Upstream is a cloud-based live streaming platform designed for creators, businesses, and organizations that want to run continuous 24/7 live streams using pre-recorded content. It enables streaming to up to 10 platforms simultaneously, including YouTube, Twitch, Facebook, TikTok, Kick, and Rumble, without the need for servers or technical setup.

Ideal for music channels, gaming streams, religious services, news broadcasts, and branded content, Upstream provides tools for stream design, scheduling, monetization, and audience engagement—all from a web-based interface.

Key advantages include a drag-and-drop stream designer, automated scheduling, and YouTube-integrated ad cuepoints for optimized revenue.

What are the key features of Upstream?

multistream to up to 10 platforms

Broadcast your live stream to multiple destinations simultaneously.

• Supports YouTube, Twitch, Facebook, TikTok, Kick, Rumble, and any RTMP destination.

• Delivers consistent stream quality across all platforms.

• Expands audience reach without duplicating effort.

24/7 streaming with pre-recorded videos

Create and maintain a live broadcast using uploaded content.

• No need for constant live production.

• Upload videos to a cloud-based library for playback.

• Live streams can run continuously with no downtime.

drag-and-drop stream designer

Design professional streams without coding.

• Add overlays, animations, visualizers, and “now playing” song info.

• Customize colors, layouts, and branding elements.

• Update stream visuals in real time without stopping the broadcast.

scheduling and automation

Plan and run streams according to your content calendar.

• Schedule start and end times for streams.

• Set up recurring daily or weekly broadcasts.

• Archive streams automatically as on-demand videos.

monetization with ad cuepoints

Integrate YouTube ad placements directly into your live stream.

• Set ad slots that do not interrupt key moments.

• Increase revenue potential through strategic placement.

• Developed in collaboration with YouTube for optimal performance.

multi-channel management

Operate more than one stream at the same time.

• Manage multiple brands or channels from one account.

• Keep separate video libraries for different audiences.

• Apply unique designs and schedules per channel.

To summarize

Upstream helps content creators and businesses:

• Increase visibility on YouTube and other platforms with continuous live content.

• Maximize reach through simultaneous broadcasting to up to 10 destinations.

• Save time by automating scheduling and stream updates.

• Enhance branding with custom overlays and layouts.

• Boost revenue with targeted ad placements.

• Simplify streaming by removing the need for servers or technical configuration.