Compass is a customer research tool from GetWhys that provides go-to-market (GTM) teams with fast, reliable insights powered by real customer conversations. Built for marketing, product, and sales teams, Compass eliminates the need for lengthy interviews or expensive consultants. With traceable, context-rich data drawn from a proprietary interview archive, Compass helps teams validate messaging, analyze buyer behavior, and create content with confidence.

What are the main features of Compass?

Inline citations for trust and transparency

Compass offers full traceability for every customer insight. Each answer includes embedded source data, so teams can trust every piece of feedback.

• View industry, company size, and interview date

• Toggle full quotes on and off

• Embed source metadata directly in your workspace

Instant access to real customer conversations

Insights are drawn from a vast repository of in-depth interviews with verified target customers. This data can be accessed in seconds, providing fast and relevant feedback.

• Massive database of real interviews

• Filterable by vertical, persona, and context

• Generated instantly, with no setup required

Built-in workflows for strategic use cases

Compass includes structured research workflows that help teams move quickly from question to output. These workflows cover core GTM priorities and are designed for immediate impact.

• Create competitive battlecards

• Validate and refine product messaging

• Map buyer triggers and decision processes

• Research new verticals and content themes

Verbatim-rich, context-aware responses

Compass enhances responses with verbatim quotes from customers, helping teams hear the “why” behind every insight. Quotes come with full context to support clarity and decision-making.

• Hear customer voices directly

• Combine qualitative and contextual data

• See what customers say and how they say it

Why choose Compass?

• Reliable insights, instantly: No waiting on interviews or consultants

• Traceable data: Inline citations and source context for every insight

• Strategic speed: Structured workflows support fast output

• Authentic voice of the customer: Real quotes, not summaries

• Integrated with GTM workflows: Built to support marketing, product, and sales teams