lemlist vs Waalaxy: the duel of the B2B prospecting pros
In the multi-channel prospecting ring, two heavyweights go head-to-head: lemlist and Waalaxy. Two LinkedIn prospecting tools designed to boost your campaigns and skyrocket your response rate. But between automation, personalization, integrated CRM, or even a free plan, which one will best meet your needs?
👉 If you're looking to generate more leads without sacrificing your time or risking the LinkedIn ban, this comparison will save you a lot of unnecessary testing. Whether you're a marketing manager, sales rep or B2B founder, we'll break down the strengths and weaknesses of each solution for you, item by item.
LinkedIn automation, invitation sending, sequence management, interface, integrations, pricing, support... Nothing will be left out.
What is lemlist?
Overview of lemlist
lemlist is a multi-channel prospecting tool that automates the sending of personalized messages by email, LinkedIn and even via calls or WhatsApp messages (via integration). Its promise is to reconcile automation and personalization in your prospecting campaigns, without sacrificing the human relationship.
Founded in 2018 by Guillaume Moubeche, lemlist has quickly established itself as a benchmark in the B2B prospecting world, banking on a "human-first" approach.
🎯 Today, the solution is used by over 25,000 companies worldwide, from startups to scale-up sales teams. lemlist primarily targets sales teams, growth marketers and B2B entrepreneurs who want to generate a steady stream of leads without spending their days on LinkedIn sending out invitations manually.
In terms of philosophy, the tool emphasizes :
- quality of sequences rather than quantity of emails sent,
- optimized deliverability (thanks to their own warm-up tool),
- and a highly data-driven view of performance.
lemlist's key features
What sets lemlist apart from other prospecting tools is its ability to combine automation, hyper-personalization and multi-channel without making it too complex to use. Here are the key features for which it is renowned:
- automated multi-channel sequences to combine emails, LinkedIn messages, invitations and follow-ups to reach your prospects via multiple channels;
- advanced personalization with customized images, integrated videos, dynamic variables and more;
- a mini-CRM to manage your leads without leaving the platform, with visual pipeline, scoring, and milestone tracking;
- native email warm-up: improve deliverability with a proprietary automatic mailbox warm-up tool;
- detailed analytics with open rates, clicks, responses, bounces... precise data for fine-tuning your prospecting campaigns;
- easy integrations with Zapier, HubSpot, Salesforce, Pipedrive, Make... ;
- a team mode for centralizing your campaigns, pooling leads and tracking the performance of your sales force.
lemlist
Advantages and disadvantages of lemlist
lemlist's comprehensive approach to multi-channel prospecting is very appealing, but it is not without its limitations. Here's what we've learned from field analysis and user feedback.
✅ The tool shines above all when it comes to large-scale personalization and maintaining control over the entire prospecting chain, with features such as :
- ultra-flexible multi-channel automation, with a real scripting logic ;
- advanced message personalization (images, videos, dynamic text);
- integrated CRM for small teams or freelancers;
- responsive support and an active community;
- an integrated warm-up tool to protect your reputation as a sender;
- excellent campaign KPI tracking with clear dashboards.
❌ But if your priority is simplicity or LinkedIn prospecting, a few points deserve attention:
- no free plan (14-day trial only) ;
- rates a little high for small teams or solopreneurs ;
- less fluid than others for LinkedIn prospecting only (Waalaxy remains more specialized in this area);
- a learning curve if you've never set up an automated sequence before.
What is Waalaxy?
Waalaxy overview
Waalaxy is the LinkedIn prospecting tool for those who want to generate qualified leads effortlessly (or almost). 100% designed to automate LinkedIn, it lets you create intelligent sequences of invitations, messages, follow-ups... without leaving your browser.
Its main strength is its ultra-accessible interface, designed to launch LinkedIn prospecting campaigns in just a few clicks... even if you're not a growth expert.
