Eterno is the modular cloud platform by Onoranzefunebricloud, designed to digitalise and coordinate the processes of companies operating in the funeral industry. With over 40 configurable modules, Eterno adapts to the size, structure and services of each organisation and is built for a complete ecosystem that includes funeral agencies, funeral homes, service centres, suppliers and manufacturers, and crematoriums.

The platform is structured around four main functional areas, within which the different modules are organised:

Management, for controlling information and operational processes (deceased records, master data, delegates and family members, files and attachments, notes and comments, vehicles, warehouse).

Productivity, focused on coordinating daily operations (tasks, company calendar, staff management, bookings, funeral home rooms and internal display screens).

Sales and Marketing, dedicated to offer management and customer relationships (quotes, price lists, customer portal, online obituaries, postings, website, online showcases and marketplace).

Accounting, for managing and monitoring financial flows (advance payments, invoicing, payments, orders).

A key differentiator of Eterno is Giotto, with Giotto AI, the intelligent graphic editor fully integrated into the platform. Giotto AI enables users to quickly create and lay out obituaries, postings, announcements, catalogues and graphic materials, even without design skills. Artificial intelligence supports layout composition, format adaptation and content personalisation, reducing operational time and errors while ensuring professional results consistent with the company’s visual identity.

Beyond its graphic capabilities, Eterno stands out for its integrated management approach, offering a 360-degree view of each deceased record, case or booking. All information — personal data, documents, tasks, communications, progress status and financial aspects — is consolidated into a single structured workflow. The platform functions as a true vertical CRM for the funeral industry, enabling teams to be coordinated, tasks assigned, resources planned and operations monitored in real time, even in multi-site environments or with multiple roles involved.

Eterno is a scalable and configurable solution: you can activate only the modules you need today and expand them over time, supporting organisational growth and service evolution while maintaining control, operational continuity and a high quality of service for families or business clients (B2B or B2C).