13 tested and approved alternatives to Semrush for managing your SEO in 2025
When it comes to SEO tools in 2025, Semrush remains a benchmark. It's the Swiss Army Knife of digital marketing: auditing, keyword research, competitor analysis, ranking tracking... it does (almost) everything. But it also has its limitations: sometimes salty month-dollar pricing, dense interface, inflexible plans.
👉 And that's when the question arises: is there a good alternative to Semrush?
The good news is: yes. And we're not talking about hastily cobbled-together tools, but powerful solutions that are often more accessible, sometimes simpler, and just as effective.
We go through everything: features, price, strengths... with a clear comparison so you can make your choice without any headaches.
What is Semrush?
Semrush is an all-in-one SEO software package designed to help digital professionals analyze, optimize and manage their online visibility. Available for over 10 years, it has established itself as one of the most comprehensive SEO tools on the market - particularly in the natural search, online advertising and content marketing segments.
With over 55 integrated features, Semrush covers a broad spectrum of needs:
- keyword research ;
- competitive analysis (traffic, backlinks, positioning) ;
- technical SEO audit of your website ;
- Google ranking monitoring ;
- creation of optimized content ;
- SEA campaign management tools ;
- backlink and domain analysis.
In short, an ultra-complete solution... but not without its shortcomings.
SEMrush
Why consider an alternative to Semrush?
Although Semrush remains a comprehensive SEO tool, it's not for everyone. There are several reasons for this. 👇
💰 Formulas start at €100 per month. And if you want access to all the advanced features, the dollar plan quickly climbs with the following offers:
- Guru plan: €177.56 per month ;
- Business plan: €355.12 per month or pricing on request.
For an SEO freelancer or a small business, the investment may seem disproportionate.
What's more, Semrush's interface can be dense, even confusing at times. With so many features, Semrush can be complex to get to grips with. For the uninitiated, or for marketing teams without SEO expertise, the time it takes to get used to Semrush can be a real hindrance to productivity.
At the same time, Semrush's approach to the French market is not very market-oriented. Indeed, even though the database has been expanded, some local data remains limited, particularly on niches or for searches specific to the French market.
Last but not least, there are limits to the use of each plan:
- the number of reports,
- keywords analyzed,
- projects or technical audits is capped, depending on the plan.
As a result, you quickly find yourself stuck... unless you pay more.
The 13 best alternatives to Semrush for your SEO
Comparative table of the top 13 alternatives to Semrush
1 of 12
| SEMrush |  Ahrefs |  Google Keyword Planner |  Moz Pro |  Raven Tools |  SEO PowerSuite |  SE Ranking |  Serpstat |  SimilarWeb Pro |  SISTRIX |  Spyfu |  Ubersuggest |
|---|---|---|---|---|---|---|---|---|---|---|---|
| For all companies | For all companies | For all companies | For all companies | For all companies | For all companies | For all companies | For all companies | For all companies | For all companies | For companies with 1 to 250 employees | For companies with more than 1 employees |
| See software | See software | See software | See software | See software | See software | See software | See software | See software | See software | See software | See software |
| Learn more about SEMrush | Learn more about Ahrefs | Learn more about Google Keyword Planner | Learn more about Moz Pro | Learn more about Raven Tools | Learn more about SEO PowerSuite | Learn more about SE Ranking | Learn more about Serpstat | Learn more about SimilarWeb Pro | Learn more about SISTRIX | Learn more about Spyfu | Learn more about Ubersuggest |
Ahrefs
Ahrefs is Semrush's historical rival. This SEO tool is particularly renowned for its powerful backlink analysis and keyword research. It stands out for the quality of its data and its clear interface, even for non-technical profiles.
🎯 Ideal for: SEO freelancers, agencies or marketing teams who want a tool geared towards content, link building and competitive analysis.