Launched in 2021 by the team behind ProspectIn, Waalaxy quickly became the darling of freelancers, B2B salespeople and VSEs looking for a simple, fast and effective solution to turn LinkedIn into a lead machine. In 2024, the platform claims over 500,000 users, mainly in France and Europe.
🎯 Its regular users include:
- freelancerslooking to scale their business without pulling their hair out,
- sales teams who want to industrialize their contact approach,
- or Emelia-type prospecting agencies managing multiple customer accounts.
Waalaxy's main features
Waalaxy focuses on the essentials of LinkedIn prospecting, with a tool that's streamlined, clever and devilishly effective. Key features include
- automated LinkedIn sequences: create chains of actions (profile visits, invitations, messages, follow-ups) that run on autopilot;
- intelligent scheduling with actions spread over several days to mimic human behavior and avoid LinkedIn detection;
- pre-designed sequence templates: choose from templates optimized for different objectives (recruitment, sales, appointment setting...);
- lead scoring and qualification to automatically assess a prospect's interest based on his or her behavior;
- a clear dashboard to track acceptance, response and opening rates for your campaigns, with actionable stats;
- native and Zapier integrations to connect Waalaxy to your CRM, Google Sheets or other automation tools;
- an all-in-one Chrome extension to control everything from your browser, without the need for third-party software.
Waalaxy
Advantages and disadvantages of Waalaxy
Designed to get straight to the point, Waalaxy shines for its simplicity and formidable effectiveness on LinkedIn. But its specialization can also be a hindrance, depending on the use case.
✅ For those who bet everything on LinkedIn, it couldn't be quicker to get to grips with it. Here are its key advantages:
- an intuitive interface, even for beginners ;
- ready-to-use LinkedIn sequences (invitation + message + follow-up);
- secure automation: limit daily actions to avoid blocking;
- excellent deliverability on LinkedIn thanks to natural simulated behavior;
- responsive customer support and well-crafted documentation;
- affordable prices compared to other prospecting solutions.
❌ But as soon as you want to go beyond LinkedIn, things get a bit sticky. Here are its main drawbacks:
- no free plan (free trial available) ;
- limited to LinkedIn: no native emails, no real multi-channel approach ;
- no integrated CRM (but can be exported to other tools);
- less powerful for advanced personalization (images, videos, complex variables) ;
- works only via Chrome extension (no stand-alone web version)/.
lemlist vs Waalaxy: compare features
| Functionality | lemlist | Waalaxy |
| Multi-channel automation | Email, LinkedIn, WhatsApp (via Zapier) | ❌ LinkedIn only |
| Customized sequences | Highly advanced (text, image, video) | Simple, customizable messages |
| Integrated CRM | Visual pipeline + scoring | ❌ No (export possible) |
| Email warm-up | Natively integrated | ❌ Not applicable (no email) |
| Analytics dashboard | Comprehensive and detailed | Simple but effective |
| LinkedIn security | Manual settings recommended | Automatic (daily limit) |
| Sequence templates | Several templates | Numerous LinkedIn-oriented templates |
| Intuitive interface | Comprehensive, sometimes dense interface | Very accessible, designed for non-techies |
| Integrations (CRM, Zapier, etc.) | Numerous integrations | Zapier, Google Sheets, Make, HubSpot |
Focus on sequence automation
lemlist offers ultra-flexible automation. You can build complex prospecting campaigns by combining emails, LinkedIn invitations, messages, personalized deadlines and conditions ("if open, then..."). It's a real tree logic with adaptive scenarios. Powerful, but requires some getting used to.
Waalaxy, on the other hand, plays the simplicity card. Automation is linear: you chain actions on LinkedIn (profile visit → invitation → message → follow-up). The interface is designed so that even a beginner can launch an effective sequence in 5 minutes, without drowning in options.
👉 To sum up:
- lemlist is for those who want to build sophisticated, multi-channel prospecting tunnels;
- Waalaxy is for those who want to automate LinkedIn quickly and hassle-free.
