What's the best CRM software on the market? Selection 2025 of 19 software products
Looking for the best CRM software to optimize your customer relationships? Read on for a comprehensive comparison !
A CRM (Customer Relationship Management) is a tool that centralizes information about your customers and prospects, while offering a unified 360° view of your sales management. It thus promotes conversion and loyalty, and often enables you to run ultra-targeted marketing campaigns 🚀.
The market offers a wide range of solutions. That's why we've selected the best CRM software on the market for you!
Defining CRM tools
To begin with, what exactly are we talking about 🤔?
CRM stands for Customer Relationship Management.
CRM software is therefore a set of tools bringing together functionalities dedicated to managing interactions with your customers and prospects.
More specifically, they are used for :
- contact management ;
- lead follow-up ;
- business opportunity management
- sales process automation
- marketing automation
- sales performance analysis;
- customer service and support.
In short, with CRM, you can deploy a more customer-centric strategy. At a time when the customer experience is a major differentiator, it's becoming a must-have software package for businesses of all sizes and activities.
With that in mind, let's take a look at our selection of the best CRM software on the market 👉
Comparative table of the 19 best CRM software packages on the market in 2025
1 of 18
monday CRM
Software promise
Are you looking for a flexible, high-performance customer relationship management (CRM) solution? monday CRM is designed to transform the way you manage your customers and prospects. With its intuitive interface and comprehensive functionality, it meets the needs of teams of all sizes and in all sectors.
monday CRM centralizes your contacts and sales processes, offering :
- real-time collaboration tools
- comprehensive performance monitoring ;
- automation of repetitive tasks.
Its integrations and customizations facilitate the creation of tailor-made sales pipelines, enabling clear visualization of prospect progress and increased productivity.
But that's not all! Thanks to an active community and responsive customer support, monday CRM is with you every step of the way, guaranteeing exceptional added value for your customer relationship management.
monday CRM pricing
monday CRM offers four price plans to suit different needs:
- Basic CRM, €12 per user per month with unlimited customizable pipelines, and unlimited contacts;
- Standard CRM, €17 per user per month with two-way e-mail integration with Gmail, and workflow automations (250 actions per month);
- Pro CRM, €29 per user per month with private tables and advanced graphics, and automations and integrations (25,000 actions per month);
- Enterprise CRM, on-demand pricing with advanced security and governance, and customized reporting and analysis.
monday CRM
Axonaut
Software promise
Are you a small business looking for a CRM solution that combines simplicity, performance and versatility? Introducing Axonaut, a software solution designed to meet your needs. Designed to be easily adopted by all teams, Axonaut promises to be a breeze to learn.
However, the platform proves to be very comprehensive, since it goes beyond the simple tracking of customers and prospects. A true all-in-one business management tool, Axonaut includes invaluable functionalities. Quotations, invoicing, accounting and cash flow... everything you need for comprehensive business management!
When it comes to CRM, Axonaut goes right to the heart of the matter, centralizing contacts, synchronizing e-mails and agendas, managing prospecting and tracking statistics and key performance indicators.
Axonaut also stands out for its excellent value for money. Without compromising its power, Axonaut's prices are perfectly affordable for VSEs and SMEs, with a reward system for loyal users. What's more, its responsive customer support (based in France!) and attentive team make Axonaut a partner of choice to help you manage your customer relations.
Axonaut prices
Subscription starts at €34.99/month for 1 user, with a 2-year commitment.
You can try Axonaut for free for 15 days.
Axonaut
BoondManager
Software promise
BoondManager's ambition? To provide ESNs, consulting firms and engineering companies with an all-in-one ERP perfectly adapted to their business issues. BoondManager is packed with features (recruitment, employee tracking, project management, etc.), and includes a powerful CRM module.
Thanks to this CRM, you can prospect your customers directly from LinkedIn, qualify your contacts according to your own criteria, and follow up your leads right through to the conclusion of sales. BoondManager also includes other interesting features, such as organization charts for key accounts.