The tool offers a wide range of features, including :
- an ultra-complete site explorer: traffic, backlinks, anchors, referring domains ;
- keyword research with a massive database, including for the French market;
- technical SEO audit and recommendations;
- advanced competitive analysis (domains, keywords, content) ;
- Google ranking tracking by project;
- SEO-optimized content idea generator
Ahrefs
All in One SEO
All in One SEO (AIOSEO) is the WordPress SEO plugin that focuses on simplicity without sacrificing performance. Unlike Semrush, this SEO tool works directly within WordPress, so there's no need to go through an external platform to manage your titles, meta descriptions, sitemaps or Open Graph tags.
🎯 Ideal for entrepreneurs, freelancers or SMEs who want to optimize their website without going through a gas factory. What sets this tool apart is :
- automated on-page SEO analysis ;
- XML sitemap generation and management ;
- SEO title and metadata optimization;
- integration with Google Analytics and Search Console ;
- basic keyword search via TruSEO ;
- results preview in Google and social networks.
Google Keyword Planner
Google Keyword Planner is Google's official keyword research tool. Originally designed for Google Ads campaigns, it remains a useful free solution for identifying search volumes, costs per click and SEO opportunities.
It won't completely replace Semrush when it comes to competitive analysis or SEO auditing, but it remains a solid foundation, especially for those working in both natural AND paid search. Here's an overview of the features available
- search for new keywords from a theme, site or URL ;
- estimated monthly search volume (per keyword);
- data on competition and cost per click;
- associated keyword ideas (variants and long tail);
- segmentation by country, language or device.
Google Keyword Planner
KWFinder
KWFinder is the nugget in the Mangools suite. It's an SEO tool focused on one thing: finding high-potential keywords with a reasonable level of SEO competition. Unlike Semrush, KWFinder doesn't try to be all things to all people. It does very little, but it does it very well.
✅ Its big advantage? An ultra-clear interface, ideal for SEO freelancers and marketers who want to get straight to the point. What's more, KWFinder offers :
- keyword research with SEO difficulty score ;
- precise monthly search volume (international and French markets);
- competition and CPC data;
- long-tail keyword suggestions;
- SERP ranking and volume history;
- integration with other tools in the Mangools suite (SERPWatcher, LinkMiner, etc.).
Moz Pro
Moz Pro is one of the industry's pioneers. Created by Rand Fishkin, it's a complete SEO solution that focuses on pedagogy and data quality. Less cluttered than Semrush, Moz Pro remains an excellent choice for teams who want serious SEO software without too much complexity.
It's also one of the few tools to offer a truly integrated "training" dimension, making it a strategic choice for marketing teams ramping up their skills.
The strength of Moz Pro lies in :
- Keyword Explorer with difficulty score, opportunity and estimated clicks;
- Google ranking tracking (desktop and mobile) ;
- SEO site audit with recommendations;
- backlink analysis with the famous Domain Authority ;
- SEO competitor tracking;
- customizable dashboards.
Moz Pro
Raven Tools
Raven Tools is the SEO and marketing tool designed for agencies. Where Semrush relies on power, Raven plays the modularity card: it's a real Swiss Army knife for those managing multiple clients, with a strong emphasis on automated reporting, site audits and multi-channel analysis.
Less well known than other SEO platforms, but extremely useful if you spend your days between reports, Google Data, and performance tracking thanks to :
- its SEO/SEA/SMO report generator (customizable and automated) ;
- technical SEO audit with scoring ;
- keyword research via Google Keyword Planner and Bing integration;
- analysis of backlinks and referring domains;
- full integration: Google Ads, Analytics, Facebook, Twitter, etc;
- local and international ranking tracking.
Raven Tools
SEO PowerSuite
SEO PowerSuite is a desktop SEO tool (software to be installed) offering a suite of 4 modules to cover the entire SEO cycle: audit, ranking, backlinks and keyword research. It's one of the few alternatives to Semrush that works locally, which appeals to professionals concerned about data confidentiality.
The tool may seem old-school in its approach, but make no mistake: when it comes to SEO analysis, it's solid stuff:
- Website Auditor: complete technical audit with optimization suggestions;
- Rank Tracker: Google ranking tracking (desktop + mobile);
- SEO SpyGlass: backlink analysis with quality scoring;
- LinkAssistant: management of netlinking campaigns;
- professional report generation (exportable).
