best ERP for small business

Thinking of using a CRM? Here are our top 12 recommendations for you!

By Anna Benzaquen
Updated: December 5, 2022, first publication: July 2019

Are you looking for CRM software examples?

To optimize your customer relationship, the software market offers a very wide range of software products. It is easy to get lost in the meanders of this software panel, therefore we compared some of the best customer relationship management software for you to choose the one that best fits your needs.

To evaluate their performance, we compared the different features they offer, their target audiences, and their main advantage, which could be the deciding factor when making a decision.

Why can a CRM benefit your business?

CRM software may assist you in streamlining your sales process, creating a sales funnel, and doing an in-depth analysis of all of your sales data. Here are a couple of examples to illustrate how it will benefit your business:

  • Your staff may consistently rely on the step-by-step sales procedure you develop with the aid of a CRM. Having a high customer turnover rate can have a number of detrimental implications on your company, so leverage your CRM and the data it offers about your clients to promote repeat business. 
  • With the help of CRM software, you can create a single database that contains all of your client information, making it available to anybody in your business who needs it. This makes it simple for a salesperson to determine, for instance, the goods a particular consumer is interested in.
  • A CRM automates the process of nurturing potential leads by delivering notifications when a contact should be made and keeping track of all communications, including phone calls and emails. 
  • A CRM enables employees to tag each other on projects, send messages and emails, and easily monitor how other employees are interacting with a potential customer.

General ranking of CRM software

The following software are classified by alphabetical order:

Display in full screen

Zoho CRM

Eudonet CRM


Microsoft Dynamics 365

Oracle Sales


Simple CRM Enterprise

For all companies For companies with 2 to 5000 employees For all companies For companies with more than 1 employees For companies with 1 to 250 employees For all companies For companies with 1 to 5000 employees For companies with more than 50 employees

Paid version from €14.00 /month

Free versionFree trialFree demo

Paid version from €40.00 /month

Free versionFree trialFree demo

Pricing on request

Free versionFree trialFree demo

Paid version from €33.70 /month

Free versionFree trialFree demo

Paid version from €22.00 /month

Free versionFree trialFree demo

Pricing on request

Free versionFree trialFree demo

Paid version from €14.90 /month

Free versionFree trialFree demo

Paid version from €40.00 /month

Free versionFree trialFree demo
Learn more about Zoho CRM Learn more about Eudonet CRM Learn more about Freshworks Learn more about Microsoft Dynamics 365 Learn more about Learn more about Oracle Sales Learn more about Pipedrive Learn more about Simple CRM Enterprise

1. Eudonet CRM 

Eudonet CRM is a complete and integrated solution for the development of your organization (company, administration or association). Thanks to its customization console, it is extremely ergonomic and easy to use. It can also be used with training and support services to complete is coverage.

Marketing and data analysis

Adapted to business inputs, the marketing features are useful for companies that want to increase their turnover and include automated emails with personalized messages. Moreover, sales territories are identified by the software and can be valued according to needs. Automated reporting dashboards are available to have a precise overview of all your activities. 


With this software, you can manage contacts according to predefined entries and duplicates are managed to avoid information silos and overloading the database. Eudonet CRM helps sales representatives have the right information at the right time and allows them to anticipate customer desires and expectations. Finally, Eudonet CRM can be used on the go to monitor sales progress and client information.

For which audience? 

SMEs, local authorities, or large companies can access this platform without being overwhelmed by its plethora of features. 

Eudonet’s advantages

 Its interfaces and functionalities are adapted to the needs of different types of companies and various professions. 

Eudonet CRM

Online CRM software, Contact Leads & Accounts Management
Learn more about Eudonet CRM

2. Freshworks

Freshworks CRM (formerly known as Freshsales) is an all-in-one sales CRM program that you can use on any device. They will take charge of email integration, lead scoring, dashboards, reporting, automations, and mobile apps. Sales representatives spend less time onboarding because of a clear and simple user interface.

