The Mirror by Quartz Labs : AI-Powered Qualitative Research Analysis Platform
The Mirror by Quartz Labs: in summary
The Mirror transforms qualitative research from static reports into an interactive insights platform your whole team can use.
What it does: Upload interview transcripts, focus group notes, or research reports and get AI-generated insights organized by themes, backed by actual quotes. Search your entire research corpus by keyword or topic. Create digital twins—AI-powered recreations of research participants (85% accuracy validated by Stanford)—that you can chat with to test new ideas without scheduling interviews.
Who it's for: Product managers testing features, UX researchers sharing insights, strategists validating concepts, and any team that conducts customer research but struggles with insight accessibility.
Key benefits:
- Turn weeks of transcript analysis into minutes
- Make research findings searchable across your entire organization
- Test concepts with AI participants between research cycles
- Keep customer insights alive beyond the final presentation
Built on human-centered AI principles: you control what insights matter, AI handles the pattern recognition and scale.
Its benefits
Instant Transcript Analysis Turns weeks of analysis into minutes
Searchable Research Repository Makes all research insights searchable
Digital Twins let users Chat with AI versions of research participants
True Democratization of Insights
Human-Centered AI Design Humans control insights, AI finds patterns
The Mirror by Quartz Labs: its rates
standard
Rate
On demand
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