BoondManager promises to save you a lot of time in your day-to-day operations: automations, action and email templates, an easy-to-use interface, and much more. All while reducing your administrative costs and boosting your profitability.
Last but not least, take advantage of the solid expertise that comes from the solution's longstanding presence on the market. This tool stands out for its reliability, its good reputation and its ability to evolve in line with the real needs of its target users.
BoondManager pricing
BoondManager offers 4 different plans:
- 90 excl. VAT/month for 1 manager and 15 resources ;
- 180 excl. VAT/month for 2 managers and 30 resources ;
- 270 ex VAT/month for 3 managers and 45 resources;
- 450 ex VAT/month for 5 managers and 75 resources.
BoondManager
Creatio
Software promise
Designed to meet the needs of medium-sized and large companies, Creatio is a powerful and flexible CRM solution. The software offers you a fast learning curve and an intuitive interface to optimize your customer relations and increase your company's productivity.
Creatio provides you with a complete view of the entire customer journey, thanks in particular to the use of No-Code (no need to know how to code to develop a platform tailored to your needs) and artificial intelligence. It integrates numerous functionalities such as :
- sales cycle automation
- lead management;
- sales performance analysis ;
- all on a single , unified platform .
This all-in-one software records every interaction with prospects and provides you with real-time tracking, giving you permanent control over the entire customer journey.
Creatio stands out for its comprehensive business management system, which goes far beyond simply tracking customers and prospects.
Creatio's commitment to exceptional customer service is also a highly valued feature. It offers you responsive, personalized customer support, staffed by highly qualified experts, available at every stage of your use.
Creatio rates
Creatio offers 3 different price plans:
- the Growth plan at €25 per month per user;
- the Enterprise plan, for larger-scale automation at €55 per month per user;
- and for more advanced features, there's the Unlimited plan at €85 per month per user.
You can then add the desired products and support plan for a fully customized package that matches your company's precise needs.
Creatio is available in Cloud or On Premise mode.
Creatio
Dailybiz
Software promise
Dailybiz is the perfect CRM software for small and medium-sized businesses... and much more besides! In fact, it's an all-in-one online management platform, covering 100% of the needs of these small businesses: customer relations/CRM, sales management, accounting and project management.
We're dealing here with a comprehensive tool that's also highly accessible: its interface is user-friendly and easy to use (even for the technophile), easy to customize, and Dailybiz can be deployed in your organization in just ten minutes.
In keeping with its aim of addressing all the needs of VSEs and SMEs, the software offers a feature-rich CRM module. These include contact management, a modular sales pipeline, reporting and after-sales service management.
By centralizing data and automating processes, Dailybiz gives you a 360° view of your prospects/customers, and enables you to take the right action to ensure you don't miss out on any sales opportunities. In short, with Dailybiz, you can improve your business results while saving time on your sales processes... and on your company's other management operations!
Dailybiz pricing
The Dailybiz CRM module is available :
- either with the D-Biz package, at €49/month/user ;
- or with the D-Master package, at €79/month/user.
Prices are degressive for 6 or more users, and are subject to a 36-month commitment.
Dailybiz
Eudonet CRM
Software promise
Looking for a CRM tailored to your specific business needs? Eudonet CRM could well be the answer. SMEs, local authorities, associations, higher education... it will win you over with its high degree of customization and rich functionality.
This software includes everything you'd expect from a good CRM: contact management, business tracking, sales management, dashboard, multi-channel marketing. It even includes after-sales functions, with omnichannel request processing.
But where Eudonet CRM really stands out is in its sector-specific approach. In fact, it offers a series of specific modules to address the challenges specific to each field. Whether you're an association looking for tools to manage your members, or a service company looking to optimize your customer relations, Eudonet CRM will meet your requirements.
Finally, it should be noted that this is a platform that is constantly evolving in line with new business challenges, as well as the latest technologies in marketing, data quality and data security.
Eudonet CRM pricing
Eudonet CRM prices are available on request.
