Lotame is a cutting-edge data management software designed to maximize marketing effectiveness. Ideal for marketers and data analysts, it empowers users with robust audience segmentation, cross-device insights, and seamless third-party integrations, setting it apart from traditional solutions.

What are the main features of Lotame?

Advanced Audience Segmentation

Achieve precision in targeting with Lotame's audience segmentation tools. This feature allows you to:

• Create dynamic, customizable segments tailored to your specific needs.
• Leverage behavioral data to uncover hidden audience insights.
• Utilize real-time data to adapt to changing consumer behaviors instantly.

Comprehensive Cross-Device Insights

Gain a 360-degree view of your audience with cross-device insights. Lotame offers:

• Unified profiles that connect users across devices and channels.
• Accurate measurement of reach and frequency for multi-device campaigns.
• Improved customer journeys through consistent cross-channel interactions.

Seamless Third-Party Integrations

Enhance your data ecosystem with Lotame’s third-party integrations. This feature enables:

• Easy integration with leading marketing and data platforms.
• Access to a broad array of data partners for richer insights.
• Simplified data transfer processes that maintain data integrity and consistency.