TechTarget: B2B Predictive Marketing Software

Discover TechTarget

Drive better marketing performance with the TechTarget Solutions designed for your business. This software helps clients with creating better strategies that will result in effective actions and higher revenues. 

Core Capabilities

Audience
Attract your future buyers faster and more accurately by letting TechTarget influence them earlier on in the process. When buyers are searching for a technology they need, they first seek out information where they then stumble on TechTarget and the moment they do, is the moment information on them is able to be collected. This is how enterprises can directly find their target audiences that are actually looking for solutions.

Purchase Intent
TechTarget creates articles that are only filled with content that draws in the correct personae. This means that they write more articles on problem-solving technical content rather than general news stories. With this software, you will know who to target and when to target them as you will know directly when the buyer searches for the technology through the software analytics. This saves wasted time on trying to predict who may be interested and rather gives you exactly who is interested. 

Marketing Activation

With the better marketing initiatives and the real purchase intent insight, you will better be able to reach your objectives in a shorter amount of time. With the array of tactics being offered, marketing and sales will have their specific technological problems solved. Processes will be clearer and there will be more visibility in your team.

Build a foundation that is clearer, smarter and faster with TechTarget!