Eudonet CRM
Hubspot
Software promise
Aimed at startups, SMEs and large corporations, HubSpot is an undisputed leader in the world of CRM software. It owes its popularity to its broad functional coverage, designed to optimize customer interactions and improve productivity. Indeed, HubSpot offers much more than just lead tracking: its real strength lies in its ability to integrate all facets of marketing, sales and customer service in one single place.
With this powerful, easy-to-use software, every interaction with the prospect is meticulously recorded, from the first contact to the conclusion of the sale, including all the intermediate stages of the conversion funnel. Thanks to this real-time tracking, you can keep a constant eye on the customer journey, increasing your chances of closing deals.
HubSpot also stands out for its all-in-one, inbound marketing approach. Its integrated marketing automation, data analysis and content management systems enable a more unified approach. In other words, by using Hubspot, you eliminate data silos, thereby guaranteeing greater consistency in your strategy.
Last but not least, Hubspot is appreciated for its comprehensive free version, encompassing a range of marketing, sales and CMS tools.
Hubspot pricing
Hubspot CRM starts at €0, with a rather generous free version.
However, we'd advise you to upgrade to the Starter CRM suite. Available at €30/month, it unlocks a large number of features, while remaining scalable to a version of Hubspot designed for large enterprises.
HubSpot CRM
Kafinea
Software promise
More than just a CRM, Kafinea is an all-in-one ERP for small and medium-sized businesses. Featuring a wide range of functions, it integrates tools for managing finances, projects, inventory, customer service and human resources. Of course, it also includes sales functions, including a complete CRM.
With this CRM, you can finely manage your prospects, monitor their level of maturity (automatic filter system) and direct them to the employees most likely to interact effectively with them. Kafinea also gives you a global view of all your contacts' data (contact details, business sector, areas of interest, etc.) as well as the history of exchanges and documents.
Kafinea CRM also includes marketing tools that are perfectly integrated into the software's global ecosystem. Thanks to them, you can manage all your marketing automation operations and create high-impact campaigns, to be distributed to your customers and prospects via various channels (email, SMS, TV, etc.).
Alongside all this, users appreciate Kafinea for its customizable (no code) and automatable workflows: the solution really does adapt to your processes, and not the other way around! Add to this a layer of artificial intelligence, and you'll understand just how much time and relevance Kafinea will save you on a daily basis.
Kafinea prices
Kafinea prices start from €150/month excluding VAT, for an unlimited number of users.
Kafinea
Microsoft Dynamics 365
Software promise
In the world of customer relationship management software, Microsoft Dynamics 365 occupies a prime position. This powerful solution from the IT giant is designed to optimize your customer interactions and business processes.
An ERP with numerous modules (supply chain, finance, etc.), Microsoft Dynamics 365 deploys a wide range of functionalities for the CRM part: contact records, pipeline view, AI-powered suggestion of actions and opportunities, real-time coaching, and more. And thanks to the automation of day-to-day tasks, you save precious time, which you can devote to what really matters: building strong relationships with your customers.
What's more, a major benefit of this software is its seamless connection with other Microsoft products. Are you already using Office 365 or Teams in your company? Dynamics 365 will integrate seamlessly into your working environment, for the benefit of a better user experience and increased visibility of your business activity.
Finally, Microsoft Dynamics 365 also stands out for its modular approach. You can choose the applications you need, and develop the perfect tool as your company grows. This scalability, combined with the power of Microsoft, makes it one of the most versatile and customizable CRM solutions on the market.
Microsoft Dynamics 365 pricing
Microsoft Dynamics 365 starts at €60.80/month/user for the Dynamics 365 Sales module, in the Professional version.
A free trial is available.
Microsoft Dynamics 365
noCRM.io
Software promise
Innovative software, noCRM.io rethinks traditional CRM to make it simpler and more effective. Going against the grain of some complex CRM tools, it focuses on what really matters to you: turning prospects into customers.
At noCRM.io, the focus is on lead management. You quickly create opportunities from a variety of sources, such as LinkedIn, then nurture them all the way through to closing the sale. And to maximize your performance, the solution is equipped with interesting features: separation of cold and hot leads, call scripts, exchange history, etc.
