the needs of a small SME.
Key functionalities :
- management of leads, opportunities and accounts ;
- native integration with NetSuite ERP (finance, supply chain) ;
- real-time access to customer data;
- sales and marketing automation;
- advanced dashboards and reports;
- 100% cloud solution;
- strong integration with the Oracle ecosystem.

Oracle NetSuite
Pipedrive: CRM for sales productivity
Pipedrive is a CRM designed to optimize sales processes. Its strength lies in its visual pipeline and ultra-intuitive interface, ideal for SMEs and sales teams who want to get straight to the point.
🎯 Pipedrive is a solid alternative to Microsoft Dynamics 365 for teams who prioritize simplicity and efficiency. Little superfluous, but everything you need to track and close sales. Perfect for SMEs and startups.
Key features :
- visual, customizable pipeline ;
- automation of tasks and reminders ;
- e-mail and call tracking;
- sales reports and forecasts;
- seamless mobile application;
- integrations with over 350 tools (Slack, Google, Zapier...);
- easy-to-use interface.

Pipedrive
Pipeline CRM: simple, effective CRM for SMEs
Pipeline CRM is a cloud CRM designed for B2B teams who want a clear tool focused on sales management. Its aim: to make sales processes simpler, without superfluous features.
🎯 Pipeline CRM does exactly what you'd expect a simple CRM to do: it helps organize sales and track deals without wasting time on complex menus. Ideal for SMEs looking for an affordable alternative to Dynamics 365.
Key features :
- management of prospects, contacts and opportunities ;
- visual, customizable pipeline ;
- e-mail and call tracking;
- performance reporting and analysis;
- basic task automation ;
- mobile application ;
- integrations with Gmail, Outlook, QuickBooks, etc.

Pipeline CRM
Salesforce Starter Suite: full-featured CRM for teams of all sizes
The Salesforce Starter Suite is the gateway to the Salesforce ecosystem. It brings together the key functions of sales, customer service and marketing in a single cloud suite.
🎯 With this version, Salesforce offers a complete and affordable solution for small teams, while offering the possibility of upgrading to advanced modules. A serious alternative to Dynamics 365, but one that requires a little configuration to reveal its full potential.
Key functionalities :
- management of leads, opportunities and accounts ;
- integrated customer service (tickets, history) ;
- automations and workflows ;
- customized dashboards and reports;
- AppExchange marketplace (extensions);
- Salesforce mobile application;
- integrations with numerous third-party tools.

Salesforce Starter
SAP Sales Cloud: powerful CRM for key accounts
SAP Sales Cloud is the CRM component of the SAP Customer Experience cloud suite, designed for large companies with complex processes and advanced automation needs.
🎯 SAP Sales Cloud is designed for large accounts and complex businesses. It's a high-end option, integrated with a powerful ERP ecosystem, but whose cost and implementation far exceed the needs of an SME.
Key features :
- advanced account and opportunity management ;
- AI-driven sales ;
- configuration, pricing and quotation (CPQ) ;
- performance monitoring and forecasting;
- native integration with SAP ERP;
- real-time dashboards and analysis;
- 100% cloud solution.

SAP CRM
How to choose the right CRM software alternative to Microsoft Dynamics 365?
Summary table of the best alternatives to Microsoft Dynamics 365
Software | Ideal for | Key benefits | Entry price* |
ClickUp | Teams who want project management + simple CRM in the same tool | Pipeline view, tasks + documents, basic automation | Free offer |
Copper | Companies using Google Workspace | Native Gmail/Calendar integration, simple interface | From €7.75 / month |
DoliCloud (Dolibarr) | SMBs looking for full open-source CRM/ERP | ERP + CRM suite, billing and finance modules | From €14 / month |
Freshsales | Sales-oriented SMBs with integrated telephony | Lead scoring, e-mails & calls, automation | From € 9 / month |
Hitobito | Associations / communities | Member management, events, e-mails - open source | Free |
HubSpot CRM | SMEs looking for a simple freemium CRM | Contacts & deals management, reporting, marketing suite | Free offer |
Insightly | SMBs combining relationship management and projects | Project management + pipelines, integrations | From €24.98 / month |
monday.com (Sales CRM) | Teams requiring visual sales processes | Unlimited pipelines, automation, cloud | From €12 / month |
Nimble CRM | SMBs connected to Microsoft 365/Google | Social CRM, e-mail plug-ins, prospecting | From €21.45 / month |
Odoo | SME looking for modular suite (ERP + CRM) | CRM apps, sales, finance, inventory, strong integration | Free offer |
Oracle NetSuite CRM | Large enterprises / scale-ups finance & ops | CRM + ERP cloud, unified suite | On quotation |
Pipedrive | Sales teams wanting a simple pipeline | Clear UX, automations, add-ons | From €14/month |
Pipeline CRM | B2B SMEs focused on prospecting | Pipeline, e-mail tracking, reporting | From €21.53 / month |
Salesforce Starter Suite | SMB looking for unified suite (sales + service + marketing) | Rich ecosystem, automation, AppExchange | From €25 / month |
SAP Sales Cloud | Key accounts with complex processes | Guided sales, AI, SAP ERP integration | From €19 / month |
Criteria for selecting an alternative to Microsoft Dynamics 365
Choosing the right CRM or ERP for your business is more than just comparing prices. Here are the key points to consider before making your decision:
- Matching your business needs
Determine whether you're looking for a simple CRM focused on sales management, or a complete suite integrating finance, marketing, support and business management.
- Ease of use and interface
An intuitive interface encourages adoption by your team. Avoid overly complex solutions if your processes are simple.
- Functionality and automation
Analyze the functionalities available: pipelines, data management, automation, reports, integration with your other applications.
- Integrations and compatibility
Check compatibility with your current tools (Google Workspace, Microsoft 365, finance solutions, etc.) and ease of integration within your existing systems.
- Flexibility and scalability
Your tool must be able to evolve with your business: adding users, modules (e.g. Sales Cloud, customer support, marketing automation), or migrating to a more comprehensive plan.
- Total cost
Don't just look at the price per user: take into account options, cloud hosting, training and support.
- Support and community
Good customer service, available in your language, and an active community can make all the difference when setting up or running into problems.
The perfect CRM for your business exists, waiting for you
Faced with the power, but also the complexity, of Microsoft Dynamics 365, many companies are looking for an alternative better suited to their business needs. Whether you're an SME looking for a simple CRM to optimize your sales processes, or a larger organization looking for a complete suite integrating ERP, finance and business management, the market is full of solid options.
Solutions such as HubSpot CRM, Pipedrive or Freshsales focus on simplicity and speed of uptake, while Odoo, Oracle NetSuite or SAP Sales Cloud offer functional depth and advanced integration for more complex organizations.
🧠 The right choice will depend on your priorities:
- budget,
- essential functionality,
- level of automation,
- expected support...
... and above all, the tool's ability to support the growth of your business. Take the time to evaluate, to test, and remember that an effective CRM is one that adapts to you, not the other way around.
Article translated from French