G2 : Professional Software Directory
G2: in summary
G2 (formerly G2 Crowd) is a website which allows users to generate comparative analysis of various software. It is aimed at professional software vendors and companies looking for a software solution.
What G2 brings to the table
The website is focused on the needs of users looking for software: companies use it to find the solution that will be best suited to their specific needs.
G2 offers a review-oriented approach: it positions and compares each software solution against others based on these reviews, within a comparison table.
Software vendors reference their solutions on this website to appear in the catalog, which allows them to assess their place in the market by comparing themselves to the solutions provided by their competitors.
The choice of users is guided by the numerous reviews left on the platform.
The characteristics of G2
G2 enjoys a very comprehensive software catalog for the US software market.
This represents an opportunity for vendors wishing to enter this market but can also become a problem in view of the difficulties to be visible next to American giants.
The platform features numerous reviews on the solutions’ product pages because users are encouraged to give their opinion, most notably through a reward system, which may affect their reliability and trustworthiness.
The website bets on a technical approach, as its interface is rather complex. This makes searching for software more difficult for users less familiar with business software.
G2 VS Appvizer
Appvizer is the #1 media in Europe that digitalizes companies. With a focus on its users’ needs, the platform supports them in the best possible way possible throughout their software research marketing funnel.
This approach allows Appvizer to be more than a lever of traffic acquisition and to offer 360° marketing solutions based on AI technology to software vendors.
Vendors listed on Appvizer can gather reviews and be present in the platform while staying in control of their product page for free.
Appvizer is multilocal and multilingual: the platform is present on the American, British, French, Spanish, Italian and German markets.
Something to keep in mind: the catalogs of the various Appvizer domains are specific and localized, the solutions available depend on the specific norms, technological expectations and needs of users in the country in question.
Its benefits
Number of reviews
US market
Its disadvantages
Reliability of the reviews
Visibility within the directory
G2: its rates
Standard
Rate
On demand
Clients alternatives to G2
Email Marketing software that provides customizable templates, autoresponders, and list management.
See more details See less details
With Benchmark Email, you can create professional-looking email campaigns with ease. The software offers a wide range of customizable templates to choose from, and you can set up automated responses to save time. It also has robust list management features that allow you to segment your audience and track engagement.
Read our analysis about Benchmark EmailBenefits of Benchmark Email
Makes email marketing fast and effortless
Intuitive and complete drag-and-drop editor
Clear reports turn data into easy decisions
To Benchmark Email product page
Sales intelligence software that identifies ideal prospects, builds custom contact lists, and provides real-time insights to help sales teams close more deals.
See more details See less details
With its advanced search filters, ZoomInfo allows users to identify decision-makers, track company news, and gain competitive intelligence. The platform also offers integrations with top CRMs for seamless data transfer and workflow automation.
Read our analysis about ZoomInfoBenefits of ZoomInfo
B2B Contact Data Accuracy With Hyper-Focused Segmentation
Seamless Integration With Your Workflow
Streaming Buyer Intent Data Tools
To ZoomInfo product page
Automate marketing tasks, generate leads, and nurture prospects with this software's intuitive interface and robust functionality.
See more details See less details
With this software, you can easily create and manage email campaigns, track website visitors, and analyze data to optimize your marketing strategy. Its customizable lead scoring system allows you to prioritize and focus on the most promising prospects.
Read our analysis about PleziBenefits of Plezi
Turnkey marketing automation solution
100% suitable for B2B specificities
Quick and easy to set up
To Plezi product page
Appvizer Community Reviews (0) The reviews left on Appvizer are verified by our team to ensure the authenticity of their submitters.
Write a review No reviews, be the first to submit yours.