Focus on message personalization
lemlist is the clear champion in this field. The tool enables in-depth personalization:
- insert variables (first name, company, position, URL, etc.)
- dynamic images (photo of recipient, company logo, etc.)
- integration of personalized videos (via tools such as Vidyard or Loom)
- adapt messages according to responses or non-responses
This gives your prospects the impression that you're writing to them by hand. And that converts.
Waalaxy, on the other hand, offers more basic personalization. You can insert simple fields (name, company), choose templates, but no personalized images or videos. That's enough for a standard LinkedIn message, but limited if you're aiming for a truly bespoke experience.
👉 To sum up:
- lemlist is best for advanced, differentiating personalization;
- Waalaxy is suitable for fast, but less impactful personalization.
Focus on lead management and integrated CRM
lemlist integrates a mini-CRM directly into its platform. It allows you to :
- visualize the stages of each lead in a Kanban-type pipeline,
- assign statuses and tag leads,
- track the history of actions (emails sent, openings, responses...),
- score leads according to their commitment,
- and even collaborate as a team on the same campaigns.
Ideal if you don't want to multiply tools or if you don't yet have a more robust CRM (such as HubSpot or Pipedrive).
Waalaxy, on the other hand, doesn't offer a native CRM. Lead management is done via the interface, but without any real follow-up logic or integrated scoring. On the other hand, you can easily export your leads to an Excel file, Google Sheets or tools via Zapier/Make.
👉 To sum up:
- lemlist is best suited if you're looking for an all-in-one solution with integrated lead management.
- Waalaxy is sufficient for simple campaigns, provided you have a CRM alongside.
Focus on security limits and LinkedIn detection
When you automate LinkedIn invitations or mass messages, you're walking a fine line. LinkedIn doesn't take kindly to robots, and sanctions can go as far as account suspension. So it's best to understand how each tool manages this risk.
lemlist, on the other hand, gives you more freedom... and therefore more responsibility. You can go further in terms of customization and volume, but :
- limits must be set manually,
- sending via LinkedIn requires coupling with other tools such as PhantomBuster or TexAu (non-native),
- you need to know the security thresholds to avoid flirting with the ban.
Waalaxy has clearly been designed to stay under the radar. The tool :
- simulates human behavior (random delays, progressive volumes),
- respects recommended daily quotas (invitation/day, message/day),
- automatically adapts the sending rate according to your history,
- works only via Chrome extension, so it acts as if you were logged in.
As a result, the risk of detection is very low if you stay on track. This is one of Waalaxy's key marketing arguments.
👉 To sum up:
- Waalaxy is safer for LinkedIn automation, even for beginners.
- lemlist is more powerful, but should be used with care.
Focus on campaign performance and analytics
A good prospecting tool doesn't just send messages: it helps you understand what's working... and optimize what's not.
lemlist offers a comprehensive dashboard. You can track in real time :
- open, click, response and unsubscribe rates,
- details by step in the sequence (which messages perform best),
- A/B comparisons on different versions of a campaign,
- prospect behavior (response time, level of engagement),
- and exportable reports for the team or the client.
It's tailor-made for those who like to manage their prospecting with data.
Waalaxy cuts to the chase: its dashboard is simpler, but sufficient for LinkedIn use. It includes :
- invitation acceptance rate,
- message response rate,
- tracking by sequence,
- planned vs. completed actions.
It's perfect for a quick read, but you get the feeling that the tool isn't designed for in-depth reporting.