SEO PowerSuite
SE Ranking
SE Ranking is the SEO tool that ticks (almost) all the boxes: comprehensive, intuitive, scalable and, above all, affordable. With a clear interface and a strong focus on competitor analysis, keyword research and ranking tracking, it's a frighteningly effective SEO solution.
🎯 Designed for freelancers, SMEs and agencies, it offers an excellent compromise between advanced functionality and accessibility, with :
- ultra-precise position tracking (desktop + mobile, local and international)
- keyword research with SEO difficulty, volume, CPC and intent
- a complete SEO audit with recommendations
- competitive analysis: estimated traffic, shared keywords, backlinks
- SEO content planning (via semantic optimization tool)
- automated reporting + API
SE Ranking
Serpstat
Serpstat is an all-in-one SEO platform from the Ukraine that has become a serious alternative to Semrush for pros looking for a versatile tool.
🚀Its strengths: a fluid interface, reliable data on keywords, ranking and competition, and aggressive pricing.
Designed for agencies, marketing teams and freelancers, Serpstat is positioned as an excellent choice for those who want a 360° view of their SEO and PPC strategy.
The tool provides :
- domain analysis, backlinks and competitor traffic ;
- keyword research with suggestions, difficulty and intent;
- daily ranking monitoring (local, mobile, international);
- a technical audit of the site with scoring ;
- competitive position monitoring on Google ;
- semantic clustering and content analysis
Serpstat
Similarweb
Similarweb is first and foremost a traffic analysis and competitive intelligence tool. It's not an SEO tool in the classical sense of the term, but it's a complementary alternative to Semrush, particularly powerful for understanding user behavior and competitors' traffic sources.
🎯Popular with marketing managers, it is often used to refine a multi-channel acquisition strategy, well beyond pure SEO. The tool includes :
- monthly traffic estimates by channel (SEO, PPC, social, direct, referral) ;
- analysis of digital market share by sector;
- data on organic and paid keywords;
- mapping of competing traffic sources;
- engagement analysis (time spent, page views, bounce rate);
- performance tracking by country and device.
SimilarWeb Pro
Sistrix
Sistrix is a German SEO software renowned for its Visibility Index, widely used for tracking SEO performance over time. Its modular approach means you can choose features to suit your needs, making it a flexible Semrush alternative.
🎯 Focused on data transparency and competitive monitoring, it's aimed primarily at SEO agencies and experts wishing to go deep into SERP analysis. Features include:
- an SEO visibility index (history over several years) ;
- detailed keyword analysis and ranking ;
- technical site audit ;
- tracking of position changes and Google updates;
- SEO competition analysis (domains, keywords, links);
- a rich database for the French and European markets.
SISTRIX
SpyFu
SpyFu is an American SEO tool specializing in competitive analysis. It lets you see what your competitors are doing on Google, whether in SEO or paid advertising. It's one of the few alternatives to Semrush that goes so far in historical campaign analysis.
🎯 Ideal for freelancers, agencies and entrepreneurswho want to intelligently spy on other people's strategies to adjust their own. You'll find :
- organic and paid keyword research on competitors ;
- a history of Google positions over several years;
- an analysis of competitor backlinks;
- an estimate of your rivals' Ads budgets;
- keyword suggestions with SEO difficulty scores;
- position tracking and customized reporting.
Spyfu
Ubersuggest
Ubersuggest is a mainstream Semrush alternative, designed for those who want a simple, visual and affordable SEO tool. Developed by Neil Patel, it offers the essentials for launching or improving an SEO strategy, without functional overload.
🎯 Ideal for contractors, freelancers or beginners who want a clear tool for doing keyword research, tracking their rankings, and launching quick site audits. It features :
- keyword research with suggestions, volume, CPC and level of competition;
- Google positioning tracking;
- technical SEO audit with health score;
- competitor analysis: domains, backlinks, performing content ;
- content ideas based on search trends;
- integrated content planning + AI.