At the same time, noCRM.io boasts a very clear interface, enriched by different views: the pipeline view, the extended view (with access to a "to-do" list) and the customizable compact view. The software also eliminates the need for manual data entry, making it easy for sales teams to use on a daily basis.
In short, noCRM.io has been developed to be practical and to eliminate time-consuming tasks. To the delight of your sales staff, who have more time to express their talents!
noCRM.io pricing
For more modest budgets, there's a Starter Kit offer at €10 per user per month. Limited to 3 users, it's ideal for micro-businesses. Whichever package you choose, there's no commitment and you can cancel at any time.
noCRM
Odoo CRM
Software promise
Aimed at organizations of all sizes, particularly SMEs, Odoo CRM is a powerful, modular open-source customer relationship management solution, ideal for those looking for a 100% customizable tool. What's more, beyond CRM, Odoo gives you access to a complete suite of over 30 business applications, from invoicing and inventory management to marketing and e-commerce.
On the CRM side, Odoo offers a Kanban view that simplifies the tracking of your prospects and sales opportunities at every stage of the process. It also enables you to anticipate the next actions to be taken, as well as your potential revenues. Finally, a special mention for the software's automated marketing campaign system.
In terms of connectivity, the platform is very open. It can be integrated with a variety of third-party solutions via a flexible API. It's up to you to build the CRM ecosystem that perfectly matches your requirements!
In conclusion, Odoo CRM's key differentiator is undoubtedly its adaptability. Whether you're running a small start-up or an international company, Odoo CRM will adapt to your pace of growth, offering you comprehensive and scalable functionalities.
Odoo CRM pricing
Odoo offers a free demo. Prices for paid versions are available on request.
Odoo
Saalz CRM
Software promise
Saalz is a prospecting-oriented CRM. It is therefore particularly well suited to SDR and sales profiles. It includes a range of robust features designed to generate more quality leads, while saving a lot of time on these tedious processes.
For example, using an extension, it is possible to import hundreds of leads from LinkedIn in just a few clicks, then automatically enrich your contact data (phone number, email, etc.) thanks to Saalz CRM's connection with platforms such as Dropcontact or Datagma.
The software also demonstrates its added value in its innovative use of artificial intelligence. Indeed, its new Magic Reply function is capable of generating responses to customer e-mails all by itself, taking into account the desired tone and context from your business documents. This service saves employees several hours of work per month.
Finally, let's not forget the platform's ease of use. Its ergonomic interface means that sales reps and SDRs can get to grips with Saalz in less than thirty minutes. And on a daily basis, 90% of their actions are completed in less than two clicks.
Saalz CRM pricing
Prices for Saalz CRM start from €17/month/user with the Start package. If you'd like to take advantage of more features, there are also Pro (€30/month/user) and Growth (€45/month/user) plans.
A 14-day free trial is available.
Saalz CRM
Salesforce Sales Cloud
Software promise
Salesforce Sales Cloud is the iconic CRM solution that has redefined the landscape of customer relationship management software. Renowned for its functional coverage and power, it provides organizations of all sizes with a range of tools designed to boost sales and intensify customer relations.
Sales Cloud is a comprehensive solution for managing the entire sales cycle: lead generation, opportunity tracking, centralized contacts and interactions, sales forecasting and more. We also like its dynamic dashboard, which provides a precise, real-time overview of your sales performance.
Sales Cloud also integrates with the entire Salesforce ecosystem, as well as with over 3,000 applications available in the AppExchange. As a result, you can streamline your workflows and improve communication between your data, to increase efficiency and refine your sales strategies.
But where Sales Cloud really stands out is in its predictive and prescriptive capabilities, with the help of artificial intelligence: Einstein, an integrated AI, anticipates your customers' behavior, forecasts market trends and recommends actions to boost your sales. Welcome to the era of Sales Intelligence!
Salesforce Sales Cloud pricing
Salesforce Sales Cloud starts at €25 per month per user in its Essentials version. For more advanced features, there's also the Professional package (€75/month/user) and the Enterprise package (€150/month/user).
