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Where Thought Leaders go for Growth
Before talking about how to implement a marketing strategy, it is important to start with a marketing strategy definition of the steps of implementing it.
Not to be confused with a marketing plan, which is more operationally oriented, a well thought out marketing strategy allows you to carry out your actions consistently and intelligently. To gain a competitive advantage, moving forward blindly is not an option!
But what are the various marketing strategies composed of? How do they serve the business goals of organizations? Why is it a prerequisite for good coordination among all marketing activities?
Let's take a closer look.
Although there are short-term strategies, a marketing strategy is about setting the framework for the established medium- or long-term marketing action plan.
It prompts organizations to ask themselves about:
A good marketing strategy allows you to increase revenue by ensuring that supply and demand meet.
That’s why you should define your marketing strategy before starting the operational phase. Through a marketing plan, you will be able to set your goals and define the steps to achieve them.
☝️Please note that the marketing strategy may apply to one product or a group of products or services, depending on the size of the company.
Nowadays we are all aware that:
Consequences?
Finally, it is good to remember that marketing strategy cannot be dissociated from the so-called marketing mix. Well known, the marketing mix provides a structured framework for companies to focus their thinking on four essential components:
Which strategy to adopt?
As you may have guessed, each approach is different from one company to another, depending on the marketing goals target audience, and market, as well as the positioning chosen by the brand.
There are, however, several well-known and identifiable marketing strategies. Here are a few examples to inspire you:
To better understand what is involved in developing a marketing strategy or a digital marketing strategy, let's explain in detail the different steps involved.
1. Determining marketing objectives
This is where everything has to start. Every company must ask itself why it is implementing its marketing strategy because from this reflection must arise the actions to be taken.
2. Market monitoring and analysis
Before embarking on any marketing project, it is imperative to do some study work and market research. The SWOT analysis is very important!
3. Identifying the target customer
The target audience must be selected on the basis of the information gathered in the previous steps.
4. Choosing the right positioning
Once the company knows its market, its competitors, and its target audience, it's time to define its positioning more precisely.
There are many ways to stand out. Each organization has the task of positioning itself according to its strategic objectives, taking into account its strengths and weaknesses.
5. Implementing the marketing strategy
With all of the above in mind, marketers can put their strategy into action by developing and implementing an action plan.
We've seen the main components that go into making a marketing strategy. However, the various processes are constantly evolving. Changing markets, trends, technology, consumer habits... you need to keep your focus at all times so that you don't get overtaken by events!
So keep this in mind: being a good marketing strategist, means constantly challenging your offer. The goal? To continue to reach the hearts of consumers.