Ubersuggest
How to choose an alternative to Semrush?
Our tips for an optimal choice
👉 Choosing the right alternative to Semrush starts with identifying your SEO goals:
- if you want to improve your organic visibility, monitor your competitors, track your Google positions or produce high-performance content, some tools like Ahrefs, SE Ranking or Moz Pro cover all these needs ;
- others, like KWFinder or Ubersuggest, focus solely on keyword research and ease of use.
👉 Your user profile counts too:
- an SEO freelancer will prefer a simple, fast and affordable tool, such as KWFinder or SEO PowerSuite ;
- a digital marketing manager will prefer a more comprehensive solution, capable of managing multiple projects with automated reporting, such as SE Ranking or Raven Tools;
- as for entrepreneurs, they'll favor visual, intuitive tools like Ubersuggest or All in One SEO.
👉 Budget is an essential criterion. Some alternatives offer much more affordable euro/month plans than Semrush, without sacrificing quality. These include SE Ranking, KWFinder and Ubersuggest, which deliver good results without breaking the bank.
👉 Finally, think about your target market :
- if you're working primarily on the French market, favor tools that offer reliable local data, such as Serpstat, Ahrefs or SE Ranking.
Not all tools are equal in terms of geographic relevance.
Summary table of the 13 best alternatives to Semrush
| Tool | Ideal use case | Key features | From (€/month) | Who's it for? |
| Ahrefs | Advanced SEO analysis | Backlinks, keywords, content, ranking | From €119/month | Agencies, SEO experts |
| All in One SEO | Simplified WordPress SEO | On-page optimization, sitemap, WP integration | From €124 / year | Entrepreneurs, bloggers |
| Google Keyword Planner | Free keyword research | Volume, CPC, competition (via Google Ads) | Free | Beginners, SEA/SEO pros |
| KWFinder | Easy keyword research | Suggestion, difficulty, long tail | From €49 / month | Freelancers, small budgets |
| Moz Pro | Complete SEO with pedagogy | Audit, keywords, Domain Authority, ranking | From €41.76 / month | Marketing teams, SMEs |
| Raven Tools | Multi-channel reporting | Audit, backlinks, SEO/SEA/Social reporting | From €33.24 / month | Agencies, consultants |
| SEO PowerSuite | Local SEO tool without limits | Audit, keywords, backlinks, desktop software | Free offer | Technical freelancers |
| SE Ranking | Affordable all-in-one SEO | Keywords, audit, position, competitive analysis | From €47.20 / month | Small businesses, agencies |
| Serpstat | Modular, data-driven alternative | Tracking, auditing, keywords, clustering | From €58.81 / month | Growth hackers, agencies |
| Similarweb | Competitor traffic analysis | Traffic sources, keywords, user behavior | From €1278.46 / year | Acquisition managers |
| Sistrix | SEO visibility tracking | Visibility index, keywords, backlinks | From 119 € / month | SEO in Europe, agencies |
| SpyFu | Competitor spying SEO + SEA | Ads history, keywords, backlinks | From €33.24 / month | Consultants, agencies |
| Ubersuggest | Simple, visual SEO tool | Audit, keywords, content, position tracking | From €29 / month | Entrepreneurs, SEO beginners |
Choose the best alternative for your team
In the end, there's no better alternative to universal Semrush: it all depends on your context, objectives and resources.
👉 For a structured marketing team, comprehensive tools like Ahrefs, SE Ranking or Moz Pro offer real functional depth.
👉 If you're a freelance SEO or entrepreneur, more targeted solutions like KWFinder, Ubersuggest or All in One SEO will get to the essentials, without blowing the budget.
What counts is choosing an SEO tool that aligns with your digital strategy, the way you work, and your priorities: analysis, content, ranking, or keyword research. The right tool is the one that helps you make decisions faster, better and with confidence.
The easiest way? Try it out. Most of these tools offer a free version or a trial period. The ideal way to get an idea... without obligation.
Article translated from French