A free 30-day trial is available.
Sellsy
Software promise
If you're looking for a CRM that embraces your entire sales process, you can turn to Sellsy. This all-in-one, 100% French platform offers a broad spectrum of functionalities: prospecting and sales, invoicing, business management and cash management.
On the CRM side, we're dealing with a solid, comprehensive tool. With a 360° view of your sales pipeline, you can efficiently manage your contacts and make sure you don't miss any sales opportunities. Automation, tracking, scoring and reporting functions reinforce the software and help you achieve your objectives more quickly.
But Sellsy doesn't stop at CRM. Its integrated quotation and invoicing module is designed to speed up payments, and thus shorten your sales cycle. And let's not forget its cash management tool, perfect for keeping your finances under control.
Finally, we like Sellsy for its scalability. Depending on your needs, you can activate only the modules you require, or subscribe directly to the complete CRM suite (which we recommend 😉 ).
Sellsy pricing
Its Essentials package starts at €25/month/user for Prospecting & Sales. For the full Sellsy suite, including invoicing and business management, you'll need to pay €45/month/user or more.
Sellsy
Simple CRM
Software promise
True to its name, Simple CRM aims to make CRM easy, without compromising on functionality. What's more, it's a powerful solution, enhanced by artificial intelligence technologies.
Suitable for VSEs, SMEs and ETIs, Simple CRM offers a wide range of features : centralized contact management, prospecting, document management, customer and supplier relationship management, and more. There's also a module for managing your RGPD policy.
And let's not forget HaPPi, the AI that supports you in your day-to-day activities. If it helps you to get rid of time-consuming tasks through automation, it is also programmed to promulgate pertinent advice regarding the management of your business. How convenient!
Finally, let's not forget the collaborative dimension of the software: Simple CRM offers you Simple Messenger, a secure company chat, also equipped with artificial intelligence, designed to streamline your interactions.
Simple CRM pricing
The Starter version of Simple CRM starts at €15 per month per user on an annual basis.
You can test the software free of charge for 15 days.
Simple CRM
Sugar CRM
Software promise
If you're looking for a CRM that can adapt to the way you work, rather than the other way around, why not consider SugarCRM? Open source, this solution is both comprehensive and flexible, providing every type of organization with the keys to success.
With SugarCRM, you benefit from predictive customer relationship management. Thanks to artificial intelligence technology, you can make the best decisions regarding your sales opportunities. In this way, your teams save precious time by focusing on the accounts that show the most important buying signals.
Another of the software's strengths is its high degree of automation. By eliminating numerous manual operations, via the implementation of workflows for example, SugarCRM helps you stay focused on the sale itself.
Of course, thanks to its open-source nature, the platform stands out for its flexibility. With its wide range of available settings, it can be adapted to suit the particularities of your business and work processes.
In short, it's an adaptable and powerful solution, designed to support you in controlling your customer relationships.
SugarCRM pricing
SugarCRM starts at €49 per month per user, with a minimum of 3 users.
To fully benefit from the power of AI, it's best to upgrade to Sell Advanced (€85) or Sell Premier (€135).
SugarCRM
Teamleader
Software promise
Teamleader is the Swiss Army knife of business management, particularly appreciated by small and medium-sized businesses. More specifically, it lets you merge CRM, invoicing and project management into a single interface, designed to make your day-to-day work easier.
Teamleader's versatility and flexibility are among its major advantages. You'll appreciate its ability to integrate effortlessly with a multitude of other applications, as well as the ability to customize the tool to your specific needs.
Special mention should be made of its contact tracking features, which enable you to maintain a detailed history of interactions with your leads. The addition of notes, tasks and opportunities enhances the visibility obtained on each customer's journey.
The platform goes even further by integrating project management: task planning, time tracking, budget management, etc. And with its integrated invoicing tool, Teamleader centralizes your projects' financial data, with the aim of streamlining processes and simplifying controls.
All of this on a user-friendly, accessible and collaborative platform. Add to this responsive customer support, and you've got a solid solution that helps you focus on what really matters: building lasting relationships with your customers and maximizing your business performance.