Marketing and data analysis

Find and correct website issues to enhance user experience. Use heatmaps to see what visitors are doing on your website. Keep visitors' interest by interacting with them through polls and feedback. Utilize online forms to collect leads, and then improve them to minimize barriers to conversion.

Sales aspect 

To automatically compute deal value without any human mistake, you can add goods to deals. Define a time frame, monitor development, and hit targets when setting sales goals based on revenue and concluded transactions.

For which audience?

Freshworks CRM provides excellent capabilities for overseeing a sales staff for companies of any size. Although the CRM software isn't free, it does provide a lengthy free trial and has a modest startup cost.

Freshworks’ advantages 

With Freshworks, you can add value, boost team productivity and efficiency with cutting-edge automation and collaboration technologies, and quickly provide quantifiable outcomes.


Accelerate Your Growth With a 360° Solution
Learn more about Freshworks

3. HubSpot

Workflows in HubSpot are used to automate processes like email sending, list creation, and property filling. Additional integration options for workflows include Zoom, Slack, and LinkedIn. Marketers may evaluate the effectiveness of their Linkedin, Facebook, and Google Ads with the use of HubSpot's ad integration.

Marketing and data analysis

The marketing software from HubSpot is intended to aid in attracting and converting customers. You'll be able to manage full inbound marketing campaigns without breaking a sweat (or the cash).

Sales aspect 

Your teams will be able to complete more transactions and forge better bonds with the aid of HubSpot's sales software. You'll have the chance to forge deeper relationships with your consumers by using tools like email templates, email tracking, and call recording. Additionally, you may provide them with playbooks for sales management and branded quotations so that everyone is aware of what will happen next.

For which audience?

HubSpot brings everything a growing business needs to provide best-in-class customer service together in one location. Their system gives teams of any size effective tools for growth.

HubSpot’s advantages 

HubSpot is one of the most feature-rich free plans we have encountered. To acquire what you need at a fair price, there are many different methods to bundle services. The Starter Bundle starts at $45 per month and contains all the hubs.

4. Microsoft Dynamics 365 

As its name suggests, Microsoft Dynamics 365 is a software developed by Microsoft that provides an effective customer relationship management solution through different functionalities.

Marketing and data analysis 

With Microsoft Dynamics 365, you can develop an effective marketing strategy and create an individualized client-company relationship. It allows the generation and sending of messages containing automatic responses based on the customer’s actions. Workflow rules can be customized according to the generated requests and the needs of the company. E-mailing and faxing are carried out after customer targeting. 

Sales documentation can be created and distributed using this software. It also provides analysis and monitoring of competition. With Microsoft Dynamics 365 you can monitor campaign performance with reports and weigh the cost/revenue ratio of each of your campaigns. 

Sales aspect 

Microsoft Dynamics 365 provides optimized management of customer and prospect data. Contact details and exchange histories are saved to analyze client-relationships. It is also possible to take into account preferences authorized by the customer (telephone contact, emailing...). 

Microsoft Dynamics 365 manages duplicates to avoid biased analysis of information and not to overload your database. It also provides opportunity management by converting a prospect to a customer. And it offers a wide variety of features including quotations, order management, forecasting future sales, account management and contract management. 

For which audience? 

Microsoft Dynamics 365 software is ideal for small and medium-sized companies looking to reduce their costs while developing their image through process automation to optimize their services. There are three price offers to get this software. The rate is calculated per user and per month. A large number of users will reduce the overall price of using this software.

Microsoft Dynamics 365’s advantages 

It is integrated into Office suite and offers is user-friendly. The Microsoft Dynamics 365 solution now goes beyond the sales module. CRM and ERP merge and offer functionalities: 

  • Marketing 
  • Customer service (after-sales service) 
  • Field services (field use) 
  • Project management automation, etc. 

In this sense, the software is suitable for both VSEs and ETIs as well as large accounts. 

Microsoft Dynamics 365

22 reviews

Cloud-based CRM and ERP combining 200 apps
Learn more about Microsoft Dynamics 365

5. is a community of more than 7,000 sales representatives in 80 countries worldwide. This business prospecting management software is designed for very small businesses and SMEs.

