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Where Thought Leaders go for Growth
In order to face the increasing cyberattacks and the heavy consequences they impose on organizations, the MailinBlack platform provides an effective and holistic response.
For the past 20 years, it has helped numerous professionals across various sectors improve their cybersecurity. To achieve this, it has deployed three perfectly complementary solutions: Protect, Cyber Coach and Cyber Academy.
To expand its visibility and connect its products with its target audience, Mailinblack chose to enlist the help of Appvizer, the media that digitizes businesses.
Discover through this success story how they managed to achieve these objectives together.
Founded in 2003 and based in Marseille, Mailinblack has developed various products dedicated to cybersecurity, specifically the protection of professional mailboxes.
Key milestones include:
Mailinblack is a comprehensive suite aimed at making cybersecurity accessible to everyone, including smaller structures such as small and medium-sized enterprises (SMEs).
When Mailinblack turned to Appvizer, their primary objective was clear: to quickly obtain new qualified leads in order to increase sales.
Additionally, upon the release of Cyber Coach in 2021, the publisher also wanted to use Appvizer as a medium to expand their visibility and raise awareness among their target audience about this type of solution.
Furthermore, the campaign implementation needed to be seamless, with easy tracking of results.
Appvizer deployed a solid and sustainable inbound marketing strategy for Mailinblack, aiming to quickly capture quality leads while maintaining long-term performance.
The first campaign began in 2021, focusing on Protect. It included:
In 2022, Mailinblack chose to collaborate with Appvizer again, twice (at the beginning and middle of the year), by ordering the writing of four additional sponsored articles and a banner on the website.
This was primarily aimed at promoting the Cyber Coach service.
Finally, in 2023, the publisher updated their Appvizer product page to include Cyber Academy and recommended a package of clicks.
Our collaboration with Appvizer has been a success: visibility in our software category, an average annual conversion rate of 60%, and the acquisition of new clients as a result... We are excited to see what Appvizer can bring us in the future!
Appvizer effectively met Mailinblack's conversion goals by increasing its number of qualified leads. Furthermore, through its tracking tools, the publisher estimated the average cost per SQL to be around 60 euros. Therefore, Mailinblack is satisfied with achieving its objectives and the ROI-driven dimension of the implemented actions.
At the same time, Mailinblack has noticed an increase in visibility on its Appvizer product page, benefiting its overall notoriety.
And all of this in a very smooth manner, as expected!
Indeed, Mailinblack appreciates the user experience provided by the Appvizer platform. The back-office is more suitable for their needs compared to other software comparators. They highlight:
The publisher particularly approves of Appvizer's latest feature, which allows for easier identification of post-view leads by cross-referencing platform-provided information with their CRM data.
Companies are increasingly aware of the impacts of cyber risks on their operations. Faced with this reality, many seek information online to determine the necessary measures to adopt. Mailinblack aims to be there to answer their questions, demonstrate that cybersecurity is everyone's concern, and provide user-friendly tools.
Thanks to its expertise in inbound marketing, Appvizer has successfully connected Mailinblack with potential clients through a sustainable and ROI-driven strategy.