Merren is an AI-powered market research platform designed to help businesses gather qualitative and quantitative customer insights at scale — faster, cheaper, and without needing research expertise. Built for marketing, product, and consumer insights teams across industries such as FMCG, Media, Automotive, and Healthcare, Merren uses conversational AI to conduct and analyse customer interviews via chat, voice, or video.

Users simply define their business objectives, and the platform takes over — from creating a research guide to delivering ready-to-use insights. Key benefits of Merren include:

• Rapid deployment of AI-moderated interviews with real consumers

• Multi-language support and global respondent reach

• Fully integrated qual + quant research in a single workflow

What are the key features of Merren?

Conversational research guided by AI

Merren automates the entire market research process with a conversational-first approach. The system starts with a business objective and generates everything from questions to reports:

• Users input research goals in natural language

• AI generates structured discussion guides based on thematic areas

• Interviews are conducted via chat, voice, or video — including WhatsApp

• Consistent probing and adaptive follow-ups across interviews

This approach replaces traditional CATI and static surveys with scalable, dynamic conversations.

Integrated qual and quant research workflows

Merren unifies qualitative depth with quantitative reach in one system:

• Conducts hybrid research where respondents engage in open-ended discussion while providing measurable feedback

• Captures sentiment, key phrases, and patterns from real-time conversations

• Automatically extracts verbatims, themes, and statistical summaries

• Enables testing of pricing, messaging, and concepts without switching tools

This reduces the need for separate tools or specialist agencies for different research methods.

Multilingual research at global scale

With support for 32 languages, Merren helps brands understand global audiences without regional silos:

• Built-in translation and localised probing ensure cultural relevance

• Supports multilingual survey deployment via messaging platforms and web

• Access to pre-recruited global consumer panels for quick targeting

• Suitable for international brands running market comparisons

It’s built for both centralised teams and local market exploration.

Media testing and stimulus evaluation

Merren supports a wide range of stimulus types for testing ideas, concepts, or creatives directly within conversations:

• Users can test ads, videos, images, and copy without moving to a separate platform

• Respondents interact with stimuli and provide real-time, qualitative feedback

• Results are summarised into decision-ready formats for marketing or product teams

This feature supports iterative testing in pre-launch and campaign development phases.

Interactive, report-ready insights without dashboards

Instead of complex dashboards, Merren focuses on direct question-answer interaction with data:

• Users can query transcripts, summaries, or themes in natural language

• Auto-generated PowerPoint reports, verbatim exports, and summaries

• No manual coding or tagging required

• Optional human quality check for outputs

This ensures data is easily accessible for all team members — even non-analysts.

Privacy, compliance, and data confidentiality

Merren is designed with GDPR compliance and customer data privacy as core principles:

• User and customer data is encrypted

• Data is not used for training AI models

• Transcripts and recordings are stored securely

• Suitable for sensitive research in sectors like health, finance, and wellness

This focus on privacy makes Merren applicable for both B2C and regulated industries.

To summarize

Merren offers an end-to-end conversational research platform that enables teams to move from business questions to actionable insights within days. Unlike traditional survey tools, Merren blends automation, AI moderation, and real-time consumer interaction into a single workflow. Its benefits include:

• Faster turnaround — insights delivered in hours or days, not weeks

• No expertise required — AI handles design, moderation, and reporting

• Scalable global research with multilingual support and panel access

• Cost-efficient hybrid research replacing manual qual and quant processes

• Stimulus testing and media evaluation built into the core workflow

• Compliant and secure, suitable for regulated sectors

Merren helps decision-makers get closer to the voice of the customer — without the complexity of traditional research operations.