Marketing and data analysis 

With, you no longer have to enter dozens of data before you can create prospects files. With one click, create a prospect file from: 

  • A LinkedIn page
  • A contact form 
  • An email
  • A business card
  • A manual entry 

Customize the solution to fit your sales process: 360-degree view, business progress, pipelines, sales steps, etc. 

Don’t miss any more appointments with automatic appointment scheduling and reminder features

Sales aspect 

The design of noCRM allows sales representatives to connect the solution with Quickbooks, G suite, Corporama, Factomos, Aircall or PieSync, for example. Save time to communicate internally or with your prospects, exchange documents, etc. 

Integration with Zapier also provides indirect access to hundreds of applications, such as Asana, Trello, Slack, or MailChimp. 

Connect your applications to simplify your processes and make your daily work easier. 

For which audience?

noCRM offers a pricing system that is adapted to all companies and their different needs. For the most modest budgets, there is a starter edition offer, ideal for microenterprises, and for bigger more advanced companies, there is an expert edition offer.  

Whichever offer you choose, it is non-binding and can be cancelled at any time. 

noCRM’s advantages 

This CRM software is available in four languages: French, English, Spanish, and Portuguese. Support is also offered in each of these languages. This is a great asset for international companies or companies in the process of internationalization. 

The software’s interface is sleek and clean, making it easy to use, both on the computer and on the mobile application.

+200 reviews

An effective lead management tool for sales reps
Learn more about

6. Oracle CRM

Oracle CRM is focused on customer relationship management and offers a truly comprehensive CRM solution. The latter allows marketing departments to develop and execute a multi-channel campaign.

Marketing and data analysis

It offers all common CRM functionalities such as mailing, e-mailing, faxing, but also provides the possibility to set up workflow rules and perform complete analyses. There are really very precise and advanced in order to have a sharp vision of the marketing actions carried out. 

The documents are managed by the software and a history follow-up is readable in the form of a Gantt chart. The available electronic mailbox allows a quick and simplified exchange. 

Sales aspect

Here too, the software offers advanced contact management features for both customers and prospects. Duplicate management ensures that databases are updated without redundancy. Opportunity management invited the transformation of a prospect into a potential customer. Account and contract management are easy to use and can be quickly taken over. 

For which audience?

It is suitable for all company sizes because of its numerous easy to use functionalities. It also offers two prices of which you can choose from: the local software version and the SaaS version. 

Oracle CRM’s advantages 

Valuable analysis and a tool that provides sales predictions

Oracle Sales

124 reviews

Lead Generation Software
Learn more about Oracle Sales

7. Pipedrive

Pipedrive is a full-service sales platform that helps over 100,000 organizations increase revenue with pinpoint accuracy. From a single platform, Pipedrive can help you manage prospects, automate sales, and build email campaigns.

Marketing and data analysis

Pipedrive's Campaigns will shortly boost its email campaign capabilities. This can assist you in creating more engaging marketing emails that will help you develop trust with your leads and consumers. It is not yet available, but it will be shortly, and you may join the queue now.

Sales aspect 

You may see your sales data by using Pipedrive dashboards. Your data can be filtered, customized, and found in innovative ways that you never imagined. As your eyes move from left to right, identifying bottlenecks and performance gaps in real time, winning techniques will jump off the screen.

For which audience?

Pipedrive was one of the earliest CRM platforms designed for salespeople and all types of businesses. The co-founders set out in 2010 to create a customer relationship management (CRM) application that would assist users in visualizing their sales processes and getting more done.

Pipedrive’s advantages 

​​For almost any automation need, Pipedrive provides superb tools. For contacting leads, adding them to a pipeline, and setting tasks, you may establish automated processes. The straightforward drag-and-drop interface of Pipedrive makes it simple to develop robust automations.


