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9 effective survey tools to create your best questionnaires

9 effective survey tools to create your best questionnaires

By Eloïse Salson

Published: April 19, 2025

The creation of surveys, polls or questionnaires is all the rage among marketers.

But what could be better than using a high-performance survey tool to help you set up your questionnaires?

We've put together a comparison of the 9 best tools to help you find your dream tool:

  • Survey creation tool for professionals, SurveyMonkey
  • The indisputable survey tool, Google Forms
  • The survey platform made in France, Drag'n Survey
  • The survey tool that pushes the boundaries, Checkbox
  • The ergonomic survey platform, Typeform
  • The survey tool available in 15 languages, Survio
  • The survey tool specialized in customer experience, GetFeedback
  • Doodle, the group survey creation solution

  • The quanti and quali questionnaire software, Sphinx iQ 3

What exactly is an online survey tool?

Before getting down to the nitty-gritty of what an online survey tool is, let's define what it actually is.

This type of platform enables users to carry out a survey in its entirety, i.e.: from creation to sending, editing and analysis of results.

Most platforms also provide survey templates to save users time and make it easier to create questionnaires.

Using survey software also provides access to detailed reports to simplify data processing and advanced analysis.

👉 Discover our comparison of the best survey tools!

SurveyMonkey, the survey creation tool for professionals

With over 36 million users worldwide, SurveyMonkey is one of the leading tools for creating online questionnaires. The tool provides users with a wide range of functionalities:

  • a wide choice of questionnaire templates (NPS, marketing research, market research, etc.),
  • collaboration throughout the entire survey process, from creation to analysis,
  • evaluation of your surveys and estimation of their success rate with SurveyMonkey Genius,
  • advanced data analysis with graphs and pivot tables.

Plus: a fully customizable tool that allows you to completely adapt your surveys to your graphic charter (colors, logo, fonts, etc.).

Pricing :

  • a free version,
  • an advantage package at €30/month,
  • a premium offer at €75/month,
  • corporate offer on request.

The indisputable survey tool, Google Forms in the Google WorkSpace suite

We can't make a comparison of online survey tools without mentioning the indestructible Google Forms. Part of the Google Workspace suite, the solution is accessible via a Gmail account.

The tool offers features that are not very advanced, but essential for creating a survey:

  • creation of questionnaires automatically saved and hosted on your Google Drive,
  • data analysis in graphical form,
  • distribution by e-mail, on a website or sharing via a single hypertext link.

The plus: integrated into the Google Workplace suite, its interface is familiar and very easy for web users to use.

Price :

  • totally free

The survey platform made in France, Drag'n Survey

Drag'n Survey is online survey software made in France. Fully customizable, the tool is very easy to use, thanks to an intuitive drag-and-drop interface. Through the platform, you can :

  • access a bank of over 500 questions,
  • create a survey with different question types (Yes/No, MCQ, rating, free-form questions, ranking, etc.),
  • distribute your survey (social networks, forums, CRM, website),
  • share and password-protect your reports.

Bonus: all the tool's features are available free of charge, with the only limit being that your survey must include fewer than 20 questions.

Pricing :

  • free version
  • offer plus at €24/month,
  • premium offer €49/month.

The survey tool that pushes the boundaries, Checkbox

Checkbox is a complete solution for creating online surveys. Its interface, available in English only, includes a wide range of functions for :

  • questionnaire creation,
  • distribution via multiple channels (email, SMS, QR code, social networks),
  • process automation thanks to multiple possible integrations (action triggers, data updates, etc.),
  • detailed reporting.

Plus: Checkbox offers advanced features for developers, enabling them to push the tool's limits with access to the API or source code.

Pricing :

  • standard offer available at $480/year ;
  • advanced offer at $600/year.

The ergonomic survey platform, Typeform

Typeform is an online survey creation tool available in English only. This ultra-ergonomic tool helps you create surveys, but it's not the only one: you can also create quizzes, surveys, registration forms and more. Within the platform, you can :

  • create surveys in just a few minutes (drag & drop),
  • access survey templates (NPS, political, funny, social networks, etc.),
  • send data to your favorite tools for in-depth analysis (Google Analytics, Excel, etc.),
  • use integrations like Slack, Zapier, Hubspot and more.

Plus : API data sending to make analysis and reporting a whole lot easier for you.

Pricing:

  • free version,
  • basic package at €21/month,
  • offer plus at €46/month,
  • corporate offer €75/month.

Survio, the survey tool available in 15 languages

Survio is an easy-to-use tool for creating online surveys and questionnaires. The features available in the tool enable you to create and distribute professional surveys:

  • easily create questionnaires with over 100 sample surveys and 70 themes,
  • send surveys using communication applications (Facebook, MS Teams, Slack, WhatsApp),
  • view collected responses in real time,
  • and be accompanied by customer support available 24/7.

Bonus: the tool is available in 15 languages, including French.

Prices :

  • a mini offer at €15/month,
  • a standard offer at €35/month,
  • a plus package at €58/month.

The GetFeedback customer experience survey tool

GetFeedback is an American survey and questionnaire tool. The platform attaches great importance to visuals, and offers highly aesthetic, customizable templates.

Through the tool, you can :

  • integrate your survey into your website or application,
  • capture metadata on your website users (browser, device, location, etc.),
  • automatically send conditional and detailed surveys based on user actions.

Plus: GetFeedback enables survey creation across a multitude of channels, so capture "hot" feedback wherever you like.

Price :

  • on request

Doodle, the solution for creating group surveys

The latest addition to our comparison list is a little different from the rest. Doodle is best known as a planning tool, but it can also be used to create group surveys. Within the platform, you can :

  • create group polls to organize meetings,
  • add questions with interesting options (hidden survey, choice by participant, etc.)
  • use the tool on all media: PC, smartphone and tablet.

The plus: beyond the planning tool, its integrated survey creation functionality is also highly appreciated for optimizing your organization.

Pricing :

  • free version,
  • a "private" offer at €29/year,
  • a "business" offer at €49/year.

Sphinx iQ3 quanti and quali questionnaire software

Sphinx iQ 3 is an ultra-powerful quantitative and qualitative survey and data analysis tool.

The made-in-France platform supports you at every stage of your survey:

  • creation of dynamic, interactive questionnaires (customizable, responsive design, multilingual, with anonymity management, etc.) ;
  • multi-channel survey distribution (creation of form-sharing links on the Web, automated mailings and reminders by e-mail and SMS, paper form, etc.);
  • advanced data analysis (multisource data processing, statistics, lexical and semantic analysis, data visualization, sharing of reports, etc.);
  • RGPD compliance.

Plus:

Sphinx iQ 3 is an intuitive all-in-one tool with features ranging from the simplest to the most advanced, enabling you to get your quanti and quali data talking.

Price :

  • on request.

Article translated from French