Teamleader prices
Teamleader starts at €50 per month (yearly rate) in its GO version, including 2 users.
Adding a user starts at €25 per month, but the price is degressive from the 6th user upwards. See the official website for more details!
Teamleader
Webmecanik Pipeline
Software promise
Webmecanik Pipeline is a free French CRM solution. Whether you're a small or medium-sized business, Webmecanik Pipeline will help you build lasting relationships with your customers and optimize your sales processes.
At the heart of Webmecanik Pipeline lies an array of features designed to improve your contact management. Thanks to its customizable pipeline view, you can see at a glance the evolution of your leads at each stage of the sales cycle. What's more, the dynamic visualization of your contact records, with a filter system, makes it easier for you to qualify your prospects.
Of course, one of the CRM's greatest strengths is that it provides basic functions free of charge: contact management (up to 1,000), activity and opportunity management, reporting, and more.
Special mention should also be made of its ease of use (if required, you have access to a comprehensive FAQ and tutorials) and its ability to synchronize with Google Calendar and Microsoft, as well as Webmecanik Automation (for your marketing).
All in all, with Webmecanik Pipeline, you benefit from a tool that's both comprehensive and affordable, both in terms of price and intuitiveness. Ideal if you're new to CRM!
Webmecanik Pipeline prices
Webmecanik Pipeline offers a completely free version in addition to the Pro Plan, which costs €20 per month.
Webmecanik Pipeline - CRM
Zoho CRM
Software promise
Comprehensive, easy-to-use and affordable, Zoho CRM has what it takes to appeal to small and medium-sized businesses looking to streamline their sales processes.
To start with, these companies will appreciate its broad functional coverage: lead and contact processing, process management, omnichannel communication, analytics, marketing automation and more.
But Zoho CRM is also, and above all, a powerful technology tool. For example, its Zia artificial intelligence provides predictions of which actions to take with which prospect, and when. Zoho CRM also automates a multitude of manual operations. As a result, you can increase productivity while avoiding errors and bad decisions.
At the same time, Zoho CRM integrates a host of analysis tools designed to facilitate decision-making and the communication of information within teams. Customizable reports, graphs, anomaly detectors, cohorts... the choice is yours!
In conclusion, with Zoho CRM, you take the reins of your customer relations with a platform that's both accessible and robust.
Zoho CRM pricing
Zoho CRM is available from €14/month/user on an annual basis.
A free 15-day trial is available.
Zoho CRM
How to choose your CRM software?
The choice of a customer relationship management system is crucial for your company, as it will determine the efficiency of your business processes.
💡 To help you make your choice, here'sa detailed comparison table of the best CRM software.
Prices as of March 2025.
| Software | Type of user | 3 key features |
Entry price for annual plan (€/user/month)
|
| Axonaut | Companies with 1 to 50 employees | Contact management, invoicing, opportunity tracking |
From €41.99 per month
|
| Creatio | Companies with more than 250 employees | Sales automation, multi-channel marketing, customer service management |
From €25 per user per month
|
| Dailybiz | Companies with 2 to 250 employees | Lead management, sales tracking, real-time reporting |
From €49 per month
|
| Eudonet CRM | Companies with 2 to 5000 employees | Relationship management, membership tracking, integration with third-party tools |
From €40 per user per month
|
| HubSpot CRM | Companies with more than 1 employee | Contact management, email tracking, integration with marketing tools |
Free version available; paid offers from €41 per month
|
| monday CRM | Companies with 1 to 5000 employees | Pipeline management, task automation, team collaboration |
From €9 per user per month
|
| Microsoft Dynamics 365 | Companies with more than 1 employee | Sales management, customer service, integration with Microsoft suite |
From €54.80 per user per month
|
| noCRM.io | Companies with 1 to 250 employees | Lead management, follow-up, customizable pipeline |
From €12 per user per month
|
| Odoo CRM | Companies with more than 1 employee | Opportunity management, integration with other Odoo modules, advanced reporting |
Free version available; fee-based offers according to modules chosen
|
| Saalz CRM | Companies with 2 to 250 employees | Contact management, quotation tracking, integration with third-party tools |
