Where Thought Leaders go for Growth
Where Thought Leaders go for Growth
Sometimes appearances are more important than products, especially on the internet. And for good reason: online sales, which have been booming in recent years, are changing the rules of shopping.
This is exactly why you need to give very special attention when creating your product data sheet.
However you must not only seduce the customer but also seduce Google. There is no point in creating the most beautiful product data sheet if potential customers cannot find you on the SERP (Search Engine Research Page).
The presence you have on online search engines is essential for your company to get more influence.
Faced with so many possibilities and variables to consider, how to make a product sheet in due form? What should it contain and how to optimize it for SEO?
Find here our best recommendations and practices to write an effective product sheet and get your sales off the ground!
The product datasheet (shortened product sheet) is a web page of an ecommerce site containing several useful elements so the customer can:
At the same time, it is used to bring the internet user into your online store by means of natural referencing results.
Defining a regular structure for a good product data sheet is a complicated exercise. Indeed, the elements it contains vary according to the product, the business sector, the branding and the target customer.
That is why you need to intelligently select the information in your product sheets and think about how to structure it before you start.
There are numerous elements to create a successful product sheet that will convince customers. However, there is one you should be particularly careful about: the description.
The product description shares your commercial message and makes the potential customer want to click on the call to action.
Even if a novelist’s pen is not required you should be attentive to some points:
Use the art of copywriting, which consists of putting your pen to the service of the action you wish to obtain from the Internet user:
Always remember that this writing work must harmonise with SEO constraints, in order to increase the visibility of your products.
The SEO of a product sheet has to be a perfect balance between what the customer wants and what Google finds.
Some tips to work on the SEO of your product sheets:
Several softwares can help you with SEO and determine a real positioning strategy.
The first thing to do is to ensure that your product sheet uses responsive design, i.e. is adapted to mobile and tablet use.
Pay special attention to product photographs and images : this is the first thing a user sees.
Your pictures should be :
Having multiple images taken from different angles is also highly recommended.
© ZalandoSelect a typeface, font size and text color that highlight the information on the product sheet, while remaining consistent with your brand image.
Taking care of the layout of your product sheet means placing the right elements in the right place.
The graphic charter of your product sheet must reflect your identity, the nature of your products and the expectations of your target.
The internet user enjoys navigating easily on your website.
As you clearly understood, you must design your product data sheets carefully, both in terms of content and form.
Build them with the same care you would give to your physical shop-front. You have both to inform and to inspire.
You should always think first of customer satisfaction. Aesthetics, ergonomics and quality of information are all playing cards to serve this objective.