+200 reviews

Maximize your sales efficiency
Learn more about Pipedrive

8. Salesforce Sales Cloud

Salesforce Sales Cloud Salesforce Sales Cloud creates personalized and targeted emails based on customer profiles. It allows the response sent to be adapted according to the action taken by the consumer. Through smarter customer service, it helps you respond more quickly and accurately to user requests. The analyses and statistics it develops evaluate the effectiveness of your campaigns, demographic data, and create customized graphs.

Marketing and data analysis

In order to create a privileged contact with its customers, Salesforce Sales Cloud creates personalized and targeted emails based on customer profiles. Based on undivided workflow rules, it allows the response sent to be adapted according to the action taken by the consumer. Through smarter customer service, it helps you respond more quickly and accurately to user requests. The analyses and statistics it develops evaluate the effectiveness of your campaigns, demographic data, and create customized graphs.

Sales aspect

Contact management is carried out by an automatically updated database with the possibility for the customer to modify his information online. You will have the possibility to consult the data of customers and prospects in lists segmented according to the selected criteria. A utility to merge accounts and contacts eliminates potential duplicates. With a follow-up of data on customers and prospects, you will have clear visibility on the opportunities and actions to be implemented. 

For which audience? 

Salesforce offers a wide range of services for companies of all sizes. The handling of the service is easy and clear. You do not need to be a computer professional to understand how it works. 

Subscriptions rates are also decreasing according to the number of users per month. You will find offers ranging in various prices allowing access to more or less advanced features depending on the solution chosen.

Salesforce’s advantages 

Very innovative software solution and the possibility of being part of a very diverse community offering many tips and relevant comments.

9. Sellsy CRM

Sellsy CRM & Customer Support, the most intuitive CRM

Sellsy CRM & Customer Support is a French CRM software that allows integration with your tools thanks to its APIs and connectors: Google suite, Dropbox, Slack, Mailchimp, Zapier, Paypal, etc.

The Sellsy mobile application extends your mobile business: you manage your projects and anticipate the needs of your prospects from anywhere on your smartphone.

Marketing and data analysis

CRM and customer relationship management 

Sellsy is available in several modules. The commercial management module includes:

  • contact and customer management,
  • centralized and collaborative email management,
  • the follow-up of customer histories,
  • document management (quotations, invoices, document models, etc.),
  • the pricing grids,
  • monitoring of receipts, etc.

Sales aspect

Sellsy CRM & Customer Support has the advantage of including customer support features directly in its customer relationship management solution. We're holding back:

  • the follow-up of incidents (tickets),
  • ticket history by customer,
  • various ticket creation modes,
  • standardized response templates, etc.

For which audience?

Sellsy CRM primarily aims at very small and medium-sized businesses that want to manage their customer relations, generate quality leads and collaborate easily with a single solution.

Sellsy’s advantages 

Sellsy offers ergonomics to support your productivity. Your customer relationship management is made easier by Sellsy's pleasant interface and easy navigation. In addition, Sellsy's teams are always at your disposal to assist you in the implementation of the tool within your company, from understanding your needs to training your employees in the tool. Sellsy is very professional with its customers.

10. Simple CRM enterprise 

Simple CRM, the artificial intelligence that finds leads

Simple CRM Enterprise has definitely entered the “big league” of CRM with the integration of artificial intelligence (AI) that facilitates prospecting, and definitely makes cold calls obsolete.

Marketing and data analysis

Your sales representatives dreamt of it, Simple CRM did it: the A.I. called Happi scans directories and databases using its integrated Big Data technology. Happi detects potential prospects and sends leads directly to the sales force

Sales representatives can thus contextualize their sales approach with quality data on each contact. Due to this, they can focus their efforts on customizing the sales proposal. And that's not all: Happi is able to answer questions such as "ideas for a trade fair? ». The intelligent virtual assistant of the sales representative will not make you regret Excel...

Sales aspect

The API and many connectors allow you to work with your favorite applications: 

  • Online office suites such as G Suite, Microsoft Office 365, Sharepoint 

  • Communication tools such as Skype, Whatsapp, Outlook, and Gmail

  • Common CMS such as Joomla, Drupal, WordPress

  • Online sharing and storage spaces such as Google Drive or Dropbox

  • Google Maps, which is very useful for geolocating  prospects on tour 

For which audience?

