The 5 W’s method makes it possible to create a universal representation of an event, interest, situation or context in order to achieve a commercial (sales) or problem-solving objective.
It is a simple, effective and above all proven study that can be used in a multitude of fields, although it is highly credited by journalists, entrepreneurs, and sales professionals.
The latter use it to maximize their chances of selling the same items to several individuals sensitive to different arguments as we have seen in the example above.
However, the method has a few limitations that you can overcome by using online tools that offer the possibility to automate the understanding of a particular situation and to take relevant actions.