Layerpath is a SaaS platform designed for product marketing, sales enablement, customer success, and onboarding teams. It enables companies to create interactive product demos, walkthroughs, and video guides without needing design or development support. Built to streamline the content creation process, Layerpath transforms static screenshots or screen recordings into interactive, branded, high-conversion assets — all from a web-based editor.

The platform is ideal for early-stage startups, growing SaaS companies, and enterprise sales teams looking to improve user engagement, reduce onboarding friction, and increase product understanding. Layerpath automates key aspects of content creation (like voiceovers and guide formatting) while offering advanced analytics for visibility and performance tracking.

What are the key features of Layerpath?

Interactive product demos for self-serve exploration

Layerpath allows users to build step-by-step interactive demos that simulate real product usage:

• Highlight specific features and workflows using tooltips, click targets, and modals

• Embed forms to capture leads directly within the demo experience

• Share via link, embed on landing pages, or distribute in emails

This format improves product comprehension compared to static screenshots or videos, especially for first-time viewers.

Step-by-step product guides and tutorials

The platform helps teams convert complex features into bite-sized walkthroughs:

• Break down features into digestible actions and outcomes

• Instantly convert demos into how-to guides with one click

• Use playlists to organize onboarding flows or feature tours

These guides are especially useful for customer education and post-sale enablement.

Screen recording and AI-powered content automation

Layerpath includes a screen capture and editing suite with built-in automation:

• Record workflows directly in your browser

• Add annotations, highlights, and tooltips in post-editing

• Use AI-generated voiceovers from text scripts for polished narration

• Export demos as HD videos or use them as live interactive assets

This reduces the manual effort typically required for demo production.

Branding and customization tools

The Brand Kit feature ensures all assets align with company style guides:

• Apply logos, color schemes, and typography across demos and guides

• Use custom domains and remove Layerpath branding (Pro and Enterprise plans)

• Adapt demo visuals for different use cases without re-recording

This is particularly useful for agencies and product marketers handling multiple products or verticals.

Analytics, forms, and conversion tracking

Layerpath offers integrated analytics to understand demo performance:

• Track engagement by format, step, or viewer

• Capture lead information through embedded forms

• Export data for deeper analysis (CSV and integrations coming soon)

These insights help teams refine their messaging and improve demo effectiveness.

To summarize

Layerpath supports fast, flexible, and scalable demo content creation. Compared to traditional tools like Loom or manual screen capture workflows, it offers:

• Accelerated content production with in-browser editing and AI voiceovers

• Higher engagement through interactive, guided demo formats

• Lead generation features built into every asset

• Unified branding across all customer-facing content

• Visibility into user behavior through analytics and tracking tools

By helping product and customer-facing teams explain complex products clearly and quickly, Layerpath improves onboarding, supports product-led growth, and boosts conversion in high-impact moments.