From €13 per user per month
|
| Salesforce Sales Cloud | Companies with 2 to 250 employees | Sales management, process automation, advanced analytics |
From €25 per user per month
|
| Sellsy | Companies with 2 to 250 employees | Contact management, invoicing, opportunity tracking |
From €39 per user per month
|
| Simple CRM | Companies with more than 1 employee | Contact management, project tracking, task automation |
From €33.70 per user per month
|
| SugarCRM | Companies with more than 1 employee | Sales management, marketing automation, customer service |
From €49 per user per month
|
| Teamleader | Companies with 1 to 250 employees | Contact management, project tracking, invoicing |
From €50 per month
|
| Webmecanik Pipeline | Companies with more than 1 employee | Lead management, marketing automation, advanced reporting |
From €25 per user per month
|
| Zoho CRM | Companies of all sizes | Sales management, marketing automation, integration with Zoho suite |
Free version available; paid offers from €14 per user per month
|
To find out more, discover the important criteria to consider when making your selection. 👉
The right CRM software for your business
To begin with, make sure that the CRM software you select is suited to your business sector and the size of your organization.
Some solutions specialize in a specific field or are suitable for a particular company size, while others are fully customizable.
Ease of use and installation
The interface must be intuitive and easy to set up. It's important to check that your employees have no difficulty using the software once it's up and running.
We advise you to test a free trial version before taking out a subscription, to assess how easy it is to use.
Flexibility
Check that your future CRM is capable of adapting to your evolving needs and integrating into your technological ecosystem.
Scalability
Make sure your software can efficiently manage a large number of contacts and business opportunities, especially if you plan to expand your business significantly in the future.
Security and confidentiality
Ask yourself whether your customers' and your company's data are protected, and whether their confidentiality is guaranteed.
The cost
Finally, evaluate the total cost of ownership of your CRM software, taking into account acquisition, maintenance and user training costs.
Make sure these costs are in line with the benefits you expect to derive from using the solution.
💡 To help you make your choice, depending on the size of your company, your budget and your sector of activity, here are some other CRM software comparisons to discover :
- What are the best free CRMs?
- What are the best CRMs for SMEs?
- What are the best CRMs for VSEs?
- What are the best open source CRMs?
- What are the best mobile CRMs?
- What are the best CRMs for the real estate sector?
- What are the best CRMs for associations?
- What are the best French CRMs?
CRM software in 2025: what are the future trends?
Ultimately, the plethora of CRM solutions available on the market guarantees a wide variety of functions and options, so that every company can find the right fit.
And this constant adaptation to the real needs of professionals never ceases to be at the heart of software publishers' concerns. Ever more robust and flexible, CRMs are able to evolve in line with trends in the digital world. For example, 2023 will see the emergence of artificial intelligence and social CRM. It's a safe bet that by 2025, this trend will only become more pronounced!
AI will transform the way organizations work and interact with their customers, through predictive analysis, task automation and even greater personalization.
As for Social CRM, it reflects the growing importance of social networks, a privileged means of expression, in understanding consumer behavior.
In conclusion, the choice of CRM software is a crucial investment that deserves particular attention. But, with an active watch on trends and a rigorous selection, you'll be armed to make the best decisions! 🔥
Currently Editorial Manager, Jennifer Montérémal joined the Appvizer team in 2019. Since then, she's been putting her expertise in web copywriting, copywriting and SEO optimization to work for the company, with her sights set on reader satisfaction 😀 !
Trained as a medievalist, Jennifer took a break from castles and manuscripts to discover her passion for content marketing. She took away from her studies the skills expected of a good copywriter: understanding and analyzing the subject, rendering the information, with a real mastery of the pen (without systematically resorting to a certain AI 🤫).
An anecdote about Jennifer? She distinguished herself at Appvizer with her karaoke skills and boundless knowledge of musical nanars 🎤.