The price of simple CRM is very attractive since it starts at $10/month/user. 

Notice to VSEs, SMEs, and mid-caps: you can also test out the solution free of charge for 15 days

The advantages of Simple CRM Enterprise

  • Happi, the artificial intelligence that makes salespeople happy
  • A fully synchronized Voice CRM in the mobile version 
  • A CRM to comply with the DGMP
  • Reminders of unpaid invoices are automated
  • Complete management of the commercial activity 
  • Sending and analysis of marketing campaigns (emailing and SMS)
  • Dashboard and performance analysis features 
Simple CRM Enterprise

A simple, pleasant, and cheap CRM
Learn more about Simple CRM Enterprise

11. Zendesk

Customer service is one of the most important components of your company. To address this crucial demand, a good help desk solution is required. Zendesk is a market leader in this niche, with a strong collection of tools and functionality to meet your specific requirements.

Marketing and data analysis

You can satisfy your company's demands by making Zendesk function better for you. Incorporate current systems, bots, or third-party applications. Unify messages between channels and build a conversation experience that seamlessly transitions across platforms. With a library of 1200+ pre-built apps and connectors that link to the most prevalent systems on the market, you can get up and running quickly with these tools.

Sales aspect 

Build data-driven teams with Zendesk Sell to boost team productivity and meet customer expectations. Allow salespeople to provide tailored conversational experiences from any location. By effectively anticipating and controlling your pipeline in real time, you can avoid end-of-quarter shocks.

For which audience?

Zendesk is a full customer support solution that is simple to use and grows with your company. They provide a comprehensive set of customer service solutions for organizations of all sizes

Zendesk’s advantages 

Their products are simple to use and apply, as well as simple to build on and scale. Customers have the option of selecting knowledge base, help desk, ticketing, or customer support levels.

12. Zoho CRM

Zoho CRM is an online CRM system that allows as a single repository for your sales, marketing, and customer support operations, as well as a platform for streamlining your processes, policies, and people.

Marketing and data analysis

With Zoho CRM, you can control the entire lead cycle, track your leads' development from step one and assess their sales readiness. You will also be able to assign leads ratings and tags depending on their profile, online behavior, and interactions with your marketing initiatives. Sending relevant emails to your leads can help you build a solid relationship with them at every stage. Determine your leads' and customers' points of contact with your brand.

Sales aspect 

The sophisticated sales tools of Zoho CRM enable you to handle leads and close transactions in record time. Your sales staff may customize sales methods for each of their clients with additional context from service and marketing. Get immediate response from service representatives on possible upsell or cross-sell possibilities. Zoho CRM provides access to over a hundred pre-built reports and dashboards, as well as the ability to create your own unique ones. Canvas is a CRM design studio that allows you to customize your interface based on your business needs.

For which audience?

Zoho CRM is suitable for small to medium-sized teams who need something to get started quickly. The included step-by-step instruction streamlines the setup procedure so you don't have to deal with problems.

Zoho’s advantages 

You may use the Zoho Marketplace to add extensions and connectors to help you better manage your money, enhance sales, and increase productivity, among other things. The Zoho app lets you accomplish the most of what you can do on your laptop while on the road.

Zoho CRM

+200 reviews

The Smart and Efficient Solution for your Sales Team
Learn more about Zoho CRM

CRM software adapted to all

Customer relationship management software offers are varied and adapted to various needs. There is no need to invest a considerable amount of money if expectations are not too high.

On the other hand, for a very large company with a large customer base, it is recommended to choose a software that offers a wide range of possibilities and at a decreasing rate depending on the number of users.

Which CRM software do you use? Share your experience with us!

Transparency is an essential value for Appvizer. As a media, we strive to provide readers with useful quality content while allowing Appvizer to earn revenue from this content. Thus, we invite you to discover our compensation system.   Learn more