👉 To sum up:
- lemlist is designed for teams who want to optimize their campaigns in depth;
- Waalaxy is designed for fast, clear tracking, without the hassle of complex analysis.
lemlist vs Waalaxy: compare prices
| Offer | lemlist | Waalaxy |
| Free plan | ❌ (14-day free trial) | ❌ (free trial) |
| Entry-level | Email Pro: €69 / month / user
|
Pro : 19 € / month / user :
|
| Intermediate plan | Multichannel Expert : 99 € / month / user
|
Advanced: €49 / month / user
|
| Enterprise | Enterprise: on request
|
Business: 69 € / month / user
|
| Top of the range | ❌ | Elite: €245 / month / user
|
lemlist vs Waalaxy: which interface is more intuitive?
The user experience can make all the difference between a campaign launched in 5 minutes... or onboarding that takes 5 days. Here's how the two tools compare in terms of interface and ergonomics.
| Criteria | lemlist | Waalaxy |
| Easy to use | Average - rich but dense | Excellent - simple, guided interface |
| Navigation | Complete interface, a little busy | Very fluid, designed for efficiency |
| Sequence creation | Advanced, tree logic | Very fast, ready-to-use templates |
| UX customization | Yes (tables, views, custom templates) | Yes (simple, adaptable templates) |
| Dark mode | No | Yes |
| Mobile friendly | Moderately (better desktop experience) | Limited to Chrome extension |
| Overall user experience | Complete but more technical | Ultra-intuitive, ideal for beginners |
💡 What we remember:
- Waalaxy wins out on simplicity and speed of use, especially for non-technical or hurried profiles ;
- lemlist, richer in options, takes some getting used to, but is better suited to those who want to customize each step.
lemlist vs Waalaxy: compare integrations
The more a prospecting tool integrates with your stack, the smoother it becomes to use on a daily basis. CRM, enrichment, reporting, automation: the right integration can make all the difference.
👉 Number of available integrations :
- lemlist: ⭐⭐⭐⭐⭐
Over 30 native integrations + Zapier + open API. HubSpot, Salesforce, Pipedrive, Slack, Aircall, Vidyard, Google Sheets, Make... It's a real hub, ideal for well-equipped sales and growth teams. - Waalaxy: ⭐⭐☆☆☆☆
Fewer than 10 direct integrations. Possible connections with Dropcontact, Hunter, Google Sheets, Zapier and a few CRMs (HubSpot, Pipedrive) on some plans. The ecosystem remains limited, but covers the basics.
👉 Ease of configuration:
- lemlist: ⭐⭐⭐⭐☆
Well-documented integrations, fluid configuration for the majority of tools. Some advanced connections (such as Salesforce) require a little manipulation, but remain accessible with a little experience. - Waalaxy: ⭐⭐⭐⭐☆
Very easy to connect via Zapier, with "plug & play" logic on the Google Sheets or CRM side. Limitations come more from quantity than complexity.
👉 Customization and automation :
- lemlist: ⭐⭐⭐⭐⭐
Advanced automation possibilities via Make or Zapier. Conditional scenarios, CRM synchronization, multiple triggers... Ideal for creating tailor-made workflows. - Waalaxy: ⭐⭐☆☆☆
Automations possible but limited: no public API, little fine-tuned customization in integrations. Sufficient for exporting leads or synchronizing responses, but no more.
💡 The verdict:
- lemlist clearly takes the lead over integrations, with a robust, open and automatable approach. Perfect for teams who want to connect their prospecting to a solid ecosystem.
- The lighter Waalaxy is sufficient for simple or one-off needs, but will quickly reach its limits in complex environments.
When should you choose lemlist or Waalaxy?
Still not sure? Rather than putting everything in a table, the easiest way is to think ahead. Each tool has been designed with a specific vision in mind: it's up to you to decide which one best suits your situation.
You have a strategic approach to prospecting, with complex sequences, several channels, a team to coordinate, and a tech stack already in place (or under construction). lemlist is made to go far and deep.
