Plerdy is a website analytics and conversion optimization platform designed for marketers, UX specialists, SEO professionals, and eCommerce teams. Best known for its dynamic heatmap tool, Plerdy helps teams visually understand user behavior across websites, landing pages, and online stores.

Beyond standard click and scroll tracking, Plerdy includes SEO auditing, event tracking, conversion funnels, and form analytics, making it especially valuable for small to mid-sized businesses and digital agencies aiming to improve conversion rates and on-site engagement without relying on developers.

Key benefits include:

• Real-time, no-code behavioral insights

• Automated SEO audits to identify technical issues

• Built-in conversion tracking for funnel performance monitoring

What are the main features of Plerdy?

Heatmaps for behavioral analysis

Plerdy's heatmap tool provides visual insights into how users interact with different elements on a webpage, helping teams understand which content drives engagement or gets ignored.

• Tracks clicks, scrolls, and cursor hovers per element

• Shows behavior segmented by device (desktop/tablet/mobile)

• Compatible with dynamic elements like pop-ups or dropdowns

• Allows filtering by traffic source or country

Unlike many heatmaps that rely on static page snapshots, Plerdy supports dynamic tracking, reflecting real-time changes to page structure and user interaction patterns.

SEO checker and audit tool

Plerdy includes an automated SEO audit feature that continuously monitors a site for on-page optimization issues. This helps marketers maintain site health without relying solely on external tools.

• Tracks metadata issues, broken links, and page indexing

• Detects duplicate content, low word counts, and missing tags

• Provides optimization suggestions in real-time

• Runs audits on a schedule, without manual input

This feature is particularly useful for teams that manage multiple websites or frequently publish new content.

Event and goal tracking

Plerdy allows marketers to set up event tracking without writing code, making it easy to monitor micro and macro conversions.

• Tracks clicks on CTAs, form submissions, video views, and custom actions

• Enables setting conversion goals to evaluate funnel drop-offs

• Provides reports on event frequency and completion rates

• Supports user session recording for contextual analysis

This facilitates better campaign evaluation, particularly when A/B testing new designs or content strategies.

Conversion funnel analysis

The funnel analytics tool lets users map the customer journey through multiple steps and identify where drop-offs occur.

• Visualizes user flow across defined steps

• Highlights weak conversion points

• Offers session replay to diagnose abandonment reasons

• Enables segmentation by traffic channel or device type

Teams can use this data to refine website structure and messaging for higher retention and conversion.

Form and popup analytics

Plerdy offers tools to evaluate the performance of forms and popups, two critical elements for lead generation and user engagement.

• Tracks interactions with input fields (time spent, completion rate)

• Measures popup click-through rates and close behavior

• Helps optimize lead magnets, subscription boxes, and contact forms

• Identifies friction points in multi-step forms

These insights are especially relevant for marketers aiming to improve lead quality and user experience without increasing ad spend.

Why choose Plerdy?

• All-in-one behavioral and SEO toolkit: Combines heatmaps, audits, funnel tracking, and UX insights in one platform, reducing the need for multiple tools.

• Real-time data tracking: Unlike some competitors, Plerdy provides up-to-date data without the need for waiting or batch processing.

• No-code setup for non-technical teams: Event tracking and heatmap installation require no programming, making it suitable for marketers and content managers.

• Dynamic element support: Accurately captures interactions on complex websites, including SPA frameworks and dynamic popups.

• Frequent updates and feature expansion: Regularly adds new tools and integrations based on user feedback, improving long-term value.

Plerdy stands out as a versatile tool for teams that want to understand and improve user behavior, conversions, and SEO performance from a single platform.