👉 Choose lemlist if you need :
- multi-channel prospecting: you combine emails, LinkedIn, calls, WhatsApp... and you want to centralize everything in a single tool;
- advanced personalization: you rely on customized messages with images, videos and conditional variables;
- integrated lead management: you don't yet have a CRM, or you want a complete pipeline view directly in the tool;
- complex campaigns: A/B testing, step-by-step conversion rate tracking, automation via Zapier or Make ;
- teamwork: several people can work together on sequences, with roles, shared stats and reporting by member.
Ideal for marketing, sales or agency teams looking for a powerful, structured and customizable tool.
🗣️ Customer testimonial :
A MUST-HAVE for prospecting. Advanced personalization and precise targeting have enabled me to attract far more qualified prospects. A real game changer for any ambitious B2B sales team.Sabina Lenoble - VP of Business Development at The Smiley Company
You need a fast, intuitive and frictionless tool to automate your LinkedIn prospecting. You don't have the time (or inclination) to set up a war machine, but you still want results.
👉 Choose Waalaxy if you're looking for:
- quick and easy LinkedIn prospecting: you want to send invitations and messages effortlessly, directly from Chrome ;
- a tool ready in 5 minutes: you don't want to waste time with technical configurations;
- affordable plans for testing without pressure: you're just starting out or have a tight budget, and want to validate your target first;
- maximum security: you're worried about LinkedIn blocking, and prefer a tool that manages the limits for you;
- targeted needs, without a CRM: you manage your leads in a Google Sheet or a lightweight external tool.
Perfect for freelancers, solopreneurs, field sales people or young startups who want to scale fast and well.
🗣️ Customer testimonial :
Waalaxy is an ideal prospecting tool. Simple yet effective, it lets you go beyond the limits of LinkedIn and explore other prospecting channels.
Axel Lavergne - Co-fondateur & rédacteur en chef chez Salesdorado
lemlist or Waalaxy: two visions, one right decision for your needs
lemlist and Waalaxy are not exactly in the same league. One is a Swiss army knife of multi-channel prospecting, designed to go far in personalization, analysis and team management. The other is a well-oiled machine designed to make LinkedIn automation simple, fast and effective.
👉 If you're looking for a powerful, customizable tool with advanced campaign logic (and have the resources to exploit it to the full), lemlist will be your best ally.
👉 If you need a fast-to-learn, LinkedIn-only tool, with a free plan to get you started without risk, then Waalaxy is clearly the smart choice.
In the end, it's not a question of "best tool" but of best tool for your context. Ask yourself the right questions:
Which channel? Which maturity? Which team? What budget?
And the answer will appear.
FAQ: lemlist vs Waalaxy
lemlist or Waalaxy: which is the best tool for LinkedIn prospecting?
If you're looking to automate only LinkedIn, Waalaxy is more suitable: simple, secure, and designed for this channel. lemlist is more powerful, but requires third-party tools to automate LinkedIn effectively.
Is lemlist free?
lemlist doesn't offer a permanent free plan, but does offer a 14-day free trial to test all its features, without the need for a credit card.
Is Waalaxy really free?
Yes, Waalaxy offers a freemium plan that includes up to 80 LinkedIn invitations per month, ideal for starting out or testing your strategy without commitment.
Which tool should I choose for multi-channel prospecting (email + LinkedIn)?
That's what lemlist is designed for: it lets you combine email, LinkedIn, WhatsApp and even calls (via integration). Waalaxy is limited to the LinkedIn channel.
Which tool offers the best integrated CRM?
lemlist integrates a native mini-CRM with pipeline, scoring, tags and collaboration. Waalaxy doesn't offer an integrated CRM, but does allow leads to be exported to other tools.
Is it risky to automate LinkedIn with these tools?
Waalaxy has the advantage in terms of LinkedIn security, with automatic quota management and simulated human behavior. lemlist, which is freer, requires greater vigilance (and often the addition of tools like PhantomBuster).
Can the two tools be used together?
In theory, yes, but it's not very logical. Better to choose the one that matches your current strategy: lemlist for advanced workflows, Waalaxy for direct action on LinkedIn.
Article translated from French